Bloomfield Farms

What Bloomfield Farms does

Bloomfield Farms Gluten Free Products is a privately held, family-founded consumer packaged goods company that manufactures and sells gluten-free baking mixes and allergen-free bread. Founded by Sue and Dan Sutherland after their granddaughter was diagnosed with food allergies, the company is headquartered and produces out of a single dedicated gluten-free, peanut-free, kosher manufacturing facility at 575 Spencer Mattingly Lane, Bardstown, Kentucky. All mixes carry Celiac Sprue Association certification, and product formulations are built on a rice flour, potato starch, tapioca dextrin, xanthan gum, and guar gum base, with most SKUs also dairy-free, soy-free, sugar-free, and egg-free. The portfolio spans nine retail baking mixes (Seasoned Flour, Cookie, Brownie, Cake, Pizza Dough, Pancake & Waffle, All Purpose, Cornbread & Muffin) at $5.99–$6.99 per retail unit, paired with a full commercial bulk offering in 25 lb and 50 lb bags, plus an Allergen Free White Sandwich Bread sold through partner Gluten Free Mall.

The business operates a direct-to-consumer go-to-market via the thebloomfieldfarms.com e-commerce storefront, which ships worldwide, and supplements this with a curated channel partnership for bread distribution. The company serves two primary segments: individuals with celiac disease, food allergies, or gluten sensitivities seeking allergen-safe baked goods that approximate traditional wheat-based taste, and commercial bakeries and food service operators purchasing bulk gluten-free flour at cost-competitive pricing ($2.00–$2.60 per pound delivered versus a $2.75–$3.50+ market range). Marketing relies on recipe-led content marketing, a multi-platform social presence (Facebook, Instagram, X, Pinterest), email newsletters, and category trade events such as the Gluten Free World Expo.

Revenue mechanics are entirely one-time product sales across retail and bulk SKUs, with no subscription model, no licensing, and no disclosed institutional capital. The company is bootstrapped and remains under founder ownership with no disclosed parent, acquisitions, or external funding events. The operating footprint is a single Kentucky facility, with customer concentration appearing highly fragmented across individual consumers and small commercial buyers, supported by only two named SMB customer references.

Name

Bloomfield Farms

Legal name

Bloomfield Farms Gluten Free Products

Website

https://thebloomfieldfarms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomfield Farms is a family-founded, privately held gluten-free baking mix and allergen-free bread manufacturer based in Bardstown, Kentucky, selling directly to consumers and small commercial bakeries through its e-commerce site and a retail partnership with Gluten Free Mall.

Ownership category

akta.pro rank

Product category

Gluten-Free Baking Mixes

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

akta.pro secondary industries

Gluten-Free & Allergen-Friendly Bakery Wholesale (AFAIAFAF), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)

Keywords

• Gluten-free baking mixes
• Allergen-free baked goods
• Gluten-free flour products
• Specialty dietary foods
• Bulk gluten-free baking

Headquarters

HQ city

Bardstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Bloomfield Farms generates revenue through direct-to-consumer sales of gluten-free baking mixes and bread products via their e-commerce website. Products are sold in retail quantities (10-20 oz packages) and bulk quantities (25 lb and 50 lb bags). The company ships products worldwide with international shipping available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bloomfield Farms manufactures and sells gluten-free baking mixes (Seasoned Flour, Cookie, Brownie, Cake, Pizza Dough, Pancake & Waffle, All Purpose, Cornbread & Muffin) and allergen-free white sandwich bread. Products are sold in retail sizes (10-20 oz packages) for consumers and bulk bags (25 lb and 50 lb) for commercial bakeries and food service, with worldwide direct shipping via the company's e-commerce site.

