What Hanyang Securities does

Hanyang Securities Co., Ltd. (한양증권, DBA HYGOOD) is a South Korean retail and corporate securities firm founded in 1956 and headquartered at International Finance-ro 6-gil 7, Yeouido-dong, Yeongdeungpo-gu, Seoul. The firm serves individual investors, corporate issuers, and institutional clients through a multi-channel platform anchored by its proprietary HygoodPowerPlus Home Trading System (HTS), an Android MTS mobile trading app, an online direct center, and five physical branches in Seoul (Yeouido, Songpa, Gwangjin), Ansan, and Incheon. As of December 2025, it employs 464 staff, with 37% female representation overall and 5.2% female managers among 115 total managers.

Its product suite spans equity, mixed-asset, bond, money-market, derivative, indirect, tax-advantaged, and overseas investment funds, alongside wrap accounts, RP (repurchase agreement) products, corporate and government bond trading, and credit/margin financing. Corporate finance services include IPO underwriting, rights offerings, and corporate bond issuance. The research division — staffed by named analysts covering pharma/biotech (Oh Byeong-yong), small-caps (Lee Jun-seok, Kim Yong-ho), and ESG/new growth (Park Min-ju) — publishes company, industry, and credit research, distributed through corporate website, YouTube, Instagram, and Telegram channels.

Revenue is generated through transaction-based brokerage commissions, recurring subscription and management fees on funds and wrap accounts, one-time investment banking fees from underwriting and corporate finance mandates, and usage-based credit/margin interest. Following KCGI's September 2024 acquisition of a 29.59% controlling stake for 220.3 billion KRW (~$166 million) and a subsequent 50 billion KRW capital infusion commitment in June 2026, the firm is positioned for growth under private equity sponsorship. However, material credit exposure to the JoongAng Group (840 billion KRW, including 22 billion KRW defaulted JoongAng Ilbo commercial paper and JTBC bond underwriting under Financial Supervisory Service investigation) and an 11%+ stock price decline in mid-2026 signal elevated near-term credit, regulatory, and reputational risk.

Name

Hanyang Securities

Legal name

Hanyang Securities Co., Ltd. (한양증권(주))

Website

https://hygood.co.kr

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hanyang Securities (HYGOOD) is a South Korean retail and corporate securities firm founded in 1956, providing brokerage, investment banking, asset management, and credit services through HTS, MTS, online, and branch channels to individual and institutional investors in Korea.

Ownership category

akta.pro rank

Headquarters

HQ city

Yongdungpo

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Commissions from securities trading, equity funds, mixed funds, bond funds, MMF, derivative funds, indirect funds, overseas investment funds, and wrap accounts
2. Investment Banking: IPO underwriting, rights offerings, corporate bond issuance, and corporate finance advisory services
3. Asset Management: Fund sales and management including equity, mixed, bond, MMF, derivative, indirect funds, overseas investment products, and tax-advantaged accounts
4. Credit Services: Securities-backed lending and margin financing services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Hanyang Securities is a South Korean financial investment company founded in 1956 that provides securities brokerage, asset management, and corporate finance services. It operates proprietary trading platforms (HTS HygoodPowerPlus and MTS mobile trading) and offers a range of fund products, IPO underwriting, margin financing, wrap accounts, and investment research to retail and institutional clients.

Product overview

Hanyang Securities (한양증권) is a South Korean financial investment company offering a comprehensive suite of brokerage and investment services. The product portfolio centers on the proprietary 하이굿PowerPlus trading platform alongside diverse financial products including equity funds (주식형 펀드), hybrid funds (주식혼합형, 채권혼합형), money market funds (MMF), derivatives funds (파생상품펀드), tax-saving funds (절세형펀드), overseas investment funds (해외투자펀드), Wrap Accounts, and bond services. Corporate finance services encompass IPO underwriting, rights offerings, and corporate bond issuance. The research division provides company/industry analysis and credit research. International market services cover global exchanges, currencies, and derivatives. The company also offers mobile trading via its Android MTS application.

