VNU Exhibitions Asia

What VNU Exhibitions Asia does

VNU Exhibitions Asia is a Shanghai-headquartered trade exhibition and conference organizer founded in 2001 as a Dutch–Chinese joint venture, operating commercially under the brand GLOBUS Events Limited. The company runs a multi-vertical B2B exhibition portfolio spanning pet care (Pet Fair Asia, Pet Fair Beijing), animal protein and agriculture (VIV Select China, VIV Africa), architecture and construction (Shanghai International City and Architecture Expo, BUILD ASIA), food service (Qiyang Hotpot Exhibition, Qiyang Catering Exhibition), and advanced manufacturing (TCT Asia, PM CHINA & IACE CHINA). It complements physical events with ancillary services including Intelligent Marketing, Lead Marketing, InnovAction showcases, Hosted Buyer matchmaking, and an Online Business digital platform for virtual or hybrid participation. The company holds leadership positions in industry associations (Vice President unit of SCEIA; member of UFI, SISO, GDFOA) and venue partnerships at all major Chinese exhibition centers plus the Kigali Convention Centre in Rwanda.

Name

VNU Exhibitions Asia

Legal name

VNU Exhibitions Asia

Website

https://vnuexhibitions.com.cn

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

VNU Exhibitions Asia is a Shanghai-based B2B trade show and conference organizer operating across pet care, animal protein, architecture, food service, and advanced manufacturing in China and Africa, supported by marketing, hosted-buyer, and digital event services.

Ownership category

akta.pro rank

Product category

Trade Exhibition & Conference Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibitions, Trade Shows & Booth Management (HSACADAH), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• Trade exhibition organizing
• B2B trade shows
• Conference management
• Exhibition services
• Event marketing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition and Conference Organizing: Revenue is generated through hosting trade exhibitions and conferences, charging exhibitors for booth space and participation fees, and attracting visitors who pay for attendance. Additional revenue streams include sponsorships and hosted buyer programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VNU Exhibitions Asia (operating as GLOBUS Events Limited) organizes and hosts B2B trade exhibitions and conferences across multiple industry verticals in China and select international markets, including pet care, animal protein and livestock, food service, architecture and construction, and advanced manufacturing. The company sells booth space, sponsorship packages, and hosted buyer programs to exhibitors, and complements its physical events with marketing, lead generation, and online business matching services.

