What SuperMemo World does

SuperMemo World sp. z o.o. is a privately held software company founded in 1991 in Poznań, Poland, by Dr. Piotr Woźniak and Krzysztof Biedalak. It commercializes the proprietary SuperMemo spaced repetition algorithm (originally SM-2, developed by Woźniak from 1985 and shipping in software form from 1987), making it the earliest company in the world to apply interval-based memory scheduling to digital learning. Its core product is a consumer language-learning platform offering nearly 300 courses across 25 languages, distributed globally through iOS and Android mobile apps, a web platform at learn.supermemo.com, and since March 2026 a public SuperMemo API for third-party developers and publishers. The platform is differentiated by AI-augmented features (MemoChat, AI Assistant, MemoTranslator, Live Mode) built on top of third-party foundation models, plus a RAG pipeline used in the Medico medical exam prep project with PWN/PZWL.

The company operates a direct-to-consumer subscription model priced in Polish Zloty (PLN 35.99/month or PLN 359/year for full premium access, plus individual course one-time purchases ranging from PLN 59.90 to PLN 249.90 for 1-year access), supplemented by B2B channel sales through named partners (Darakwon, AsahiPress, Łazarski University, Het Mozaiek, Educa Langues Enfants, Forlu, LibEdge, Zebralution) and the newly launched API licensing stream. Customer segments span individual self-learners (primary), corporate/enterprise training buyers, educational institutions, children/parent households, and EdTech publishers integrating the algorithm. Distribution is product-led and self-serve with a free first-month trial, supported by content marketing, social channels, app store optimization, and education-industry conference presence (BETT, London Book Fair, GESS).

SuperMemo World has operated continuously for 35 years without any disclosed external funding, remains founder-owned, employs between 11 and 50 people, and derives its competitive position primarily from its long-standing algorithm and accumulated learning data rather than from capital intensity. Recent strategic activity has tilted toward generative AI feature development, a new B2B API channel, and selective vertical expansion (medical exam prep), while the core consumer language-learning DTC business continues to anchor the revenue base.

Name

SuperMemo World

Legal name

SuperMemo World sp. z o.o.

Website

https://supermemo.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SuperMemo World is a privately held Polish software company that builds a consumer language-learning platform powered by its proprietary spaced repetition algorithm, serving individual learners and B2B partners across 25 languages and ~300 courses.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Educational Support Services (61171), Software Publishers (51321), Language Schools (611630)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Language Learning Apps & Self-Study Platforms (EDAFAOAA)

akta.pro secondary industries

Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Language Learning Content & Practice Tools (Workbooks, Flashcards, Conversation Prompts) (EDAMAFAO)

Keywords

• Spaced repetition learning
• Language learning software
• Vocabulary memorization app
• Online language courses
• Memory retention platform

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscription (Monthly): Monthly subscription providing full access to all 300 courses, AI features (MemoChat, AI Assistant, MemoTranslator), unlimited dialogues, and up to 1 million words in private courses. Auto-renewing subscription.
2. Premium Subscription (Annual): Annual subscription at 359 PLN/year (equivalent to 10 months pricing) offering same full access as monthly plus 4x more multimedia storage. More cost-effective option for committed learners.
3. Individual Course Purchase: One-time purchase of specific courses for 1-year access, ranging from 59.90 PLN to 249.90 PLN depending on course type and comprehensiveness. Limited AI features and 10,000 word capacity for custom courses.
4. API Licensing: B2B licensing of SuperMemo's spaced repetition algorithm API to publishers and educational technology companies for integration into their own products and systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SuperMemo World develops and sells a language learning software platform built on a proprietary spaced repetition algorithm (SM-2 and subsequent versions) created by co-founder Dr. Piotr Wozniak. The platform offers nearly 300 courses across 25 languages, available via iOS and Android mobile apps, a web platform, and an API for third-party developers, with premium subscriptions, individual course purchases, and enterprise licensing as monetized offerings.

Differentiator

Problem solved

Functional benefit

Brands

• MemoChat: AI-powered interactive dialogues feature enabling users to practice real conversations in a role-playing game (RPG) style with AI technology.
• Live mode
• AI Assistant
• MemoTranslator
• SuperMemo Premium

