What WETSTYLE does

WETSTYLE is a privately-held Canadian manufacturer of luxury bathroom fixtures founded in 2001 and headquartered in Montreal. The company designs, produces, and distributes bathtubs, washbasins, shower receptors, bathroom vanities and furniture, and accessories made primarily from its proprietary WETMAR BiO™ eco-friendly composite material, alongside other collections. Its product portfolio is organized across 25+ designer collections (including Bauhaus, Rayado, Jacobsen, M, C2, Cube, Element Raffiné, and others) covering freestanding, wall, alcove, drop-in, and combo configurations across categories. The company operates bilingual Canadian and US-facing websites and emphasizes its Made in Canada manufacturing heritage.

The company sells through three primary channels: an authorized North American dealer network accessed via a Find a Dealer locator, a direct-to-consumer e-commerce storefront at wetstyle.com, and a dedicated Trade Program and WETSTYLE Contract bespoke service for architects, designers, and project developers. Pricing on standard items (e.g., linen cabinets) ranges from approximately USD $2,960 to USD $8,550 depending on collection and configuration, while custom vanity and large hospitality/commercial projects are quote-based. Its named customer base spans luxury hospitality (Raffles Boston Back Bay, Fontainebleau Las Vegas, W Hotel Montreal and Philadelphia, Fogo Island Inn, Ion City Reykjavik, Miraval Villas), luxury residential developers (252 East 57th Street, 443 Greenwich Street, Ritz Carlton Residences, Aka Sutton Place), and high-net-worth private residences.

WETSTYLE has no disclosed outside funding, no parent company, no M&A activity, and no institutional ownership; it operates as an independent, founder-led business (Mark Wolinsky, President, Founder & CEO) with 11-50 employees. Its competitive position rests on the proprietary WETMAR BiO™ material, hand-crafted artisan production, custom/bespoke capabilities, and a strong design-credential footprint including Architizer A+ 2018, Interior Design Best of Year 2018 and 2019, Good Design 2018, and Houzz Best of Design 2020.

Name

WETSTYLE

Legal name

WETSTYLE

Website

https://wetstyle.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

WETSTYLE is a privately-held Montreal-based manufacturer of luxury bathroom fixtures — bathtubs, sinks, shower receptors, and vanities — made from its proprietary WETMAR BiO™ composite. It sells through a North American dealer network, e-commerce, and a Trade Program serving luxury hospitality, condo developers, and high-net-worth homeowners.

Ownership category

akta.pro rank

Product category

Luxury Bathroom Fixtures

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Luxury bathroom fixtures
• Designer bathtubs
• Bathroom vanities
• Eco-friendly bathware
• Shower receptors

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Bathroom Fixtures Sales: Direct sales of luxury bathroom fixtures including bathtubs, sinks, vanities, showers, and accessories through dealer network and e-commerce channels.
2. Custom/Bespoke Manufacturing: Custom vanity and bespoke product solutions for project markets (hospitality, luxury condominiums, private residences).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WETSTYLE manufactures and sells luxury designer bathroom fixtures — bathtubs, washbasins/sinks, shower receptors, bathroom vanities and furniture, and bathroom accessories — primarily fabricated from its proprietary WETMAR BiO™ eco-friendly composite material. Products are organized into 25+ designer collections and are sold through dealer networks, e-commerce, and a Trade Program, with custom vanity and bespoke WETSTYLE Contract project services available for hospitality, residential, and commercial installations.

Product overview

WETSTYLE is a designer and architectural bathroom fixtures company specializing in luxury bathroom products made from their proprietary WETMAR BiO™ eco-friendly composite material. Their product portfolio centers on three core product lines: WETMAR BiO™ bathtubs (freestanding, wall, alcove, drop-in, and bathtub shower combo styles), WETMAR BiO™ washbasins/sinks (lavatories, vessel, undermount, floating, and drop-in configurations), and WETMAR BiO™ shower receptors. Supporting these core offerings are bathroom vanities and furniture (wall-mount, floor-mount, freestanding, console vanities, pedestal vanities, linen cabinets, mirror cabinets, vanity mirrors, storage cabinets, and towel holders), bathroom accessories (bath accessories, sink accessories, and shower benches), and custom vanity services. Products are organized into 25+ designer collections including Bauhaus, Rayado, Jacobsen, M Collection, C2 Collection, Cube Collection, and others, each offering coordinated aesthetic themes. The company also provides bespoke project services through WETSTYLE Contract for hospitality, residential, and commercial markets.

