1 & 1 Internet
IONOS (formerly 1&1 Internet) is a European digital infrastructure platform serving 7 million customers globally with domain registration, web hosting, cloud infrastructure, and AI products. Founded in 1988, it operates under MDAX-listed IONOS Group SE.
- Company typePublic
- Founded1988
- HeadquartersGloucester, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What 1 & 1 Internet does
IONOS (formerly 1&1 Internet, rebranded in 2018) is a European digital infrastructure provider serving approximately 7 million customers globally and managing 22 million domains. Operating as the UK subsidiary IONOS Cloud Ltd. under IONOS Group SE, which is listed on the Frankfurt Stock Exchange MDAX under ticker IOS, the company delivers an integrated portfolio spanning domain registration, web hosting, cloud infrastructure, AI-powered productivity tools, and eCommerce solutions. Founded in 1988 and headquartered regionally in Montgomeryshire for UK operations, IONOS claims the position of Europe's largest web host with stated operations across Germany, the United Kingdom, the United States, and Canada.
The platform is built on KVM virtualization for VPS, VMware-based private cloud, managed Kubernetes, and proprietary AI services including the AI App & Site Builder (vibe coding), AI Receptionist (24/7 voice handling), IONOS GPT (sovereign AI assistant), and AI Model Hub (open-source LLM and text-to-image hosting). The Sovereign Workplace product line combines Nextcloud Workspace, the AI Model Hub, and European-hosted cloud storage for GDPR-compliant collaboration. Infrastructure partnerships span AMD and Intel for server hardware, VMware for private cloud virtualization, Fujitsu for enterprise infrastructure, and Sectigo as the platinum SSL certificate provider, with Domain Connect wiring the platform to more than 110 third-party services across 500+ domain extensions.
Revenue is generated primarily through subscription-based recurring billing across domain registration, web hosting, professional email, SSL certificates, and AI products, with usage-based and committed-spend pricing for IONOS Cloud infrastructure services. Go-to-market combines a product-led self-serve funnel on ionos.co.uk (entry pricing as low as £1/month), an Agency Partner Network and Cloud Channel Partner Program for resellers, and a dedicated enterprise field sales team for complex cloud and dedicated server deployments. Pricing tiers span £5/month for IONOS GPT up to £99/month for AI Receptionist Unlimited, with GPU VMs, bare metal, and dedicated servers priced separately. The customer base is predominantly SMBs and growing enterprises, supplemented by an enterprise segment requiring private cloud and VMware-based deployments, and an emerging AI-adopting business segment consuming the Momentum AI suite.
1 & 1 Internet firmographics
Firmographics- Name
- 1 & 1 Internet
- Legal name
- IONOS Cloud Ltd.
- Website
- https://ionos.co.uk
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- IONOS (formerly 1&1 Internet) is a European digital infrastructure platform serving 7 million customers globally with domain registration, web hosting, cloud infrastructure, and AI products. Founded in 1988, it operates under MDAX-listed IONOS Group SE.
- Ownership category
- akta.pro rank
1 & 1 Internet industry classification
Industry- Product category
- Web Hosting & Cloud Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Storage Devices (3572), Electronic Computers (3571)
- akta.pro primary industry
- IT Operations Management (ITOM) Platforms (HDAEALAC)
Keywords
Where 1 & 1 Internet is headquartered
LocationHeadquarters
- HQ city
- Gloucester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
1 & 1 Internet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Domain Registration: Recurring annual revenue from domain name registration including .co.uk, .com, .ai, and new TLDs. Customers register domains for 1-5 years with renewal cycles.
- Web Hosting Services: Shared hosting, WordPress hosting, VPS hosting, and dedicated server hosting with monthly/annual subscription billing. Includes SSL certificates and email services bundled.
- Cloud Infrastructure (IONOS Cloud): Public cloud, private cloud, and bare metal cloud services including compute, storage, databases, AI Model Hub, and GPU VMs with usage-based and subscription billing.
- AI-Powered Products: AI App & Site Builder, AI Receptionist, IONOS GPT, and AI Domain Name Generator offered as subscription tiers with monthly billing.
- SSL Certificates: Domain Validated, Organization Validated, and Extended Validation SSL certificates sold as annual subscriptions with Wildcard options.
- Professional Email & Office: Hosted Microsoft Exchange, Google Workspace, Nextcloud Workspace, and email marketing services with monthly subscriptions.
