What Stokrotka does

Stokrotka Sp. z o.o. is a Polish nationwide grocery and consumer-goods retail chain founded in 1994 and headquartered in Lublin, Poland. The company operates nearly 1,000 stores across multiple formats — Supermarket (120 m²+), Express convenience stores (60-120 m²), and Market locations — serving individual consumers seeking convenient neighborhood grocery shopping at competitive prices, with a secondary corporate voucher program for employee gifting and benefits.

The company makes money primarily through direct retail sales of groceries, meat, poultry, fruit, vegetables, household goods, and cosmetics via owned and franchise-operated stores. An ancillary franchise fee stream (0.5%-0.74% of franchisee turnover, depending on payment terms) monetizes the Express business-partner model, while corporate shopping voucher sales (10-100 PLN denominations) provide a third revenue stream. Go-to-market combines direct-to-consumer physical retail with a franchise channel-partner model and event-driven promotional campaigns. The supporting technology stack includes the Nasza Stokrotka mobile loyalty app (over 2 million users with stamp collection and digital promotions), an e-commerce storefront at sklep.stokrotka.pl with delivery and pickup, and PointPACK parcel service integration in Express stores, all undergirded by a logistics network delivering up to six times per week.

Stokrotka's competitive positioning rests on a tiered private label portfolio of over 800 SKUs across Delito (premium), TAK! (economy), Home (household), and Parasolowe umbrella brands; multi-format physical density enabling neighborhood convenience; and a franchise model that requires no initial capital from partners while supplying equipment, training, and ongoing support. The company is referenced as part of the Maxima Group via anti-corruption policy documents, and operates more than 10,000 employees. No financial figures are publicly disclosed.

Name

Stokrotka

Legal name

Stokrotka Sp. z o.o.

Website

https://stokrotka.pl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Stokrotka is a Polish nationwide grocery and consumer-goods retail chain founded in 1994, operating nearly 1,000 stores across Supermarket, Express, and Market formats via owned and franchise locations, serving everyday grocery shoppers and corporate voucher customers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Convenience Retailers (445131), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Grocery retail
• Supermarket chain
• Convenience stores
• Private label brands
• Retail franchise

Headquarters

HQ city

Lublin

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue from direct sales of groceries and consumer goods through owned supermarket and convenience store network.
2. Franchise Fees: Ongoing franchise fee of 0.5%-0.74% from franchisee turnover depending on payment term selected.
3. Shopping Vouchers: Sale of gift/target vouchers (talony) in denominations of 10, 20, 25, 50, and 100 PLN to individual and corporate customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stokrotka is a Polish nationwide grocery retail chain that operates nearly 1,000 supermarkets, convenience stores (Stokrotka Express), and market-format stores selling groceries, meat, poultry, fruit, vegetables, household items, and cosmetics under its own private label brands (Delito, TAK!, HOME, Marki Parasolowe) and third-party brands. The company also runs an online grocery shop (sklep.stokrotka.pl), the Nasza Stokrotka mobile loyalty app with over 2 million users, sells gift vouchers to consumers and businesses, and licenses its brand to franchise partners operating Express stores.

Product overview

Stokrotka is a nationwide Polish supermarket chain operating a multi-format retail portfolio centered around its core supermarket format, supplemented by Stokrotka Express (a convenience/flexible franchise model with 60-120 m² stores), an online grocery store (sklep.stokrotka.pl) with delivery/pickup, the Nasza Stokrotka mobile loyalty app (over 2 million users) with digital flyers and stamp programs, and private label brands (DELITO/premium, TAK!/economy, HOME, Marki Parasolowe). The company also offers purchase vouchers, a franchise program for independent business partners, and promotional competitions/lotteries. The portfolio spans physical retail, e-commerce, mobile, and franchise channels, unified under the Stokrotka brand.

Differentiator

Problem solved

Functional benefit

Brands

• Delito: Private label brand created specifically for Stokrotka customers, focusing on quality products with careful preparation
• TAK!
• HOME
• Marki Parasolowe

Products and services

• Stokrotka Supermarket Chain Polish nationwide supermarket chain (120 m² and larger) offering groceries, meat, poultry, fruit, vegetables, household items, and cosmetics, supported by weekly promotional flyers, competitions, and lottery programs.
• Stokrotka Express Convenience Stores Convenience store format (60–120 m²) operating under a franchise/management services model, offering quick neighborhood shopping, longer opening hours, food service options, and PointPACK parcel collection/shipping services.
• Sklep Online (Online Store)

Quantifiable outcome

• Over 2 million app users engaged through loyalty program
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Various Franchise/Business PartnerscoreChannel Partner/ Reseller/ Distributor · 1 June 2019Independent entrepreneurs operating Stokrotka Express stores under management services model. Partners receive equipped stores, training, funding for staff, and ongoing support while managing daily store operations.
• PointPACKcoreStrategic or Co-development PartnerPointPACK parcel delivery service is integrated into Stokrotka Express stores, allowing customers to collect and send parcels. This partnership provides additional services to Express store customers and drives foot traffic to stores.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dino Polska: Dino is a rapidly expanding Polish grocery chain with over 2,500 small-format proximity stores focused on convenience shopping. It is highly comparable to Stokrotka's Express franchise model and competes in the same neighborhood grocery segment across Poland.
• Lidl Polska: Lidl operates over 850 discount supermarkets in Poland with a strong private-label focus. It competes directly with Stokrotka on price, assortment, and neighborhood convenience, and is one of the fastest-growing grocers in the country.
• Biedronka: Biedronka is the largest grocery chain in Poland with over 3,500 discount-format stores, operated by Jerónimo Martins. It directly competes with Stokrotka in everyday grocery and value positioning, and is the dominant share-taker in the Polish market Stokrotka serves.
• Aldi Polska: Aldi operates discount supermarkets in Poland with a heavy private-label mix. It competes directly with Stokrotka on price-led grocery and overlaps in private-label brand strategy.
• Carrefour Polska: Carrefour operates hypermarkets, supermarkets, and a franchise convenience network (Carrefour Express) in Poland. It competes with Stokrotka across all three formats and is a meaningful reference point for the franchise-led Express expansion.
• Lewiatan: Lewiatan is one of the largest Polish retail cooperatives with thousands of independent affiliated grocery stores. It competes with Stokrotka in the small-format, neighborhood grocery segment under a similar affiliated/partner-operated model.
• Kaufland Polska: Kaufland operates hypermarket and supermarket formats in Poland under the Schwarz Group. It overlaps with Stokrotka's Supermarket and Market formats in assortment, private-label strategy, and weekly promotional flyers.
• Intermarché (Bricorama) Polska: Intermarché operates supermarket and franchise convenience formats in Poland through independent retailers. It is comparable to Stokrotka's franchise-led Supermarket and Express network and serves similar neighborhood grocery shoppers.
• Społem (PSS): Społem is a national network of Polish consumer cooperatives operating convenience and supermarket grocery stores. It is a comparable traditional Polish grocery competitor to Stokrotka with overlapping neighborhood positioning.
• Netto Polska: Netto is a Danish discount grocer expanding its Polish footprint with small-format stores. It is comparable to Stokrotka's value positioning and neighborhood convenience strategy, intensifying competition in smaller towns.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@sklepy.stokrotka
• Facebookfacebook.com/sklepy.stokrotka
• Instagraminstagram.com/sklepy.stokrotka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stokrotka