Empire Truck Sales

What Empire Truck Sales does

Empire Truck Sales is a privately held, family-owned commercial truck dealership group headquartered in Richland/Jackson, Mississippi, operating 14 locations across Mississippi (9), Louisiana (3), Florida (2), and Alabama (1). Founded in 1983 by Roger Stribling and continued under the Swanson and Greener families since 1986, the company is an authorized dealer for Freightliner and Western Star trucks (Daimler) and Thomas Built Buses. It serves owner-operators, fleet operations, and the broader transportation industry in the southeastern United States with a vertically integrated model spanning new and used truck sales, OEM and aftermarket parts, certified service and repair, body shop and collision repair, in-house financing, and a trade-in valuation service.

The underlying technology stack is purpose-built for a multi-location dealership group. The Excelerator Uptime Turbocharged platform provides parts inventory visibility across all 13 locations with customer-specific pricing and an account-based online ordering system covering parts from Freightliner, Western Star, Thomas Built Buses, Detroit Diesel, Cat, Cummins, Allison, Meritor, Eaton, and hundreds of other All-Makes brands. The Bee Line LC7500 Laser Computerized Alignment System supports frame and front-end alignments to 0.005-inch accuracy for light through heavy-duty vehicles. A Fifth Generation Cascadia online configurator allows customers to customize new Freightliner trucks directly through the website. All locations are Elite Support certified by Daimler, and Empire is a Platinum Support dealer for Thomas Built Buses — OEM-backed service certifications that signal a standardized operating standard.

The business model combines one-time vehicle transactions (new and used truck sales with financing) with high-margin recurring revenue from parts and service. Distribution is delivered almost entirely through physical dealership locations with field sales representatives, complemented by a website offering inventory browsing, quote requests, trade valuation, test-drive scheduling, and service appointment booking. The company has executed 17 acquisitions since 1983 to consolidate its Gulf South territory, and in 2016 co-founded the Hinds Diesel Technology Academy with Hinds Community College to secure a long-term pipeline of certified diesel technicians — a structural moat in an industry constrained by technician scarcity.

Name

Empire Truck Sales

Legal name

Empire Truck Sales

Website

https://empiretruck.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Empire Truck Sales is a family-owned commercial truck dealership group operating 14 locations across Mississippi, Louisiana, Alabama, and Florida, selling Freightliner, Western Star, and Thomas Built Bus vehicles alongside parts, service, body shop, and financing.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle and Parts Dealers (441), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industries

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck parts and service
• Commercial vehicle financing
• Collision repair services

Headquarters

HQ city

Richland

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Truck Sales: Sale of new Freightliner, Western Star, and Thomas Built Bus vehicles. Revenue from full truck sales with financing options available.
2. Used Truck Sales: Sale of pre-owned heavy-duty and medium-duty trucks. Includes trade-in values and used inventory across all locations.
3. Parts Department: Sale of OEM and aftermarket replacement parts for heavy-duty and medium-duty trucks. Parts for Freightliner, Western Star, Thomas Built Bus, and other brands. Inventory includes brakes, tires, windows, and essential components.
4. Service and Repair: Commercial truck service including preventive maintenance, rapid diagnosis, and repair services by certified technicians. Service available for all makes and models.
5. Body Shop and Collision Repair: Full collision repair services including frame straightening, custom paint jobs, cab conversions, glass replacement, and detailing. Bee Line alignment system services.
6. Financing Services: Finance department offering financing plans for new and used heavy-duty vehicles. Services across Mississippi, Alabama, Louisiana, and Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Empire Truck Sales is an authorized commercial truck dealership selling new Freightliner, Western Star, and Thomas Built Bus vehicles alongside pre-owned heavy- and medium-duty trucks. The company also operates a full parts department, certified service and repair facilities, a body shop and collision repair operation, and an in-house finance department across 14 locations in the southeastern United States.

