Continuing Life

What Continuing Life does

Continuing Life is a California-based, privately held limited liability company founded in 1991 that provides business services and operational support to large, full-scale Continuing Care Retirement Communities (CCRCs) and on-site Health Centers. It operates as a B2B managed-services provider rather than a real-estate owner, contracting directly with CCRC ownership groups to deliver four integrated modules: General Operations Oversight, Marketing Consultation, IT/Systems Services, and Accounting/Processing Services. The portfolio comprises approximately 17 properties — 8 CCRCs (e.g., La Costa Glen Carlsbad, University Village Thousand Oaks, Stoneridge Creek Pleasanton, Reata Glen, Morningside Fullerton, The Glen at Scripps Ranch) and 9 Health Centers (e.g., Creekview, Oakview, Park Vista, The Orchards, GlenBrook, RidgeView), with two additional CCRCs and two additional Health Centers in development.

The company is small at the corporate level (11–50 employees headquartered in Carlsbad, CA), relying on a deeply experienced executive team drawn from Life Care Services, Erickson Living, and Johns Hopkins Geriatrics Center to oversee large on-site community staff. Revenue is generated through negotiated management fees and service contracts; pricing is not publicly disclosed and is structured per community. Supporting technology includes integrated IT systems for network security, disaster recovery, communications, and phone/video infrastructure, combined with third-party payroll/HR via ADP. Continuing Life has no disclosed external funding, no M&A activity, no patents, and no AI/ML capabilities — its differentiators are operating expertise, reputational credibility built over 30+ years, and economies of scale across large CCRCs in California. The company was certified as a Great Place to Work in May 2025 (period through May 2026) and ranked #3 nationally on Fortune's Best Workplaces in Aging Services.

Name

Continuing Life

Legal name

Continuing Life LLC

Website

https://continuinglife.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Continuing Life is a California-based B2B managed-services provider, founded in 1991, that delivers operations oversight, marketing, IT, and accounting services to approximately 17 large Continuing Care Retirement Communities and Health Centers across California.

Ownership category

akta.pro rank

Product category

Senior Living Management Services

NAICS

Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Multi-Campus / Regional CCRC Networks (HLADAEAF)

akta.pro secondary industries

For-Profit / Investor-Owned CCRCs (HLADAEAD), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Retirement community management
• CCRC business services
• Senior living operations
• Health center administration
• Retirement community consulting

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Business Services and Management Fees: Continuing Life provides comprehensive business services and operational support to retirement communities. Revenue is generated through management fees and service contracts with CCRCs and health centers. Services include operations oversight, marketing consultation, IT systems, and accounting/processing services. The company positions itself as a one-stop solution for running and managing full-scale retirement communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Continuing Life provides business services and operational support to large, full-scale Continuing Care Retirement Communities (CCRCs) and associated Health Centers in California. Its offering bundles four core service modules—general operations oversight, marketing consultation, IT/system services, and centralized accounting/processing—under management contracts with retirement community ownership groups, ranging from pre-marketing start-up support to management of stabilized communities.

Product overview

Continuing Life is a business services provider for Continuing Care Retirement Communities (CCRCs) and Health Centers in California. The company offers a unified platform of four core service modules: General Operations Oversight (provides operational support and compliance oversight on behalf of ownership), Marketing Consultation (sales and marketing strategy and execution), System Services/IT (network security, disaster recovery, phone systems, and technology infrastructure), and Accounting/Processing Services (payroll processing, accounts payable, billing, and financial reporting). The portfolio includes 8 CCRCs (Stoneridge Creek Pleasanton, University Village Thousand Oaks, Morningside, Reata Glen, La Costa Glen Carlsbad, The Glen at Scripps Ranch, The Glen at Heather Farm Walnut Creek, and Wisteria at Warner Center) and 9 Health Centers (Creekview, Oakview, Park Vista, The Orchards, GlenBrook, RidgeView, Walnut Creek, and Woodland Hills). The company was founded in 1991 and provides comprehensive management and business support services to help retirement communities operate efficiently while delivering hospitality-focused care.

