WyHy Federal Credit Union

Name

WyHy Federal Credit Union

Legal name

WyHy Federal Credit Union

Website

https://wyhy.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Banking / Credit Union Services

NAICS

Credit Unions (52213), Depository Credit Intermediation (5221)

SIC

Federal & Federally-Sponsored Credit Agencies (6111), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Membership financial cooperative
• Community credit union
• Deposit and loan products

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: Primary revenue stream from interest charged on auto loans, home loans, personal loans, credit cards, and business loans. Rates vary by product type with secured vehicle loans as low as 4.99% APR and personal loans up to 11.45% APR.
2. Fee Income: Various fees including ATM fees from non-network ATMs, overdraft fees, wire transfer fees, and account service charges. Some fee reimbursements available through reward checking accounts.
3. Financial Services: Revenue from wealth management services, estate planning services (through Legal Karma partnership), and insurance products including TruStage Insurance, GAP, and Mechanical Breakdown Protection.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

WyHy Federal Credit Union is a federally chartered, member-owned not-for-profit financial cooperative that delivers retail banking, consumer and business lending, and wealth/insurance services to Wyoming residents through five physical branches, Interactive Teller Machines, and a digital banking platform (online, iOS, and Android). Core offerings include high-yield checking and savings products, certificates, IRAs/HSAs, auto/mortgage/personal/student/business loans, Visa credit cards, and ancillary services such as estate planning, credit monitoring, financial literacy, and insurance.

Product overview

WyHy Federal Credit Union operates as a member-owned financial cooperative offering a comprehensive suite of banking products organized around digital-first delivery. The core product is the WyHy Digital Banking platform (available via web and mobile apps) which serves as the gateway to checking accounts (Smart Returns Checking with up to 3.00% APY, Cash Back Checking with 2.25% cash back, Regular Share Draft Checking, and Teen Independence Checking), savings products (Fast Trac Savings up to 0.30% APY, Share Savings, Money Market accounts, Term Certificates up to 3.75% APY, IRAs, and HSAs), credit cards (Visa Platinum suite including Cash+, Rewards, and Secured variants), and lending products (Fresh Start Auto Loans from 4.99% APR, mortgages from 5.625% APR, HELOCs from 7.250% APR, personal loans, QCash, student loans, and business loans). The platform integrates value-added services including SavvyMoney credit score monitoring, Zogo financial literacy app, GreenPath financial wellness counseling, and estate planning through Legal Karma. Members can also access protection products (GAP, MBP, SmartPayment Protection), wealth management services, and loyalty rewards through SmartPoints. The credit union serves over 22,700 members across five Wyoming branches with approximately $411 million in assets.

Differentiator

Problem solved

Functional benefit

Brands

• WyHy FCU: Shortened brand name used in internal communications and member references
• SmartPoints
• Monday Messages
• SavvyMoney
• Zogo

Products and services

• IRA Term Certificates Tax-advantaged individual retirement certificate accounts available in terms from 6 to 60 months for members planning for retirement.
• Health Savings Accounts (HSAs) Tax-advantaged savings accounts for individuals with high-deductible health plans to save for qualified medical expenses.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts available in Traditional and Roth IRA variants for individual members.
• Visa Platinum Credit Cards Credit card suite including Visa Platinum Cash+, Visa Platinum (Non-Rewards and Rewards variants), and Secured credit cards with APRs starting at 12.40%.
• Fresh Start Auto Loans Promotional auto loan program offering rates as low as 4.99% APR on 2023 model year and newer vehicles for new purchases or refinancing.
• New and Used Auto Loans Vehicle financing for new and used automobiles with competitive rates and flexible terms for individual members.
• Recreational Vehicle Loans Financing for RVs, motorcycles, and boats with rates starting at 7.55% APR for vehicles under $30,000 and 9.05% APR for higher amounts.
• Credit Builder Auto Loan Auto loan product designed to help members build or rebuild credit history through structured vehicle financing.
• Home Loans (Mortgages) Comprehensive mortgage offerings including conventional, FHA, VA, and USDA loans with terms from 15 to 30 years, with rates from 5.625% APR on 15-year conventional loans.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity with rates as low as 7.250% APR, plus fixed-term second mortgage options.
• Personal Loans Unsecured personal loans for various member purposes with rates as low as 11.45% APR.
• QCash Quick cash short-term loan solution providing members hassle-free access to funds for emergencies or unexpected expenses.
• Student Loans Education financing options for members pursuing undergraduate or graduate studies.
• Business Loans Business banking solutions including commercial real estate loans, equipment financing, and operating lines of credit for Wyoming businesses.
• Business Checking Business deposit account with streamlined banking features designed for managing business finances.
• Wealth Management Professional investment and retirement planning services including customized investment strategies, retirement planning, college savings, and managed portfolio services.
• Estate Planning (Legal Karma) Online estate planning platform in partnership with Legal Karma offering Will Packages ($299 single/$349 couple), Trust Packages ($699/$899), and Power of Attorney Packages ($199) with guided online process and expert support.
• TruStage Insurance Insurance products offered through the TruStage partnership for auto, home, and life coverage.
• Protection Services (GAP, MBP, SmartPayment) Loan protection products including Guaranteed Asset Protection (GAP) for vehicle loans, Mechanical Breakdown Protection (MBP) for auto repairs, and SmartPayment Protection for job loss or disability.
• Term Certificates Fixed-rate certificate accounts with terms ranging from 6 to 60 months, including Smart Savers 15-month term, 30-month 'You're in Control' certificate with rate bump option, and standard term certificates with rates up to 3.75% APY.
• Fast Trac Savings High-interest savings account earning up to 0.30% APY on balances up to $10,000 with eStatements enrollment required, no minimum balance or monthly fees.
• Share Savings Account Basic savings account serving as the key to membership in the credit union's not-for-profit cooperative structure.
• Money Market Accounts Tiered variable rate savings accounts offering higher returns with balances starting at $2,500 for Regular Money Market and $100,000 for MAX Money Market accounts.
• Smart Returns Checking High-yield rewards checking account earning 3.00% APY on balances up to $15,000 with ATM fee refunds up to $4.99 per transaction, requiring 12+ debit card purchases, one direct deposit or ACH, and eStatement enrollment monthly.
• Cash Back Checking Rewards checking account earning 2.25% cash back on debit card purchases up to $300 per month (max $6.75 monthly), with ATM fee refunds up to $20 per month.
• Regular Share Draft Checking Basic checking account with no monthly fees, no minimum balance requirements, unlimited check writing, Visa debit card, and overdraft protection options.
• Teen Independence Checking Checking account designed for high school students with no minimum balance, no monthly fees, unlimited online/mobile banking, and a free Visa debit card.
• WyHy Digital Banking Comprehensive online and mobile banking platform enabling account management, fund transfers, bill pay, mobile deposits, card controls, eStatements, and digital wallet integration, available via web browser and mobile apps for iOS and Android.