Product overview

Empire Truck Sales is a heavy-duty truck dealership offering a unified portfolio of commercial trucks, buses, parts, service, and training programs across 14 locations in Mississippi, Louisiana, Alabama, and Florida. The core product offering centers on Freightliner and Western Star trucks (for on-highway, medium-duty, and severe-duty applications) plus Thomas Built Buses for school transportation, supported by vertically-integrated service departments, a dedicated parts division with online ordering via Excelerator, and body shop/collision repair facilities. Supplementary tools include a Cascadia truck configurator, financing applications, trade-in valuation, quote requests, and test drive/service scheduling. The Hinds Diesel Technology Academy provides technician training in partnership with Hinds Community College.

Differentiator

Problem solved

Functional benefit

Brands

• Empire Truck Sales Body Shop: Full-service collision repair and body shop for commercial trucks, acquired in 1997.
• Hinds Diesel Technology Academy

Products and services

• Freightliner Trucks New Freightliner commercial trucks including Cascadia, 122SD, M2 106, 108SD, 114SD, and M2 112 models sold to owner-operators and fleet operations for on-highway, medium-duty, and severe-duty applications.
• Western Star Trucks Heavy-duty Western Star trucks including 4700, 4800, 4900, 5700, and 6900 models for highway and vocational applications such as logging, towing, and mining.
• Thomas Built Buses School and transit buses including Minotour, SAF-T-Liner C2, SAF-T-Liner C2 Jouley (electric), SAF-T-Liner EFX, SAF-T-Liner HDX, Transit Liner C2, Transit Liner EFX, and Transit Liner HDX models sold to school districts and transportation providers.
• New Semi-Truck Inventory New heavy-duty and medium-duty trucks from Freightliner and Western Star brands available for purchase through 14 dealership locations with online inventory browsing and quote request capabilities.
• Used Semi-Truck Inventory
• Parts Department Heavy-duty truck parts including brakes, tires, windows, and components for Freightliner, Western Star, Thomas Built Bus, and other brands, with inventory available for box trucks, semi-trucks, day cabs, and tractor trailers across all 14 locations.
• Service and Repair Commercial truck service and repair including rapid diagnosis, preventive maintenance, and repair for Freightliner, Western Star, Thomas Built Bus, and other brands, with all locations Elite Support certified.
• Body Shop and Collision Repair Full-service collision repair and body shop including Bee Line computerized alignment, frame straightening, cab conversions, frame stretching, glass work, sheet metal and aluminum repair, custom paint jobs, and detailing, with operations in Jackson, MS and Mobile, AL.
• Financing Services In-house financing options for new Freightliner and Western Star trucks and Thomas Built Buses across Mississippi, Alabama, Louisiana, and Florida, with online finance application and flexible terms upon credit review.
• Hinds Diesel Technology Academy Diesel technician training program offered in partnership with Hinds Community College, providing Career Certificate (33 credit hours), Technical Certificate (48 credit hours), and Associate of Applied Science (61-64 credit hours) credentials, with curriculum based on ASE medium/heavy truck standards.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hinds Community College Diesel Technology AcademycoreStrategic or Co-development Partner · 1 January 2016Partnership established in 2016 to create pipeline of trained diesel technicians. Hinds and Empire Truck Sales/Stribling Equipment officially opened the Diesel Technology Academy in 2016. Empire recruits graduates for positions at their dealerships. Five Hinds alumni signed Diesel Mechanic Registered Apprenticeship agreements with Empire through U.S. Department of Labor in 2025. Curriculum based on ASE medium/heavy truck standards and AED construction equipment standards.
• Caterpillar Tractor CompanyminorStrategic or Co-development PartnerHistorical partnership dating to 1944 when Roger Stribling accepted invitation to be Caterpillar dealer in Central and Southern Mississippi.
• Daimler Trucks North AmericacoreChannel Partner/ Reseller/ DistributorFreightliner Trucks is largest division of Daimler Trucks North America. Empire Truck Sales is authorized Freightliner dealer since 1983. All locations are Elite Support certified by Daimler.
• Western Star TruckscoreChannel Partner/ Reseller/ DistributorAuthorized Western Star dealer since 2001. Western Star engineers heavy-duty trucks for demanding applications including logging, mining, and oil fields.
• Thomas Built BusescoreChannel Partner/ Reseller/ DistributorAuthorized Thomas Built Bus franchise since 1998 for Mississippi. Empire Truck Sales is a Platinum Support dealer - more than half of all Thomas Built dealers are Platinum Support certified.
• ExceleratorcoreTechnology or IntegrationParts inventory management and ordering platform. Excelerator Uptime Turbocharged provides visibility to respective inventories of all 13 Empire Truck Sales locations with customer-specific parts pricing and advanced ordering capabilities. Includes parts from Freightliner, Western Star, Sterling, Thomas Built Buses, Detroit Diesel, Cat, Cummins, Allison, Meritor, Eaton, Delco, Gunite, Spicer, and hundreds of other All-Makes brands.
• Pitts & Sons TowingminorOthersAfter hours towing partner for Mobile, Alabama location. Referenced as preferred provider for after hours towing needs.

