POLOmarket

What POLOmarket does

POLOmarket is a privately held Polish supermarket chain operating as Polskie Supermarkety Sp. z o.o. Founded in 1997 and headquartered in Pakość (Giebnia), Poland, the company runs a network of more than 300 physical supermarket locations across Polish cities including Bydgoszcz, Toruń, Wrocław, Szczecin, Koszalin, and Gdańsk, including seasonal stores in coastal resort areas. The chain employs between 5,001 and 10,000 people and operates through a complex corporate structure with at least 16 wholly-owned subsidiaries handling retail and distribution operations (e.g., Frapo-Dystrybucja sp. z o.o., Frapo-Economy sp. z o.o. sp.k., BRESSE POL sp. z o.o., and a series of G-series and P-series limited partnerships).

The company's core offering is transaction-based grocery retail, complemented by a digital ecosystem anchored by the POLOmarket mobile application (rated 4.8 stars on app stores) and the POLOkarta loyalty program, which is paired with the Frikasy points-based rewards system redeemable for product coupons. Adjacent services include the "Na Szlaku Smaku" recipe platform with integrated shopping lists, the "Dobre Grono" curated wine catalog, Butelkomat bottle return machines (supporting Poland's national deposit return system), gift cards (bony towarowe), mobile phone and energy top-ups, bill payments, and a free telephone/text/video "Porady na Zdrowie" health advisory service. POLOmarket also operates an online shopping platform with home delivery accessible via its website.

POLOmarket makes money primarily through in-store grocery sales denominated in Polish Złoty (PLN), with promotional pricing (gazetki, weekly flyers) and loyalty discounts used to drive frequency and basket size. The target segment is value-conscious Polish consumers seeking fresh produce, household goods, and promotional pricing in convenient neighborhood locations. The company operates within the broader Polish grocery retail market, which is cited at approximately PLN 280 billion (a 2026 industry report). Marketing is executed through a multi-channel mix (own website, mobile app, email newsletter, Facebook, Instagram, TikTok, YouTube, and printed promotional flyers), and supporting technology integrations include PayU for payments, Google Analytics for traffic analytics, CookieYes for GDPR consent management, and Esignaller for EU-compliant whistleblower reporting.

Name

POLOmarket

Legal name

Polskie Supermarkety Sp. z o.o.

Website

https://polomarket.pl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

POLOmarket is a privately held Polish supermarket chain operating 300+ stores nationwide under Polskie Supermarkety Sp. z o.o. It serves value-conscious Polish consumers through physical retail, online shopping, a loyalty program, and a mobile app ecosystem.

Ownership category

akta.pro rank

Product category

Grocery retail / Supermarket chain

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Grocery retail
• Supermarket chain
• Loyalty program
• Mobile shopping app
• Online grocery delivery

Headquarters

HQ city

Pakosc

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: POLOmarket generates revenue through the sale of grocery products and consumer goods across its network of physical supermarket locations throughout Poland. The company offers both standard and seasonal store formats, with promotional pricing through its loyalty program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

POLOmarket operates a chain of more than 300 physical supermarket stores across Poland under Polskie Supermarkety Sp. z o.o., selling groceries, fresh produce, meat, dairy, and household goods at competitive retail prices. The chain is anchored by its POLOkarta loyalty program and 4.8-rated POLOmarket mobile app, which together deliver exclusive discounts, the Frikasy points-based rewards system, digital promotional catalogs, and recipe content designed to drive repeat visits across both physical stores and the online shopping channel with home delivery.

Product overview

POLOmarket is a Polish supermarket chain operating as a network of physical retail stores under the parent company Polskie Supermarkety Sp. z o.o. The company offers a unified retail experience combining in-store shopping with digital services through its mobile application. The core product portfolio centers on the POLOmarket Mobile Application, which serves as the central platform integrating the POLOkarta loyalty program, Frikasy points-based rewards system, digital promotional catalogs (Gazetki), recipe platform (Na Szlaku Smaku), and Dobre Grono wine catalog. Additional services include Butelkomaty bottle return machines supporting Poland's deposit system, gift cards, mobile/energy top-ups, bill payments, and a health advisory service. The loyalty ecosystem rewards customers through exclusive in-app discounts, catalog-based promotions, and redeemable points. POLOmarket also maintains a whistleblower compliance system under EU Directive 2019/1937.