Quantifiable outcome

• Savings rates up to 3.00% APY on SmartReturns Checking balances up to $15,000
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GreenPath Financial WellnesscoreStrategic or Co-development PartnerPartnership with GreenPath Financial Wellness (non-profit with 60+ years experience) provides WyHy members with free personalized counseling, debt management plans, housing services, credit report review, and student loan counseling. GreenPath counselors hold NFCC and HUD certifications.
• Legal KarmacoreChannel Partner/ Reseller/ DistributorEstate planning services partnership offering Will Packages ($299 single/$349 couple), Trust Packages ($699 single/$899 couple), and Power of Attorney Packages ($199) exclusively for WyHy members through online banking access.
• ZogominorStrategic or Co-development PartnerZogo is a free gamified financial literacy app offered to WyHy members with nearly 300 educational modules. Members earn virtual rewards redeemable for gift cards by completing financial education lessons.
• TruStage InsuranceminorChannel Partner/ Reseller/ DistributorInsurance products offered through TruStage partnership including life insurance and other protection products available to members.
• Love My Credit Union RewardsminorGTM or Marketing PartnerMembership rewards program providing access to exclusive discounts on tax services, insurance, and other partner offers exclusively for WyHy members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wyoming Community Federal Credit Union: Federally chartered credit union also headquartered in Cheyenne, Wyoming, serving a similar Wyoming-resident membership base with comparable consumer deposit and lending products. It is the most direct head-to-head competitor in WyHy's home market.
• Meridian Trust Federal Credit Union: Wyoming-based federal credit union offering consumer and business banking, lending, and wealth services across multiple Wyoming branches. Overlaps with WyHy on membership eligibility, product suite, and geographic footprint.
• Blue Federal Credit Union: Wyoming-headquartered federal credit union with multi-state membership (Wyoming, Colorado) and a similar full-service retail banking, lending, and digital banking model. Competes with WyHy for the same Wyoming consumer and business members.
• Jonah Bank of Wyoming: Wyoming-based community bank offering consumer and business banking, mortgages, and wealth services across multiple Wyoming branches. Comparable in scale, geographic focus, and community-driven member/customer orientation.
• White River Credit Union: Wyoming community credit union serving members in southwest Wyoming with deposit and lending products. Smaller but directly comparable in mission and Wyoming-only membership scope.

Regional players

• First Northern Credit Union: Wyoming and surrounding region credit union offering consumer banking and lending. Comparable product set but operates in adjacent Wyoming markets rather than directly overlapping all of WyHy's branches.

Broad incumbents

• First Interstate Bank: Large regional bank with extensive Wyoming branch presence offering consumer, business, mortgage, and wealth services. A broader incumbent that competes with WyHy across most product categories but is not member-owned.
• Navy Federal Credit Union: Largest U.S. credit union with national membership, full-service consumer banking, lending, and digital capabilities. Comparable product suite and credit union structure, but vastly larger scale and broader membership base.
• PenFed Credit Union: Large nationwide federal credit union offering consumer banking, mortgages, auto loans, and credit cards. Comparable in core credit union product offerings and digital banking capabilities but with national rather than state-restricted membership.

Emerging players

• Ally Bank: Digital-first bank known for high-yield savings and competitive deposit rates. Represents the fintech-style competition that pressures WyHy's deposit pricing and targets younger, digitally native Wyoming members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WyHyCreditUnion
• Facebookfacebook.com/WyHyFCU
• LinkedInlinkedin.com/company/wyhy-federal-credit-union
• Instagraminstagram.com/wyhycreditunion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WyHy Federal Credit Union