Scale indicators6 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Velocity Vehicle Group: Velocity Vehicle Group operates Daimler-brand commercial truck dealerships across multiple states with full-service sales, parts, and service. Directly comparable to Empire in OEM franchise mix (Freightliner/Western Star), full-service dealership model, and multi-state regional presence.
• MHC Kenworth: MHC Kenworth is one of the largest Kenworth truck dealer networks in the US with full-service sales, parts, service, and leasing across multiple states. Comparable to Empire in multi-state full-service heavy-duty truck dealership model, though with a different OEM (PACCAR/Kenworth vs Daimler).
• Nuss Truck & Equipment: Nuss Truck & Equipment is a multi-state Volvo and Mack truck dealer with full-service sales, parts, and service operations across the Upper Midwest. Comparable to Empire in multi-state full-service heavy-duty truck dealership model, but with a different OEM franchise (Volvo/Mack vs Daimler).
• TEC Equipment: TEC Equipment is one of the largest Volvo Trucks dealerships in North America with full-service locations across multiple western and midwestern states. Directly comparable to Empire in multi-state full-service commercial truck dealership model and customer segments.
• Premier Truck Group: Premier Truck Group is a large multi-state Freightliner and Western Star dealer with full-service sales, parts, service, and body shop operations. Closely comparable to Empire in franchise mix (Daimler brands), full-service offering, and regional multi-state footprint, though operating in different geographies (TX/OK primarily).

Emerging players

• SelecTrucks: SelecTrucks is Daimler's official used truck dealer network, offering certified used Freightliner and Western Star trucks. It competes most directly with Empire's used truck business and overlaps on parts/service, but is OEM-aligned rather than independent like Empire's used inventory.

Others

• Daimler Truck North America: Daimler Truck North America is the OEM manufacturer of Freightliner and Western Star trucks and parent to Empire's franchise rights. It is a key ecosystem partner/customer of Empire's, but not a competitor — though Daimler's direct-sales initiatives and dealer network strategy directly shape Empire's economics.
• Thomas Built Buses: Thomas Built Buses is a Daimler subsidiary and manufacturer of school buses including the Jouley electric bus. Empire is a Platinum Support dealer for Thomas Built; it is a key OEM partner whose product mix (especially EV buses) directly drives Empire's bus franchise revenue.

Regional players

• Stoops Freightliner: Stoops Freightliner is a Freightliner and Western Star dealer with full-service operations across Indiana and Ohio. Directly comparable to Empire in OEM franchise, full-service model, and multi-location strategy, though operating in a different geographic region (Midwest vs Southeast).

Broad incumbents

• Rush Enterprises: Rush Enterprises is the largest network of commercial truck dealerships in North America and the largest Freightliner dealer in the US, with 100+ locations across the country. It is a publicly traded direct functional peer to Empire Truck Sales — same core franchise, same sales/service/parts model — but operates at materially greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EmpireTruck
• YouTubeyoutube.com/channel/UC40mu1QlrX16qVZZvntCikA
• Facebookfacebook.com/empiretrucksales
• LinkedInlinkedin.com/company/empire-truck-sales-lc
• Instagraminstagram.com/empire_truck_sales

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Truck Sales