What Eigen Haard does

Eigen Haard (legal name Woningstichting Eigen Haard) is one of the largest social housing corporations (woningcorporaties) in the Netherlands, operating a portfolio of approximately 57,000 rental homes across the Amsterdam Metropolitan Region — including Amsterdam, Amstelveen, Haarlemmermeer, Diemen, Ouder-Amstel, Aalsmeer, Uithoorn, Zaanstad, Oostzaan, and Landsmeer. Founded in 1909 and registered as an ANBI (public benefit institution) under the Dutch Woningwet, the company employs nearly 600 staff organised into two-member executive board leadership (Anke Huntjens and Arco Groothedde) with a six-member supervisory board. Its portfolio spans social rent, middenhuur (mid-income), and free-sector housing, allocated primarily through the WoningNet/DAK points-based system, with additional targeted allocations for statushouders, elderly residents, and special-needs groups via direct municipal and care-organisation agreements.

Core operations encompass housing allocation, property management, construction development (including modular construction with Moos, timber construction with Treetek and Hillen & Roosen, and traditional build with BAM Wonen), renovation and energy retrofitting (Samen Verduurzamen programme), and neighbourhood liveability programmes (Buurtkamers, Buurtwerkkamers, Lang Leven Thuisflats). Revenue is derived almost entirely from recurring monthly rental income across the three rent tiers, supplemented by service costs (including solar panel servicekosten), VvE management fees through the wholly owned subsidiary Arlanda VvE Beheer, and occasional property sales (koopaanbod). Pricing is tightly regulated: social rent levels are governed by the woningwaarderingsstelsel, middenhuur by Passend Toewijzen rules, and annual rent increases are capped by national policy. The Mijn Eigen Haard tenant portal, Microsoft Teams-based digital inspections, and a proprietary woonfraude (housing fraud) pattern-detection model represent the principal technology assets, alongside integration with the Twinq platform for VvE management.

The business model is structurally capital-intensive and policy-dependent. Eigen Haard's investment capacity is directly exposed to government rent policy, as demonstrated by the company's warning that the 2025-2026 rent freeze would defer thousands of planned newbuild, renovation, and maintenance projects. Strategic differentiation rests on regulatory mandate, scale (57,000 homes, more than a century of accumulated assets), a community-embedded neighbourhood management model, and emerging leadership in sustainable and modular construction (with a target of a CO2-neutral portfolio by 2050 and one-third of homes suitable for elderly residents by 2035). Customer concentration is low across 57,000 tenancies, but regulatory concentration is high, making the company's growth trajectory a function of national housing policy as much as operational execution.

Name

Eigen Haard

Legal name

Woningstichting Eigen Haard

Website

https://eigenhaard.nl

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Short description

Eigen Haard is a Dutch social housing corporation managing approximately 57,000 rental homes across the Amsterdam Metropolitan Region, serving low- and middle-income households, elderly residents, and special-needs groups since 1909. It is an ANBI-registered non-profit operating under regulated pricing.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Affordable Housing Property Management (BPAJAGAJ)

akta.pro secondary industries

Affordable & Public Housing Asset Management (BPAJAMAI), Senior Living Property Management (BPAJAGAI)

Keywords

• Social housing services
• Rental property management
• Affordable housing
• VvE management
• Housing allocation

