de Alliantie
de Alliantie is a Dutch social housing foundation that develops, owns, and manages rental housing across 16 municipalities in the Randstad, serving social, mid-segment, free-sector, senior, and starter tenants through its ThuisApp and Ik zoek digital platforms, with a multi-thousand-unit new-build pipeline.
- Company typePrivate
- Founded2000
- HeadquartersHilversum, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What de Alliantie does
de Alliantie (Stichting de Alliantie) is a Dutch social housing corporation (woningcorporatie) headquartered in Hilversum that develops, owns, and manages residential rental housing across 16 municipalities in the Randstad, principally Amsterdam, Almere, Amersfoort, and the Gooi en Vechtstreek region. The foundation serves individual households across income tiers — social renters (regulated rents up to €932.93/month), mid-segment renters (€932.93-€1,228.07/month), and free-sector renters (from €932.93/month with no regulatory ceiling) — plus senior residents (55+ supported by the Wooncoach program), young people and starters (eligible for youth contracts up to 5 years), and selective for-sale buyers who benefit from voorrang (priority) rules. The operating footprint is organized into four regional entities plus centralized Alliantie Ontwikkeling & Renovatie and a Shared Service Center.
The company operates a multi-channel digital platform stack: the ThuisApp tenant self-service portal (web + iOS/Android apps) for payments, maintenance, contract changes, and communications; the Ik zoek property listing and application portal for mid-segment, free-sector, parking, and commercial units; and the Qii secure data-sharing platform that integrates with Mijn Overheid, Mijn Belastingdienst, Mijn UWV, and Mijn Kadaster to automate applicant verification. Social housing is allocated through the regulated WoningNet/DAK lottery across four regional sub-portals (Eemvallei/Amersfoort, DAK Almere, DAK Amsterdam, DAK Gooi en Vechtstreek). In-house makelaars handle free-sector viewings and purchase transactions.
The revenue model is a portfolio of recurring rental streams (social, mid-segment, free-sector, parking, commercial) supplemented by one-time property sales, the proceeds of which are explicitly recycled into new social housing construction (one sold unit is intended to finance two new social units). Pricing is government-regulated for the social and mid-segment tiers, with annual indexation on 1 July; free-sector rents are market-priced. The current development pipeline exceeds 4,400 units across Olympiakwartier (~3,600 homes in Almere Poort), Bajeskwartier (530 homes in Amsterdam), Elzenhagen Zuid (211 homes in Amsterdam Noord), and Anton de Komplein (79 homes in Amsterdam Zuidoost). The foundation is governed by Dutch social housing regulation via the Autoriteit Woningcorporaties, does not have external shareholders or parent ownership, and has committed its portfolio to energy-neutral operation by 2050.
de Alliantie firmographics
Firmographics- Name
- de Alliantie
- Legal name
- Stichting de Alliantie
- Website
- https://de-alliantie.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- de Alliantie is a Dutch social housing foundation that develops, owns, and manages rental housing across 16 municipalities in the Randstad, serving social, mid-segment, free-sector, senior, and starter tenants through its ThuisApp and Ik zoek digital platforms, with a multi-thousand-unit new-build pipeline.
- Ownership category
- akta.pro rank
de Alliantie industry classification
Industry- Product category
- Social Housing
- NAICS
- Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
- akta.pro secondary industry
- Affordable Housing Property Management (BPAJAGAJ)
Keywords
Where de Alliantie is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de Alliantie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social housing rentals: Rental income from social housing units with regulated maximum rents (up to €932.93/month as of 2024) targeting households earning up to €51,537 (single) or €56,910 (multi-person). This is the core revenue stream and primary mission.
- Mid-segment rentals: Rental income from mid-segment units priced between €932.93 and €1,228.07/month, targeting households earning €41,981.85–€70,149. Income requirement is 45× gross monthly rent.
- Free-sector rentals: Rental income from free-sector units priced from €932.93 upward with no regulatory ceiling, targeting households earning 45× the gross monthly rent. No housing benefit is applicable.
- Property sales: Selective sale of owned units to fund new construction and sustainability improvements. Revenue from sales is reinvested into building replacement social housing. One sold unit finances construction of two new social units.
- Parking and storage rentals: Rental income from parking spaces and garage boxes across Amsterdam, Amersfoort, Almere, and Hilversum, priced from €30 to €175/month. Available to tenants, businesses, and local residents.
- Commercial space rentals: Rental income from business/commercial premises (shops, offices, hospitality venues) in central and peripheral locations. Listed on Funda and the company's own portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social rental housing: max €932.93/month, income limits apply |
| Subscription | Monthly | Middle-segment rental: €932.93–€1,228.07/month, income €41,981–€70,149 |
| Subscription | Monthly | Free-sector rental: from €932.93/month, income from €41,981.85/year |
| Unit Pricing | Monthly | Parking spaces: €30–€175/month depending on location and type |
| One time/ perpetual license | Multi-year contract | Purchase properties: market-conform pricing with priority for social renters |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
de Alliantie product offering
Product offeringCore offering
De Alliantie is a Dutch social housing corporation (woningcorporatie) that develops, owns, and manages affordable residential rental properties across 16 municipalities in the Netherlands. It provides social rental housing, mid-segment rentals, free-sector rentals, owner-occupied property sales, commercial spaces, and parking, operating a digital tenant self-service platform (ThuisApp) and a housing search portal (Ik zoek).
