Terrybear Urns & Memorials

What Terrybear Urns & Memorials does

Terrybear Urns & Memorials (Terrybear, LLC) is a privately held, founder-owned manufacturer and distributor of cremation urns, pet urns, keepsakes, cremation jewelry, memorial cards, and cemetery burial products, founded in 1986 and headquartered in Saint Paul, Minnesota. The company sells nearly 800 SKUs — roughly 500 of which support personalization — through a North American distributor network serving funeral homes and pet cremation professionals, and self-describes as North America's largest supplier of cremation products. Its proprietary technology stack centers on the Memory of a Lifetime® digital portal (a freemium B2B ordering platform) and the QuickProofs™ real-time personalization engine, which together replace legacy paper/fax proofing with branded funeral-home storefronts and live engraving previews. The company also holds the exclusive North American distribution rights for the patented Infinity Urn Vault, a glass-infused recycled-plastic cemetery vault, marking its expansion from cremation keepsakes into cemetery burial infrastructure.

The business model is B2B2C hardware sales — Terrybear designs and sources products, distributes via channel partners to funeral homes and pet crematories, and provides free digital tooling (Memory of a Lifetime) so those downstream providers can present Terrybear's catalog to families under their own branding and at their own retail markup. Revenue streams include product wholesale, exclusive distribution of the Infinity Urn Vault, and a freemium software platform that supports rather than directly monetizes the relationship (with no documented paid tier). Strategic emphasis is on SKU breadth, semi-annual seasonal product launches (record 157 new items in 2023), eco-friendly product and packaging initiatives, and adjacent vertical expansion into pet cremation and cemetery products. The firm is independently owned with no external funding rounds and an 11–50 employee footprint.

Name

Terrybear Urns & Memorials

Legal name

Terrybear, LLC

Website

https://terrybear.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cremation Urns and Memorial Products: Terrybear designs and distributes cremation urns, memorials, and keepsake products for loved ones and pets. Products include funeral urns, pet urns, scattering urns, jewelry, memorial cards, and urn vaults. Sold through distributor network to funeral homes and pet cremation professionals.
2. Personalization Services: Custom engraving and personalization services for urns and memorial products through QuickProofs™ technology. Included as part of product orders through the Memory of a Lifetime platform.
3. Technology Platform Services: The Memory of a Lifetime digital portal is provided free to funeral homes and distributors. Platform enables order management, personalization configuration, and branded retail sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Terrybear designs, sources, and distributes cremation urns, memorial keepsakes, cremation jewelry, scattering urns, and patented urn vaults for both human and pet remembrance. Products are sold primarily through a North American distributor network and the proprietary Memory of a Lifetime® digital portal that lets funeral homes offer families online browsing, real-time personalization via QuickProofs™, and ordering of customized memorial products.

Product overview

Terrybear Urns & Memorials is a leading supplier of cremation urns and memorial products serving funeral homes, cemeteries, and pet cremation professionals across North America. The product portfolio spans funeral urns, pet urns, scattering urns, cremation jewelry (pendants, key chains), keepsakes, and memorial accessories. Core offerings include the Infinity Urn Vault (revolutionary cylindrical cemetery product), Life Canvas customizable stainless steel urns, and the Made in Minnesota hardwood collection. The company operates the Memory of a Lifetime® digital platform enabling online ordering and real-time personalization via QuickProofs™ technology. Product lines are organized by occasion (funeral/pet), material (wood, ceramic, glass, bamboo, marble), and function (display, scattering, burial vault). Terrybear launched a record 157 new SKUs in 2023 and continues semi-annual seasonal product launches, with offerings including eco-friendly scattering urns, lighted memorials, and contemporary home-display designs.

Differentiator

Problem solved

Functional benefit

Brands

• Memory of a Lifetime: Digital online platform for browsing Terrybear products and submitting orders online, featuring QuickProofs™ personalization technology.
• QuickProofs

