The Keenfolks

What The Keenfolks does

The Keenfolks (legally THE GREATEST FAMILY, S.L., founded February 2018 in NYC by Miguel Machado and Xavi, headquartered in Barcelona, Spain) operates an AI-native marketing agency network serving Fortune 500 enterprise brands across consumer packaged goods, pharmaceutical/healthcare, banking, and beverage verticals in 40+ markets, with offices in Barcelona, New York, London, and Mexico City and a Dubai office planned.

The company's technical core is the proprietary K OS_ operating system and the trademarked Integrative AI® methodology, which connect Intelligence, Platforms, Workflows, and Experiences into a single operating model. On top of K OS_ sit solution modules including the AI Experience Agent (conversational AI for websites/apps), AI Profiling Engagement (cross-channel consumer profiling), AI Interactive Media Dashboard (real-time media optimization), AI Content Factory, AI Campaign Lab, Content Risk Management, and the OG-ai marketing intelligence platform, spanning generative AI, predictive analytics, recommendation, NLP, and process automation capabilities.

The Keenfolks generates revenue as a professional services firm via direct enterprise field sales to CMOs and CTOs, with a minimum 6-month contract duration and a $150K minimum engagement budget, supplemented by AI readiness assessments and executive community (Keen Circle) pipeline development. The March 2026 launch of KEENFOLKS X_ reframes the offering as an AI-native marketing network with three engagement models — transformation partnerships, solution development, and venture co-creation — while the firm explores its first venture funding round to accelerate global expansion.

Name

The Keenfolks

Legal name

THE GREATEST FAMILY, S.L.

Website

https://thekeenfolks.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

The Keenfolks is an AI-native marketing agency network serving Fortune 500 brands across CPG, pharmaceutical, banking, and beverage verticals in 40+ markets, delivering proprietary AI-powered marketing transformation via its K OS_ platform and Integrative AI methodology.

Ownership category

akta.pro rank

Product category

AI Marketing Services

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• AI marketing services
• Marketing transformation
• Enterprise AI solutions
• Digital marketing consultancy
• AI content generation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. AI Marketing Transformation Services: Keenfolks operates as a professional services firm delivering AI-powered enterprise marketing transformation. Services include AI readiness consulting, custom AI agent development, real-time analytics infrastructure deployment, and scalable content production systems. The engagement model involves project-based or retainer-based engagements with a minimum contract of 6 months and a minimum budget of $150K.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

The Keenfolks is an AI-native marketing agency network that delivers enterprise marketing transformation services through its proprietary K OS_ platform and Integrative AI® methodology. It connects Intelligence, Platforms, Workflows, and Experiences into AI Growth Systems for Fortune 500 brands, providing AI-powered consumer profiling, real-time media dashboards, AI experience agents, generative AI content production, and digital transformation consulting across 40+ markets.

