What Ilderton does

Ilderton is a fourth-generation, family-owned franchised automobile dealership headquartered at 701 S Main St, High Point, North Carolina, operating continuously since 1926. The company sells new Chrysler, Dodge, Jeep, RAM, and FIAT vehicles alongside a certified pre-owned program and a broad used-vehicle inventory, with pricing on new units starting from approximately $29,995 (2026 Jeep Compass Latitude) and lease offers for the Jeep Gladiator and RAM 1500 from $319-$479 per month. Underlying technology is limited to the DealerOn dealer website platform supporting inventory management, online scheduling, and customer relationship management; the firm has no proprietary technology stack or AI/ML capability disclosed.

The business operates five revenue streams: new vehicle sales, used/CPO sales, finance and insurance products (captive and third-party lender financing plus F&I add-ons), service and parts using genuine Mopar parts (oil change packages from $145), and a dedicated commercial and fleet sales channel. Go-to-market combines a physical showroom, an inside sales desk for phone and online inquiries, and a field sales program for commercial and government buyers, with the BusinessLink SMB program, Drive Assurance Program, Ilderton Work Truck Solutions subsidiary, and Government Fleet Sales through NC State Contract and NC Sheriffs' Association pricing targeting fleet and public-sector procurement.

Customer segmentation is hybrid: individual consumers remain the primary segment, while small and mid-market businesses plus government agencies represent secondary channels served by dedicated account management, priority service, and statewide or out-of-state delivery. The firm is privately held with no funding rounds, no parent company, and no disclosed revenue, operating from a single location that reaches the broader Piedmont Triad market spanning Winston-Salem, Greensboro, Burlington, Lexington, Asheboro, and Charlotte.

Name

Ilderton

Legal name

Ilderton Chrysler Dodge Jeep Ram Fiat

Website

https://ilderton.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

101–250 employees

Short description

Ilderton is a fourth-generation, family-owned franchised car dealership in High Point, NC, founded in 1926, selling new and used Chrysler, Dodge, Jeep, RAM, and FIAT vehicles, certified pre-owned units, commercial fleet vehicles, and Mopar service and parts to retail consumers, small businesses, and government agencies across the Piedmont Triad region.

Ownership category

akta.pro rank

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, RAM, and FIAT vehicles. Revenue generated from vehicle sticker price, manufacturer incentives, and dealer add-ons. Pricing varies by model and trim level with MSRP-based transactions.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned program. Includes vehicles under $20,000 for budget-conscious buyers. CPO vehicles undergo 125-point inspection with 7-year/100,000-mile limited powertrain warranty.
3. Finance and Insurance Products: Finance department generates revenue through captive lending partnerships, third-party lenders, and F&I product sales including extended warranties, GAP coverage, and other protection products. Pre-approval and credit assistance programs offered.
4. Service and Parts: Service department provides maintenance and repair services using genuine Mopar parts. Revenue from oil changes, tire service, battery replacement, transmission service, and other repairs. Parts department sells OEM accessories and components.
5. Fleet and Commercial Sales: Dedicated commercial vehicle sales for work trucks, cab chassis, pickups, and ProMaster vans. BusinessLink program provides fleet pricing through NC State Contract and NC Sheriffs' Association agreements. Emergency lighting and upfits available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ilderton is a fourth-generation, family-owned franchised automobile dealership founded in 1926 that sells new Chrysler, Dodge, Jeep, RAM, and FIAT vehicles, used and certified pre-owned vehicles, and provides a factory-certified Mopar service department, parts, and finance & insurance products. The dealership also runs a dedicated commercial vehicle and government fleet sales division, including work trucks, cab chassis, ProMaster vans, emergency lighting upfits, and the BusinessLink small-business program with NC State Contract pricing.

Product overview

Ilderton is a family-owned automotive dealership (since 1926) offering a comprehensive portfolio of vehicle sales and related services. The core offerings include new vehicle sales across Chrysler, Dodge, Jeep, RAM, and FIAT brands, along with used vehicle sales including a Certified Pre-Owned program. Commercial vehicle services include work trucks, fleet sales, and the Drive Assurance Program for businesses. Supporting services include factory-certified Mopar service and parts departments, finance/insurance services with multiple lender partnerships, extended warranties (Lifetime Limited Powertrain Warranty), and specialty programs like BusinessLink for small businesses, mobile service, and government fleet sales. The dealership operates as a fourth-generation family business serving the Piedmont Triad region of North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Used Vehicle Sales
• Certified Pre-Owned (CPO) Program
• Commercial Vehicle Sales & Services
• Service & Maintenance
• Parts & Accessories
• Finance & Insurance Services

Quantifiable outcome

• 4.6-star Google rating based on over 2,800 customer reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: Publicly traded dealership group with extensive CDJR franchise exposure plus EchoPark used-car stores. Directly comparable franchised retail and F&I operations, but operating at national scale with multi-brand OEM partnerships.
• Asbury Automotive Group: Large publicly traded dealership group with a meaningful CDJR franchise portfolio after the Larry H. Miller acquisition. Operates the same franchise-retail-plus-services model at regional and national scale.
• Hendrick Automotive Group: One of the largest privately held dealership groups in the US, operating dozens of CDJR and other Stellantis franchises alongside other OEM brands. Highly comparable business model (multi-departmental, franchised retail, F&I, service) but at vastly greater scale than Ilderton.
• Suburban Collection: Large family-owned dealership group with extensive CDJR and other OEM franchised stores. Compares on franchised-retail-plus-services business model, though primarily operates outside the Carolinas.
• Holman Automotive: Family-owned dealership and fleet services group with franchised retail plus a commercial fleet management arm. Comparable mix of consumer retail and commercial/government fleet services, though at much greater scale.
• CarMax: Largest US used-vehicle retailer competing for Ilderton's used-car and CPO demand. Overlaps on the used-vehicle side but lacks the new-vehicle franchised franchise and dedicated service business.
• AutoNation: Largest automotive retailer in the US with CDJR and other Stellantis franchises nationwide. Comparable full-service dealership operations (new, used, F&I, service, parts) but at corporate scale across many geographies.

Emerging players

• Carvana: Online-first used-vehicle retailer pressuring the traditional dealership experience across consumer segments. Threatens used-car gross and consumer convenience expectations rather than directly replicating the franchised CDJR model.

Regional players

• Priority Automotive Group: Mid-size regional dealer group operating multiple franchised brands including CDJR. Comparable multi-store franchised retail model, but concentrated in different geographies than Ilderton's Piedmont Triad base.

Direct peers

• Greensboro Chrysler Dodge Jeep Ram (regional CDJR peer): Nearby franchised CDJR dealer in the Triad market competing for overlapping consumer and fleet demand. The closest direct same-OEM, same-format competitor to Ilderton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ildertondodge
• Xx.com/ildertoncdj
• LinkedInlinkedin.com/company/ilderton-dodge-jeep-chrysler-ram

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilderton