truemorrow
truemorrow is a Berlin-based private company that designs and sells sustainable, plastic-free bamboo dental care products, including electric-toothbrush heads, manual toothbrushes, natural toothpaste, and interdental products, primarily direct-to-consumer across 14 European countries with supplementary B2B channels for dental practices and retailers.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What truemorrow does
truemorrow Solutions UG (haftungsbeschränkt) is a Berlin-based, privately held consumer products company that designs and sells sustainable dental care products under the truemorrow DENTAL brand. The company produces bamboo-based manual toothbrushes and replacement brush heads for electric toothbrushes (compatible with Philips Sonicare, Oral-B Pulsonic, Oral-B rotary, happybrush Eco VIBE 3, and other models), natural toothpaste with bio-xylitol and fluoride packaged in its proprietary Kreislauftube (a mono-material, fully recyclable circular tube), vegan refillable dental floss, bamboo interdental brushes, and a dedicated children's product line developed with pediatric dentists. The company's core technical differentiators include its trueClean Multi-Level Bristle architecture for interdental cleaning and a registered utility model (Gebrauchsmusterschutz) at the German Patent Office covering plastic-core-free bamboo brush heads.
The business operates a direct-to-consumer e-commerce model through its Shopify-based website (truemorrow.de) with climate-neutral shipping across 14 European countries, supplemented by two dedicated B2B channels: a shop for dental practices and professionals (praxen.truemorrow.de) and a shop for retailers and pharmacies (b2b.truemorrow.de). Products are developed in Berlin with dentists, pediatric dentists, and product engineers, and carry FSC 100%, NCS Vegan, and Climate Neutral certifications. The company has reported a cumulative customer base of over 50,000 with 2,517 reviews averaging 4.8 out of 5 stars, won the BIOFACH/VIVANESS Best New Product Award in 2022, and was featured in the German Pavilion at World Expo 2025 Osaka for its circular-economy packaging innovation. truemorrow is founder-led by co-founders and managing directors Matthias Vosen and Simon Prinz, with a headcount of 1-10 employees and fulfillment outsourced to acut fulfillment GmbH in Berlin.
truemorrow firmographics
Firmographics- Name
- truemorrow
- Legal name
- truemorrow Solutions UG (haftungsbeschränkt)
- Website
- https://truemorrow.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- truemorrow is a Berlin-based private company that designs and sells sustainable, plastic-free bamboo dental care products, including electric-toothbrush heads, manual toothbrushes, natural toothpaste, and interdental products, primarily direct-to-consumer across 14 European countries with supplementary B2B channels for dental practices and retailers.
- Ownership category
- akta.pro rank
truemorrow industry classification
Industry- Product category
- Sustainable Oral Care Products
- NAICS
- Health and Personal Care Retailers (456), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)Electric Toothbrushes & Power Brush HeadsToothbrushes (Manual)Dental Floss, Picks & Interdental Cleaners
Keywords
Where truemorrow is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
truemorrow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales (B2C): Direct-to-consumer sales through their Shopify e-commerce platform. Products sold online with shipping to Germany, Austria, and Switzerland. Climate-neutral shipping with free delivery over €35 in Germany.
- B2B / Wholesale: B2B shop for retailers, pharmacies, and dental practices to purchase products. Special pricing for dental professionals and practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
truemorrow product offering
Product offeringCore offering
truemorrow sells sustainable oral-care products under its own brand, including bamboo-handle toothbrushes featuring proprietary trueClean multi-level bristles, natural toothpaste tablets, dental floss, and interdental brushes. The range is positioned as a plastic-free, climate-neutral, vegan alternative to mainstream dental hygiene products, sold direct-to-consumer online and through B2B channels such as dental practices, pharmacies, and retailers across Europe and North America.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 200 million plastic toothbrush heads land in German trash annually
- +1 more outcomes
Companies that use truemorrow
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
truemorrow technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
truemorrow partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
truemorrow competitors and assessment
Company assessmentEmerging players
- The Humble Co. Swedish oral-care brand selling bamboo brushes, toothpaste tablets and floss in European drugstore and grocery channels, with a similar sustainability-led positioning but stronger retail penetration.
- Wild & Stone: UK eco-household brand offering bamboo toothbrushes and natural toothpaste; overlaps with truemorrow's bamboo and natural-cosmetics certified oral care portfolio.
- Georganics: UK-based natural oral care brand focused on toothpaste tablets, mouthwash and natural floss — comparable natural-toothpaste and floss SKUs with refillable/eco positioning.
- Ben & Anna: German natural cosmetics brand with toothpaste powders and oral care line; shared natural-cosmetics certification, vegan positioning and European drugstore channel strategy.
Direct peers
- Bambaw: Belgian sustainable personal-care brand with a flagship bamboo toothbrush line, interdental brushes and floss — directly comparable product mix and European DTC positioning.
- Hydrophil: Hamburg-based sustainable oral and body care brand selling bamboo toothbrushes, toothpaste tabs and refillable mouthwash on a similar DTC-plus-B2B model with the same eco-conscious German consumer audience.
- Happybrush: Munich-based eco-friendly electric toothbrush brand with bamboo-compatible brush head SKUs and recyclable design, competing head-to-head in German D2C sustainable oral care.
Broad incumbents
- Philips (Sonicare): Dominant electric-toothbrush manufacturer whose Sonicare handles drive truemorrow's brush head aftermarket; a natural partner or competitor depending on whether truemorrow sells against the platform or deepens platform compatibility.
- Procter & Gamble (Oral-B): Global toothbrush and toothpaste incumbent with Oral-B's rotating brush platform — truemorrow explicitly makes bamboo replacement heads for Oral-B handles, making this both a competitive and platform-compatibility relationship.
- Colgate-Palmolive (Tom's of Maine / elmex): Global oral-care incumbent increasingly expanding into natural and sustainable sub-brands (Tom's of Maine in the US, elmex in Europe) — sets the competitive benchmark for retail scale and pricing pressure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
truemorrow social profiles
Digital presencetruemorrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
truemorrow leadership team
Management profileNumber of profiles
Profiles2 records
truemorrow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
truemorrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about truemorrow
What does truemorrow do?
truemorrow sells sustainable oral-care products under its own brand, including bamboo-handle toothbrushes featuring proprietary trueClean multi-level bristles, natural toothpaste tablets, dental floss, and interdental brushes. The range is positioned as a plastic-free, climate-neutral, vegan alternative to mainstream dental hygiene products, sold direct-to-consumer online and through B2B channels such as dental practices, pharmacies, and retailers across Europe and North America.
Is truemorrow a public or private company?
truemorrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was truemorrow founded?
truemorrow was founded in 2021. It employs 1 to 10 people.
Where is truemorrow based?
truemorrow is headquartered in Berlin, Germany, in the Europe region.
How does truemorrow make money?
Two revenue lines are on record. Direct E-commerce Sales (B2C) is the primary driver. The others are B2B / Wholesale.
Who are truemorrow's main competitors?
Emerging players on record are The Humble Co., Wild & Stone, Georganics and Ben & Anna. Direct peers are Bambaw, Hydrophil and Happybrush. Broad incumbents are Philips (Sonicare), Procter & Gamble (Oral-B) and Colgate-Palmolive (Tom's of Maine / elmex).
Does truemorrow have an API?
No public API is recorded for truemorrow.
What industry is truemorrow in?
truemorrow's product category is Sustainable Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAC, Electric Toothbrushes & Power Brush Heads. Its NAICS code is 456 and its SIC code is 2844.