Product overview

Bloomfield Farms is a gluten-free food products company offering a portfolio of baking mixes and allergen-free bread products. The core product line consists of nine consumer-sized baking mixes (Seasoned Flour, Cookie, Brownie, Cake, Pizza Dough, Pancake & Waffle, All Purpose, Cornbread & Muffin) complemented by a full range of bulk sizes (25 LB and 50 LB bags) for commercial and bakery customers. The company also sells Allergen Free White Sandwich Bread through partner Gluten Free Mall. All products are certified gluten-free and manufactured in a dedicated gluten-free, peanut-free, kosher facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Gluten Free Seasoned Flour Mix Gluten-free coating mix for chicken, beef, chops, fish, seafood, and vegetables. Adds a crunchy texture and light seasoning for pan frying, oven frying, or deep frying. All natural, Gluten Free, Wheat Free, Dairy Free, Soy Free, Sugar Free, and Egg Free.
• Gluten Free Cookie Mix Gluten-free cookie baking mix for preparing basic sugar cookies or peanut butter goodies. Makes cookie jar treats for the whole family.
• Gluten Free Brownie Mix Luscious homemade brownies that everyone can enjoy. Can be baked traditionally or enhanced with nuts, chocolate chips, or marshmallows for bakery-style desserts.
• Gluten Free Cake Mix Gluten-free cake baking mix for making delicious cakes and cupcakes for family celebrations. Ingredients include rice flour, sugar, potato starch, tapioca dextrin, and xanthan gum.
• Gluten Free Pizza Dough Mix Gluten-free pizza crust mix that allows users to bake the perfect crust and personalize with favorite cheeses, meats, and veggies.
• Gluten Free Pancake & Waffle Mix Gluten-free pancake and waffle mix producing light and fluffy pancakes and waffles topped with syrup and butter. Contains natural butter flavoring and soy.
• Gluten Free All Purpose Baking Mix Cup-for-cup alternative for wheat-based flour recipes. Made with rice flour, potato starch, tapioca dextrin, xanthan gum, and guar gum. Gluten Free, Wheat Free, Dairy Free, Soy Free, Sugar Free, and Egg Free.
• Gluten Free Cornbread & Muffin Mix Traditional southern-style gluten-free mix for baking moist and tender cornbread, corn muffins, or fried corn cakes. Contains milk ingredients.
• Allergen Free White Sandwich Bread Soft, allergen-free white sandwich bread made with sunflower oil. Dairy-free, soy-free, nut-free, and vegan. Frozen for longer shelf life up to six months. Sold through partner Gluten Free Mall.
• Bulk Gluten Free All Purpose Mix Bulk packaging of gluten-free all purpose baking mix available in 25-pound ($40.00) and 50-pound ($80.00) bags, offering better value for commercial customers. Ingredients: rice flour, potato starch, tapioca dextrin, xanthan gum, guar gum.
• Bulk Gluten Free Seasoned Flour Bulk packaging of gluten-free seasoned flour coating mix available in 25-pound ($43.75) and 50-pound ($87.50) bags for commercial use.
• Bulk Gluten Free Cake Mix Bulk packaging of gluten-free cake mix available in 25-pound ($39.25) and 50-pound ($78.50) bags for commercial bakeries and high-volume users.
• Bulk Gluten Free Cornbread Mix Bulk packaging of gluten-free cornbread mix in 25-pound ($36.00) bags. Ingredients include yellow corn meal, rice flour, sugar, shortening powder, non-fat dry milk, potato starch, and tapioca dextrin.
• Bulk Gluten Free Brownie Mix Bulk packaging of gluten-free brownie mix available in 25-pound ($66.50) and 50-pound ($133.00) bags for commercial use. Ingredients include sugar, cocoa powder, rice flour, and potato starch.
• Bulk Gluten Free Cookie Mix Bulk packaging of gluten-free cookie mix available in 25-pound ($33.00) and 50-pound ($79.00) bags for commercial bakeries.
• Bulk Gluten Free Pancake and Waffle Mix Bulk packaging of gluten-free pancake and waffle mix in 50-pound ($76.50) bags. Contains rice flour, soy flour, dextrose, leavening, salt, corn starch, natural butter flavor, and xanthan gum.
• Gift Certificates Digital gift certificates available for purchase in various amounts with themed designs including Birthday, Boy, Celebration, Christmas, General, and Girl themes.

