DAS Consulting

What DAS Consulting does

DAS Consulting Australia Pty Ltd is a private niche consulting firm specializing in SAP ERP systems integration for asset-intensive industries, founded in 2011 by Keith Johnson (WO RAN Retd), a former Marine Engineering Officer in the Royal Australian Navy. The firm serves five core verticals — Defence & Security, Aerospace & Defence, Energy & Natural Resources, Industrial Manufacturing, and Public Sector — with a domain-led consulting approach that emphasizes engineering, maintenance, supply chain, and configuration management expertise over technical-only delivery. Headquartered in Brisbane City with an additional office in Canberra (Barton) targeting government and defence clients, the company operates with 11-50 employees across Australia.

The firm's product portfolio combines proprietary technology with partnered solutions. Proprietary offerings include SmartDAS, a Gen AI-ML Workbench enabling business analysts to deploy AI/ML use cases on SAP environments without deep technical skills, and the DAS Digital Acceleration System, an in-SAP omni-channel learning and guidance platform. DAS also delivers ERPsim business simulations running on live SAP S/4HANA (via BATON partnership) and resells partner products including RCM Turbo, SOS Spare Parts Inventory Optimisation, and Panemu Spares Cataloguing System. As an SAP Open Ecosystem Partner with complementary Precisely Automate integration for SAP master data automation, the company bridges consulting services with productized AI and tooling for SAP customers.

DAS Consulting generates revenue through professional services including functional architecture, consulting, data management, change management, and training, delivered via quote-based project engagements and multi-year contracts. The go-to-market is enterprise field sales with direct engagement to asset-intensive clients, supplemented by the SAP partner channel and digital marketing (website, LinkedIn, Facebook, email). No public pricing is disclosed; engagements are tailored to client requirements. The firm holds no disclosed institutional investment, operates as a founder-led private company, and maintains compliance with Australian Privacy Principles under ABN 90 151 406 147.

Name

DAS Consulting

Legal name

DAS Consulting Australia Pty Ltd

Website

https://dasconsulting.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

DAS Consulting is a private Australian niche consulting firm providing domain-led SAP ERP implementation, integration, and AI-enabled tooling for asset-intensive industries including Defence, Aerospace & Defence, Energy & Natural Resources, Industrial Manufacturing, and Public Sector.

Ownership category

akta.pro rank

Product category

SAP ERP Consulting and Integration

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Operations & Process Improvement Consulting (BPAHACAB), Business Process & Digital Transformation Consulting (BPAEAAAD)

Keywords

• SAP ERP consulting
• Enterprise asset management
• Reliability centered maintenance
• SAP data automation
• ERP business simulation

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SAP ERP Consulting Services: Professional consulting services for SAP ERP implementations, including functional architecture, consulting, data management, change management, and training for asset-intensive industries.
2. ERPsim Training and Simulation: Business simulation services using ERPsim on SAP S/4HANA environments, including on-demand experiences and facilitated competitive business simulations for enterprise teams.
3. Data Automation Services: Master data management and automation services using Precisely Automate solutions for SAP environments, including process digitization and workflow automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DAS Consulting is a niche Australian SAP ERP consulting firm providing implementation, integration, and domain-led advisory services for asset-intensive industries. It complements consulting with proprietary and partnered tools such as the SmartDAS Gen AI-ML Workbench, ERPsim business simulation, DAS Digital Acceleration Solution, and Precisely Automate-based data automation for SAP environments.

Product overview

DAS Consulting is a niche SAP ERP consulting company providing a portfolio of proprietary and partnered products for asset-intensive industries. Core offerings include SAP ERP implementation services with domain-led consulting approach, SmartDAS Gen AI-ML Workbench for AI-powered SAP analytics, and DAS Digital Acceleration Solution for in-application training. Partner products include ERPsim business simulation running on live SAP S/4HANA, Precisely Automate (Studio and Evolve) for SAP data automation and workflow management, and third-party tools RCM Turbo, SOS, and Panemu for reliability and inventory optimization. The portfolio is unified by SAP expertise targeting Energy, Natural Resources, Aerospace & Defence, Industrial Manufacturing, and Public Sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP ERP Implementation Services End-to-end SAP ERP systems integration and consulting services for asset-intensive industries including Energy and Natural Resources, Aerospace and Defence, Defence and Security, Industrial Manufacturing, and Public Sector clients in Australia.
• SmartDAS Gen AI-ML Workbench Proprietary Gen-AI and Machine Learning workbench that integrates with SAP solutions to enable business analysts to build custom use cases such as predictive ML decision support, natural-language interrogation of SAP help files, cross-system data access, and recommendation generation.
• ERPsim Business Simulation

