What Houzer does

Houzer (legal entity HOUZER, Inc., incorporated in New Jersey, USA) is a privately held manufacturer of premium kitchen sinks and faucets founded circa 1990 and headquartered at 2605 Kuser Road, Hamilton, New Jersey, with 101-250 employees. The company designs and produces sinks across four material platforms: handcrafted fireclay (fired at 2,200°F for 20 hours with proprietary thermal-shock testing), T-304 stainless steel (18% chrome / 8-10% nickel), Quartztone granite composite (80% quartz, marketed as three times harder than natural granite, heat resistant to 500°F), and porcelain-enameled steel, plus kitchen faucets in contemporary, traditional, and transitional styles and a full line of sink accessories. The company holds industry patents, ICC ES certification for fireclay farmhouse designs, and product-level certifications (cUPC, IAMPO, CSA).

Houzer operates a direct-to-consumer e-commerce business through houzersink.com (hosted on BigCommerce), with a Pro/Trade pricing program offering discounted rates and free shipping over $500 to verified contractors, designers, and architects. Revenue is generated entirely through one-time hardware sales at unit prices ranging from approximately $77 for entry-level bar sinks to over $1,085 for premium fireclay farmhouse models. Distribution is global-claim in marketing copy but functionally US-only today, with international shipping stated as 'coming soon.' Customer segments are horizontal: homeowners undertaking kitchen remodeling as the primary segment, professional contractors and designers as a secondary trade channel, and a small hospitality/commercial tail.

The company markets through content (blog, FAQs, care guides), social media (Instagram, Facebook, Pinterest, YouTube), email newsletters, and earned media including Forbes Home's 'Best Kitchen Sink Brands' list and BBB accreditation. Houzer is a member of the National Kitchen and Bath Association. There is no public financial disclosure, no institutional funding, no parent company, and no disclosed management team in the available data; the company appears to be independently owned and operated.

Name

Houzer

Legal name

HOUZER, Inc.

Website

https://houzersink.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Houzer is a privately held New Jersey manufacturer of premium kitchen sinks and faucets, founded circa 1990, selling fireclay, stainless steel, granite composite, and porcelain enamel sinks direct-to-consumer through houzersink.com and via a pro/trade pricing program for contractors and designers.

Ownership category

akta.pro rank

Product category

Kitchen Sinks and Faucets

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Kitchen sinks
• Kitchen faucets
• Fireclay sinks
• Stainless steel sinks
• Granite composite sinks

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Sink Sales: One-time purchase of kitchen sinks including fireclay, stainless steel, granite composite, and porcelain enamel models sold directly to consumers and professionals
2. Faucet Sales: Sale of kitchen faucets in contemporary, traditional, and transitional styles
3. Sink Accessories: Accessories including basket strainers, bottom grids, cutting boards, rinsing baskets, roll-up mats, and dispensers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Houzer manufactures and sells a wide range of premium kitchen sinks and faucets made from fireclay, stainless steel, quartztone granite composite, and porcelain enamel steel. The company offers kitchen faucets in contemporary, traditional, and transitional styles, along with sink accessories such as basket strainers, bottom grids, cutting boards, and dispensers. Products are sold directly to consumers and trade professionals through the company's e-commerce website.