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Rental Income — Social Housing: Eigen Haard generates the majority of its revenue from renting out a portfolio of approximately 57,000 social and mid-income rental homes across the Amsterdam Metropolitan Region. Rental income is the primary revenue stream. Annual rent increases are regulated by national government policy. For 2026, rent increases were planned for July 1, 2026, with tenants receiving a letter in April.
2. Rental Income — Middenhuur & Vrije Sector: Beyond social housing, Eigen Haard also rents properties in the mid-income segment (middenhuur) and free-sector (vrije sector), providing a broader revenue mix across the affordability spectrum.
3. Service Costs (Servicekosten): Tenants pay monthly service costs for various services such as solar panel monitoring and maintenance, VvE contributions, and other shared services. For example, monthly service costs are charged for solar panel systems installed on properties.
4. VvE Management Services (Arlanda VvE Beheer): Eigen Haard offers VvE (Owners Association) management services through its subsidiary Arlanda VvE Beheer, providing repair requests, key management, and damage reporting for VvE complexes.
5. Property Sales (Koopaanbod): Eigen Haard also sells properties (koopwoningen) as part of its portfolio management, releasing some properties for owner-occupation to support neighbourhood development and generate one-time proceeds.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Eigen Haard is a Dutch woningcorporatie (social housing corporation) that rents, manages, develops, and maintains approximately 57,000 social, mid-income (middenhuur), and free-sector (vrije sector) homes across the Amsterdam Metropolitan Region. It also sells selected properties through its koopaanbod programme and provides Owners' Association (VvE) management services via its Arlanda VvE Beheer subsidiary. Tenants are allocated housing through the regional WoningNet/DAK points-based system.

Product overview

Eigen Haard is a social housing corporation (woningcorporatie) serving the Amsterdam metropolitan region with approximately 57,000 rental properties. The organization operates as a service provider rather than a software product company. Its offerings center on housing services including rental property management, housing allocation, property maintenance and repairs, sustainability upgrades (Samen Verduurzamen), and VvE management through Arlanda VvE Beheer. Digital touchpoints include the Mijn Eigen Haard tenant self-service portal, the Twinq-based VvE management platform, and the quarterly Eigen Haard Magazine. Community engagement services include Buurtkamer (neighborhood rooms) and Buurtwerkkamer (neighborhood workshops). The housing allocation process uses the WoningNet/Dak regional system. Customer contact operations use Microsoft Teams for video consultations and digital inspections. There is no evidence of a public-facing API, product platform, or developer ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Social rental housing (sociale huur) Rental of regulated social housing units to low-income households across the Amsterdam Metropolitan Region; rent levels set by national policy and WWS points system.
• Mid-income rental housing (middenhuur) Rental of mid-income housing for households above the social-rent income cap but below free-sector thresholds, allocated through WoningNet under Passend Toewijzen rules.
• Free-sector rental housing (vrije sector) Free-market rental housing for households above middenhuur income limits; pricing not subject to the same regulations as social and mid-income housing.
• Owner-occupier property sales (koopaanbod) Sale of selected properties from Eigen Haard's portfolio to owner-occupiers, generating one-time proceeds and supporting neighbourhood composition goals.
• VvE Beheer (Arlanda VvE Beheer) Property management services for Owners' Associations (VvE), delivered through Eigen Haard's subsidiary Arlanda VvE Beheer for apartment complexes in the portfolio.
• Lang Leven Thuisflats (Age-in-Place housing) Adapted senior housing with communal spaces and care provider integration to enable elderly residents to live independently (e.g., Statenjachtstraat, Stellingweg locations).
• Special needs / clustered housing (geclusterd wonen) Housing for vulnerable groups including people with dementia, autism, and intellectual disabilities, delivered with care partners via management agreements and convenanten.
• Newbuild housing development programme Construction of new rental homes through industrial/modular and timber building methods to accelerate delivery; includes flexwoningen, senior housing, and standard social/mid-income homes.

Quantifiable outcome

• Eigen Haard aims to have one-third of its approximately 57,000 homes suitable for elderly residents by 2035
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

25 partnerships are on record, tiered core and minor.

