Steepleton

What Steepleton does

Steepleton is a privately held, family-founded specialty retailer of home entertainment and outdoor living products, operating two retail showrooms in Louisville and Lexington, Kentucky, supplemented by an e-commerce website at steepleton.com. Founded in 1910 by Clyde and Claude Steepleton, the company is the second oldest retailer of billiard tables in the United States and has since expanded its catalog to include hot tubs, swim spas, playsets, trampolines, basketball goals, outdoor kitchens, grills, fire pits, saunas, massage chairs, game tables, and accessories. The company does not develop proprietary technology; it resells branded products from manufacturers such as Jacuzzi, Brunswick, Olhausen, Legacy, Springfree, Woodplay, Goalrilla, Big Green Egg, and Swing Kingdom.

Revenue is generated through one-time product sales plus delivery and installation services, with unit pricing ranging from roughly $99 for accessories to over $91,000 for commercial playsets. The go-to-market model is consultative and sales-led: customers receive no-charge in-home consultations, can visit either showroom, or purchase online via the e-commerce site. The company differentiates through a price-beat guarantee, in-house delivery and installation crews, factory-trained service technicians for ongoing maintenance, Affirm financing with 0% APR promotions, and layaway plans. The primary customer segment is Kentucky homeowners and families, with a secondary commercial and institutional buyer segment for ADA-compliant playground equipment.

Name

Steepleton

Legal name

Steepleton

Website

https://steepleton.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Steepleton is a 114-year-old, family-owned specialty retailer operating two Louisville and Lexington, Kentucky showrooms plus an e-commerce site, selling branded home entertainment and outdoor living products—hot tubs, billiard tables, playsets, trampolines, and outdoor kitchens—with in-house delivery and installation, primarily to Kentucky homeowners and families.

Ownership category

akta.pro rank

Product category

Home Entertainment and Outdoor Living Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Outdoor & Adventure Multi-Category Retail (CRAMABAB)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Bankruptcy, Store-Closing & Going-Out-of-Business (GOB) Sales Retail (CRAEAFAD)

Keywords

• Home entertainment retail
• Outdoor living products
• Hot tub retailer
• Billiard tables
• Patio furniture

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Steepleton generates revenue through one-time product sales of home entertainment and outdoor living items including hot tubs, billiard tables, shuffleboard tables, playsets, trampolines, basketball goals, outdoor furniture, outdoor kitchens, grills, fire pits, saunas, massage chairs, and game tables. The company also offers closeout/discount sales on display and overstocked items.
2. Delivery and Installation Services: The company provides delivery and installation services for all products sold, with free delivery within certain mileage thresholds of their showrooms. Installation is offered as an add-on service for most product categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Steepleton is a specialty retailer that sells branded home entertainment and outdoor living products through two physical showrooms in Kentucky (Louisville and Lexington) and an e-commerce website. The catalog spans hot tubs, swim spas, billiard and shuffleboard tables, game tables, basketball goals, trampolines, playsets, patio furniture, outdoor kitchens and grills, fire pits, saunas, and massage chairs. The company also provides in-house delivery, professional installation, no-charge in-home consultations, and ongoing maintenance and repair services for all products it sells.

Product overview

Steepleton is a home entertainment products retailer offering a comprehensive portfolio of outdoor and indoor recreational products. The company operates two retail locations in Kentucky (Louisville and Lexington) and sells primarily through their e-commerce platform. Their product portfolio centers on building fun into home living experiences, encompassing outdoor products (hot tubs, basketball goals, trampolines, playsets, swim spas, patio furniture, patio heaters, outdoor kitchens, Big Green Eggs, and fire pits) and indoor products (billiard/pool tables, shuffleboard tables, saunas, game tables, massage chairs, and accessories). The company differentiates through a price-beat guarantee, over 100 years of experience, and in-house installation and service capabilities. They carry multiple branded product lines including Jacuzzi (hot tubs, swim spas, massage chairs), Goalrilla (basketball goals), Springfree (trampolines), Woodplay (playsets), Big Green Egg (grills), and various billiard/gaming table manufacturers (Brunswick, Olhausen, Legacy).

