The Sign Brothers

What The Sign Brothers does

The Sign Brothers is a privately held, founder-owned custom signage company headquartered in Bogart, Georgia (Athens metro), founded in 2007 by brothers Justin and Michael Seibert. The company operates a full-service model covering conceptual design, permitting, engineering, in-house manufacturing, and installation of custom signage for commercial construction projects. Core technical capabilities include in-house fabrication of dimensional letters, monument signs, architectural and ADA-compliant signage (including braille), vinyl graphics, vehicle wraps, and UL-listed electric signs. Materials processed include acrylic, aluminum, PVC, coroplast, foam, steel, copper, bronze, and brass.

The company generates revenue on a project-based, one-time basis, with disclosed budget tiers of $5,000-$10,000, $10,000-$15,000, and $15,000+ per project. Pricing is custom-quoted per scope. Distribution is handled through enterprise field sales and a website-based quote request channel, with target customers in multifamily real estate development, healthcare facilities, educational institutions, religious organizations, and commercial/corporate accounts. Notable enterprise clients include Piedmont Healthcare, University of Georgia, One Street Residential, Terwilliger Pappas, Landmark Properties, JE Dunn, and BDR Partners. The company claims national project reach from a single Bogart, GA manufacturing base.

The Sign Brothers employs 11-50 people and is founder-owned with no disclosed external investors, parent company, or funding rounds. It was ranked 97th on the 2018 University of Georgia Bulldog 100 list (the average ranked business had a 47% three-year CAGR) and moved into a custom-built facility in December 2018. The company has no AI/ML or software-product components; the offering is a physical, service-based, project-delivered signage product.

Name

The Sign Brothers

Legal name

The Sign Brothers

Website

https://thesignbros.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sign Brothers is a privately held custom signage company in Bogart, Georgia, that designs, engineers, manufactures, and installs signs for commercial construction projects, serving multifamily developers, healthcare systems, educational institutions, and corporate clients nationally.

Ownership category

akta.pro rank

Product category

Custom Commercial Signage

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Custom commercial signage
• ADA compliant signs
• Multifamily construction signage
• Dimensional letter fabrication
• Architectural sign installation

Headquarters

HQ city

Bogart

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Signage Projects: Full-service custom sign projects from design through installation for commercial construction. Revenue is project-based, one-time for each project. Pricing follows tiered budget approach with options at $5,000-$10,000, $10,000-$15,000, and $15,000+ levels. Services include conceptual design, permitting, engineering, manufacturing, and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Sign Brothers is a designer, manufacturer, and installer of custom commercial signage. The company delivers end-to-end signage projects encompassing conceptual design, project management, permitting, engineering, in-house fabrication, and professional installation for commercial construction clients. Its product portfolio includes monument signs, dimensional letters, architectural and ADA signs, and vinyl signs and graphics.

Product overview

The Sign Brothers is a professional grade sign company offering a comprehensive suite of custom signage products and services. The core offering is a full-service solution combining conceptual design, project management, permitting, engineering, manufacturing, and installation. The product portfolio includes Monument Signs, Dimensional Letters, Architectural and ADA Signs, and Vinyl Signs and Graphics. Services encompass Manufacturing, Installation, and Maintenance. The company specializes in industry-specific solutions for Multifamily, Healthcare, Commercial/Corporate, Religious, Education, and Athletics sectors, delivering both exterior and interior signage for new construction projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Monument Signs
• Dimensional Letters
• Architectural and ADA Signs
• Vinyl Signs and Graphics
• Sign Manufacturing
• Sign Installation
• Sign Maintenance
• Multifamily Signage Solutions
• Healthcare Signage Solutions
• Commercial/Corporate Signage
• Education/Institution Signage
• Athletics Facility Signage
• Religious Facility Signage

Quantifiable outcome

• Regulatory code compliance ensuring successful CO inspection for multifamily projects
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kristin Butler DesignminorStrategic or Co-development PartnerInterior designer partnered with for office build-out and space design when relocating the business in 2018. Assisted in envisioning the final interior space and communicating vision to general contractor.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poblocki Sign Company: Full-service custom sign manufacturer and installer serving healthcare, education, retail, and commercial construction nationally with in-house design, fabrication, and installation — directly comparable in scale and end-market focus to The Sign Brothers.
• Allen Industries: National custom sign and architectural graphics manufacturer serving corporate, healthcare, retail, and property management clients with end-to-end design-build-installation capabilities — a direct competitor for large multi-site commercial signage programs.
• Image National: Custom sign fabrication and installation company serving retail, healthcare, education, and corporate clients across the U.S. with in-house production and national project deployment — comparable business model and customer verticals.
• ASI Signage Innovations: Full-service signage solutions provider offering design, manufacturing, and installation for corporate, healthcare, education, and retail customers nationally, with a focus on wayfinding and architectural signage programs.
• Stratus Unlimited: Custom sign and visual branding solutions company serving healthcare, multifamily, education, and commercial clients — a similarly sized regional-to-national provider with overlapping product categories including ADA signage and wayfinding.

Broad incumbents

• FASTSIGNS International: Largest sign and graphics franchise network in North America with thousands of locations producing custom signs, vehicle wraps, and ADA signage. Overlaps significantly on product offering and serves the same commercial customer base, but at much greater scale via franchising.
• Signarama: Global sign franchise network offering custom signs, banners, vehicle wraps, and graphic solutions for businesses. Comparable product range and customer segments, but distributed through independently owned franchisees rather than a centralized operation.
• YESCO: Large, long-established custom sign manufacturer and installer with national reach, producing illuminated signage, monument signs, and architectural signage for major commercial accounts. Operates at significantly larger scale than The Sign Brothers but overlaps on core product categories.
• Signs Now: Custom sign franchise with locations across the U.S. producing interior and exterior signage, vehicle graphics, and ADA signs for small businesses and commercial clients — overlapping product offering but operating through a franchise model.

Others

• Grimco: Wholesale distributor and supplier of sign-making materials, equipment, and supplies to sign shops nationwide. Not a direct competitor but an ecosystem enabler/supplier for sign manufacturing businesses including The Sign Brothers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheSignBros
• LinkedInlinkedin.com/company/the-sign-brothers
• Instagraminstagram.com/thesignbros
• Facebookfacebook.com/thesignbros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sign Brothers