• BAM WonencoreStrategic or Co-development Partner · 19 November 2025Eigen Haard signed a bouwteamovereenkomst (construction team agreement) with BAM Wonen to jointly prepare and build the Boomtoren at Landgoed Wickevoort in Haarlemmermeer. The Boomtoren will have 104 social rental homes and a care facility. BAM Wonen also has the Eigen Haard apartments in phase 2 (Het Hoofdgebouw) under construction. BAM Wonen is the residential development arm of Royal BAM Group, a major Dutch construction firm.
• Hillen & RoosencoreStrategic or Co-development PartnerEigen Haard and Hillen & Roosen signed two agreements at PROVADA 2025 for a total of 102 homes: 63 senior homes at Sloterdijk N2 (Amsterdam) and 39 timber-frame apartments at Kreekrijk in Assendelft. Hillen & Roosen is described as a 'ketenpartner' (chain partner) of Eigen Haard, involved in the transformation of the Sloterdijk office district into a mixed-use residential neighbourhood. For Assendelft, they are building with Cross Laminated Timber (CLT) as an innovative sustainable construction approach.
• Moos (Modular Construction)coreStrategic or Co-development PartnerMoos designed and built the 97 modular, relocatable flexwoningen at the Kalkbranderij in Amstelveen. Moos's vision is for modular and circular housing solutions to address the housing shortage responsibly. The project was completed in approximately 9 months, with homes meeting Paris Proof norms (energy use reduced by two-thirds, within CO2 budget). Moos is part of NH Bouwstroom.
• Kollectief ThuiscoreStrategic or Co-development PartnerKollectief Thuis was selected by Eigen Haard and partners (Rochdale, Ymere, municipality Amsterdam) to serve as community builders for Brasa village (520 flex homes in Amsterdam-Zuidoost). They will help future residents form a community, with some future residents serving as 'gangmakers' (activity starters) together with Kollectief Thuis. The partnership aims to create a residential community where neighbours know each other and look out for one another.
• Krajicek FoundationcoreStrategic or Co-development PartnerEigen Haard is one of six major Amsterdam housing corporations (including Ymere, De Alliantie, Lieven de Key, Rochdale, Stadgenoot) partnering with the Krajicek Foundation. In the context of 750 years of Amsterdam, each corporation embraces a Krajicek Playground in their area. Eigen Haard's partnership is with Krajicek Playground Reigersbos in Amsterdam-Zuidoost. The foundation builds multifunctional sports fields in priority neighbourhoods where children can play sport in a socially safe environment close to home, with professional sports leaders and scholarshippers as role models.
• NH BouwstroomcoreStrategic or Co-development PartnerNH Bouwstroom is a collaborative network of industrial builders and housing corporations working together on innovative construction methods to build sustainable, affordable, high-quality homes faster. Eigen Haard participates in this initiative, using standardised modular construction methods to accelerate housing delivery. Projects like Kalkbranderij (97 flex homes, 9-month build) and Brasa village (520 flex homes) are part of NH Bouwstroom. The approach involves standardised, factory-built components assembled on-site.
• Studio NautacoreStrategic or Co-development PartnerStudio Nauta is the architect for the Nelson Mandelabuurt project, the largest timber construction project in the Amsterdam Metropolitan Region (MRA). Eigen Haard is developing 288 timber social rental homes and facilities in collaboration with Studio Nauta and timber builder Treetek. Studio Nauta holds a 'regierol' (directorial role) in the design process, involving artists, poets, residents, graphic designers, young designers, and students, especially those with affinity for Amsterdam-Zuidoost.
• TreetekcoreStrategic or Co-development PartnerTreetek is the timber builder for the Nelson Mandelabuurt project (288 timber homes in Amsterdam-Zuidoost), collaborating with Eigen Haard and Studio Nauta. Treetek enables the largest timber construction project in the MRA, contributing to CO2-reduced construction as an alternative to traditional concrete and steel building.
• OdenseThuiscoreStrategic or Co-development PartnerStichting OdenseThuis and Eigen Haard signed a beheersovereenkomst (management agreement) for 8 homes at Het Duet (Fred Roeskestraat) for a residential group for people with dementia. OdenseThuis enables people with dementia to live as normally as possible, with each resident having their own apartment and sharing a communal living room and kitchen. The initiative originated from the Odensehuis Zuid, a welcoming drop-in centre for people with (early-stage) dementia.
