Image National signs

What Image National signs does

Image National Signs is a private, full-service commercial signage company founded in 1956 and headquartered in Nampa, Idaho, operating a 60,000-square-foot UL-certified manufacturing facility. The company designs, engineers, manufactures, permits, installs, and maintains signage for multi-location enterprise brands across all 50 U.S. states and Canada, supported by a nationwide network of licensed and insured local installation technicians. Its core product portfolio includes pylon signs, monument signs, LED channel letters, directional/wayfinding signs, digital signs and electronic message centers, exterior cabinet and panel signs, and window, door, and banner graphics, with supporting services spanning program management, code research and permitting, in-house design and engineering, manufacturing, and ongoing maintenance and refurbishment.

The company generates revenue primarily through project-based, quote-priced one-time sign installations, supplemented by recurring subscription-style maintenance contracts and a refurbishment/retrofit revenue stream including LED retrofits, sign face replacement, cabinet reskinning, and repainting. Go-to-market is enterprise field sales executed through dedicated account managers who serve as the single point of contact for national multi-location programs, with demonstrated capacity to manage 100 to 1,000 simultaneous location rollouts and marquee engagements such as the 2018 Public Storage 1,500-location nationwide rebrand. Customer segments span retail, self-storage, hospitality, petroleum/c-store, healthcare, grocery, quick-serve restaurants, financial institutions, and commercial real estate, with named enterprise customers including Hobby Lobby, Advance Auto Parts, PetSmart, WinCo Foods, Sprouts Farmers Market, Mobil, Holiday Inn, ExtraMile, and PGA Tour.

Image National operates as an organically grown, privately held company with no disclosed outside investment, parent entity, or M&A history. Its competitive positioning rests on 70+ years of operating history, national distribution reach, in-house engineering capability for non-standard projects (floating signs, rooftop cantilevers, solar-powered off-grid signs), UL-certified manufacturing with low-VOC paint and all-aluminum construction, and the ability to act as a single accountable vendor for complex multi-state permitting and rollout programs. The company is a member of multiple industry associations including the International Sign Association, World Sign Associates, Self Storage Association, Idaho Manufacturing Alliance, and AAHOA.

Name

Image National signs

Legal name

Image National Signs

Website

https://imagenational.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

Image National Signs is a private, full-service commercial signage company founded in 1956 in Nampa, Idaho, that designs, manufactures, installs, and maintains signs for multi-location enterprise brands across all 50 U.S. states and Canada.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Commercial signage manufacturing
• Sign installation services
• National signage programs
• Custom sign design
• Sign maintenance repair

Headquarters

HQ city

Nampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Sign Design, Manufacturing, and Installation: Full-service turnkey signage solutions including design, engineering, permitting, manufacturing, installation, and maintenance for national programs and local projects. Revenue is project-based, generated from one-time sign installations and ongoing maintenance contracts.
2. Signage Maintenance and Repair Services: Ongoing maintenance services including preventative maintenance, repair and replacement caused by vandalism, accidents or weather, restoration, cleaning, structural inspections. Fixed monthly maintenance agreements available for single or multiple locations.
3. Sign Refurbishment and Retrofitting: LED retrofitting, sign face replacement, sign cabinet reskinning, repainting, and awning/canopy reskinning services to restore existing signs to current standards regardless of original manufacturer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Image National Signs designs, engineers, manufactures, permits, installs, and maintains commercial signage for national multi-location businesses across all 50 U.S. states. The company delivers turnkey signage programs — including pylon, monument, LED channel letter, wayfinding, digital, and custom signs — from a 60,000 sq ft UL-certified facility in Nampa, Idaho, and supports ongoing maintenance, retrofitting, and repair services.

