GoGreenSolar.com
GoGreenSolar.com is a US e-commerce retailer of DIY residential solar kits, founded in 2006 in Anaheim, California. It sells 2kW-21kW grid-tie, battery-backup, and off-grid systems from Enphase, Sol-Ark, and IronRidge, paired with permitting and installation support for homeowners and contractors nationwide.
- Company typePrivate
- Founded2006
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GoGreenSolar.com does
GoGreenSolar.com, operated by GigaWatt Inc, is a US e-commerce retailer of do-it-yourself (DIY) residential solar panel kits, founded in 2006 and headquartered in Anaheim, California. The company sells curated kits ranging from 2kW to 21kW at price points between approximately $4,600 and $67,000, assembled from tier-1 components sourced from Enphase (microinverters and IQ batteries), Sol-Ark (hybrid inverters), SolarEdge (HD-Wave inverters and optimizers), IronRidge (racking), Qcells, and ZNShine Solar (panels). It serves cost-sensitive residential homeowners seeking to bypass the 2-3x markup charged by turnkey installers, as well as owner-builders, licensed contractors, and owners of off-grid remote properties. Beyond hardware, GoGreenSolar provides satellite-based custom system design, permit-document preparation, utility interconnection support, and per-kit tailored installation manuals, positioning it as a project-management-oriented retailer rather than a pure-play e-commerce vendor.
Revenue is generated primarily through hardware sales of pre-configured kits and individual components (panels, inverters, batteries, racking), supplemented by paid professional services — solar permitting, utility interconnection, and zero-down financing origination. Go-to-market is direct-to-consumer via a Shopify-hosted storefront backed by inside sales at two toll-free lines (866-798-4435, 866-856-1174), with nationwide US shipping and Spanish-language storefront access. Marketing is built around content marketing (DIY blog, calculators, quizzes), video courses via a partner (Gigawatt Inc), earned media placements (CBS, NBC, USA Today), and a customer referral program. The company has shipped over 5,000 kits cumulatively since 2006 and maintains a 4.5-star average customer rating. Headcount is reported at 1-10 employees and no institutional funding is disclosed, indicating a lean, founder-owned operating profile.
GoGreenSolar.com firmographics
Firmographics- Name
- GoGreenSolar.com
- Legal name
- GigaWatt Inc
- Website
- http://www.gogreensolar.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoGreenSolar.com is a US e-commerce retailer of DIY residential solar kits, founded in 2006 in Anaheim, California. It sells 2kW-21kW grid-tie, battery-backup, and off-grid systems from Enphase, Sol-Ark, and IronRidge, paired with permitting and installation support for homeowners and contractors nationwide.
- Ownership category
- akta.pro rank
GoGreenSolar.com industry classification
Industry- Product category
- Residential Solar Kits & Components
- NAICS
- Hardware Retailers (44414)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
- akta.pro secondary industries
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)
Keywords
Where GoGreenSolar.com is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoGreenSolar.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Solar Kit Hardware Sales: Primary revenue stream from selling pre-configured or custom solar panel kits that include solar panels, inverters, racking/mounting hardware, monitoring systems, and optional batteries. Kits are sold in sizes ranging from 2kW to 21kW, with prices from approximately $4,600 to over $67,000. The company also sells individual components (panels, inverters, racking, batteries) separately.
- Solar Permitting Service: Add-on service providing engineering plans, permit documents, and city submission support for solar installations. Helps customers navigate the complex permitting process required by local authorities having jurisdiction (AHJs), HOAs, and utility companies.
- Solar Interconnection Service: Service to help customers complete the utility interconnection process, submit inspection records, and obtain permission to operate (PTO) their solar systems.
- Solar Financing Origination: The company offers financing options including quick-approval loans with zero down payment and no prepayment penalties, acting as an intermediary or partner for solar lending products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roof Mount Microinverter Kits (2kW–8kW) |
| Unit Pricing | Pay-as-you-go | Roof Mount String Inverter Kits (3kW–8kW) |
| Unit Pricing | Pay-as-you-go | Ground Mount Kits (3kW–10kW) |
| Unit Pricing | Pay-as-you-go | Battery Backup Kits (12kW–21kW) |
| Unit Pricing | Pay-as-you-go | Solar Batteries (individual) |
| Other | Pay-as-you-go | Financing Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
GoGreenSolar.com product offering
Product offeringCore offering
GoGreenSolar.com sells DIY solar panel kits and individual solar components (solar panels, inverters, racking, batteries) directly to U.S. consumers via its e-commerce storefront, with kits available in grid-tie, off-grid, battery backup, roof mount, and ground mount configurations ranging from 2kW to over 20kW. Each purchase is bundled with complimentary custom satellite-based system design and is supported by paid permitting and utility interconnection services, plus end-to-end DIY installation guidance via phone, email, and bespoke installation manuals.