Product overview

The Keenfolks is an Integrative AI™ Marketing Agency that positions itself as the first AI-native agency network, offering a platform-plus-methodology architecture centered on its K OS_ proprietary operating system and Integrative AI® methodology. The core offering is KEENFOLKS X_, a global AI-native marketing network active across 50+ markets. The product portfolio consists of three primary solution modules — AI Interactive Media Dashboard, AI Experience Agent, and AI Profiling Engagement — which form the integrated marketing system layer atop K OS_. Supporting content solutions (AI Content Factory, AI Campaign Lab, Content Risk Management) enable scalable, compliant content production. A Digital Marketing Transformation Consultancy provides strategic execution services through a four-step methodology. Additional proprietary platforms include OG-ai for marketing intelligence and micro-moment activation. The portfolio also includes community (Keen Circle) and research (AI Trends 2027 Forecast) offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• KEENFOLKS X_ The first AI-native marketing network built on a single operating model, powered by K OS_ and the proprietary Integrative AI® methodology, connecting Intelligence, Platforms, Workflows, and Experiences into measurable results for Fortune 500 brands across 50+ markets.
• Digital Marketing Transformation Consultancy Consulting and execution service helping enterprises modernize marketing ecosystems by unifying data, technology, analytics, and operations into an intelligent growth engine. Delivered through a four-step journey: AI Readiness & Strategy, AI-Powered Data Platform, GenAI Content Factory, and Extended Tech Team execution.
• AI Profiling Engagement An AI solution that unifies scattered customer interaction data, creates comprehensive user profiles, automates audience segmentation, and delivers timely personalized content at key moments. Transforms anonymous users into loyal customers with AI-powered loyalty and retention programs, claiming up to 37% retention boost.
• AI Experience Agent An AI assistant embedded in websites or apps that guides visitors to relevant information, simplifies navigation, provides personalized content and product recommendations, and automates customer support without human intervention. Can boost conversion rates by up to 40%, with implementations taking 4–6 weeks.
• AI Interactive Media Dashboard An AI-powered analytics and media optimization platform that tracks campaign performance, identifies top-performing content, measures goal progress, optimizes audience targeting, and recommends budget allocation for maximum ROI. Replaces monthly reporting cycles with real-time dashboards and enables 93% faster decision-making.
• AI Content Factory A comprehensive platform for high-volume content adaptation leveraging Data and Generative AI with a clear production process. Covers content strategy, adaptation, asset management, distribution, and performance tracking, with a central platform for briefing, reviewing, approving, and delivering assets. Reduces content production cycles by 40–75%.
• AI Campaign Lab An AI-driven creative content generation service for advertising, leveraging data and generative AI within legally approved scenarios. Combines AI prompting, image generation, and digital design to produce on-brand content across text, image, video, and sound formats for social media, print, and CRM channels.
• Content Risk Management An AI-powered automated content approval tool for marketing materials across images, text, and video. Uses documented marketing and legal guidelines plus historical feedback from human reviews to detect potential risks including legal limitations, inappropriate imagery, blacklisted words, and prohibited claims before SME review.
• OG-ai Platform A proprietary marketing intelligence platform that activates micro-moments using AI and machine learning to deliver personalized content in real time. Used internally and for clients to centralize data from multiple accounts into a unified BI command center and optimize paid media planning.

Quantifiable outcome

• 400% improvement in click-through rates through AI-optimized creative and audience targeting
• +11 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature10 records

Partnerships

One partnership is on record.

• ContentstackcoreTechnology or IntegrationKeenfolks partnered with Reckitt to shift Mead Johnson Nutrition's Enfamil US platform to Contentstack's composable digital experience platform. Keenfolks supported the implementation and optimization of this composable digital framework, enabling faster updates, improved site performance, and enhanced personalization. The partnership achieved 99%+ site stability and won the Contentstack Experience Award 2025 for Most Successful Transformation.

Scale indicators22 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• DEPT®: Global digital transformation agency combining technology, data, and creative for enterprise brands. Comparable to Keenfolks in serving Fortune 500 CMOs with integrated AI/data-driven marketing services and a similar global operating model.
• MediaMonks (S4 Capital): Global content, media, and technology services company delivering AI-powered creative and marketing transformation for major brands. Closely aligned with Keenfolks' services portfolio and Fortune 500 client profile.
• Huge Inc. Digital experience agency delivering strategy, design, technology, and data services to enterprise brands. Comparable in operating at the intersection of marketing transformation and custom platform engineering for large clients.
• AKQA: Design and innovation agency delivering digital products, services, and brand experiences for global brands. Comparable in blending creative, technology, and strategy for Fortune 500 clients with bespoke platforms.
• R/GA: Global innovation agency designing products, services, and brand experiences through technology and creativity. Similar profile in offering transformation engagements that integrate marketing strategy with proprietary technology builds.
• Jellyfish (The Brandtech Group): Global digital marketing agency combining media, creative, and training with proprietary tech platforms. Comparable in helping enterprise brands operationalize digital and AI-powered marketing at scale.
• Brainlabs: Digital marketing agency operating globally with strong capabilities in media, SEO, and analytics. Comparable in providing AI-driven performance marketing and data-led campaign optimization for enterprise clients.

Broad incumbents

• Accenture Song: Global marketing services arm of Accenture competing for the same enterprise transformation engagements with deeper pockets and broader geographic reach. Represents the scaled incumbent alternative to Keenfolks.
• Publicis Sapient: Digital transformation business of Publicis Groupe focused on helping enterprises modernize through data, technology, and marketing services. Direct overlap with Keenfolks' CMO-CTO bridge positioning and enterprise transformation offering.
• Merkle (Dentsu): Customer experience and data-driven marketing agency within Dentsu. Comparable in delivering CRM, martech, and personalization at enterprise scale with a similar focus on data unification and AI activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@keenfolks
• LinkedInlinkedin.com/company/the-keenfolks
• Instagraminstagram.com/keenfolks
• Xx.com/thekeenfolks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Keenfolks