Differentiator

Problem solved

Functional benefit

Products and services

• General Operations Oversight Provides oversight and support to community Operations teams on behalf of ownership, ensuring alignment of owners' strategies with day-to-day operations. Focuses on risk management, regulatory compliance, and financial performance for large CCRCs and Health Centers.
• Marketing Consultation Provides supervision and direction of Marketing and Sales teams, including expertise in direct mail, advertising, digital media, social media, PR, and sales strategies to achieve high occupancy and solid waitlists for retirement community clients.
• System Services/IT Comprehensive IT services including network security, disaster recovery planning, business continuity planning, technology compliance, communications and carrier services, video conferencing, and phone systems management for retirement communities.
• Accounting/Processing Services Technical accounting and financial services including weekly payroll processing, accounts payable, 401K administration, financial audit oversight, insurance procurement, and resident monthly billing for Independent and Assisted Living.
• Stoneridge Creek Pleasanton A Continuing Care Retirement Community (CCRC) located in Pleasanton, California providing independent living, assisted living, memory care, and skilled nursing care, managed by Continuing Life.
• University Village Thousand Oaks A Continuing Care Retirement Community (CCRC) in Thousand Oaks, California offering comprehensive retirement living options, managed by Continuing Life.
• Morningside (Fullerton) A Continuing Care Retirement Community (CCRC) in Fullerton, California offering retirement living with multiple care levels, managed by Continuing Life.
• Reata Glen A Continuing Care Retirement Community (CCRC) offering comprehensive retirement living and care services, managed by Continuing Life.
• La Costa Glen Carlsbad A Continuing Care Retirement Community (CCRC) in Carlsbad, California offering resort-style retirement living with comprehensive care services, managed by Continuing Life.
• The Glen at Scripps Ranch A Continuing Care Retirement Community (CCRC) in Scripps Ranch, San Diego, California providing retirement living and care services, managed by Continuing Life.
• The Glen at Heather Farm Walnut Creek A planned Continuing Care Retirement Community (CCRC) in Walnut Creek, California (Coming Soon), managed by Continuing Life.
• Wisteria at Warner Center A planned Continuing Care Retirement Community (CCRC) in Warner Center, California (Coming Soon), managed by Continuing Life.
• Creekview Health Center A Health Center providing assisted living, memory care, and skilled nursing services, managed by Continuing Life.
• Oakview Health Center A Health Center offering assisted living, memory care, and skilled nursing services, managed by Continuing Life.
• Park Vista Health Center A Health Center providing assisted living, memory care, and skilled nursing services, managed by Continuing Life.
• The Orchards Healthcare Center A Health Center offering Assisted Living, Memory Care, and Skilled Nursing services, managed by Continuing Life.
• GlenBrook Health Center A Health Center providing assisted living, memory care, and skilled nursing services, managed by Continuing Life.
• RidgeView Health Center A Health Center offering assisted living, memory care, and skilled nursing services, managed by Continuing Life.

Quantifiable outcome

• High occupancy levels maintained across supported communities
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• ADPsupportingTechnology or IntegrationContinuing Life integrates with ADP for payroll and human resources processing services. ADP is described as an expert in their respective areas and is integrated to provide a total solution for operating full-scale retirement communities, specifically for payroll processing including weekly or bi-weekly payroll, ancillary payroll related services, and 401K administration.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Discovery Senior Living: Discovery Senior Living provides management, development, and consulting services for senior living communities across multiple states. Its third-party management offering targets many of the same CCRC and large senior-living owners as Continuing Life.
• Pegasus Senior Living: Pegasus Senior Living is a third-party operator and management company for independent living, assisted living, and memory care communities across multiple US states. Its management services model and target customer base (community owners seeking operational support) are directly comparable to Continuing Life's offering.
• Integral Senior Living: Integral Senior Living is a third-party management company for independent living, assisted living, and memory care communities. It competes with Continuing Life for management contracts from CCRC and senior-living owners, with a comparable service-bundled business model.
• Watermark Retirement Communities: Watermark manages a portfolio of CCRCs, assisted living, and memory care communities nationally. It offers a comparable full-service management platform (operations, marketing, dining, wellness) to community owners, putting it in direct competition for CCRC management contracts of the kind Continuing Life pursues.
• Erickson Senior Living: Erickson Senior Living develops and operates large, full-scale CCRCs across the US. Continuing Life's Executive Director of Operations spent 14 years at Erickson Living in executive director and turnaround roles, and the operating models (large multi-level CCRC, integrated services, high occupancy focus) are tightly aligned.
• Life Care Services: Life Care Services (LCS) is one of the largest managers of senior living communities in the US, providing operational, marketing, IT, and financial services to CCRCs and other senior housing. Multiple Continuing Life executives (including the CEO) came directly from LCS, and the two offer directly comparable management service platforms to CCRC owners.

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest senior living operator in the US, operating more than 600 communities across independent living, assisted living, memory care, and skilled nursing. As a broad incumbent, Brookdale is comparable in the CCRC/senior living operating category even though its model is more owner-operator than third-party manager.
• Atria Senior Living: Atria is one of the largest operators of senior living communities in North America, with a broad portfolio spanning independent living, assisted living, and memory care. While Atria primarily owns and operates rather than managing for third-party owners, it is a major incumbent in the same senior living operating space.

Regional players

• Aegis Living: Aegis Living operates assisted living and memory care communities primarily on the US West Coast, including a meaningful presence in California. While it is more of an owner-operator than a third-party manager, it competes in the same California senior living market and for many of the same affluent residents.
• Belmont Village Senior Living: Belmont Village operates upscale senior living communities concentrated in California and other large US metros. It overlaps with Continuing Life in California geography and in the premium-tier resident demographic, even though Belmont runs owned-and-operated rather than managed-for-others communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continuing Life