Differentiator

Problem solved

Functional benefit

Brands

• POLOkarta: Loyalty card program offering discounts and special offers to customers
• POLOappka
• Na Szlaku Smaku
• Dobre Grono
• Frikasy

Products and services

• POLOmarket Mobile Application (POLOappka) Free smartphone application available on iOS and Android that gives customers access to the POLOkarta loyalty program (via in-app card or QR scan), exclusive app-only discounts, digital promotional catalogs (Gazetki), the Na Szlaku Smaku recipe database with video content, the Dobre Grono wine catalog, store locator, and shopping list functionality. The app is rated 4.8 stars and is available to any Polish consumer shopping at POLOmarket.
• POLOkarta Loyalty Card Program Free loyalty card program offering registered Polish shoppers exclusive discounts and promotional pricing on selected products across POLOmarket stores. Available as a physical card or in-app digital card; customers can scan their card at checkout or enter their phone number at the payment terminal to receive loyalty benefits.
• Frikasy Loyalty Points Rewards System Points-based loyalty extension of POLOkarta under which customers accumulate 'frikasy' (points) on qualifying purchases and redeem them for discounted featured products. Examples include 1,100 frikas points for 33% off the Szynka dębowa (Rzeźnik Szymon) and coupons providing PLN 10 off purchases of 99 zł and PLN 20 off purchases of 199 zł.
• Butelkomaty (Bottle Return Machines) Automated in-store deposit-return machines operated as part of Poland's national deposit return system, accepting plastic bottles up to 3L and cans up to 1L bearing the proper deposit label. Customers receive vouchers redeemable on subsequent POLOmarket purchases, supporting Poland's recycling infrastructure.
• Na Szlaku Smaku (Recipe Platform) Culinary content platform featuring recipes, cooking tips, and video content across categories including breakfasts, main dishes, soups, and desserts. Users can build shopping lists from selected recipes and buy featured ingredients at POLOmarket promotional prices, integrating content engagement directly with grocery purchasing.
• Online Grocery Shopping with Home Delivery Internet shopping platform reachable through the POLOmarket website that allows Polish customers to order groceries online and have them delivered to their homes, extending the in-store supermarket assortment into an at-home delivery experience.
• Additional In-Store Services (Gift Cards, Mobile and Energy Top-ups, Bill Payments) Convenience services offered at POLOmarket checkout points, including the sale of gift cards (bony towarowe), mobile phone top-ups (doładowania telefonów), energy meter top-ups (doładowania energii), and bill payment services (płatności rachunków).
• Porady na Zdrowie (Health Advisory Service) Free informational-educational health advisory service staffed by specialists and delivered to Polish consumers via telephone, text chat, or video call through the dedicated polomarket-poradynazdrowie.pl portal, allowing customers to obtain health guidance at no cost.
• Dobre Grono (Wine Catalog) Curated wine catalog available within the POLOmarket mobile app that presents selected wines and recommendations to customers, helping Polish shoppers discover and purchase wines alongside their regular POLOmarket grocery shop.

Quantifiable outcome

• Mobile app rated 4.8 stars

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intermarché (Les Mousquetaires Polska): French-supermarket cooperative in Poland with several hundred mid-format stores. Comparable supermarket positioning and loyalty-program-driven model to POLOmarket.
• Biedronka (Jerónimo Martins): The largest grocery chain in Poland with 3,500+ stores, operated by Portuguese-listed Jerónimo Martins. Directly competes with POLOmarket in Polish grocery retail, with a stronger discount-led positioning and significantly larger scale.
• Stokrotka: Polish mid-market supermarket chain with 400+ stores, comparable in scale and positioning to POLOmarket. Direct competitor for value-conscious Polish shoppers in regional markets.
• Dino Polska: Fast-growing Polish grocery chain with 2,000+ small-format stores concentrated in smaller towns and rural areas. Closest comparable in scale-trajectory to POLOmarket's regional expansion strategy.
• Kaufland Polska: German hypermarket chain (Schwarz Group) operating large-format stores across Poland. Comparable to POLOmarket's full-line supermarket offering but with larger footprint and broader non-food assortment.
• Lidl Polska: German hard-discount grocer with 800+ stores in Poland. Competes with POLOmarket on price and private-label assortment, primarily in urban and suburban locations.
• Netto Polska: Danish discount grocer (Salling Group) expanding aggressively in Poland. Competes with POLOmarket on price in smaller-town and suburban locations.

Emerging players

• Lewiatan: Polish voluntary retail chain of independently-owned small-format grocery stores. Serves a similar value-conscious Polish consumer base but with fragmented ownership and smaller average store size.

Broad incumbents

• Auchan Polska: French hypermarket chain with presence in Polish cities. Wider store format and broader non-food range than POLOmarket, but competes for the same household grocery basket.
• Carrefour Polska: French hypermarket giant operating large-format stores in Poland. Broader assortment and bigger footprint than POLOmarket, but overlapping customer base for weekly grocery shopping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPjdfv2QWuG63zPnbj3DpXg
• Facebookfacebook.com/polomarket
• Instagraminstagram.com/polomarket_mojulubiony
• TikToktiktok.com/@polomarket_mojulubiony
• LinkedInlinkedin.com/company/polomarket

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POLOmarket