• Gemeente AmstelveencoreOthersGemeente Amstelveen is a key municipal partner in multiple Eigen Haard projects. Through prestatieafspraken (performance agreements) 2025-2028, the municipality and Eigen Haard collaborate on newbuild, renovation, and sustainability targets. For the Carmenlaan project, the municipality required initial temporary housing for Ukrainian refugees before converting to social rent. The Huurderskantoor Amstelveen was opened in collaboration with the municipality.
• Gemeente AmsterdamcoreOthersGemeente Amsterdam is the primary municipal partner through the Samenwerkingsafspraken 2024-2027 document, governing cooperation on housing allocation, newbuild, sustainability, and neighbourhood development. The municipality and Eigen Haard also collaborate on specific initiatives including geclusterd wonen (clustered housing for seniors), woonfraude prevention (with Basisinformatie), and housing first approaches.
• Aedes (Branch Organisation)minorOthersAedes is the national branch association of Dutch housing corporations. Eigen Haard is a member and Arco Groothedde serves on the Aedes board. Aedes provides governance frameworks (Governancecode Woningcorporaties), privacy documents, and policy guidance. Aedes also advocates for housing corporations' interests at the national level, including in response to rent freeze policies.
• Huurdersfederatie AlertminorOthersHuurdersfederatie Alert is the regional tenants' federation representing local tenants' associations in the Amsterdam Metropolitan Region. Eigen Haard engages with Alert on matters affecting tenants, including rent policy and service quality. Alert is the coalition body through which local huurdersverenigingen (tenants' associations) coordinate with housing corporations.
• Basisinformatie (Municipality of Amsterdam)minorOthersEigen Haard and Basisinformatie (Amsterdam Municipal Registry) collaborate to jointly address address-related problems and combat (address-related) housing fraud. The cooperation focuses on detecting and prosecuting housing fraud and improving BRP (Municipal Personal Records) data quality. This partnership reduces unnecessary household打扰 from duplicate investigations.
• Amsterdamse Federatie van Woningcorporaties (AFWC)minorOthersAFWC is the Amsterdam Federation of Housing Corporations, representing the interests of Amsterdam-region housing corporations including Eigen Haard. Director-bestuurder Anne-Jo Visser of AFWC speaks on behalf of Amsterdam corporations on policy issues including rent freezes, housing allocation, and damp/moisture problems. AFWC produces annual reports on housing allocation effectiveness.
• Gemeente HaarlemmermeercoreOthersThrough prestatieafspraken 2024-2028, Gemeente Haarlemmermeer collaborates with Eigen Haard on newbuild targets, sustainability, and neighbourhood quality. Key projects include Landgoed Wickevoort (approximately 850 homes, 30% social rent by Eigen Haard) developed with gebiedsontwikkelaar AM.
• Gemeente UithoorncoreOthersThrough samenwerkingsafspraken 2025-2028, Gemeente Uithoorn collaborates with Eigen Haard on newbuild (including Kootpark-Oost) and housing allocation. The municipality played a key role in facilitating the Sportlaan project including the Woongroep Dalí housing for young people with autism.
• Gemeente LandsmeercoreOthersGemeente Landsmeer, Huurdersvereniging Landsmeer, and Eigen Haard signed new samenwerkingsafspraken for 2025-2028 focused on newbuild of affordable rental homes and improving existing housing. The ambition is to build a minimum of 55 new rental homes in the period, with a working group for newbuild established.
• Gemeente AalsmeercoreOthersThrough prestatieafspraken 2025-2028, Gemeente Aalsmeer and Eigen Haard collaborate on newbuild of affordable housing. Eigen Haard launched a pilot in Aalsmeer for splitting single-family homes into two apartments, creating six apartments from three houses to address the housing shortage for small households and singles.
• Gemeente Ouder-AmstelcoreOthersThrough prestatieafspraken 2025-2028, Gemeente Ouder-Amstel and Eigen Haard collaborate on affordable housing development, including the Van der Looskwartier project (57 homes started January 2025).