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Tubs Jacuzzi hot tubs featuring hydrotherapy jets, LED lighting, and various shell and cabinet color options, sold to homeowners seeking outdoor relaxation and hydrotherapy. Prices range from $8,599 (J-215 compact) to over $15,899 (J-345 flagship).
• Basketball Goals In-ground basketball goal systems from Goalrilla featuring tempered glass backboards, height-adjustable poles, and powder-coated steel construction for residential outdoor use. Prices range from $1,549.95 (GS54C) to $2,799.95 (CV72).
• Trampolines Springfree brand trampolines featuring a spring-free design with flexible composite rods and safety netting enclosures, available in round, oval, and square configurations. Prices range from $1,649 (R79 10ft round) to $3,999 (Jumbo Oval 12ft x 19ft).
• Residential Playsets Outdoor wooden playsets from Woodplay featuring cedar construction in various configurations (Monkey Tower, Lion's Den series) with slides, swings, rock walls, and limited lifetime warranties. Prices range from $2,899 (Monkey Tower A) to $6,599 (Monkey Tower C).
• Commercial Swingsets ADA-compliant commercial-grade playsets and swingsets from Swing Kingdom designed for community parks, schools, and public spaces in various sizes and colors. Commercial swingsets from Swing Kingdom range up to $91,779.
• Swim Spas Jacuzzi swim spas and swim spa systems featuring powerful water currents for exercise and swimming, available in sizes from 12ft to 19ft with energy-efficient designs. Prices range from approximately $25,698 to $53,498.
• Patio Furniture Outdoor patio furniture including dining sets, deep seating collections, sectionals, and individual pieces from brands including Jensen, Lloyd Flanders, Berlin Gardens, Polywood, Lane Venture, and Woodard. Prices range from $1,195 (Lakeside 5-piece dining) to $3,899 (Eureka 3-piece sectional).
• Patio Heaters Electric infrared patio heaters from Infratech available in various wattages (3000W to 6000W), lengths, and color options for outdoor entertaining spaces.
• Outdoor Kitchens and Grills Complete outdoor kitchen setups including built-in grill islands, weather-sealed cabinets, and grills from brands such as Blaze in various sizes from 67" to 90" widths.
• Big Green Egg Grills Kamado-style ceramic charcoal cookers from Big Green Egg in various sizes (Large, XLarge) with nesting hardware, tables, and accessories for grilling, smoking, and roasting.
• Fire Pits Fire pits and fire tables from brands like Outdoor GreatRoom and Lane Venture featuring gas-fired designs in various styles including linear, bowl, and chat height configurations.
• Billiard Tables Pool and billiard tables from Brunswick, Olhausen, Legacy, and other brands featuring various sizes (7ft to 9ft), finishes, and styles from traditional to contemporary. Full tables typically range from $2,899 to $4,799.
• Shuffleboard Tables Shuffleboard tables from Olhausen, Brunswick, and Legacy brands available in various lengths (9ft to 14ft) and finishes for indoor game room entertainment.
• Saunas and Chill Tubs Indoor and outdoor saunas from Finnleo and Jacuzzi brands featuring various sizes, traditional and infrared designs, and optional red light therapy features.
• Game Tables Game room tables including table tennis, foosball, air hockey, arcade multicades, and Golden Tee video golf from Legacy, Olhausen, and Custom Multicade brands.
• Billiard Accessories Billiard room accessories including cue racks, storage benches, custom billiard cloths (Indiana, Kentucky, Louisville branded), and dining tops from various manufacturers.
• Massage Chairs Jacuzzi massage chairs featuring various massage techniques, heat therapy, air compression massage, and body-targeting capabilities across multiple model tiers.
• Hot Tub Accessories Hot tub maintenance and enhancement products including chemical bundles, water care systems, filters, cleaners, pillows, and handrails for Jacuzzi hot tubs.
• Closeouts and Discounted Inventory Discounted display items, closeout merchandise, and demo products including furniture sets, grills, spas, and game tables sold at reduced prices.
• Delivery and Installation Services In-house delivery and installation services for all products sold, with free delivery within 50 to 90 miles of the Louisville or Lexington showrooms depending on product category, and factory-trained installation crews for proper setup.
• In-Home Consultations No-charge in-home consultations and site inspections by consultative sales staff to help homeowners select the right home entertainment and outdoor living products and plan installations.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yardbird: Direct-to-consumer premium outdoor furniture brand competing in the same backyard-upgrade category as Steepleton. A more digitally native, single-category competitor; Steepleton's multi-category showroom model is a structural differentiator.
• Frontgate: Direct-to-consumer premium outdoor furniture, fire pits, patio heaters, and home entertaining retailer. Closely comparable to Steepleton's outdoor furniture, fire pit, and patio heater categories in price point and customer demographic, with a similarly curated premium brand portfolio.
• Grandin Road: Direct-to-consumer home furnishings and outdoor living retailer with seasonal outdoor furniture, fire features, and home entertaining products. Comparable mid-market price positioning to Steepleton's outdoor assortment.

Broad incumbents

• Lowe's: Second-largest U.S. home-improvement chain carrying many of the same outdoor living, recreation, and home entertainment categories as Steepleton. Competes on price and convenience but does not match Steepleton's specialty premium-brand (Jacuzzi, Brunswick, Olhausen) dealer model or in-house installation service.
• Crate & Barrel: Premium home furnishings retailer with a dedicated outdoor furniture and entertaining category. Overlaps with Steepleton's patio furniture, fire pits, and outdoor entertaining products at comparable mid-to-upper price points.
• RH (Restoration Hardware): Premium home furnishings retailer with a sizable outdoor living assortment including patio furniture, fire features, and outdoor kitchens. Targets a higher price tier than Steepleton but competes for the same affluent homeowner spend on premium backyard upgrades.
• Pottery Barn: Williams-Sonoma-owned home furnishings brand with a meaningful outdoor furniture and backyard entertaining assortment. Comparable to Steepleton in serving style-conscious homeowners willing to pay premium prices for outdoor upgrades.
• Wayfair: Online home goods marketplace carrying billiard tables, outdoor furniture, fire pits, grills, and game tables. Competes with Steepleton's e-commerce channel on selection and price; lacks showroom-based consultative sales and white-glove installation service.
• Home Depot: Largest U.S. home-improvement retailer carrying overlapping categories including hot tubs, playsets, trampolines, patio furniture, grills, and outdoor kitchens. Competes with Steepleton on assortment breadth and price, but lacks Steepleton's consultative in-home service and premium-brand specialization.
• Costco: Membership warehouse club carrying hot tubs, patio furniture, playsets, and grills at competitive prices. Competes with Steepleton on price-sensitive buyers in overlapping categories, though without the consultative service and premium dealer-brand model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Steepleton1910
• Facebookfacebook.com/steepleton
• LinkedInlinkedin.com/company/steepleton

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steepleton