Product overview
GoGreenSolar.com is a DIY solar kit e-commerce platform offering a comprehensive portfolio of solar energy products. The core offering consists of solar panel kits available in multiple system types: Grid-Tie Kits (for utility-connected homes), Battery Backup Kits (with energy storage), Off-Grid Kits (for remote locations), Ground Mount Kits, Roof Mount Kits, Microinverter Kits, and String Inverter Kits. Each kit includes essential components such as solar panels, inverters (Enphase microinverters, Sol-Ark hybrid inverters, SolarEdge inverters), racking systems (IronRidge products), and optional batteries (LFP, NMC, SLA). The company provides complementary services including solar permitting, interconnection assistance, custom system design, and step-by-step installation support. Additional tools include a solar calculator, off-grid load calculator, and solar quiz for system sizing. The product portfolio ranges from 2kW entry-level systems to 20kW+ commercial systems, with kit prices from approximately $4,600 to over $67,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Panel Kits (Grid-Tie, Off-Grid, Battery Backup, Ground/Roof Mount, Microinverter, String Inverter) Pre-configured and custom DIY solar panel kits ranging from 2kW to 20kW+, including solar panels, inverters, mounting hardware, and optional batteries. Sold to residential homeowners, contractors, and off-grid property owners across the United States.
- Solar Panels (individual components) Tier-1 solar panels from brands such as Qcells and ZNShine Solar, in monocrystalline and polycrystalline options across 60/120-cell and 72/144-cell configurations. Sold only as part of curated kits.
- Grid-Tie Inverters (Microinverter and String Inverter) Inverters that convert solar DC power to home-friendly AC power and enable net metering, including Enphase microinverters, Sol-Ark hybrid inverters, and SolarEdge HD-Wave string inverters with optimizers.
- Solar Batteries (LFP, NMC, SLA) Energy storage batteries in Lithium Iron Phosphate (LFP), Nickel Manganese Cobalt (NMC), and Sealed Lead Acid (SLA) chemistries for solar backup and off-grid systems.
- IronRidge Racking Systems Roof, pole, and ground-mount racking hardware from IronRidge including XR1000, XR100, XR10, and XRL rails plus clamps and accessories, used to secure solar panels in residential and ground-mount installations.
- Enphase Ensemble Battery Kits Battery backup kits using Enphase IQ battery technology with microinverters, combining battery storage with the company's recommended Enphase platform for residential backup power.
- Sol-Ark Battery Kits Battery backup kits featuring Sol-Ark all-in-one hybrid inverters that combine inverting, charging, and monitoring functions in a single unit for simplified installation.
- Solar Permitting Service Add-on service providing engineering plans, permit documents, and city submission support for solar installations, helping customers navigate AHJ, HOA, and utility company requirements.
- Solar Interconnection Service Service to help customers complete the utility interconnection process, submit inspection records, and obtain Permission to Operate (PTO) for their solar systems.
- DIY Installation Support End-to-end DIY installation support package covering custom installation guides, permitting assistance, utility interconnection, commission, monitoring support, and warranty support via dedicated phone and email channels.
Quantifiable outcome
- Save 50% or more vs. other solar companies on total project costs
- +4 more outcomes
Companies that use GoGreenSolar.com
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
GoGreenSolar.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GoGreenSolar.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- IronRidgecoreGoGreenSolar has partnered with IronRidge, the leading supplier of solar structural hardware, to provide racking solutions for both roof mount and ground mount solar kits. IronRidge supplies the XR1000 rail system, XR10 rails, cast aluminum Top Caps, Rail Connectors, and the IronRidge XR Ground Mount System for ground-mount configurations. IronRidge's ground mount systems include a 25-year limited warranty and pre-engineered certified designs that save customers time and money during approval and installation. The partnership is promoted as exclusive racking expertise on the GoGreenSolar website.
- EnphasecoreGoGreenSolar offers Enphase IQ battery technology and microinverter kits (IQ8-60-2-US, IQ8Plus-72-2-US, IQ8A-72-2-US) as part of its solar kit lineup. Enphase Ensemble packages combine Enphase microinverters, batteries, and monitoring into a streamlined system. Enphase is highlighted as the company's recommended battery technology, featuring distributed architecture with no single point of failure, resistance to extreme temperatures, and passive cooling with no moving parts.
- Sol-ArkcoreGoGreenSolar features Sol-Ark all-in-one hybrid inverters as a key component option in their battery backup kit lineup. Sol-Ark inverters combine inverting, charging, and monitoring functions into a single unit, reducing component count and simplifying installation. Sol-Ark kits appear prominently in best-seller listings (e.g., 12kW kit with Sol-Ark inverter).