Products and services

• Infinity Urn Vault Revolutionary cylindrical urn vault made of glass-infused recycled plastic with a patented waterproof sealing lid, weighing about 8.2 lbs and engineered to be stronger than concrete. Designed for one-person installation using a standard auger and sold to cemeteries and funeral homes to reduce urn vault installation costs by approximately 20%.
• Memory of a Lifetime® Digital Portal Proprietary B2B digital portal platform provided free to funeral homes and distributors, enabling online browsing, ordering, and real-time personalization of Terrybear's full product catalog. Supports customizable funeral home branding, retail pricing control, and integration with QuickProofs™ personalization across ~800 SKUs.
• QuickProofs™ Personalization Technology Proprietary real-time personalization proofing technology embedded in the Memory of a Lifetime® portal that displays engraving text and customization options live as families type, allowing them to preview fonts, art, and personalized messages on selected products and save multiple drafts before ordering.
• Cascade Scatter™ Scattering Urn Series Trademarked collection of scattering urns for ash dispersal featuring multiple designs and finishes, sold to funeral homes and families for customizable scattering ceremonies.
• Windsong™ Urn Series Trademarked bold, sculptural patent-pending urn line offered in full-size urns, Memento Keepsake companion pieces, and Heart Stand display accessories across multiple finishes including Pewter Lily, Slate Lily, Slate Leaves, and Moonlight Blue Coral.
• Life Canvas Collection Modern customizable urns featuring designs on brushed stainless steel with 16 individual and 4 companion design options including Mandala, Mosaic, Mountain Landscape, Foliage, and Birds in Bronze and Pewter finishes.
• Life Canvas Memorial Cards

Quantifiable outcome

• Eliminates 742 cubic feet of waste per month through eco-friendly packaging initiative
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Minnesota Funeral Directors Association (MFDA)coreGTM or Marketing Partner · 1 October 2025Terrybear joined MFDA as an Allied Partner in October 2025. As a St. Paul-based company, Terrybear has long supported funeral professionals throughout Minnesota and beyond. As an Allied Partner, Terrybear will further engage with the funeral director community in the region.
• International Association Of Pet Cemeteries & Crematories (IAOPCC)minorOthers · 1 January 2023Terrybear is a member of IAOPCC and other industry associations. The company leverages these memberships to share knowledge with customers and make recommendations based on 30+ years of pet cremation industry data.
• Wieser VaultcoreStrategic or Co-development Partner · 1 January 2022Terrybear became the exclusive distributor of the Infinity Urn Vault in fall 2022. The partnership spans over 25 years of relationship between the companies. Matt Wieser, inventor of the Infinity Urn Vault and licensed funeral director, partnered with Terrybear to distribute this revolutionary product across the North American deathcare industry.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Eterneva: Eterneva creates memorial diamonds from cremated remains as an alternative to traditional urns and keepsakes. Comparable as an emerging memorial category that intersects with Terrybear's cremation keepsake and jewelry offerings.
• Parting Stone: Parting Stone converts cremated remains into smooth stones as an alternative to traditional urns. Comparable as a competing end-disposition product targeting the same cremation market that Terrybear's urns serve and potentially substituting demand.
• Recompose: Recompose offers natural organic reduction (human composting) as an alternative end-of-life disposition method. Comparable as an emerging disposition service that could compete with traditional cremation and reduce demand for traditional urns over time.

Direct peers

• Titan Caskets: Titan Caskets is a direct-to-consumer provider of caskets, urns, and funeral products sold online with transparent pricing. Comparable to Terrybear's memorial product catalog and competes for the digital-first end customer and bypass-funeral-home segment.
• Batesville (Hillenbrand): Batesville, a subsidiary of Hillenbrand, is a leading North American manufacturer of caskets, urns, and funeral products sold through funeral service providers. Directly comparable to Terrybear's manufacturing model and B2B funeral home distribution motion.
• Perfect Memorials: Perfect Memorials is an online retailer specializing in cremation urns, memorial jewelry, and keepsakes serving both consumers and funeral professionals. Comparable to Terrybear as a competing supplier in the same product categories (urns, jewelry, keepsakes) targeting overlapping end customers.
• Matthews International (Aurora Casket): Matthews International owns Aurora Casket, one of North America's largest manufacturers of funeral products including caskets and cremation urns sold to funeral homes. Directly comparable to Terrybear in product category (urns/memorials) and B2B funeral home channel.

Broad incumbents

• Carriage Services: Carriage Services is a publicly traded deathcare provider operating funeral homes and cemeteries across the United States. Comparable as a major funeral industry operator that purchases memorial products and intersects with Terrybear's funeral home customer base.
• Service Corporation International (SCI): SCI is the largest North American funeral home and cemetery operator with 1,500+ locations, representing both a major buyer of memorial products and a potential channel partner. Comparable as a dominant deathcare incumbent intersecting with Terrybear's customer base.

Others

• Legacy.com: Legacy.com hosts online obituaries and memorial pages, making it an adjacent deathcare platform and information ecosystem participant. Comparable as part of the broader deathcare environment that surrounds the memorialization decisions Terrybear's products serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/terrybearurn
• LinkedInlinkedin.com/company/terrybear-urns

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrybear Urns & Memorials