Quantifiable outcome

• Cost savings of $1.00-$2.00 per pound compared to typical bulk gluten-free flour prices, which could save commercial buyers thousands annually on high-volume purchases

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Gluten Free MallcoreChannel Partner/ Reseller/ DistributorGluten Free Mall serves as Bloomfield Farms' trusted retail partner for allergen-free bread products. Bread is sold through the partner's website with bulk discounts available. The partnership extends Bloomfield Farms' reach to customers specifically shopping for gluten-free products through a dedicated marketplace.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bob's Red Mill: Bob's Red Mill is the most direct comparable — a specialty manufacturer of gluten-free flours, baking mixes, and whole-grain ingredients sold through D2C, grocery, and bulk foodservice channels. Bloomfield and Bob's Red Mill compete head-to-head for the same gluten-free baking-mix and flour-bulk customer, with Bloomfield's cup-for-cup formulation and bulk pricing positioned against Bob's Red Mill's broader portfolio.
• King Arthur Baking Company: King Arthur Baking Company sells a comprehensive line of gluten-free flours and baking mixes (including Measure for Measure, a 1:1 wheat-flour replacement that directly parallels Bloomfield's cup-for-cup blend). Both brands target home bakers and commercial bakeries with certified gluten-free products; King Arthur brings larger brand recognition and broader retail distribution that Bloomfield competes against.
• Cup4Cup (by King Arthur): Cup4Cup was originally developed by chef Thomas Keller as a gluten-free flour blend designed as a 1:1 replacement for wheat flour — directly mirroring Bloomfield's cup-for-cup all-purpose mix positioning. Now owned by King Arthur, it competes with Bloomfield in foodservice and premium retail channels on the same 'measure-for-measure' value proposition.
• Pamela's Products: Pamela's Products is a long-established gluten-free baking-mix brand offering cookies, brownies, cakes, pancakes, and bread mixes in retail sizes. Like Bloomfield, it sells primarily through D2C and natural/specialty retailers, and competes for the same celiac and gluten-sensitive household consumer with comparable SKU breadth.
• Krusteaz: Krusteaz produces gluten-free baking mixes (pancakes, muffins, cookies, brownies) sold through grocery and club-store channels. Its commercial-scale gluten-free lines compete with Bloomfield's retail SKUs at mainstream retailers where Bloomfield currently lacks presence, and on the value-tier pricing segment Bloomfield targets.
• Hodgson Mill: Hodgson Mill manufactures specialty flours, baking mixes, and gluten-free products including all-purpose flour blends, baking mixes, and pancake mixes. It sells through grocery, bulk-food, and online channels, directly overlapping Bloomfield's bulk and retail baking-mix SKUs at similar price points.

Broad incumbents

• General Mills (Gluten-Free Portfolio): General Mills is a broad CPG incumbent operating gluten-free lines under brands such as Annie's, Chex, and Betty Crocker — encompassing baking mixes, cereals, and bread products across mainstream grocery. Its scale, distribution, and trade-marketing capabilities pose a structural competitive threat to Bloomfield's ability to expand beyond DTC into shelf-based retail.
• Pillsbury (Gluten-Free Range): Pillsbury, owned by General Mills, sells a gluten-free baking range including pizza dough mixes, cookies, and brownies in mainstream grocery. It overlaps Bloomfield's product categories (pizza dough, cookies, brownies) at the mass-retail tier where Bloomfield has no disclosed distribution.

Emerging players

• Chebe Bread: Chebe produces gluten-free bread and pizza dough mixes using cassava-based formulations. It targets a similar allergen-conscious consumer with specialty baking mixes, with overlapping use cases (bread, pizza dough) but a differentiated ingredient platform (cassava vs. Bloomfield's rice/potato starch base).
• Breads from Anna: Breads from Anna is a smaller specialty manufacturer of allergen-friendly baking mixes and bread products, including gluten-free, dairy-free, and nut-free options. It competes directly with Bloomfield's Allergen Free White Sandwich Bread in the niche allergen-free bread segment, with comparable certifications and a similar D2C + specialty-retail distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/bfieldfarms
• Facebookfacebook.com/BloomfieldFarms
• Instagraminstagram.com/bloomfieldfarms
• Pinterestpinterest.com/BloomfieldFarms
• LinkedInlinkedin.com/company/bloomfield-farms

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomfield Farms