VNU Exhibitions Asia
VNU Exhibitions Asia is a Shanghai-based B2B trade show and conference organizer operating across pet care, animal protein, architecture, food service, and advanced manufacturing in China and Africa, supported by marketing, hosted-buyer, and digital event services.
- Company typePrivate
- Founded2001
- HeadquartersShanghai, China
- Headcount251–500
- GTM typeB2B
- OfferingServices
What VNU Exhibitions Asia does
VNU Exhibitions Asia is a Shanghai-headquartered trade exhibition and conference organizer founded in 2001 as a Dutch–Chinese joint venture, operating commercially under the brand GLOBUS Events Limited. The company runs a multi-vertical B2B exhibition portfolio spanning pet care (Pet Fair Asia, Pet Fair Beijing), animal protein and agriculture (VIV Select China, VIV Africa), architecture and construction (Shanghai International City and Architecture Expo, BUILD ASIA), food service (Qiyang Hotpot Exhibition, Qiyang Catering Exhibition), and advanced manufacturing (TCT Asia, PM CHINA & IACE CHINA). It complements physical events with ancillary services including Intelligent Marketing, Lead Marketing, InnovAction showcases, Hosted Buyer matchmaking, and an Online Business digital platform for virtual or hybrid participation. The company holds leadership positions in industry associations (Vice President unit of SCEIA; member of UFI, SISO, GDFOA) and venue partnerships at all major Chinese exhibition centers plus the Kigali Convention Centre in Rwanda.
VNU Exhibitions Asia firmographics
Firmographics- Name
- VNU Exhibitions Asia
- Legal name
- VNU Exhibitions Asia
- Website
- https://vnuexhibitions.com.cn
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- VNU Exhibitions Asia is a Shanghai-based B2B trade show and conference organizer operating across pet care, animal protein, architecture, food service, and advanced manufacturing in China and Africa, supported by marketing, hosted-buyer, and digital event services.
- Ownership category
- akta.pro rank
VNU Exhibitions Asia industry classification
Industry- Product category
- Trade Exhibition & Conference Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
- akta.pro secondary industries
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibitions, Trade Shows & Booth Management (HSACADAH), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)
Keywords
Where VNU Exhibitions Asia is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
VNU Exhibitions Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Exhibition and Conference Organizing: Revenue is generated through hosting trade exhibitions and conferences, charging exhibitors for booth space and participation fees, and attracting visitors who pay for attendance. Additional revenue streams include sponsorships and hosted buyer programs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
VNU Exhibitions Asia product offering
Product offeringCore offering
VNU Exhibitions Asia (operating as GLOBUS Events Limited) organizes and hosts B2B trade exhibitions and conferences across multiple industry verticals in China and select international markets, including pet care, animal protein and livestock, food service, architecture and construction, and advanced manufacturing. The company sells booth space, sponsorship packages, and hosted buyer programs to exhibitors, and complements its physical events with marketing, lead generation, and online business matching services.
Product overview
GLOBUS Events Limited (VNU Exhibitions Asia) operates a multi-brand exhibition portfolio alongside a suite of marketing and business development services. The company hosts physical and hybrid trade exhibitions across diverse industries including pet care (Pet Fair Asia, Pet Fair Beijing), food service (Qiyang Hotpot Exhibition, Qiyang Catering Exhibition), animal protein (VIV Select China, VIV Africa), architecture (Shanghai International City and Architecture Expo, BUILD ASIA), and advanced manufacturing (TCT Asia, PM CHINA & IACE CHINA). Complementing its exhibition business, the company offers Intelligent Marketing, Lead Marketing, InnovAction, and Hosted Buyer services, as well as an Online Business platform for virtual event participation.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Fair Asia Major pet industry trade show held at Shanghai New International Expo Centre, covering pet food, accessories, health products, and services for pet industry exhibitors and trade visitors.
- VIV Select China Animal protein and livestock exhibition held at Shanghai World Expo Exhibition & Convention Center and Nanjing International Expo Center, focused on the VIV international animal protein network, targeting animal protein industry exhibitors and buyers.
- VIV Africa African animal protein and livestock exhibition held at Kigali Convention Centre, part of the VIV global network, targeting animal protein companies seeking entry into African markets.
- Qiyang Hotpot Exhibition Annual hotpot industry exhibition held at Central China International Convention and Exhibition Centre, featuring hotpot-related products, equipment, and services for food service industry exhibitors and buyers.
- Qiyang Catering Exhibition Catering industry exhibition held at Central China International Convention and Exhibition Centre, showcasing food service equipment, ingredients, and hospitality solutions for catering industry exhibitors and buyers.
- Shanghai International City and Architecture Expo Urban development and architecture exhibition held at Shanghai World Expo Exhibition & Convention Center, showcasing construction, design, and city planning solutions for architecture and construction industry exhibitors.
- Intelligent Marketing Marketing service utilizing data-driven approaches to enhance exhibition visitor engagement and lead generation for exhibition exhibitors.
- Lead Marketing Service focused on identifying and cultivating qualified business leads for exhibition exhibitors.
- Hosted Buyer Program Program connecting qualified buyers with exhibitors through curated matchmaking services to facilitate direct B2B connections at exhibitions.
- InnovAction Innovation-focused initiative showcasing new technologies and solutions by exhibitors at exhibitions.
- Online Business Platform Digital platform enabling virtual and hybrid exhibition participation, online business matching, and virtual event access for exhibitors and trade visitors.
Companies that use VNU Exhibitions Asia
Customer profileSegments2 records
Ideal customer profiles2 records
VNU Exhibitions Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VNU Exhibitions Asia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- UFI - Global Association of the Exhibition IndustrycoreVNU Exhibitions Asia operates as a member of UFI, the Global Association of the Exhibition Industry, demonstrating commitment to industry standards and best practices.