Differentiator

Problem solved

Functional benefit

Products and services

• HTS HygoodPowerPlus
• MTS Mobile Trading System
• Equity Funds
• Mixed Asset Funds
• Bond Funds
• MMF (Money Market Funds)
• Derivatives Funds
• Tax-Saving Funds
• Overseas Funds
• Indirect Investment Funds
• Corporate Finance Services
• Wrap Accounts
• RP (Repurchase Agreement) Products
• Margin Credit Services
• Investment Research Services
• International Markets Information Service

Quantifiable outcome

• Employee retention through family-friendly culture with Fri-Casual Day & Family Day (leaving one hour early on Fridays)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Shinhan Investment CorpminorOthersOne of the underwriters for JTBC bonds along with Hanyang Securities, NH Investment & Securities, and KB Securities. Under investigation by Financial Supervisory Service for improper sales practices regarding JTBC bond issuance to individual investors.
• NH Investment & SecuritiesminorOthersCo-underwriter for JTBC bonds along with Hanyang Securities, Shinhan Investment Corp, and KB Securities. Under investigation for improper sales practices in JTBC bond issuance.
• KB SecuritiesminorOthersCo-underwriter for JTBC bonds along with Hanyang Securities, Shinhan Investment Corp, and NH Investment & Securities. Under investigation for improper sales practices.
• Brookings AcademyminorStrategic or Co-development PartnerTalent development program where selected university students become 'Student Researchers' for 6 months, conducting research on new business initiatives and business strategy. Hanyang Securities provides external expert lectures and research activity expenses.
• Ansan International Business High SchoolminorStrategic or Co-development PartnerIndustry-academia cooperation agreement for regional hiring and talent development. Part of Hanyang Securities' social contribution and job creation initiatives.
• Seongdong Global Management High SchoolminorStrategic or Co-development PartnerIndustry-academia cooperation agreement for regional hiring and talent development. Hanyang Securities contributes to local employment through this partnership.
• Seoul International Women's Film FestivalminorStrategic or Co-development PartnerOfficial sponsor since 2021, supporting gender equality culture and women filmmakers as part of social contribution activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirae Asset Securities: South Korea's largest securities firm offering full-service brokerage, investment banking, and asset management. Direct competitor to Hanyang in retail brokerage, IB underwriting, and wealth management, though at significantly greater scale.
• Samsung Securities: Major Korean broker-dealer providing securities trading, IPO underwriting, and asset management. Directly comparable to Hanyang across retail brokerage, corporate finance, and fund distribution channels.
• NH Investment & Securities: Top-tier Korean securities firm with retail brokerage, investment banking, and proprietary research. Notably a co-underwriter alongside Hanyang on JTBC bonds currently under FSS investigation, making the comparison particularly relevant.
• KB Securities: Major Korean securities subsidiary of KB Financial Group offering full brokerage, IB, and wealth management services. Co-underwriter with Hanyang on JTBC bonds under FSS investigation; directly comparable in product breadth and client mix.
• Shinhan Investment Corp: Large Korean securities firm with retail brokerage, institutional sales, and investment banking. Another JTBC bond co-underwriter under FSS investigation alongside Hanyang, sharing a similar product portfolio and target customer base.
• Hana Financial Investment: Korean securities firm affiliated with Hana Financial Group, with the main creditor of JoongAng Ilbo's workout being Hana Bank. Direct peer in retail brokerage, asset management, and IB; relevant comparability due to overlapping JoongAng Group exposure.
• Korea Investment & Securities: Mid-to-large Korean securities firm with comparable brokerage, IB underwriting, and asset management offerings. Serves similar retail and institutional client base as Hanyang across HTS/MTS platforms.
• Daishin Securities: Mid-tier Korean securities firm comparable in size and product breadth to Hanyang, offering brokerage, IB, and asset management services to retail and institutional clients. Most relevant mid-cap peer for benchmarking.
• Meritz Securities: Mid-tier Korean securities firm with retail brokerage, IB, and proprietary investment activities. Comparable scale and product mix to Hanyang, particularly relevant for benchmarking mid-cap Korean securities franchises.
• Eugene Investment & Securities: Smaller Korean securities firm offering brokerage, IB, and asset management services. Comparable in headcount and product breadth to Hanyang; useful peer for mid-tier Korean securities benchmarks.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hy_hanyang.official
• Instagraminstagram.com/hy_hanyang.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanyang Securities