Games Factory Talents

Name

Games Factory Talents

Legal name

We Got Talent Oy

Website

https://gamesfactorytalents.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Games Factory Talents is a Helsinki-based recruitment agency that connects game industry professionals with studios in Finland and globally via AI-powered matchmaking, a pre-vetted Talent Board, and hybrid Games Job Fairs.

Ownership category

akta.pro rank

Product category

Game Industry Recruitment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Esports Talent & Player Management (Agents, Coaching, Training Orgs) (MPAFADAH)

akta.pro secondary industry

Talent Agency & Representation Services (HSACAHAK)

Keywords

• Game industry recruitment
• Talent matchmaking platform
• Creative industry hiring
• AI recruitment services
• Gamedev talent acquisition

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Talent Board Recruitment Placement Fee: When a hiring company contacts talent through the GameDev Talent Board and ultimately hires that talent within 12 months of contact details being shared, the company charges a placement fee equal to 1 month's salary of the hired candidate.
2. Feature your Jobs Service: Studios publish open roles through Games Factory Talents' Job Board. Jobs are posted on the company's Job Board, shared on LinkedIn (company page with 12k+ followers) for 2 weeks, and promoted via Discord (4.5k+ members). Companies receive applications directly.
3. Direct Search Recruitment: Personalized headhunting and sourcing service for studios needing to fill 1–3 positions quickly. Recruiters conduct active sourcing across global talent pools. Pricing is service-based, likely tied to successful placement.
4. Games Job Fair Participation (Ticket Sales & Sponsorship): The company organizes Games Job Fairs (virtual/hybrid) and the Finland Game Talent Fair, selling tickets to job seekers and sponsorship packages to studios. Sponsorship tiers include Platinum, Gold, Silver, and Indie/Startup. Indie and startup teams can join for free with required registration.
5. Careers Zone at Pocket Gamer Connects: AI-powered matchmaking zone deployed at Pocket Gamer Connects events globally. Studios publish roles, receive AI-matched candidates, and conduct onsite interviews. The service is free for job seekers while studios pay for participation and visibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Games Factory Talents is a Helsinki-based talent attraction agency that connects game studios with pre-vetted industry professionals through an AI-powered matchmaking platform (Careers Zone), a GameDev Talent Board, hybrid Games Job Fairs, and Direct Search recruitment services. The company charges placement fees and sponsorships from hiring studios while offering free profile creation and event access to job seekers.

Product overview

Games Factory Talents operates as a Helsinki-based talent attraction agency serving the games and creative industries. The company offers an integrated suite of recruitment services built around a core matchmaking platform, combining AI-powered technology with event-based networking. The product portfolio centers on the Careers Zone (AI-powered matchmaking platform), supported by a Job Board for direct applications, a GameDev Talent Board for pre-vetted candidate profiles, and Games Job Fairs for virtual/hybrid recruitment events. Additional services include Direct Search recruitment for targeted hiring, job posting distribution across LinkedIn and Discord, and CV/Portfolio review sessions. The company also organizes the Finland Game Talent Fair and participates in Pocket Gamer Connects events. The platform is operated by We Got Talent Oy (Business ID 2924802-6) with technical infrastructure provided by Intelligent Solutions Finland Oy.

Differentiator

Problem solved

Functional benefit

Brands

• GameDev Talent Board: A platform featuring pre-vetted game industry professionals with anonymous profiles for companies to discover and recruit talent
• Careers Zone
• Games Job Fair

Products and services

• Careers Zone AI-powered matchmaking platform connecting gaming industry professionals with studios, enabling candidates to create profiles, receive AI-matched role recommendations, and facilitating face-to-face interviews at events like Pocket Gamer Connects conferences.
• Job Board Online job board for the creative and tech industries featuring open positions from hiring companies with customized search tools for filtering roles by discipline, seniority, and location.
• GameDev Talent Board Pre-vetted, anonymously published talent database with screening notes; hiring studios can browse and contact candidates directly with placement fee charged upon successful hire.
• Games Job Fair Bi-annual hybrid job fair connecting gaming studios with global talent through studio presentations, workshops, networking sessions, one-to-one meetings with recruiters, and creative portfolio reviews.
• Direct Search Specialized recruitment service for rapidly filling 1-3 positions, utilizing team expertise and industry insights to identify ideal candidates for specific roles including iOS developers, game programmers, and data analysts.
• Feature your Jobs Job posting distribution service that promotes open positions across LinkedIn (company page with 12k+ followers for 2 weeks), the company's job board, and Discord server (4.5k+ members).
• Finland Game Talent Fair Annual talent development conference in Helsinki focused on AI in games, career opportunities, and studio networking; features talks, panels, CV reviews, networking, and Careers Zone onsite interviews with Platinum, Gold, Silver, and Indie/Startup sponsorship tiers.

Quantifiable outcome

• Pocket Gamer Connects Barcelona 2025 Careers Zone: 224 job seekers, 13 job openings, 372 AI matches, 121 applications submitted
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and flagship.

• Pocket Gamer Connects / Steel Media LtdcoreGTM or Marketing PartnerLong-term strategic partnership with Pocket Gamer Connects and its organizer Steel Media Ltd. Games Factory Talents operates the Careers Zone — an AI-powered matchmaking recruitment zone — at Pocket Gamer Connects conferences globally. The partnership provides Studios access to matched job seekers; job seekers gain visibility and face-to-face interview opportunities. Steel Media provides the conference platform and event infrastructure while GFT provides recruitment technology and matchmaking services.
• Helsinki PartnerscoreStrategic or Co-development PartnerCollaboration with Helsinki Partners (the official foreign direct investment and export promotion agency of Helsinki) to attract international talent to Helsinki. Games Factory Talents produces content (e.g., 'A Gamedev's Life in Helsinki' interview with Chris Sungmin Hong) showcasing Helsinki as a destination for game developers, while Helsinki Partners provides strategic support for talent attraction campaigns targeting foreign professionals.
• Next GamesflagshipGTM or Marketing PartnerPlatinum sponsor of Finland Game Talent Fair 2026. Next Games is a major Finnish game studio known for Stranger Things: Puzzle Tales and The Walking Dead: Our World. Their flagship sponsorship signals deep commitment to the Finnish talent ecosystem and provides prominent employer branding visibility at the event.
• SupercellflagshipGTM or Marketing PartnerGold sponsor of Finland Game Talent Fair 2026. Supercell is one of the world's most prominent mobile game studios (Clash of Clans, Brawl Stars). Their sponsorship and CEO Ilkka Paananen's featured quote at the event position the fair as the premier talent event in the Finnish games industry.
• City of HelsinkicoreGTM or Marketing PartnerGold sponsor and co-organizational partner of the Finland Game Talent Fair 2026. The City of Helsinki supports the event to strengthen Helsinki as a global game industry hub and talent destination. The event venue (Helsinki City Hall, Pohjoisesplanadi 11-13) is provided by the City of Helsinki.
• Game Developers Association Finland (Game Makers of Finland / Peliala)coreGTM or Marketing PartnerGold sponsor of Finland Game Talent Fair 2026. The association represents the Finnish game industry and co-organizes industry initiatives. They contribute to the Great Place to Work Award segment of the fair and share Finland Salary Survey 2025 results. Strong alignment in mission to promote Finnish game industry globally.
• Neogames FinlandcoreGTM or Marketing PartnerSilver sponsor of Finland Game Talent Fair 2026. Neogames is the national trade organization for the Finnish gaming cluster, promoting cooperation and growth across the Finnish game ecosystem. Their sponsorship reinforces the event's position as a key industry gathering.
• Business FinlandcoreGTM or Marketing PartnerGold sponsor of Finland Game Talent Fair 2026. Business Finland is a government-funded export promotion and investment agency that supports Finnish companies' international growth and attracts foreign investment. Their sponsorship signals government-level support for the Finnish games industry talent pipeline.
• Arcade 5 / Maria 01 (Games House Helsinki)coreStrategic or Co-development PartnerGames Factory Talents' Talent Board is physically displayed at Arcade 5 / Maria 01 — the Capital of Helsinki Games Industry. Local companies visiting Games House can view talent profiles on the physical board. The venue is the heart of Helsinki's game industry ecosystem, enabling GFT to reach both local studios and visiting international talent.
• Intelligent Solutions Finland OycoreTechnology or IntegrationTechnical service provider and data processor for the Careers Zone platform. Develops, hosts, and technically operates the Careers Zone matchmaking platform on behalf of We Got Talent Oy (Games Factory Talents' legal entity) under a written data processing agreement. Handles the technical infrastructure supporting AI matchmaking, messaging, and meeting scheduling.
• SandsoftflagshipGTM or Marketing PartnerCareers Zone sponsor at Pocket Gamer Connects Barcelona 2025. Saudi Arabia-based mobile game publisher and developer. Conducted numerous onsite meetings with AI-matched candidates and praised the matchmaking platform's ability to identify candidates whose skills aligned with open roles.
• MetacorecoreGTM or Marketing PartnerParticipating studio and recruiter at Games Job Fair and Pocket Gamer Connects Careers Zone events. Metacore is a Finnish mobile gaming studio known for Merge Mansion. Has successfully hired from Games Factory Talents' talent pool and events.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Game Developers Association of Finland (Suomen Pelinkehittäjät / Peliala): Finnish national game industry trade association that runs Great Place to Work awards and salary surveys. Comparable as an ecosystem participant supporting the Finnish game industry talent pipeline; also a Gold sponsor of Games Factory Talents' Finland Game Talent Fair 2026.
• Neogames Finland: Finnish national game industry cluster organization promoting Finnish game companies internationally and coordinating talent and growth initiatives. Comparable as an adjacent ecosystem partner with overlapping mission around Finnish game industry talent development; also a Silver sponsor of GFT's Finland Game Talent Fair 2026.

