Hookah-Shisha

What Hookah-Shisha does

Hookah-Shisha, operating as Hookah.com (legal entity: Hookah Digital Services INC), is a U.S. e-commerce retailer founded in 2000 and headquartered in Charlotte, North Carolina. The company sells hookahs, premium shisha tobacco, hookah charcoal, accessories, tobacco-free nicotine pouches, and electronic hookah devices through its direct-to-consumer storefront at hookah.com, and operates a separate B2B wholesale portal at business.hookah.com for smoke shops, lounges, and retailers. The catalog spans 50+ shisha tobacco brands and 15+ hookah brands, with exclusive collaborations such as the Snoop Dogg x Al Fakher line, and pricing on individual SKUs ranging from roughly $3.59 to $64.99.

The business runs on a standard transactional e-commerce platform with a free shipping threshold at $95, a points-based rewards and referral program, and age-gated marketing (21+ verification). Revenue is generated through one-time consumer purchases, wholesale bulk orders, and the recurring engagement of the loyalty program. The company is privately held, independently owned with no disclosed venture or private-equity backing, and operates with a 1-10 person headcount entirely within the U.S. market. Its competitive positioning relies on category specialization, catalog breadth, and 24 years of brand continuity rather than proprietary technology or AI capability.

Name

Hookah-Shisha

Legal name

Hookah Digital Services INC

Website

https://hookah-shisha.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

U.S. e-commerce retailer founded in 2000 and based in Charlotte, NC, selling hookahs, premium shisha tobacco, charcoal, accessories, nicotine pouches, and electronic devices to individual consumers via hookah.com and to smoke shops via a B2B wholesale portal.

Ownership category

akta.pro rank

Product category

Hookah & Shisha Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940)

akta.pro primary industry

Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE)

akta.pro secondary industry

Nicotine Pouch Retail (CRANADAD)

Keywords

• Hookah retail
• Shisha tobacco
• Smoking accessories
• Nicotine pouches
• Hookah e-commerce

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of hookahs, shisha tobacco, charcoal, accessories, nicotine pouches, and electronic devices to consumers through hookah.com. One-time transaction model with mix-and-match bundle options offering 10% discounts.
2. Wholesale/B2B Sales: Business-to-business wholesale channel for smoke shops, lounges, and retailers requiring business verification, tax ID, and resale certificate.
3. Rewards Program: Loyalty program where customers earn points on purchases to redeem for discounts on future orders, driving repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hookah-Shisha (operating as Hookah.com) manufactures and retails complete hookah smoking solutions, including hookah pipes, premium shisha tobacco, charcoal, and accessories sourced from more than 50 international brands such as Al Fakher, Khalil Mamoon, MOZE, and Starbuzz. The company has expanded its assortment into adjacent nicotine categories (tobacco-free nicotine pouches and electronic hookah devices) and serves both individual consumers via a direct-to-consumer e-commerce storefront and commercial buyers through a dedicated B2B wholesale portal at business.hookah.com.

