Grand Living Management

What Grand Living Management does

Grand Living Management operates a multi-state luxury senior living platform delivering three care tiers — Independent Living, Assisted Living, and LUMINATIONS® Memory Care (split into co-ed Monarch Lane and women-only Lavender Lane neighborhoods) — across 13 communities in Florida, Texas, and Iowa. Each community is a hospitality-led environment that bundles accommodation, chef-prepared dining (IN GRAND TASTE®), wellness programming (FACETS®, SMARTfit®), cultural entertainment (BRAVO® in 150+ seat Forum Theatre), and 24-hour care staff into an all-inclusive monthly subscription, with separate care-level fees layering on top. The company is positioned as a premium-tier operator, with published starting monthly pricing ranging from $4,170 (Naples) to $7,115 (Coral Gables). Grand Living sells directly to seniors and their adult-child decision-makers through dedicated on-site Sales Directors, Sales Counselors, and Marketing Coordinators at every community, supported by trial experiences (One Grand Day, Winter With Us), digital marketing, and resident referral channels; there are no third-party channel partners. The underlying operating technology is a hospitality management platform with personalized resident-care tracking, and the company holds registered trademarks on its full service-culture stack (THE STERLING TOUCH®, FIRST CLASS HAPPINESS®, etc.), developed in partnership with luxury resort brands. Grand Living is privately held, headquartered in Minneapolis, and led by President & CEO/Principal Dan Peterka; no external funding rounds or ownership transactions are disclosed in the available data.

Name

Grand Living Management

Legal name

Grand Living

Website

https://grandliving.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Grand Living Management operates 13 luxury senior living communities across Florida, Texas, and Iowa, offering Independent Living, Assisted Living, and LUMINATIONS® Memory Care with a hospitality-driven, all-inclusive monthly subscription model targeting affluent seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Luxury senior living
• Assisted living services
• Memory care programs
• Independent living communities
• Resort-style retirement

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Residential Rent: All-inclusive monthly rent covering luxury senior living accommodations, chef-prepared meals, utilities, Wi-Fi, cable TV, housekeeping, 24-hour staff coverage, health and fitness programs, entertainment and events. Additional fees may apply for higher levels of care.
2. Care Services Revenue: Additional fees for assisted living services and memory care support beyond independent living base pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grand Living Management operates luxury senior living communities delivering three tiers of residential care: Independent Living, Assisted Living, and LUMINATIONS® Memory Care, with bundled all-inclusive monthly rent covering accommodations, chef-prepared dining, utilities, housekeeping, transportation, and programming. The company also offers proprietary signature programs (THE STERLING TOUCH® service, IN GRAND TASTE® culinary, FACETS® life enrichment, BRAVO® entertainment, Signature Suite residences, and Care Partner Covenant™ family engagement) across 13 communities in Florida, Texas, and Iowa.

Product overview

Grand Living Management operates a unified luxury senior living platform offering three levels of care: Independent Living, Assisted Living, and LUMINATIONS® Memory Care (with Monarch Lane co-ed and Lavender Lane women-only neighborhoods). The portfolio is anchored by signature hospitality programs including THE STERLING TOUCH® service philosophy, IN GRAND TASTE® culinary program, FACETS® events and activities, Health and Wellness, and Signature Suite all-inclusive residences. Amenities include the Forum Theatre, Grand Spa and Fitness Center, multiple dining venues, and resort-style outdoor spaces. The company positions itself as delivering 'First Class Happiness®' through hospitality-driven experiences across communities in Florida, Texas, and Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• LUMINATIONS®: Memory care program for individuals with Alzheimer's, dementia, or other forms of memory loss, featuring Monarch Lane and Lavender Lane neighborhoods
• THE STERLING TOUCH®
• IN GRAND TASTE®
• FACETS®
• FIRST CLASS HAPPINESS®
• Monarch Lane
• Lavender Lane
• BRAVO®
• GRAND PERSPECTIVES®
• GRAND PATRIOTS®
• Signature Suite