- SISO - Society of Independent Show OrganizerscoreMember of SISO, the Society of Independent Show Organizers, indicating adherence to industry professional standards.
- SCEIA - Shanghai Convention and Exhibition Industries AssociationcoreVice President unit of SCEIA, the Shanghai Convention and Exhibition Industries Association, demonstrating leadership in the regional exhibition industry.
- GDFOA - Guangdong Federation of Exhibition CompaniesminorMember of GDFOA, the Guangdong Federation of Exhibition Companies, providing connections in the Guangdong exhibition market.
- Shanghai New International Expo CentrecoreStrategic venue partnership for hosting exhibitions including Pet Fair Asia. The SNIEC is one of China's largest exhibition centers.
- Shanghai World Expo Exhibition & Convention CentercoreVenue partnership for hosting exhibitions including VIV Select China and Shanghai International City and Architecture Expo.
- Nanjing International Expo CentercoreVenue partnership for hosting exhibitions including VIV Select China in Nanjing.
- Central China International Convention and Exhibition CentrecoreVenue partnership for hosting food service exhibitions including Qiyang Hotpot Exhibition in central China.
- Kigali Convention CentrecoreVenue partnership for hosting VIV Africa exhibition in Rwanda, supporting continental expansion in Africa.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
VNU Exhibitions Asia competitors and assessment
Company assessmentBroad incumbents
- Informa Markets: Global exhibition organizer (part of Informa PLC) running hundreds of B2B trade shows across verticals including pet, food, agriculture, architecture, and advanced manufacturing, overlapping with VNU's multi-vertical portfolio across Asia.
- Messe Frankfurt: German-based global trade fair and exhibition organizer with a strong Asian footprint (including consumer goods, architecture, and lifestyle shows), competing with VNU for venue slots and exhibitor share in China.
- Reed Exhibitions (RELX): Part of RELX, operating large-scale B2B exhibitions worldwide across multiple industries, including events in China and Asia that compete with VNU's portfolio in sectors such as manufacturing and consumer goods.
- Koelnmesse: German trade fair organizer with a portfolio of industry-specific shows across food, leisure, and various B2B verticals, with Asia-facing events that overlap with VNU's exhibitor base.
- Messe Düsseldorf: German exhibition organizer running major international trade fairs including in plastics, printing, and packaging, hosting Asia-licensed events that directly overlap with VNU's TCT Asia and PM CHINA & IACE CHINA shows.
- Messe München (Munich Trade Fairs): Operates high-profile industry trade fairs globally (e.g., BAU for architecture/buildings) that compete with VNU's BUILD ASIA and Shanghai International City and Architecture Expo for exhibitor attention.
- Comexposium: France-based global exhibition organizer running major B2B and B2C trade fairs across food, agriculture, retail, and lifestyle, with Asia-facing events that overlap VNU's Qiyang catering/hotpot and food exhibitions.
Regional players
- China Council for the Promotion of International Trade (CCPIT) Exhibition: China's largest state-affiliated trade show organizer running numerous B2B exhibitions domestically, representing the dominant local incumbent against whom VNU competes for venue dates and exhibitor budgets.
Direct peers
- Sinoexpo Informa Markets: A joint venture in China between Informa and domestic partners that runs major Shanghai-based industry trade fairs, directly competing with VNU Exhibitions Asia for venue slots and exhibitors in overlapping verticals.
- VNU Exhibitions Europe (Royal Jaarbeurs / VNU Group): European sister company under the VNU Exhibitions lineage (Royal Jaarbeurs / VNU Group heritage) organizing similar B2B trade fairs including VIV worldwide; conceptually comparable given the shared IP and operating model, despite distinct geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VNU Exhibitions Asia social profiles
Digital presenceVNU Exhibitions Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
VNU Exhibitions Asia leadership team
Management profileNumber of profiles
VNU Exhibitions Asia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VNU Exhibitions Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VNU Exhibitions Asia
What does VNU Exhibitions Asia do?
VNU Exhibitions Asia (operating as GLOBUS Events Limited) organizes and hosts B2B trade exhibitions and conferences across multiple industry verticals in China and select international markets, including pet care, animal protein and livestock, food service, architecture and construction, and advanced manufacturing. The company sells booth space, sponsorship packages, and hosted buyer programs to exhibitors, and complements its physical events with marketing, lead generation, and online business matching services.
Is VNU Exhibitions Asia a public or private company?
VNU Exhibitions Asia is a private company. It is classified as private equity controlled and is currently operating.
When was VNU Exhibitions Asia founded?
VNU Exhibitions Asia was founded in 2001. It employs 251 to 500 people.
Where is VNU Exhibitions Asia based?
VNU Exhibitions Asia is headquartered in Shanghai, China, in the Asia region.
How does VNU Exhibitions Asia make money?
One revenue line is on record: exhibition and Conference Organizing.
Who are VNU Exhibitions Asia's main competitors?
Broad incumbents on record are Informa Markets, Messe Frankfurt, Reed Exhibitions (RELX), Koelnmesse, Messe Düsseldorf, Messe München (Munich Trade Fairs) and Comexposium. China Council for the Promotion of International Trade (CCPIT) Exhibition is listed as a regional player. Direct peers are Sinoexpo Informa Markets and VNU Exhibitions Europe (Royal Jaarbeurs / VNU Group).
Does VNU Exhibitions Asia have an API?
No public API is recorded for VNU Exhibitions Asia.
What industry is VNU Exhibitions Asia in?
VNU Exhibitions Asia's product category is Trade Exhibition & Conference Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers, with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its NAICS code is 56192 and its SIC code is 7900.