- eCommerce Solutions: Online shop builder, WooCommerce hosting, PrestaShop hosting, and eCommerce plugin services for SMBs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI App & Site Builder - Starter, Plus, Unlimited tiers |
| Subscription | Monthly | AI Receptionist - Flex, Flex Pro, Unlimited |
| Subscription | Monthly | IONOS GPT - Single tier |
| Subscription | Annual | Domain Registration |
| Subscription | Annual | SSL Certificates - Starter, Business, Premium |
| Subscription | Monthly | Web Hosting |
| Subscription | Monthly | Professional Email |
| Subscription | Monthly | eCommerce Solutions |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
1 & 1 Internet product offering
Product offeringCore offering
IONOS provides a unified digital platform spanning domain registration, web hosting (shared, VPS, dedicated, bare metal), SSL certificates, professional email, and website building tools for SMBs. For larger customers, it offers the IONOS Cloud infrastructure platform (compute, storage, managed Kubernetes, networking) and a suite of AI-powered products (AI App & Site Builder, AI Receptionist, IONOS GPT, AI Model Hub) backed by sovereign European data centres.
Product overview
IONOS is a comprehensive digital platform offering a unified portfolio of web presence, cloud computing, and AI-powered business solutions. The core offering spans domain registration (including .co.uk, .com, .ai, and new gTLDs), SSL certificates, and web hosting (shared, VPS, dedicated, and bare metal servers). The platform includes website building tools (AI App & Site Builder, AI Website Builder, Website Design Service) and eCommerce solutions (Online Shop Builder, WooCommerce/PrestaShop Hosting). Email and office services comprise Professional Email, Microsoft Exchange, Google Workspace, Microsoft 365, and Nextcloud Workspace. The IONOS Cloud platform provides full IaaS capabilities including Compute Engine, managed databases (MongoDB, PostgreSQL), object/block/file storage, Kubernetes, and networking services (DNS, CDN, DDoS protection, load balancers, VPN). The Momentum AI suite represents the company's AI offerings including AI App & Site Builder (vibe coding), AI Receptionist (24/7 call handling), IONOS GPT (sovereign AI assistant), AI Model Hub (LLMs and text-to-image), and AI marketing tools. The Sovereign Workplace platform combines Nextcloud Workspace, AI Model Hub, and secure cloud storage for GDPR-compliant business collaboration.
Differentiator
Problem solved
Functional benefit
Brands
- IONOS Cloud: Public and private cloud infrastructure services including compute, storage, databases, and AI Model Hub
- IONOS GPT
- AI App & Site Builder
- AI Receptionist
Products and services
- Domain Names
- SSL Certificates
- Web Hosting
- WordPress Hosting
- VPS Hosting
- Dedicated Servers
- Bare Metal Servers
- GPU Servers
- IONOS Cloud
- Compute Engine
- Managed Kubernetes
- Private Cloud (VMware)
- Cloud GPU VM
- AI Model Hub
- AI App & Site Builder
- AI Receptionist
- IONOS GPT
- AI Website Builder
- Online Shop Builder
- WooCommerce Hosting
- PrestaShop Hosting
- Professional Email Address
- Hosted Microsoft Exchange
- Google Workspace
- Nextcloud Workspace
- Sovereign Workplace
- Email Marketing
Quantifiable outcome
- 40927 reviews on Trustpilot with 4.7/5 TrustScore
- +2 more outcomes
Companies that use 1 & 1 Internet
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
1 & 1 Internet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature8 records
1 & 1 Internet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- AMDcoreAMD logo displayed as technology partner, indicating collaboration on GPU server solutions and AMD processor-based hosting infrastructure.
- IntelcoreIntel technology partnership for server infrastructure, providing Intel-based dedicated servers and VPS solutions.
- BVB 09 (Borussia Dortmund)flagshipPremier League football club partnership for brand visibility and marketing across BVB's global fanbase.
- ComputacentercoreTechnology distributor partnership for enterprise technology solutions and services distribution.
- FujitsucoreTechnology partnership with Fujitsu for server hardware and enterprise infrastructure solutions.
- SectigocorePlatinum partner for SSL certificates. Sectigo provides domain validation, organization validation, and extended validation SSL certificates with up to 256-bit encryption.
- TeyaminorPayment services partnership offering exclusive deals on Teya PAX A920 Pro terminals and transaction rates for .com domain registrants.
- VMwarecorePrivate Cloud powered by VMware provides dedicated VMware-based cloud environment with minute-level billing for enterprise customers.