Broad incumbents

• Keywords Studios: Global gaming services company providing QA, localization, art services, and increasingly talent solutions across major game publishers. Comparable as a scaled, publicly-listed incumbent operating broadly in the games services ecosystem where GFT competes on the narrower recruiting vertical.
• Pole To Win International (PTW): Global gaming services and outsourcing firm providing game testing, customer support, localization, and creative production across the games industry. Comparable as a large incumbent gaming services provider with overlapping studio relationships and broader service breadth than GFT.

Direct peers

• Skillsearch: Vertical recruiter specializing in games, tech, and interactive entertainment with offices in the UK and Europe. Comparable to GFT in talent pool curation, employer branding events, and domain-specific sourcing services targeting game studios.
• InGame Job: European job platform and recruitment brand focused exclusively on the games industry, connecting studios with developers and other game professionals. Directly comparable to Games Factory Talents' Job Board and Talent Board offerings; also a media partner.
• Amiqus: UK-based recruitment agency solely focused on the games industry, providing permanent, contract, and executive search services. Comparable as a regional vertical gaming recruiter serving studios with direct search and job board offerings analogous to Games Factory Talents' Talent Board.
• Aardvark Swift: UK-based recruitment agency exclusively focused on the video games industry, placing developers, artists, producers, and QA across studios. Directly comparable to Games Factory Talents as a vertical gaming recruiter running job fairs (Game Expo) and maintaining a specialist talent pool.
• Games Jobs Live: Job board and recruitment platform dedicated to the video games industry with a strong UK and European footprint. Already listed as a media partner of Games Factory Talents' Finland Game Talent Fair, underscoring identical vertical and channel overlap.

Emerging players

• Hitmarker: Emerging gaming-industry job board and career network with growing international reach. Comparable as a younger vertical talent marketplace with similar target audience and event partnerships, competing for the same pool of employers and candidates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gf_talents
• YouTubeyoutube.com/channel/UC24FKWEmhZY6wxEtPM-eXWQ
• Facebookfacebook.com/gamesfactorytalents
• LinkedInlinkedin.com/company/gamesfactorytalents
• Instagraminstagram.com/gamesfactorytalents

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Games Factory Talents