Product overview

GLOBUS Events Limited (VNU Exhibitions Asia) operates a multi-brand exhibition portfolio alongside a suite of marketing and business development services. The company hosts physical and hybrid trade exhibitions across diverse industries including pet care (Pet Fair Asia, Pet Fair Beijing), food service (Qiyang Hotpot Exhibition, Qiyang Catering Exhibition), animal protein (VIV Select China, VIV Africa), architecture (Shanghai International City and Architecture Expo, BUILD ASIA), and advanced manufacturing (TCT Asia, PM CHINA & IACE CHINA). Complementing its exhibition business, the company offers Intelligent Marketing, Lead Marketing, InnovAction, and Hosted Buyer services, as well as an Online Business platform for virtual event participation.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Fair Asia Major pet industry trade show held at Shanghai New International Expo Centre, covering pet food, accessories, health products, and services for pet industry exhibitors and trade visitors.
• VIV Select China Animal protein and livestock exhibition held at Shanghai World Expo Exhibition & Convention Center and Nanjing International Expo Center, focused on the VIV international animal protein network, targeting animal protein industry exhibitors and buyers.
• VIV Africa African animal protein and livestock exhibition held at Kigali Convention Centre, part of the VIV global network, targeting animal protein companies seeking entry into African markets.
• Qiyang Hotpot Exhibition Annual hotpot industry exhibition held at Central China International Convention and Exhibition Centre, featuring hotpot-related products, equipment, and services for food service industry exhibitors and buyers.
• Qiyang Catering Exhibition Catering industry exhibition held at Central China International Convention and Exhibition Centre, showcasing food service equipment, ingredients, and hospitality solutions for catering industry exhibitors and buyers.
• Shanghai International City and Architecture Expo Urban development and architecture exhibition held at Shanghai World Expo Exhibition & Convention Center, showcasing construction, design, and city planning solutions for architecture and construction industry exhibitors.
• Intelligent Marketing Marketing service utilizing data-driven approaches to enhance exhibition visitor engagement and lead generation for exhibition exhibitors.
• Lead Marketing Service focused on identifying and cultivating qualified business leads for exhibition exhibitors.
• Hosted Buyer Program Program connecting qualified buyers with exhibitors through curated matchmaking services to facilitate direct B2B connections at exhibitions.
• InnovAction Innovation-focused initiative showcasing new technologies and solutions by exhibitors at exhibitions.
• Online Business Platform Digital platform enabling virtual and hybrid exhibition participation, online business matching, and virtual event access for exhibitors and trade visitors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• UFI - Global Association of the Exhibition IndustrycoreStrategic or Co-development PartnerVNU Exhibitions Asia operates as a member of UFI, the Global Association of the Exhibition Industry, demonstrating commitment to industry standards and best practices.
• SISO - Society of Independent Show OrganizerscoreStrategic or Co-development PartnerMember of SISO, the Society of Independent Show Organizers, indicating adherence to industry professional standards.
• SCEIA - Shanghai Convention and Exhibition Industries AssociationcoreStrategic or Co-development PartnerVice President unit of SCEIA, the Shanghai Convention and Exhibition Industries Association, demonstrating leadership in the regional exhibition industry.
• GDFOA - Guangdong Federation of Exhibition CompaniesminorStrategic or Co-development PartnerMember of GDFOA, the Guangdong Federation of Exhibition Companies, providing connections in the Guangdong exhibition market.
• Shanghai New International Expo CentrecoreStrategic or Co-development PartnerStrategic venue partnership for hosting exhibitions including Pet Fair Asia. The SNIEC is one of China's largest exhibition centers.
• Shanghai World Expo Exhibition & Convention CentercoreStrategic or Co-development PartnerVenue partnership for hosting exhibitions including VIV Select China and Shanghai International City and Architecture Expo.
• Nanjing International Expo CentercoreStrategic or Co-development PartnerVenue partnership for hosting exhibitions including VIV Select China in Nanjing.
• Central China International Convention and Exhibition CentrecoreStrategic or Co-development PartnerVenue partnership for hosting food service exhibitions including Qiyang Hotpot Exhibition in central China.
• Kigali Convention CentrecoreStrategic or Co-development PartnerVenue partnership for hosting VIV Africa exhibition in Rwanda, supporting continental expansion in Africa.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Informa Markets: Global exhibition organizer (part of Informa PLC) running hundreds of B2B trade shows across verticals including pet, food, agriculture, architecture, and advanced manufacturing, overlapping with VNU's multi-vertical portfolio across Asia.
• Messe Frankfurt: German-based global trade fair and exhibition organizer with a strong Asian footprint (including consumer goods, architecture, and lifestyle shows), competing with VNU for venue slots and exhibitor share in China.
• Reed Exhibitions (RELX): Part of RELX, operating large-scale B2B exhibitions worldwide across multiple industries, including events in China and Asia that compete with VNU's portfolio in sectors such as manufacturing and consumer goods.
• Koelnmesse: German trade fair organizer with a portfolio of industry-specific shows across food, leisure, and various B2B verticals, with Asia-facing events that overlap with VNU's exhibitor base.
• Messe Düsseldorf: German exhibition organizer running major international trade fairs including in plastics, printing, and packaging, hosting Asia-licensed events that directly overlap with VNU's TCT Asia and PM CHINA & IACE CHINA shows.
• Messe München (Munich Trade Fairs): Operates high-profile industry trade fairs globally (e.g., BAU for architecture/buildings) that compete with VNU's BUILD ASIA and Shanghai International City and Architecture Expo for exhibitor attention.
• Comexposium: France-based global exhibition organizer running major B2B and B2C trade fairs across food, agriculture, retail, and lifestyle, with Asia-facing events that overlap VNU's Qiyang catering/hotpot and food exhibitions.

Regional players

• China Council for the Promotion of International Trade (CCPIT) Exhibition: China's largest state-affiliated trade show organizer running numerous B2B exhibitions domestically, representing the dominant local incumbent against whom VNU competes for venue dates and exhibitor budgets.

Direct peers

• Sinoexpo Informa Markets: A joint venture in China between Informa and domestic partners that runs major Shanghai-based industry trade fairs, directly competing with VNU Exhibitions Asia for venue slots and exhibitors in overlapping verticals.
• VNU Exhibitions Europe (Royal Jaarbeurs / VNU Group): European sister company under the VNU Exhibitions lineage (Royal Jaarbeurs / VNU Group heritage) organizing similar B2B trade fairs including VIV worldwide; conceptually comparable given the shared IP and operating model, despite distinct geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vnuexhibitionsasia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNU Exhibitions Asia