- Domain Connect (110+ providers)coreDomain Connect enables one-click domain connection to IONOS products and over 110 third-party services including WordPress, Shopify, HubSpot, Microsoft, and Google Workspace.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
1 & 1 Internet competitors and assessment
Company assessmentDirect peers
- Hostinger: Global low-cost web hosting and website builder brand competing directly on entry-level shared hosting, WordPress hosting, and AI-assisted website creation for the same SMB and solo-entrepreneur segments as IONOS.
- GoDaddy: Global leader in domain registration, shared web hosting, and SMB website builders with a comparable end-to-end platform (domains → hosting → website builder → marketing tools) targeting the same SMB and prosumer customer base as IONOS.
- Wix: AI-augmented website builder and commerce platform competing with IONOS's AI App & Site Builder and AI Website Builder for SMB customers building websites, online stores, and booking flows.
- Strato: German web hosting and domain provider historically positioned as IONOS's domestic rival in Germany, with overlapping product sets across domains, hosting, email, and website builders aimed at the same DACH SMB market.
- OVHcloud: European cloud and hosting provider competing head-on with IONOS Cloud on sovereign European infrastructure, dedicated servers, VPS, and hosted private cloud — directly overlapping IONOS's mid-market and enterprise cloud positioning.
- DigitalOcean: Cloud infrastructure provider focused on SMBs, developers, and startups — competing with IONOS Cloud on VPS, managed Kubernetes, object storage, and developer-friendly IaaS at similar price points.
- Squarespace: Premium website builder and commerce platform with integrated AI design tools, competing for SMB and creator customers IONOS targets through its AI Website Builder and AI App & Site Builder.
- Hetzner: German hosting and cloud infrastructure operator offering dedicated servers, VPS, and managed cloud with a strong reputation for price-performance — competing with IONOS in the same German and European SMB and developer segments.
Broad incumbents
- Microsoft Azure: Global hyperscaler with strong enterprise presence and integrated AI services — competing with IONOS Cloud and Sovereign Workplace for European enterprise and regulated-industry workloads, especially Microsoft-stack customers.
- Amazon Web Services (AWS): Global hyperscaler dominating public cloud and offering broader services than IONOS Cloud; competes with IONOS for mid-market and enterprise European workloads, particularly where sovereignty is not a strict requirement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
1 & 1 Internet social profiles
Digital presence1 & 1 Internet compliance and trust
Trust signalCompliance2 records
1 & 1 Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
1 & 1 Internet leadership team
Management profileNumber of profiles
Profiles1 record
1 & 1 Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1 & 1 Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1 & 1 Internet
What does 1 & 1 Internet do?
IONOS provides a unified digital platform spanning domain registration, web hosting (shared, VPS, dedicated, bare metal), SSL certificates, professional email, and website building tools for SMBs. For larger customers, it offers the IONOS Cloud infrastructure platform (compute, storage, managed Kubernetes, networking) and a suite of AI-powered products (AI App & Site Builder, AI Receptionist, IONOS GPT, AI Model Hub) backed by sovereign European data centres.
Is 1 & 1 Internet a public or private company?
1 & 1 Internet is a public company. It is classified as public and is currently operating.
When was 1 & 1 Internet founded?
1 & 1 Internet was founded in 1988. It employs 1,001 to 5,000 people.
Where is 1 & 1 Internet based?
1 & 1 Internet is headquartered in Gloucester, United Kingdom, in the Europe region.
How does 1 & 1 Internet make money?
Seven revenue lines are on record. Domain Registration is the primary driver. The others are web Hosting Services, cloud Infrastructure (IONOS Cloud), AI-Powered Products, SSL Certificates, professional Email & Office and eCommerce Solutions.
Who are 1 & 1 Internet's main competitors?
Direct peers on record are Hostinger, GoDaddy, Wix, Strato, OVHcloud, DigitalOcean, Squarespace and Hetzner. Broad incumbents are Microsoft Azure and Amazon Web Services (AWS).
Does 1 & 1 Internet have an API?
Yes. IONOS provides cloud API documentation covering Compute Engine, AI Model Hub, and general cloud infrastructure. The AI Model Hub offers an OpenAI-compatible inference API at https://api.ionos.com/docs/inference-openai/v1/. The SECA (Sovereign European Cloud API) is also available for European cloud services. Developer documentation is at docs.ionos.com/cloud.
What industry is 1 & 1 Internet in?
1 & 1 Internet's product category is Web Hosting & Cloud Infrastructure. Its primary akta.pro industry code is HDAEALAC, IT Operations Management (ITOM) Platforms. Its NAICS code is 5182 and its SIC code is 7373.