Product overview

Houzer is a manufacturer of luxury kitchen sinks and faucets offering European styling. The product portfolio centers on four sink material types: Fireclay (handcrafted ceramic with farmhouse/apron front designs), Stainless Steel (Type 304 with various configurations including Glowtone and Bellus sub-brands), Quartztone Granite Composite (80% quartz with superior durability), and Porcelain Enamel Steel. The offering also includes kitchen faucets in contemporary, traditional, and transitional styles, plus sink accessories such as basket strainers, cutting boards, and bottom grids. Product series like Platus (fireclay), Glowtone (stainless steel), and Bellus (minimalist stainless steel) represent the main branded collections, with variations in installation type (topmount, undermount, apron front), bowl configuration (single, double), and size to serve both residential and commercial kitchen needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Fireclay Sinks Artisan-made fireclay kitchen sinks available in farmhouse/apron front and undermount styles, handcrafted from finer clay particles, pressure molded, and fired at 2,200°F for 20 hours with double industry-standard thermal shock testing. Includes branded series such as Platus (apron front farmhouse) and ICC ES certified farmhouse designs.
• Stainless Steel Sinks Kitchen sinks manufactured from Type 304 stainless steel (18% Chrome + 8-10% Nickel) for corrosion resistance. Available in workstation, apron front, topmount, undermount, and bar/prep configurations. Includes branded sub-series such as Glowtone (lustrous satin finish with sound-absorbing pads) and Bellus (minimalist with SpecPlus edge technology). ADA-compliant options available.
• Quartztone Granite Composite Sinks Granite composite kitchen sinks made with 80% quartz sand, three times harder than natural granite. Features non-porous, UV-stable surfaces that are heat resistant up to 500°F. Available in topmount, undermount, and bar/prep configurations, including CSA certified models.
• Porcelain Enamel Steel Sinks Kitchen sinks with porcelain enamel finish on a steel substrate, available in various designer colors.
• Kitchen Faucets Kitchen faucets in contemporary, traditional, and transitional styles with European styling, including modern, traditional, and transitional sub-categories.
• Sink Accessories Complementary products for kitchen sinks including basket strainers, lavatory drains, bottom grids, colanders, cutting boards, dispensers, drain strainers, rinsing baskets, roll-up mats, air gaps, and drying trays.

Quantifiable outcome

• Three times harder than natural granite with Quartztone material
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• National Kitchen and Bath AssociationcoreOthersHouzer is a member of the National Kitchen and Bath Association, demonstrating industry leadership and adherence to professional standards in the kitchen and bath industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ruvati: Ruvati is a direct-to-consumer premium kitchen sink and faucet brand operating online with a similar GTM motion to Houzer — owning the customer relationship, offering pro/trade pricing, and competing head-to-head on stainless steel, granite composite, and workstation sink SKUs at comparable price points.
• Kraus: Kraus is a kitchen and bath brand specializing in sinks, faucets, and accessories sold predominantly through DTC e-commerce and home improvement channels. Its product mix in stainless steel sinks, granite composite, and faucets directly overlaps Houzer's portfolio and target customer.
• Blanco: Blanco is a specialist manufacturer of kitchen sinks (notably granite composite and stainless steel) and faucets, focused exclusively on the kitchen category. Its SILGRANIT material line competes directly with Houzer's Quartztone offering for premium kitchen renovation buyers.
• Elkay: Elkay is a long-established U.S. manufacturer of stainless steel and quartz composite kitchen sinks sold through both specification/pro channels and retail. It is a directly comparable domestic sink maker with overlapping material platforms (stainless, granite composite).

Broad incumbents

• Kohler: Kohler is a broad incumbent in kitchen and bath with a wide portfolio of sinks, faucets, and bathroom fixtures sold through big-box retail, showrooms, and specification channels. It competes with Houzer across every product line as the dominant premium brand in the space.
• Moen (Fortune Brands Innovations): Moen is one of the largest U.S. faucet and kitchen sink brands, owned by Fortune Brands Innovations. It competes with Houzer on faucets specifically and increasingly on sinks, leveraging much broader distribution and marketing scale.
• Franke: Franke is a global manufacturer of kitchen systems including sinks, faucets, and water filtration, now also the parent of Kraus. It overlaps with Houzer's stainless steel, granite composite, and faucet offerings at both consumer and specification levels.
• American Standard: American Standard is a broad kitchen and bath incumbent with sinks, faucets, and bathroom fixtures distributed across retail, wholesale, and specification channels. It competes with Houzer primarily on stainless steel sinks and faucets across the residential and light commercial segments.

Emerging players

• Zuhne: Zuhne is a smaller DTC-focused kitchen sink brand emphasizing premium stainless steel and farmhouse sinks sold online. It targets the same direct e-commerce premium sink buyer as Houzer with a narrower product line.
• Vigo Industries: Vigo Industries offers a portfolio of kitchen sinks, faucets, and accessories (including stainless steel workstation and farmhouse models) sold through DTC e-commerce and home improvement retailers, competing with Houzer in the mid-premium price band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEerr-LQK693vh7XFSP9f4w
• Facebookfacebook.com/people/Houzer/100095261447628
• Instagraminstagram.com/houzersinks
• Pinterestpinterest.com/Houzersink
• Xx.com/Houzersinks
• LinkedInlinkedin.com/company/houzer-sink

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houzer