Product overview
de Alliantie is a Dutch social housing corporation operating a multi-channel digital platform for housing services. The core tenant-facing products are ThuisApp (self-service portal for current tenants) and Ik-zoek (housing search portal for prospective tenants), supplemented by a physical and digital offering of social rental housing, middle segment rentals, free sector rentals, purchase properties, commercial spaces, and parking. The Wooncoach service provides assisted housing search for elderly tenants (55+). All digital services are accessible via website and mobile apps on iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- ThuisApp: Digital tenant portal/app for managing housing affairs, previously known as Mijn Alliantie
- Wooncoach
Products and services
- Social Rental Housing (Sociale huur) Regulated social rental housing with a maximum starting rent of €932.93/month, targeting single-person households with income up to €51,537 and multi-person households up to €56,910. Allocated via WoningNet/DAK regional portals.
- Middle-Segment Rental Housing (Middensegment huur) Middle-segment rental housing priced from €932.93 to €1,228.07/month, requiring household income of 45× the gross monthly rent. Minimum income of €41,981.85 and maximum of €70,149.
- Free-Sector Rental Housing (Vrije sector huur) Free-sector rental housing priced from €932.93 with a minimum household income requirement of 45× the gross rent (minimum €41,981.85). No maximum income limit; housing benefit not applicable.
- Owner-Occupied Properties (Koopwoningen) Properties sold at market-conforming prices with priority (voorrang) granted to social tenants who offer at least the asking price and vacate a social rental unit. For each property sold, the corporation funds construction of more than one new social home.
- Commercial Spaces (Bedrijfsruimtes) Rental of commercial premises (shops, offices, hospitality venues) in central and peripheral locations. Listed on Funda and the company's Ik zoek portal.
- Parking Spaces and Garages (Parkeerplekken en garages) Parking spaces, garage boxes, storage units, and storage boxes available for tenants, businesses, and neighborhood residents across Amsterdam, Amersfoort, Almere, and Gooi en Vechtstreek. Prices range from €30 to €175/month depending on location.
- Wooncoach (Housing Coach for 55+ tenants) Free housing coach service for tenants aged 55 and older. Housing coaches help find suitable housing based on living preferences and life phase, reviewing applicable regulations and rental implications.
Quantifiable outcome
- 1 sold unit finances 2 new social housing units, benefiting 3 households per sale cycle
Companies that use de Alliantie
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles5 records
de Alliantie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
de Alliantie partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
de Alliantie competitors and assessment
Company assessmentDirect peers
- Eigen Haard: Amsterdam-based Dutch housing corporation operating in overlapping metropolitan areas. Directly comparable as a multi-municipality social and mid-segment landlord with a similar tenant platform and allocation model.
- Ymere: One of the largest Dutch housing corporations, operating across the Randstad including Amsterdam and surrounding municipalities. Directly comparable given overlapping social and free-sector rental portfolio and similar regulatory framework.
- Woonbron: Dutch housing corporation active in Rotterdam and The Hague metropolitan areas. Comparable as a multi-region social housing operator with a similar mix of rental and for-sale units.
- Mitros: Utrecht-based Dutch housing corporation with a comparable tenant mix and rental portfolio structure. Directly comparable as a regional social housing provider operating under the same Dutch regulatory regime.
- Portaal: Dutch housing corporation serving Utrecht, Leiden, Nijmegen and surrounding areas. Comparable in size and mission, with a similar social/mid-segment rental mix and new-build development activity.
- Rochdale: Amsterdam-based Dutch housing corporation. Directly comparable as a metropolitan social housing provider with similar tenant services and digital self-service offerings.
- Vestia: Large Dutch housing corporation serving The Hague, Delft and surrounding regions. Comparable in scale and operating model, with a similar focus on affordable housing provision.
- Woonstad Rotterdam: Rotterdam-based Dutch housing corporation. Comparable as a major urban social and free-sector rental operator with similar allocation rules and digital tenant platforms.
Broad incumbents
- BPD (Bouwfonds Property Development): One of the Netherlands' largest residential property developers, active across the same Dutch municipalities. Comparable in terms of new-build residential pipeline and urban infill development, though operates on a for-profit developer model rather than as a housing corporation.
- Bouwinvest: Dutch institutional real estate investor focused on residential and mixed-use assets. Comparable as a counterparty in Dutch residential real estate with overlapping investment markets, though operating as an institutional fund manager rather than a social housing provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
de Alliantie social profiles
Digital presencede Alliantie financial estimates
Financial estimateRevenue estimate
Valuation estimate
de Alliantie leadership team
Management profileNumber of profiles
de Alliantie subsidiaries and ownership
Company hierarchySubsidiaries5 records
de Alliantie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de Alliantie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de Alliantie
What does de Alliantie do?
De Alliantie is a Dutch social housing corporation (woningcorporatie) that develops, owns, and manages affordable residential rental properties across 16 municipalities in the Netherlands. It provides social rental housing, mid-segment rentals, free-sector rentals, owner-occupied property sales, commercial spaces, and parking, operating a digital tenant self-service platform (ThuisApp) and a housing search portal (Ik zoek).
Is de Alliantie a public or private company?
de Alliantie is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was de Alliantie founded?
de Alliantie was founded in 2000. It employs 501 to 1,000 people.
Where is de Alliantie based?
de Alliantie is headquartered in Hilversum, Netherlands, in the Europe region.
How does de Alliantie make money?
Six revenue lines are on record. Social housing rentals are the primary driver. The others are mid-segment rentals, free-sector rentals, property sales, parking and storage rentals and commercial space rentals.
Who are de Alliantie's main competitors?
Direct peers on record are Eigen Haard, Ymere, Woonbron, Mitros, Portaal, Rochdale, Vestia and Woonstad Rotterdam. Broad incumbents are BPD (Bouwfonds Property Development) and Bouwinvest.
Does de Alliantie have an API?
No public API is recorded for de Alliantie.
What industry is de Alliantie in?
de Alliantie's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management, with a secondary code of BPAJAGAJ, Affordable Housing Property Management. Its NAICS code is 531311 and its SIC code is 6513.