Product overview

Image National Signs is a full-service national signage company offering a comprehensive portfolio of sign products and services. The core product portfolio includes sign types: Pylon Signs, Monument Signs, LED Channel Letters, Directional Signs, Digital Sign Solutions, Custom Signs, Exterior Signage, and Window/Door/Banner Graphics. These are supported by integrated service offerings: Program Management (account management and coordination), Design & Engineering (in-house creative and technical expertise), Code Research & Permitting (regulatory compliance), Manufacturing (UL-certified fabrication), Installation (national network), and Service & Maintenance (repair and ongoing care). The company operates as a unified turnkey solution, managing projects from concept through installation and maintenance, with specialization in high-volume national programs for multi-location brands across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Pylon Signs
• Monument Signs Low-profile freestanding signs at eye level that generate high impact and welcome visitors, made from durable materials and serving as architectural accents for businesses and developments.
• LED Channel Letters Bold dimensional lettering with LED illumination that can be front-lit, backlit, or a combination of both, using energy-efficient lighting for storefront and building signage.
• Directional / Wayfinding Signs Wayfinding signs that help clients, patients, tenants, and guests navigate campuses, plazas, shopping centers, parking lots, office buildings, and hotels efficiently.
• Digital Sign Solutions Digital signs and electronic message centers allowing unique and rotating messages with flexibility for promotions, menus, pricing, business updates, or seasonal content.
• Exterior Signage Outdoor signage including cabinet signs, dimensional letters, raceway signs, formed face signs, panel signs, and blade signs for commercial properties.
• Window, Door & Banner Graphics Vinyl signs for doors and windows, window graphics, and banners for interior and exterior branding applications.
• Custom Signs Highly personalized branding solutions, from small one-sign projects to large multi-site, multiple-sign systems designed by expert engineers.
• National Signage Program Comprehensive nationwide signage solutions for multi-location businesses including site surveys, design consultations, permitting, production, coordinated installation, and ongoing maintenance.
• Signage Program Management Dedicated account manager serving as single point of contact, coordinating design, manufacturing, permitting, installation, and maintenance across national programs.
• Design & Engineering In-house design experts and engineers providing conceptual designs, 3D renderings, construction support, permit drawings, and structural engineering for signage projects.
• Code Research & Permitting Local sign code research, zoning review, utility clearances, permitting submissions, and on-site evaluation of traffic patterns and line-of-sight conditions.
• Manufacturing Custom sign fabrication in a 60,000-square-foot UL-certified facility using low VOC paint and all-aluminum backings, with crating and shipping services.
• Installation National installation network of licensed and insured local technicians covering all 50 states and Canada with on-site evaluation and quality assurance.
• Service & Maintenance Preventative maintenance, repair, restoration, cleaning, structural inspections, and on-call services for signage and lighting, with fixed monthly maintenance agreements available for single or multiple locations.
• Sign Refurbishment and Retrofitting LED retrofitting, sign face replacement, sign cabinet reskinning, repainting, and awning/canopy reskinning services to restore existing signs to current standards regardless of original manufacturer.

Quantifiable outcome

• Successfully updated signage across 1,500 locations for Public Storage in 2018
• +2 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Signs.org (International Sign Association)minorOthersIndustry association affiliation providing credibility and networking within the signage industry. Displayed in affiliations section of website.
• World Sign Associates (WSANETWORK)minorOthersIndustry association affiliation displayed on website affiliations section, providing networking and industry resources.
• Self Storage Association (SSA)minorOthersIndustry association affiliation for self-storage sector expertise and credibility, displayed in affiliations section.
• Idaho Manufacturing Alliance (IMA)minorOthersRegional manufacturing association affiliation demonstrating commitment to local manufacturing excellence.
• AAHOA (American Hotel & Lodging Association)minorOthersAllied member of AAHOA, the American Hotel & Lodging Association, providing credibility and approved vendor status for national hotel brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FASTSIGNS International: Largest U.S. sign franchise network offering design, manufacturing, and installation services for commercial customers across all 50 states — directly comparable to Image National's full-service national signage model.
• Signarama: International sign franchise network providing custom sign design, fabrication, and installation for business customers, competing with Image National in the same commercial signage product categories.
• Allen Industries: National exterior branding and sign company serving multi-location enterprise customers with design, manufacturing, and installation — directly comparable in customer base and product breadth to Image National.
• YESCO (Young Electric Sign Company): Long-established national sign manufacturer with full-service design, fabrication, and installation capabilities serving enterprise brands across the western U.S. and nationally.
• Poblocki Sign Company: Family-owned national sign manufacturer providing design, fabrication, and installation services for retail, hospitality, healthcare, and commercial real estate customers across multiple U.S. states.
• North American Signs: Multi-state sign manufacturer serving national brand programs with custom design, fabrication, and installation — closely comparable to Image National's enterprise customer orientation and national program delivery.
• Icon Identity Solutions: National brand identity and signage solutions provider offering design, manufacturing, and installation for multi-location enterprise customers in retail, hospitality, and financial services.
• Visual Graphic Systems (VGS): Enterprise signage and environmental graphic solutions provider serving corporate, retail, healthcare, and institutional customers across the U.S. with design, fabrication, and installation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image National signs