Products and services

• Independent Living Residential senior living option for active, self-sufficient older adults seeking a maintenance-free lifestyle with access to premium amenities, chef-prepared dining, social programming, housekeeping, and chauffeured transportation without personal care or medical services.
• Assisted Living Residential senior living option combining housing, personalized support services, and healthcare for seniors who want independence but need help with activities of daily living such as medication management, bathing, dressing, and mobility. Care is delivered by a dedicated 24/7 care team with personalized care plans.
• LUMINATIONS® Memory Care Specialized memory support program for individuals with Alzheimer's, dementia, or other memory loss, offering secure environments, structured daily routines, personalized cognitive engagement, and the Care Partner Covenant™ partnership approach between staff, resident, and family. Includes Monarch Lane (co-ed) and Lavender Lane (women-only) neighborhoods.
• Lavender Lane Memory Care Women-only memory care neighborhood within the LUMINATIONS® program providing specialized dementia care tailored to the needs and interests of female residents.
• Monarch Lane Memory Care Co-ed memory care neighborhood within the LUMINATIONS® program offering inclusive Alzheimer's and dementia care for both men and women in a warm, welcoming environment.
• THE STERLING TOUCH® Signature Service Signature hospitality service philosophy created in partnership with luxury resort brands, defining the approach to personalized resident service and care across all Grand Living communities.
• IN GRAND TASTE® Culinary Program Culinary standard featuring chef-prepared cuisine rivaling fine restaurants, with fresh ingredients, locally sourced produce, and menus that change daily across multiple dining venues at each community.
• FACETS® Events and Activities Life-enriching experiences program embracing universal dimensions of well-being including social life, health and wellness, lifelong learning, legacy, and spirituality.
• Health and Wellness Program Comprehensive wellness program including fitness classes, personalized exercise plans, spa services, and wellness activities designed to promote physical health and mental well-being for residents, including SMARTfit® cognitive and physical training at select communities.
• Signature Suite Residence All-inclusive studio residences designed to provide a unique, comprehensive living experience with bundled amenities and services for independent or assisted living residents seeking a resort-style experience.
• One Grand Day Trial Experience Immersive trial experience program allowing prospective residents to sample the Grand Living lifestyle, including Signature Suite accommodation, chef-prepared meals, fitness classes, and community events before committing to a move.
• Winter With Us 90-Day Program 90-day extended trial program allowing prospective residents to experience full community life at Grand Living before making a permanent move decision.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atria Senior Living: Large US senior living operator offering independent living, assisted living, and memory care communities. Closest direct competitor to Grand Living, with a similarly upscale hospitality-driven service model and comparable care-level breadth.
• Sunrise Senior Living: National senior living provider with independent, assisted, and memory care services and a strong emphasis on personalized care and engagement programming—overlapping directly with Grand Living's three-tier care model.
• Belmont Village Senior Living: Operator of upscale senior living communities with integrated memory care neighborhoods and proprietary wellness programming (Circle of Friends, Brain Gym), closely analogous to Grand Living's LUMINATIONS® and FACETS® branded offerings.
• Auberge at Kingwood: Luxury assisted living and memory care concept with a resort-style hospitality positioning, comparable to Grand Living's luxury brand identity and amenity-rich, all-inclusive monthly pricing.
• The Arbor Company: Senior living operator emphasizing hospitality-driven, lifestyle-rich communities across independent, assisted, and memory care—a comparable luxury peer with branded resident engagement programming.
• Discovery Senior Living: Operator of upscale senior living communities including independent, assisted, and memory care across multiple Sun Belt states; significant geographic overlap with Grand Living in Florida and Texas.
• Merrill Gardens: Senior living provider offering independent and assisted living with a hospitality-service ethos and amenity-driven communities; competes in the same premium lifestyle-care segment as Grand Living.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and home health. Overlaps with Grand Living's core services but operates at far greater scale across a wider market segment.
• Five Star Senior Living: Established US operator of independent living, assisted living, and memory care communities with a service-quality focus; provides a relevant scale-and-programming benchmark for Grand Living's full-care-level portfolio.
• Sonida Senior Living: Multi-state operator of independent living, assisted living, and memory care communities; a broader incumbent that overlaps in care-level offering and pricing tier with Grand Living.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFhs1VwQY85rGo5VgIcdqYw
• Facebookfacebook.com/GrandLivingHQ
• LinkedInlinkedin.com/company/grandlivingllc
• Instagraminstagram.com/grandlivinghq
• Pinterestpinterest.com/grandlivinghq

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Living Management