Product overview

Hookah.com is an e-commerce platform founded in 2000 that offers a comprehensive selection of hookah products. The product portfolio centers on two core offerings: hookahs (traditional and modern styles) and shisha tobacco (premium tobacco in various leaf types and sizes from multiple international brands). These are supported by complementary accessories including charcoal, bowls, hoses, heat management devices, and cleaning supplies. The company has expanded into adjacent categories including nicotine pouches and electronic hookah devices. The platform operates both a consumer-facing retail store and a wholesale business portal (Hookah For Business) for bulk commercial orders. A loyalty rewards program enables repeat customers to earn and redeem points for discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Hookahs Traditional and modern hookah pipes available in multiple styles and price tiers (from under $50 to $200-$300), sold to adult consumers and wholesale buyers for personal or commercial hookah use.
• Shisha Tobacco Premium shisha tobacco in 50g to 1000g sizes, including blonde and dark leaf varieties from more than 20 brands (Al Fakher, Adalya, Al Waha, Afzal, Cookies, Darkside, Fumari, Tangiers, Trifecta, Snoop Dogg, etc.), targeted at adult hookah enthusiasts and commercial lounges.
• Hookah Charcoal Hookah charcoal in coconut, quick-light, and titanium varieties from brands such as Coco Nara, Three Kings, Coco Urth, CocoUS, Sunlight, and Titanium, sold to consumers and businesses for heating shisha tobacco.
• Hookah Accessories Hookah accessories including bowls, hoses, heat management devices, replacement parts, charcoal accessories, and mouth tips/cleaning supplies for individual hookah users and commercial operators.
• Nicotine Pouches Tobacco-free nicotine pouches available in various flavors and strengths (4mg to 8mg) from brands such as Al Fakher, Velo, ZYN, Lucy, ON!, and Rogue, sold to adult nicotine consumers (21+).
• Electronic Hookah Devices Electronic hookah devices offered under the Vânt brand, providing an alternative electronic smoking experience for adult consumers.
• Hookah.com Rewards Program Free loyalty program enabling consumers to earn points on purchases and promotional activities (including a $10 referral reward) that can be redeemed for discounts on future orders, driving repeat purchases.
• Wholesale Program (Hookah For Business) B2B wholesale pricing portal requiring business verification (tax ID, resale certificate) for smoke shops, hookah lounges, and retailers to purchase bulk inventory at wholesale prices.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Al FakhercoreStrategic or Co-development PartnerAl Fakher is described as a key brand partner, with Hookah.com stating 'Proud partners with Al Fakher and other leading Hookah Names.' The company is the world's #1 shisha brand, and Hookah.com sells their full product line including shisha tobacco, charcoal, nicotine pouches, and accessories. Exclusive products like the Snoop Dogg x Al Fakher collaboration are available exclusively at hookah.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SouthSmoke: Major US hookah and shisha online retailer selling hookahs, shisha tobacco, and accessories. Directly competes with Hookah.com for the same US hookah consumer with a comparable multi-brand catalog and DTC e-commerce model.
• 5 Star Hookah: Online hookah retailer based in the US offering hookahs, shisha, and accessories from multiple brands. Competes directly with Hookah.com in the US hookah e-commerce category with a similar product breadth.
• HookahJohn: Hookah accessories brand and retailer with strong presence among US hookah enthusiasts. Directly overlaps with Hookah.com's hookah accessories and gear category as a competing specialty retailer.

Broad incumbents

• Philip Morris International: Owns Zyn via Swedish Match and major combustible brands. Directly competes with Hookah.com's nicotine pouch retail segment and dominates the broader nicotine distribution channels where Hookah.com also operates.
• British American Tobacco: Owns Velo, On!, Grizzly, and other nicotine pouch and smokeless brands. Directly competes with Hookah.com's expanding nicotine pouch assortment under established brand power and retail distribution.
• Altria Group: Largest US tobacco company with on! and Helix nicotine pouch brands plus Copenhagen and Skoal smokeless. Competes with Hookah.com in the same US specialty and convenience tobacco retail channels.
• Imperial Brands: International tobacco company with Skruz and Skruf nicotine pouch brands. Operates in the same hookah-adjacent smokeless and nicotine pouch category and US smoke-shop distribution channels as Hookah.com.
• Swisher International: Owns Rogue nicotine pouches and a leading cigar portfolio. Competes directly with Hookah.com in nicotine pouch retail and supplies many of the same smoke shops that Hookah.com's wholesale channel services.
• Japan Tobacco International: Major global tobacco company with leading US cigarette and smokeless brands. Operates alongside Hookah.com in the same regulated US retail distribution channels for tobacco and nicotine products.
• Scandinavian Tobacco Group: Largest pipe-tobacco and cigar manufacturer with broad US smoke-shop distribution. Comparable to Hookah.com in serving the same smoke-shop retail channel with specialty tobacco products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@hookahdotcom
• Instagraminstagram.com/hookahdotcom
• Xx.com/hookah_shisha
• LinkedInlinkedin.com/company/hookah-shisha-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hookah-Shisha