Clarke Products

What Clarke Products does

Clarke Products is a U.S.-based, privately held bath products manufacturer specializing in high-end bathtubs and bathing fixtures sold under the Clarke and Clarke Architectural brands. Founded in 1990 and headquartered in Southlake, Texas, the company operates a single domestic manufacturing facility where every product is made to order, typically with a three-week lead time. The portfolio spans two material platforms: cast acrylic with fiberglass reinforcement (Hallmark, Eureka II, Sparta) and a proprietary solid surface compound branded OMOXO, composed of resin as a bonding agent and aluminum trihydrate to develop distinctive color and finish (Deco, Lunar, Dune, K2, Andaz). Product pricing ranges from approximately $1,000 for an entry acrylic drop-in to roughly $6,500 for a premium solid surface freestanding tub, with optional hydrotherapy modules (soaker, whirlpool with pneumatic air control, air bath with automatic purge, microbubble, chromatherapy, and a 'Total Massage' combination).

The company runs a direct-to-consumer go-to-market: customers transact through clarkeproducts.com, supported by a complimentary concierge advisory service and a network of local showrooms where buyers can experience products before purchase. A parallel B2B motion targets architects, interior designers, and high-end builders via a dedicated [email protected] channel for specification, samples, and project documentation. Warranties are tiered by material — five years on acrylic, ten years on solid surface. The use of a Roca-branded contact endpoint ([email protected]) indicates an operational or distributional alignment with Roca, the Spain-headquartered global bathroom fixtures group, although no formal parent-subsidiary relationship is declared in the source material. The company does not publicly disclose revenue.

Clarke Products does not employ AI/ML as a product, service, or operational layer based on available evidence; differentiation rests on proprietary materials science, vertical manufacturing control, and white-glove customer service rather than technology or data.

Name

Clarke Products

Legal name

Clarke Products

Website

https://clarkeproducts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Clarke Products is a U.S.-based, privately held manufacturer of luxury bathtubs — cast acrylic and proprietary OMOXO solid surface — sold direct-to-consumer online and to architects and designers, produced to order at a single Texas factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Bath Product Sales: Direct sales of manufactured bathtubs and bath products through e-commerce website. Products are made to order in approximately three weeks.
2. Concierge/Consultation Services: Complementary concierge service to help customers determine the best product for their specific application, included as part of the customer purchase experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Clarke Products designs and manufactures luxury bathtubs and bathing products at its American (Texas) factory, producing two material lines: high gloss cast acrylic tubs reinforced with fiberglass (e.g., Hallmark, Eureka II, Sparta) and premium solid surface tubs (e.g., Deco, Lunar, Dune, K2) made with its proprietary OMOXO compound. Products are made-to-order in approximately three weeks and are available with optional hydrotherapy features including whirlpool, air bath, microbubble, and chromatherapy systems. The company sells direct to consumers via its e-commerce website and serves architectural/design professionals through a dedicated specification channel, complemented by a free concierge consultation service.

Product overview

Clarke Products offers a focused portfolio of luxury bathtubs and bathing products manufactured exclusively in the USA. The product line centers on two material categories: high gloss cast acrylic tubs (Hallmark, Eureka II, Sparta) reinforced with fiberglass, and premium solid surface bathtubs (Deco with SS Base, Lunar, Dune, K2) made with the proprietary OMOXO compound. Products range from classic drop-in designs like Hallmark and Eureka II to Art Deco-inspired freestanding models like Deco, with modern sculptural options including the Lunar, Dune, and K2. Hydrotherapy options include Soaking Bath, Whirlpool (with directional jets and pneumatic air control), Air Bath (variable speed blower with automatic purge), and microbubble technology. Warranty coverage differs by material: 5 years for acrylic products and 10 years for solid surface products.

