Name

Generation USA

Legal name

Generation: You Employed, Inc.

Website

https://usa.generation.org

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Technical and Trade Schools (6115), Vocational Rehabilitation Services (6243), Apprenticeship Training (611513), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Community College / Training Provider Workforce Pathways Programs (EDAAAOAO)

akta.pro secondary industries

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM), Workforce & Career Transition Noncredit Programs (EDAAAEAC), Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)

Keywords

• Workforce development services
• Job skills training
• Career placement programs
• Employment support services
• Nonprofit workforce development

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Philanthropic Funding: Funding support from foundations, corporations, and philanthropists to support the global hub team in developing programs, tools, and services, and to enable in-country affiliates to run profession-specific employment programs aligned with strategic priorities.
2. In-Kind Support: Access to learning assets such as content, tools, and certifications; subject matter expertise to identify high-demand job roles or create role-specific curricula; pro bono teams or volunteers supporting strategic projects.
3. Ecosystem Engagement: Securing job vacancies for graduates through employer partner networks, including customer, partner, and supply chain networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Generation USA delivers free, employer-driven job training and employment programs that prepare, place, and support unemployed and underemployed adults into life-changing careers. Programs combine technical, behavioral, and mindset skills training with mentorship, AI-powered coaching tools, alumni community support, and direct introductions to employer partners. All services are free to learners and funded through philanthropic and government partnerships.

Product overview

Generation USA is a nonprofit workforce development organization operating as part of a 17-country global network. Its product portfolio consists of free employment and job-search programs supported by a suite of technology platforms. The flagship end-to-end employment programs prepare, place, and support adult learners in life-changing careers through intensive skills training, mentorship, and employer connections. The Gen Recruiting Platform manages learner recruitment and program applications, while the Learner Portal handles account registration and program enrollment. The Learner Alumni Portal tracks post-program outcomes via surveys. Generation JobSprint is a standalone 3-week job-search accelerator focused on resume optimization, interview preparation, AI fluency, and direct employer introductions, distinct from the longer intensive profession-specific training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Generation JobSprint A 3-week, free, 100% online job-search training program for adult learners (18+) who are unemployed or underemployed. Combines self-paced content with weekly live virtual coaching sessions and provides AI-powered resume feedback plus up to three months of post-program employability coaching. Connects graduates directly to employers in Generation's partner network for active hiring.
• Profession-Specific Employment Programs Free, intensive employment programs spanning 53 professions that combine technical, behavioral, and mindset skills training with mentorship, alumni community support, measurable ROI tracking, and direct employer introductions. Designed for unemployed and underemployed adults (earning under $75,000/year) seeking entry into or advancement within specific career tracks.
• Learner Portal (myaccount.generation.org) Account registration and management platform for learners to apply for Generation programs, track application status, and access program resources.

Quantifiable outcome

• 83% of graduates placed in jobs within six months (73% at three months)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Government Partners (10 governments globally)coreStrategic or Co-development PartnerPartner with governments to deploy public funding for employment programs through public institutions, and to build capacity of public skilling systems by training government staff in Generation methodology.
• 23,000+ Employer PartnerscoreStrategic or Co-development PartnerEmployers partner with Generation to access a reliable pipeline of pre-trained, job-ready talent. They engage with learners during programs and hire graduates who are prepared to provide value from day one.
• Singapore Government (SkillsFuture)coreStrategic or Co-development PartnerThrough #GetReadySG Train-and-Place Programme, a work-learn program supporting fresh graduates and midcareer professionals in picking up skills needed to work in sectors with high labor demand in Singapore.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Year Up: Year Up is a workforce development nonprofit providing free training and job placement for young adults aged 18-24 from underserved communities, with similar employer-partner model, intensive curriculum, and alumni outcomes focus. Comparable scale and mission.
• LaunchCode: LaunchCode is a nonprofit providing free tech training, job placement, and apprenticeship programs for career changers and underrepresented groups in technology. Similar free-to-learner model and employer partnership approach.
• NPower: NPower is a nonprofit providing free tech training and job placement for military veterans and young adults from underserved communities, with comparable tuition-free training model, employer partnership approach, and focus on middle-skill IT careers.
• Apprenti: Apprenti is a nonprofit apprenticeship program that recruits, trains, and places workers into technology apprenticeships with employer partners. Comparable employer-driven placement model and focus on underrepresented populations in tech careers.
• Per Scholas: Per Scholas provides free tuition tech training and career advancement for adults from underserved communities, with a similar employer-driven approach, tuition-free model, and focus on connecting graduates to middle-skill tech jobs.

Broad incumbents

• Goodwill Industries International: Goodwill operates one of the largest workforce development networks in the US, providing job training and placement services across hundreds of locations. Broader mission but significant overlap in employment services for underserved populations.
• Coursera for Business: Coursera for Business offers employer-funded online learning and credentialing programs with a similar employer-driven model but at much larger scale as a for-profit platform. Overlaps in employer-funded skilling, though not direct training delivery.

Emerging players

• Guild Education: Guild Education is a for-profit education-to-employment platform partnering with employers to fund tuition for frontline workers' education and skilling programs. Overlaps in employer-driven workforce development but uses a marketplace/SaaS model rather than direct training delivery.
• Opportunity@Work: Opportunity@Work is a nonprofit social enterprise focused on expanding access to middle-skill job opportunities for STARs (workers Skilled Through Alternative Routes). Comparable mission around non-degree credentialed workers and employer engagement.
• Ada Developers Academy: Ada Developers Academy is a nonprofit providing free software development training focused on women and gender-expansive adults. Comparable tuition-free model and intensive profession-specific training, but smaller scale and tech-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/generationusa_
• Facebookfacebook.com/generationusa
• LinkedInlinkedin.com/company/generationusa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation USA