Differentiator

Problem solved

Functional benefit

Products and services

• WETMAR BiO™ Bathtubs Luxury bathtubs manufactured from WETSTYLE's proprietary WETMAR BiO™ eco-friendly composite, offered in freestanding, wall, alcove, bathtub shower combo, and drop-in configurations for high-end residential and hospitality installations.
• WETMAR BiO™ Washbasins Designer bathroom sinks/washbasins cast from WETMAR BiO™ in lavatory, drop-in, vessel, undermount, and floating styles, for residential and commercial bath projects.
• WETMAR BiO™ Shower Receptors Shower bases and receptors cast from WETMAR BiO™ eco-friendly composite for complete bathroom installations in luxury residential and hospitality settings.
• Bathroom Vanities & Furniture Designer bathroom vanities and ancillary furniture including wall-mount, floor-mount, freestanding, console, pedestal vanities, linen cabinets, mirror cabinets, vanity mirrors, storage cabinets, towel holders, and bathtub storage shelves. Custom vanity options available.
• Bathroom Accessories Complementary bathroom accessories including bath accessories, sink accessories, and shower benches designed to coordinate with WETSTYLE collections for complete installations.
• Custom Vanity Bespoke custom vanity design service enabling architects, designers, and homeowners to specify personalized bathroom vanities for specific project requirements.
• WETSTYLE Contract Bespoke project services for hospitality, residential, and commercial markets, providing custom bathroom fixture solutions for large-scale projects.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TOTO: Japanese global bath fixtures leader known for luxury bathtubs, washbasins, and shower technology. Competes in similar luxury hospitality specification channels as WETSTYLE while operating at significantly larger scale.
• Kohler Co. Global incumbent in kitchen and bath with a broad portfolio spanning bathtubs, sinks, vanities, and showering. Overlaps with WETSTYLE in luxury hospitality bathroom specifications but competes at vastly larger scale across mass-market and luxury tiers.
• Porcelanosa: Spanish global manufacturer and retailer of premium bathroom fixtures, kitchen, and surface materials. Overlaps with WETSTYLE in luxury bathtubs, vanities, and showroom distribution while operating at broader scale and category breadth.

Direct peers

• MTI Baths: US manufacturer of designer soaking baths, air tubs, and shower bases sold through luxury plumbing showrooms and hospitality channels. Comparable to WETSTYLE in material-engineered bath products for high-end residential and hotel projects.
• BainUltra: Quebec-based manufacturer of luxury therapeutic bathtubs, air-jet tubs, and basins targeting high-end residential and hospitality markets. Direct competitor to WETSTYLE in Canadian-made premium bath fixtures with overlapping North American dealer networks.
• Victoria + Albert Baths: Specialist in luxury freestanding bathtubs and coordinated basins made from proprietary composite materials (ENGLISHCAST™). Highly comparable to WETSTYLE on niche premium positioning, proprietary material narrative, and hospitality/residential project focus.
• Native Trails: US-based maker of artisan luxury sinks, bathtubs, and vanities with sustainability positioning and bespoke capabilities. Closely comparable to WETSTYLE on eco-material narrative, artisan manufacturing, and designer specification channel.
• Duravit: German premium bathroom manufacturer offering designer bathtubs, washbasins, shower trays, and bathroom furniture with strong presence in luxury hospitality and residential projects. Directly comparable to WETSTYLE on designer positioning, material innovation, and project-market focus.
• Boffi: Italian premium manufacturer of designer bathrooms and kitchens with strong architectural specification presence and bespoke project services. Comparable to WETSTYLE on luxury project focus, designer collections, and high-end residential/hospitality positioning.

Others

• Wetroom Works / Vola: Danish designer of premium bath fixtures, fittings, and accessories known for architectural specification work. Comparable as an adjacent luxury bathroom brand with strong presence in designer and high-end hotel projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wetstyle
• Xx.com/wetstyle
• Facebookfacebook.com/WetstyleBath
• LinkedInlinkedin.com/company/wetstyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WETSTYLE