Differentiator

Problem solved

Functional benefit

Brands

• OMOXO: Proprietary solid surface compound used in Clarke Architectural products, comprised of resin as a bonding agent and aluminum trihydrate to develop color and finish.
• Clarke Architectural

Products and services

• Hallmark A classic rectangular drop-in bathtub made of high gloss cast acrylic with fiberglass reinforcement. Features textured slip-resistant surface and pre-leveled base for easy installation. Available with hydrotherapy options (Soaker, Whirlpool, Air Bath, Microbubble, Total Massage). Priced $1,010–$1,880.
• Deco with SS Base A freestanding oval bathtub inspired by 1930s Art Deco furniture design. Made from OMOXO solid surface material with matte or polished satin white and darker concrete finish options. Includes a solid surface base/cradle. Priced at $5,030.
• Lunar A modern bathtub with a sweeping tapered profile and smooth tactile finish, featuring a concave design without edges for a deep soaking bathing experience. Made from OMOXO solid surface compound. Priced $2,940–$4,670 depending on size configuration.
• Dune A freestanding bathtub with symmetric, simple sweeping edges providing a soft, tactile, and warm bathing experience. Made from solid surface material. Priced $4,210–$4,690 depending on size.
• Eureka II A corner drop-in acrylic bathtub with three contoured seating positions and tandem jets delivering hydrotherapy to neck/shoulder and lumbar/lower back areas. Priced $1,280–$1,930.
• Sparta A minimalist bathtub with modern architectural lines, planes, and shape. Available for deck-mount, platform-mount, or under-mount installation. Offered in six sizes.
• K2 A deep and voluminous freestanding bathtub with bold stance and dominating profile. Features a wide deck for easy entry and exit, designed as a sculptural focal point for grand bathroom environments.
• Andaz A round bathtub featured on the Clarke homepage, available for purchase through the company e-commerce site.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Duravit: Duravit is a German premium bathroom fixture manufacturer with designer collaborations and a global presence across bathtubs, washbasins, and bathroom furniture. Operates in the premium bathtub segment where Clarke Products competes, with broader product portfolio and international scale.
• Toto: Toto is a Japanese global bathroom fixtures leader with a comprehensive portfolio including high-tech toilets, bathtubs, and washlet products. Operates broadly across bath fixtures with substantial scale advantages and competes in premium residential and hospitality segments where Clarke Products also plays.
• American Standard: American Standard is a leading US-based bathroom and kitchen fixture manufacturer with an extensive portfolio spanning entry-level through premium price points. Overlaps with Clarke's residential bathtub segment but targets a much broader mainstream market rather than the ultra-premium niche Clarke occupies.
• Roca: Roca is a Spanish global bathroom fixtures company and one of the world's largest in the category, with extensive international manufacturing, showroom, and distribution infrastructure. Potentially affiliated with Clarke Products based on shared email domain, representing both a strategic relationship and a broad incumbent competitor.
• Kohler: Kohler is one of the world's largest bathroom fixture manufacturers with a comprehensive portfolio across bathtubs, showers, sinks, faucets, and smart bathroom products. Operates broadly in the same bath fixtures category as Clarke Products with vastly greater scale, brand recognition, and distribution.

Direct peers

• Victoria + Albert Baths: Victoria + Albert Baths is a UK-based luxury bathtub manufacturer using proprietary QUARRYCAST volcanic limestone composite, directly comparable to Clarke's OMOXO solid surface products in premium positioning, material-driven differentiation, and freestanding tub focus for high-end residential and hospitality customers.
• BainUltra: BainUltra is a Canadian manufacturer specializing in therapeutic and hydrotherapy bathtubs, directly competing with Clarke Products' jetted tub and hydrotherapy lines. Both companies emphasize wellness, therapeutic benefits, and premium residential positioning in the bathroom fixtures category.
• Wetstyle: Wetstyle is a Canadian luxury solid surface bathtub and sink manufacturer using its proprietary Wetmar bio-based composite material, comparable to Clarke's OMOXO solid surface compound in driving premium pricing and material differentiation. Both target luxury residential renovations, architects, and design professionals.
• Jason International: Jason International is a US-based manufacturer specializing in luxury hydrotherapy and jetted bathtubs with proprietary therapeutic technologies. Directly competes with Clarke's industry-leading jetted tub line in the premium residential and hydrotherapy-focused bathroom segment.
• MTI Baths: MTI Baths is a US-based manufacturer of luxury acrylic and solid surface bathtubs, whirlpool tubs, and walk-in tubs with a comparable product mix, made-to-order manufacturing approach, and premium residential plus architectural specification target market. Directly comparable to Clarke Products in size, materials focus, and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarke Products