Quantifiable outcome

• Gartner estimates 55% to 75% of all SAP ERP projects fail to meet their goals - DASC mitigates this through domain-led approach

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SAPcoreTechnology or IntegrationDAS Consulting is an Open Ecosystem Partner of SAP, providing access to SAP solutions knowledge to propose alternate and improved support for customer businesses. This partnership enables the company to leverage SAP's technology platform for delivering ERP solutions to asset-intensive industries.
• PreciselycoreTechnology or IntegrationDAS Consulting is a Partner of Precisely, offering Precisely Automate products (Automate Studio and Automate Evolve) for SAP data automation. Precisely has a 15-year pedigree with 2,500+ companies globally using Automate solutions. The partnership supports governance, stewardship, data management, and data automation tasks from initial SAP system setup to entire data lifecycle management.
• BATON (ERPsim)coreTechnology or IntegrationPartnership with BATON for ERPsim business simulation software, the only business simulation running on live SAP systems. ERPsim has delivered 4,000+ events with 80,000+ participants from 65+ countries, led by certified facilitators.
• Prime Minister's Veteran Employment ProgramminorOthersDAS Consulting Australia has a long history in the Australian Defence Force and is a proud member of the Prime Minister's Veteran Employment Program, supporting veteran employment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SNP Schneider-Neureither & Partner: A mid-sized specialist consulting firm focused on SAP transformations, including data migration, S/4HANA conversions, and selective data archiving. Comparable to DAS Consulting in its SAP-only niche positioning, mid-size footprint, and productised tooling around SAP projects.
• NTT Data Business Solutions (formerly itelligence): Global SAP-focused consultancy with strong mid-market and asset-intensive industry coverage. Comparable to DAS Consulting in its SAP-centric delivery model, industry-specific solutions, and tier below the largest global SIs.
• Lemongrass Consulting: Specialist SAP cloud transformation consultancy with a focus on HANA and S/4HANA migrations on hyperscalers. Comparable to DAS Consulting in its boutique positioning, SAP-native delivery, and reliance on technical specialisation rather than broad consulting scale.

Broad incumbents

• Accenture: Global systems integrator with one of the largest SAP practices worldwide, serving asset-intensive industries and running major S/4HANA programmes. Represents the scale competitor DAS Consulting faces on enterprise SAP bids, with vastly larger bench and offshore delivery.
• Deloitte: Big Four professional services firm with a global SAP-enabled business transformation practice covering defence, energy, and public sector — directly overlapping DAS Consulting's primary verticals, but at vastly greater scale and brand.
• Capgemini: Global IT services and consulting firm with a significant SAP practice and deep asset-intensive industry experience. Competes with DAS Consulting on enterprise SAP ERP transformations but offers end-to-end scale, geographic coverage, and offshore delivery.
• Infosys: Global IT services firm with a large SAP practice, including offerings around S/4HANA, enterprise asset management, and industry solutions. A scale competitor on SAP ERP implementation deals, particularly for cost-sensitive enterprise and energy clients.
• Wipro: Global IT services firm with an established SAP practice and significant energy/utilities and manufacturing footprint. Competes with DAS Consulting on large SAP ERP transformation deals with globally distributed delivery capability.
• IBM Consulting: Global consulting arm of IBM, with a major SAP practice (and a heritage as a top-tier SAP partner) plus complementary Maximo asset management software. Competes with DAS Consulting on enterprise SAP and asset-intensive asset management engagements.

Others

• AVEVA: Provider of industrial software for asset-intensive industries (engineering, operations, asset performance). Thematically adjacent as a software platform that competes for EAM/asset management budget in the same verticals DAS Consulting serves, and a potential partner or competitor depending on customer stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DASConsultingAUS
• LinkedInlinkedin.com/company/das-consulting-australia-pty-ltd
• Xx.com/dasc_aus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAS Consulting