DigiSkolae- Digital Marketing Course In Lucknow

What DigiSkolae- Digital Marketing Course In Lucknow does

DigiSkolae is a private, bootstrapped digital marketing training institute headquartered in Lucknow, Uttar Pradesh, with additional training centers in Gorakhpur and Kanpur. Founded in 2022 by Anurag Roy, a practitioner with 26 years of sales and marketing experience, the institute targets individual learners — fresh graduates, working professionals, housewives, and small business owners — who want to enter or upskill within digital marketing. Its core product is the flagship Professional Program in Digital Marketing (PPDM), a 5-month course with a mandatory 3-month internship and 100% placement assistance, supplemented by a 3-month Executive Program, 45-day SEO & Analytics course, 30-day Social Media Marketing course, and a Data Analytics course. The curriculum is built around an AI-integrated framework that includes the proprietary "Search Trinity" methodology covering SEO, Answer Engine Optimization, and Generative Engine Optimization, alongside practical training on Meta Advantage+, Google Performance Max, and tools such as ChatGPT, Claude, SEMrush, MOZ, Google Analytics, and Google Tag Manager.

The business runs a sales-led, direct-enrollment model. Course fees are paid one-time, ranging from ₹9,500 for the short specialized modules to ₹38,000 for the flagship PPDM, with interest-free EMI options (up to 8 installments), group enrollment discounts, and periodic scholarships. Distribution is through physical branches supplemented by an online mode with a 30-day money-back guarantee; lead generation relies on organic SEO targeting tier-2 city keywords, a multi-platform social media presence (Facebook, LinkedIn, Instagram, YouTube, X, Pinterest), blog content marketing, alumni referrals, and recurring masterclasses by industry practitioners. The institute has received the SiliconIndia "Most Promising Digital Marketing Institute for Placements" recognition in 2023 and reports a 5.0/5.0 Google rating across 142 reviews, and uses small batch sizes of up to 15 students to support personalized mentorship. Revenue figures are not publicly disclosed and the company operates without external institutional funding.

The underlying technology stack is conventional rather than proprietary — WordPress-based website, off-the-shelf marketing and analytics tools — but is packaged into a differentiated curriculum framework (the Search Trinity methodology) and a placement-driven service model that combines certification, internship, and lifetime alumni support. Certifications include Google Ads, HubSpot, SEMrush, an NSIC Government of India certificate, and an Alcheringa IIT Guwahati certificate delivered in association with HODM, marketed as a credential bundle to differentiate against competing local institutes in Uttar Pradesh.

Name

DigiSkolae- Digital Marketing Course In Lucknow

Legal name

Digischolae Educational Services

Website

https://digiskolae.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

DigiSkolae is a Lucknow-headquartered digital marketing training institute offering AI-integrated courses from beginner to advanced levels across branches in Lucknow, Gorakhpur, and Kanpur, targeting students, professionals, and entrepreneurs seeking certification and placement assistance.

Ownership category

akta.pro rank

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Program in Digital Marketing (PPDM): Flagship 5-month advanced digital marketing course with integrated internship and 100% placement assistance. Revenue generated through one-time course fee ranging from ₹9,500 to ₹38,000 depending on course level and specialization. Payment options include upfront payment, 8 interest-free EMIs, and group admission discounts (10% off for group enrollment).
2. Executive Program in Digital Marketing: 3-month organic marketing training program with guaranteed internship and placement assistance. Generates revenue through course fee payments with installment options.
3. Specialized Short-Term Courses: 45-day SEO & Analytics Course and 30-day Social Media Marketing Course offering targeted skill training at lower price points starting from ₹9,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DigiSkolae is a digital marketing training institute that sells job-oriented, AI-integrated digital marketing certification courses to individual learners. Its flagship Professional Program in Digital Marketing (PPDM) is a 5-month program covering 60+ modules with a mandatory 3-month internship and 100% placement guarantee, complemented by a 3-month Executive Program, a 45-day Advance SEO & Analytics Course, a 30-day Advance Social Media Marketing Course, and a Data Analytics Course, all delivered through agency-style practical training on live projects.

Product overview

DigiSkolae is a digital marketing training institute offering a portfolio of job-oriented courses designed to take students from beginner to industry-ready digital marketers. The core offerings include the flagship Professional Program in Digital Marketing (PPDM), a 5-month comprehensive course with 60+ modules and mandatory internship, complemented by shorter specialized programs: the Executive Program (3 months), Advance SEO & Analytics Course (45 days), and Advance Social Media Marketing Course (30 days). All programs emphasize AI-integrated training with tools like ChatGPT and Performance Max, practical agency-style learning on live projects, and culminate in certifications from Google, HubSpot, SEMrush, and Government organizations with 100% placement assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Program in Digital Marketing (PPDM) Flagship 5-month comprehensive digital marketing certification course covering 60+ advanced modules with AI-integrated curriculum (ChatGPT, Claude, Gemini, Perplexity), live project-based agency-style training, mandatory 3-month internship during course, 100% placement guarantee, and 15+ certifications including NSIC Government, IIT Guwahati Alcheringa, Google, HubSpot, and SEMrush; targeted at students and professionals seeking end-to-end digital marketing mastery.
• Executive Program in Digital Marketing 3-month organic marketing training program with guaranteed internship and placement assistance, offering 8+ professional certifications for students and professionals seeking shorter-term digital marketing education focused on organic channels.
• Advance SEO & Analytics Course 45-day intensive practical training program focused on Search Engine Optimization and web analytics, with hands-on practice on live projects, the proprietary Search Trinity (SEO/AEO/GEO) methodology, premium tools exposure (SEMrush, MOZ, Google Analytics), guaranteed internship, and placement assistance.
• Advance Social Media Marketing Course 30-day project-oriented training program covering social media marketing strategies and paid advertising on Facebook, Instagram, LinkedIn, and Pinterest, with work on live projects, guaranteed internship, and placement assistance.
• Data Analytics Course Digital marketing analytics training program covering data analysis tools and techniques (Google Analytics, Google Tag Manager, Google Data Studio) for measuring and optimizing marketing campaign performance.

Quantifiable outcome

• 94% of students crack their first interview
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Digital Vidya: One of India's longest-running digital marketing training institutes, offering cohort-based professional certification courses with placement assistance across multiple Indian cities. Directly comparable to DigiSkolae in target audience (career-changers and freshers), course catalog and placement-led value proposition.
• Delhi School of Internet Marketing (DSIM): Digital marketing training institute offering flagship advanced courses, master certifications and placement support to students across India. Closely comparable to DigiSkolae's PPDM-equivalent curricula, agency-style training emphasis, and certification bundles (Google, HubSpot, etc.).
• Techstack Academy: India-based digital marketing institute running multi-city classroom and online training programs with placement assistance and certification tracks. Highly comparable operating model (offline centers + online cohorts, mid-course internships, certification stack) targeting the same Indian digital-marketing-as-career learner.
• ExcelR: India-headquartered training provider with a large digital marketing track delivered classroom and online with placement support. Comparable in pedagogical approach, certification partners and Tier-1/2 city footprint, and competes for the same working-professional and fresher student segments as DigiSkolae.

Broad incumbents

• UpGrad: Large, well-capitalised Indian edtech incumbent offering digital marketing specialisations alongside a broad portfolio of professional degrees and certificate programs. Comparable curriculum category and placement-led GTM but operates at materially higher scale and price points than DigiSkolae.
• Simplilearn: Established online professional education provider with digital marketing certification tracks, partner-university credentials and enterprise/corporate training offerings. Comparable learning category and certification stack, with far broader geographic reach and marketing budget than DigiSkolae.
• NIIT Digital Marketing: Long-standing Indian education and skills provider with a digital marketing training vertical delivered through classroom centers and online. Comparable vocational training model and corporate training pathways; competes with DigiSkolae for both individual and institutional students.
• Manipal ProLearn: Indian professional education brand offering digital marketing certification programs with university affiliation. Compares on category (professional digital marketing training) and target learner, though at higher price points and with stronger university brand association than DigiSkolae.

Emerging players

• Coursera: Global MOOC platform offering university and Google digital marketing specialisations at significantly lower individual price points. Comparable in topic area (digital marketing courses with certificates) but competes via price, brand and self-paced online delivery rather than DigiSkolae's coached, placement-led model.
• Udemy: Global marketplace of self-paced digital marketing courses from independent instructors, often priced under $20. Comparable content category (digital marketing upskilling) and is a free/cheap alternative that constrains pricing for coaching-heavy institutes like DigiSkolae.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/digiskolae
• YouTubeyoutube.com/channel/UCJq8hhzm2j6QcNZmlgLIrNA
• Facebookfacebook.com/DigiSkolaeCareerStartsHere
• LinkedInlinkedin.com/company/digiskolae
• Instagraminstagram.com/digiskolae
• Pinterestin.pinterest.com/digiskolae

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigiSkolae- Digital Marketing Course In Lucknow