- Gigawatt Inc.coreGoGreenSolar has partnered with Gigawatt Inc. to deliver DIY solar installation video courses, including 'How to Install IronRidge' tutorials. The partnership creates branded video content (diy.gigawattinc.com) that is promoted on the GoGreenSolar website. The GoGreenSolar website and brand are operated by GigaWatt Inc, DBA GoGreenSolar.com (copyright © 2006-2026 GigaWatt Inc, DBA GoGreenSolar.com).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
GoGreenSolar.com competitors and assessment
Company assessmentDirect peers
- Wholesale Solar: Long-standing online retailer of DIY and wholesale solar kits, panels, inverters, batteries, and racking with design and permitting support, directly comparable to GoGreenSolar's DIY kit e-commerce model and customer base.
- altE Store (Alternative Energy Store): Online DIY solar retailer offering pre-designed grid-tie, off-grid, and backup solar kits with similar component brands (Enphase, SolarEdge, Outback). Overlaps directly with GoGreenSolar in product mix and customer persona.
- ShopSolar.com: Direct-to-consumer solar kit e-commerce retailer selling pre-configured residential DIY solar and battery kits. Closely comparable in business model, target customer, and product offering structure.
- Renogy: Vertically integrated DIY/off-grid solar brand selling panels, inverters, batteries (LiFePO4), and complete kits. Competes directly with GoGreenSolar in the DIY/off-grid homeowner segment while also serving van/RV and remote power use cases.
Emerging players
- EnergySage: Online solar marketplace and education platform that helps homeowners compare quotes from installers and shop equipment. Comparable because it captures the same DIY-oriented solar shopper and competes for the same organic search traffic, though its model is marketplace/lead-gen rather than kit retail.
- Pick My Solar: Solar marketplace connecting homeowners with vetted installers and providing solar calculators and educational content. Comparable buyer-intent audience, though Pick My Solar routes to installation rather than selling kits directly.
Broad incumbents
- Tesla Energy: Tesla's residential solar and Powerwall business offers direct-to-consumer solar with battery storage and integrated financing. A broad incumbent competitor with far greater brand and capital resources, competing for the same homeowners evaluating residential solar.
- Sunrun: Largest U.S. residential solar installer offering solar leases, PPAs, and system purchases with battery add-ons. Competes with GoGreenSolar by offering turnkey installation, financing, and storage to the same homeowner segment.
- SunPower (Complete Solar): Established residential solar installer and panel manufacturer offering full-service solar plus financing. Broad incumbent competing in the same residential rooftop solar category via direct sales rather than DIY kit retail.
Others
- Enphase Energy: Dominant microinverter and home battery manufacturer whose IQ and Ensemble products anchor GoGreenSolar's premium kits. Listed as a partner/peer because Enphase is both a key supplier and increasingly a channel competitor via installer-direct and homeowner-direct sales programs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoGreenSolar.com social profiles
Digital presenceGoGreenSolar.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoGreenSolar.com leadership team
Management profileNumber of profiles
GoGreenSolar.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoGreenSolar.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoGreenSolar.com
What does GoGreenSolar.com do?
GoGreenSolar.com sells DIY solar panel kits and individual solar components (solar panels, inverters, racking, batteries) directly to U.S. consumers via its e-commerce storefront, with kits available in grid-tie, off-grid, battery backup, roof mount, and ground mount configurations ranging from 2kW to over 20kW. Each purchase is bundled with complimentary custom satellite-based system design and is supported by paid permitting and utility interconnection services, plus end-to-end DIY installation guidance via phone, email, and bespoke installation manuals.
Is GoGreenSolar.com a public or private company?
GoGreenSolar.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoGreenSolar.com founded?
GoGreenSolar.com was founded in 2006. It employs 11 to 50 people.
Where is GoGreenSolar.com based?
GoGreenSolar.com is headquartered in Los Angeles, United States, in the North America region.
How does GoGreenSolar.com make money?
Four revenue lines are on record. Solar Kit Hardware Sales are the primary driver. The others are solar Permitting Service, solar Interconnection Service and solar Financing Origination.
Who are GoGreenSolar.com's main competitors?
Direct peers on record are Wholesale Solar, altE Store (Alternative Energy Store), ShopSolar.com and Renogy. Emerging players are EnergySage and Pick My Solar. Broad incumbents are Tesla Energy, Sunrun and SunPower (Complete Solar). Enphase Energy is listed as an others.
Does GoGreenSolar.com have an API?
No public API is recorded for GoGreenSolar.com.
What industry is GoGreenSolar.com in?
GoGreenSolar.com's product category is Residential Solar Kits & Components. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics), with a secondary code of EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 44414 and its SIC code is 5200.