• Gemeente ZaanstadcoreOthersThrough samenwerkingsovereenkomst 2024-2027, Gemeente Zaanstad and Eigen Haard collaborate on housing development and neighbourhood quality in the Zaanstad municipality.
• Stichting Dynamo (Welfare Organisation)minorOthersDynamo is a welfare organisation that co-runs the Buurtkamer (neighbourhood room) at Rivierenhuis with Eigen Haard, providing a community meeting space where neighbours organise activities including coffee, lunch, chess, yoga, and exercise. Dynamo helps connect residents with services and volunteer support.
• Evean (Care Organisation)minorOthersEvean is a care organisation that collaborates with Eigen Haard on the Lang Leven Thuisflats (Statenjachtstraat, Stellingweg), providing care connections that enable elderly residents to live independently. Evean thuishoaches (home coaches) check on residents and coordinate with care services when needed.
• DOCK (Welfare Organisation)minorOthersDOCK is a welfare organisation that partners with Eigen Haard on the Lang Leven Thuisflats initiative. DOCK's thuishoaches (home coaches) help residents build community, connect with neighbours, and access care services. They act as a connecting link between the four partners (Eigen Haard, Evean, municipality, DOCK) and help residents maintain independent living.
• StadgenootminorOthersStadgenoot is an Amsterdam housing corporation and neighbour organisation. Eigen Haard and Stadgenoot have an indirect relationship through the AFWC and Aedes networks. Additionally, Eigen Haard informed Stadgenoot about the re-publication of personal data that appeared to come from Eigen Haard but was actually from a 2021 Stadgenoot data breach. The two corporations also co-partner in the Brasa village community building initiative.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ymere: One of the largest Dutch housing corporations operating in the Amsterdam Metropolitan Region with a comparable social and mid-income rental portfolio. Directly comparable as a peer woningcorporatie serving overlapping geographies and tenant segments.
• De Alliantie: Major Dutch housing corporation with a large portfolio of social and mid-income rental homes across the Randstad including Amsterdam. Direct peer in scale, regulatory status (woningcorporatie), tenant segments, and newbuild programmes.
• Rochdale: Amsterdam-based housing corporation managing tens of thousands of social and free-sector rental homes. Direct competitor in the Amsterdam rental market and co-partner with Eigen Haard in initiatives like the Brasa village community-building project.
• Stadgenoot: Amsterdam housing corporation with a substantial rental portfolio, also governed by the Woningwet. Comparable in operating model, regulatory framework, and tenant base, and an industry peer through AFWC and Aedes.
• Lieven de Key: Amsterdam-area housing corporation focused on social and mid-income rental housing for starters and middle-income households. Overlaps with Eigen Haard's target segments and shares the WoningNet allocation platform.
• Vestia: Large Dutch housing corporation (operating under a recovery framework after historical issues) with tens of thousands of rental homes in the Randstad. Comparable in regulatory status, portfolio type, and tenant segments.

Regional players

• Wooncompas: Dutch housing corporation serving the Zaanstreek region, overlapping with Eigen Haard's footprint in Zaanstad. Comparable as a Woningwet-regulated woningcorporatie serving similar tenant demographics.
• Pré Wonen: Housing corporation operating in Zuid-Kennemerland and IJmond, previously led by Eigen Haard bestuurder Anke Huntjens. Comparable in operating model and regulatory status, though serving a different geography.
• Mitros: Utrecht-based housing corporation with a comparable social and mid-income rental portfolio. Comparable in operating model (Woningwet woningcorporatie) and tenant segments, though geographically focused on Utrecht.

Broad incumbents

• Peabody: One of the largest UK social housing providers, managing over 100,000 homes. Comparable as a large, regulated, not-for-profit affordable housing provider with similar regulatory moat, sustainability mandates, and tenant-service orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EigenHaard
• Facebookeigenhaard.nl/volg-ons-op-facebook
• LinkedInlinkedin.com/company/367307

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eigen Haard