2 Percent Realty
2 Percent Realty is a privately held Canadian real estate brokerage founded in 2007 that offers home buying, selling, and valuation services through a 2% commission model — significantly below traditional rates — distributed via a national franchise network serving consumers and REALTORS® across Canada.
- Company typePrivate
- Founded2007
- HeadquartersCalgary, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What 2 Percent Realty does
2 Percent Realty (legal entity: 2% Realty Inc.) is a privately held Canadian real estate brokerage founded in 2007 and headquartered at #400, 909 17 Avenue SW, Calgary, Alberta. The company differentiates itself through a flat 2% commission rate — materially below the traditional 5-7% industry standard — with all commissions negotiable. It serves two primary customer segments: (1) residential home buyers and sellers across Canada seeking lower transaction costs, and (2) licensed REALTORS® seeking a volume-based business model with lead generation support, training, mentoring, and paperless operations. A third channel targets prospective franchisees through a dedicated franchise recruitment program.
The company's core products include home buying services, home selling services, free home evaluations, and franchise opportunities. Underlying technology consists of standard MLS® System access (provided via the Canadian Real Estate Association partnership), SSL-secured web properties, cookie-based preference tracking, and Google Analytics integration for traffic analysis. The technology stack is commodity-grade with no proprietary AI/ML components, patents, or differentiated platform architecture. Listings are distributed through REALTOR.CA (Canada's primary listing portal) and social media channels.
The business model is transaction-fee based: revenue is generated as a 2% take rate on completed real estate transactions. Distribution operates through a national franchise network of independently owned offices across Canada, supplemented by direct customer service through the company website. The company employs 251-500 people and describes itself as 'Canada's largest low commission brand.' Revenue is not publicly disclosed, and there are no disclosed funding rounds, institutional investors, or parent holding company — growth has been organic since founding.
2 Percent Realty firmographics
Firmographics- Name
- 2 Percent Realty
- Legal name
- 2% Realty Inc.
- Website
- https://2percentrealty.ca
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 2 Percent Realty is a privately held Canadian real estate brokerage founded in 2007 that offers home buying, selling, and valuation services through a 2% commission model — significantly below traditional rates — distributed via a national franchise network serving consumers and REALTORS® across Canada.
- Ownership category
- akta.pro rank
2 Percent Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where 2 Percent Realty is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
2 Percent Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: The company operates on a 2% commission rate model for real estate transactions, significantly lower than traditional 5-7% commission rates. All commissions are negotiable. Revenue is generated through transaction fees from completed real estate sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard 2% Commission Rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
2 Percent Realty product offering
Product offeringCore offering
2 Percent Realty is a Canadian residential real estate brokerage that represents home buyers and sellers for a flat 2% commission rate (negotiable), well below the traditional 5-7% industry rate. Services include property listing on MLS®/REALTOR.CA, expert advice from REALTORS®, free home evaluations, and a national franchise network for agents and franchise owners across Canada.
Product overview
2 Percent Realty is a Canadian real estate brokerage operating under a low-commission model offering a 2% commission rate. The company provides a platform of interconnected services including home buying and selling assistance, free property evaluations, MLS® listing exposure through REALTOR.CA, and franchise opportunities. The core offering centers on the 2% commission model which differentiates from traditional higher-commission brokerages, supported by marketing tools, agent recruitment programs, and office locations across Canada. The company also publishes real estate news and market analysis content through its editorial team.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services
Companies that use 2 Percent Realty
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
2 Percent Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
2 Percent Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Canadian Real Estate Association (CREA)core2% Realty operates within the Canadian real estate ecosystem and uses MLS® System and associated trademarks owned by CREA. The trademarks MLSR®, Multiple Listing Service® and REALTOR® logos are controlled by CREA and identify real estate professionals who are members of CREA.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
2 Percent Realty competitors and assessment
Company assessmentDirect peers
- eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with a national Canadian footprint. It competes with 2% Realty for REALTOR® recruitment and offers a commission structure that can be more attractive to high-volume agents.
- Purplebricks: Purplebricks is a UK-founded discount real estate brokerage that expanded into Canada with a flat-fee model. It is a direct competitor to 2% Realty in the Canadian low-commission brokerage segment.
- DuProprio (formerly ComFree): DuProprio is a Quebec-based discount real estate brokerage operating primarily in French-speaking Canada. It competes directly with 2% Realty in the discount/fee-for-service residential brokerage segment.
Others
- Local Logic: Local Logic is a Canadian real estate data and analytics company providing neighborhood insights to brokerages and portals. It is an enabling technology provider in the Canadian residential real estate ecosystem where 2% Realty operates.
Emerging players
- ListSimple: ListSimple is a Canadian discount real estate brokerage offering flat-fee listing services. It is an emerging competitor in the same low-commission segment where 2% Realty operates.
- Properly: Properly is a Canadian tech-enabled real estate brokerage offering flat-fee services and a digital transaction platform. It targets similar price-sensitive Canadian home buyers and sellers with a more technology-forward approach.
Broad incumbents
- RE/MAX Canada: RE/MAX is one of Canada's largest residential real estate franchise networks. It competes with 2% Realty in residential brokerage but offers traditional commission structures and a broader full-service brand.
- Coldwell Banker Canada: Coldwell Banker is an established residential and commercial real estate franchise brand operating across Canada. It competes with 2% Realty in residential brokerage under a traditional service model.
- Sotheby's International Realty Canada: Sotheby's International Realty Canada operates a luxury-leaning residential brokerage network across Canada. While positioned upmarket relative to 2% Realty, it competes for the same residential agent talent pool and consumer mindshare.
- Royal LePage: Royal LePage is a major Canadian residential real estate brand with a national franchise network. It competes broadly with 2% Realty for residential listings and buyer representation under a traditional full-service model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
2 Percent Realty social profiles
Digital presence2 Percent Realty compliance and trust
Trust signalCompliance4 records
2 Percent Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
2 Percent Realty leadership team
Management profileNumber of profiles
2 Percent Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2 Percent Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2 Percent Realty
What does 2 Percent Realty do?
2 Percent Realty is a Canadian residential real estate brokerage that represents home buyers and sellers for a flat 2% commission rate (negotiable), well below the traditional 5-7% industry rate. Services include property listing on MLS®/REALTOR.CA, expert advice from REALTORS®, free home evaluations, and a national franchise network for agents and franchise owners across Canada.
Is 2 Percent Realty a public or private company?
2 Percent Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2 Percent Realty founded?
2 Percent Realty was founded in 2007. It employs 251 to 500 people.
Where is 2 Percent Realty based?
2 Percent Realty is headquartered in Calgary, Canada, in the North America region.
How does 2 Percent Realty make money?
One revenue line is on record: real Estate Commission.
Who are 2 Percent Realty's main competitors?
Direct peers on record are eXp Realty, Purplebricks and DuProprio (formerly ComFree). Local Logic is listed as an others. Emerging players are ListSimple and Properly. Broad incumbents are RE/MAX Canada, Coldwell Banker Canada, Sotheby's International Realty Canada and Royal LePage.
Does 2 Percent Realty have an API?
No public API is recorded for 2 Percent Realty.
What industry is 2 Percent Realty in?
2 Percent Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 53121 and its SIC code is 6531.