Products and services

• SuperMemo Premium Subscription Premium subscription providing full access to nearly 300 language courses across 25 languages, AI-powered conversation practice via MemoChat, AI Assistant grammar and translation help, MemoTranslator instant translation, unlimited dialogues, and up to 1 million words in private courses. Available monthly at 35.99 PLN or annually at 359 PLN with free first month trial.
• Individual Language Courses Individual language courses available for one-time purchase for 1-year access, ranging from 59.90 PLN for vocabulary courses (e.g., FCE Words, TOEFL Words) to 249.90 PLN for comprehensive courses (e.g., Olive Green). Includes limited AI features (2 MemoChat dialogues/day, limited AI Assistant) and up to 10,000 words in private courses.
• SuperMemo API API product that exposes SuperMemo's proprietary spaced repetition algorithm to third-party developers, publishers, and educational technology companies for integration into their own applications and systems. Documentation available at https://www.supermemo.com/en/blog/supermemo-api-launch-the-spaced-repetition-algorithm-is-now-available-to-developers.
• SuperMemo Mobile App Native iOS and Android applications available via App Store (id982498980) and Google Play (com.supermemo.capacitor) that deliver the full SuperMemo learning experience, including spaced repetition courses, AI features, and offline mode with synchronization across devices.
• SuperMemo Web Platform Browser-based learning platform at learn.supermemo.com that allows users to register, manage their accounts, and access the full catalogue of SuperMemo language courses and AI features from any device with an internet connection.
• SuperMemo Enterprise Language Solutions B2B offering for companies and educational institutions that includes bulk subscriptions, customized configurations, volume pricing, and curriculum integration support for workforce or student language training. Deployed at Lazarski University, Kindcentrum Het Mozaiek, and Medico Platform (PWN/PZWL).
• Medico AI Platform (PWN/PZWL) AI-equipped medical learning platform for physicians, developed in cooperation with Polish Scientific Publishers (PWN/PZWL), that uses SuperMemo's retrieval-augmented generation search and content creation technology to support state specialization exam (PES) preparation.

Quantifiable outcome

• 35 years of research and development in spaced repetition methodology
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Polish Scientific Publishers (PWN)coreStrategic or Co-development PartnerMajor Polish academic publisher developing educational content including the Medico AI platform for medical professionals, utilizing SuperMemo's RAG-based search and content creation technology. PWN/PZWL joint collaboration for state specialization exam preparation (PES).
• Łazarski UniversityminorImplementation/ SI/ Consulting PartnerPolish private university integrating SuperMemo into language education programs for students.
• ZebralutionminorChannel Partner/ Reseller/ DistributorDigital content distributor for educational materials, distributing SuperMemo courses to broader markets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Memrise: Language learning platform using spaced repetition and video clips of native speakers across dozens of languages. Competes in the same consumer subscription tier as SuperMemo, with stronger gamification and a larger marketing footprint.
• Busuu: Language learning subscription platform with AI-powered review, community features, and courses in 14 languages. Overlaps with SuperMemo in the self-study subscription segment targeting adult learners preparing for travel or exams.
• Duolingo: The dominant consumer language learning app, offering gamified courses across dozens of languages via freemium subscriptions. Directly competes with SuperMemo in the language learning app category with a much larger user base and stronger brand recognition, though it relies on spaced repetition internally rather than commercializing the algorithm.
• Babbel: Subscription-based language learning platform with professionally developed courses across ~14 languages. Targets adult learners willing to pay for structured curricula, directly overlapping with SuperMemo's core D2C subscription positioning.
• Anki: Open-source flashcard application built on spaced repetition algorithms (including the SM-2 method derived from SuperMemo's research). Directly competes for the serious-learner segment with a free, highly customizable product and a large global community.

Broad incumbents

• Pimsleur: Long-established audio-based language learning method with subscription and one-time purchase options across dozens of languages. Operates as a broad incumbent in the same category with overlapping adult learner positioning.
• Quizlet: Large study tools platform that historically used spaced repetition (with explicit acknowledgement of inspiration from SuperMemo). Operates as a broad incumbent in the learning/study category, with flashcards, tests, and games across many subjects including languages.
• Rosetta Stone: Established, broadly distributed language learning brand with immersive methodology across 25 languages. Operates as a larger incumbent in the same category, offering overlapping consumer and enterprise products with a much bigger marketing footprint.

Emerging players

• Drops: Visually-driven language learning app focused on vocabulary acquisition through gamified 5-minute sessions across 40+ languages. Targets casual learners with a different engagement model but competes for the same consumer language learning wallet share.
• Ling: AI-augmented language learning app offering mini-games, chatbot practice, and structured courses across 60+ languages. Competes in the consumer tier with a strong AI-feature emphasis, intersecting with SuperMemo's recent MemoChat and Live Mode investments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SuperMemoWorld
• Facebookfacebook.com/SuperMemoWorld
• LinkedInlinkedin.com/company/supermemo-world
• Instagraminstagram.com/supermemoworld
• Xx.com/supermemo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperMemo World