What Invest in Denmark does

Invest in Denmark is Denmark's national investment promotion agency, operating under the Ministry of Foreign Affairs of Denmark. Its functional role is to act as a free, confidential gateway for foreign companies that are establishing a new operation, expanding an existing one, or setting up a regional European/Nordic headquarters in Denmark. The agency serves enterprise-scale foreign investors across six priority verticals — Cleantech, Tech, Life Sciences, Food, Production/Manufacturing, and Service Centres — and also provides specialised support for headquarters location, R&D, supply chain and logistics, and innovation/test-market activities. Named engagements include consumer-electronics retailer Elkjøp Nordic (Dixons Carphone) locating a Nordic customer service centre and global IT services firm Infosys describing Denmark as a hub of world-class innovation.

The agency's "product" is a vertically specialised advisory service delivered by sector-expert investment managers and Special Advisors (Cleantech, Tech, Life Sciences, Food, Quantum, Dual-use tech, Maritime, Biosolutions), supported by publications, fact sheets, webinars, and case studies. There is no SaaS or software platform: the offering is service-only consultancy. The agency maintains a 17-office global footprint — Copenhagen headquarters, regional Danish advisors in Aalborg, Aarhus, Silkeborg, Odense, and Kolding, plus investment managers across Europe (London, Berlin, Paris, Munich, Oslo), North America (New York, Toronto, Silicon Valley), and Asia-Pacific (Tokyo, Bangalore, Taipei, Shanghai, Singapore) — and coordinates with Copenhagen Capacity for Greater Copenhagen opportunities, with Danish universities for technology transfer, and with named R&D partners including Stanford Research Institute and Synarc Inc.

Invest in Denmark does not generate commercial revenue. As a state entity, it is funded through government appropriations and provides all advisory services free of charge to clients; pricing is non-applicable and not publicly disclosed. The agency's revenue model is therefore professional-services-equivalent in capability but government-funded in economics, with measurable "output" being foreign direct investment projects attracted and jobs created (56 investments and more than 1,600 jobs reported in 2023) rather than fee income. Ownership rests entirely with the Danish state via the Ministry of Foreign Affairs; no venture, private-equity, or institutional ownership applies.

Name

Invest in Denmark

Legal name

Invest in Denmark

Website

https://investindk.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Invest in Denmark is the Danish national investment-promotion agency under the Ministry of Foreign Affairs, providing free, confidential advisory services to foreign companies across Cleantech, Tech, Life Sciences, Food, Production, and Service Centres through a 17-office global network.

Ownership category

akta.pro rank

Product category

Investment Promotion & Foreign Direct Investment Advisory

NAICS

Other Management Consulting Services (541618), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Economic Research, Statistics & Policy Advisory (BPADAMAJ)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Investment promotion services
• Foreign direct investment advisory
• Market entry consulting
• Business expansion advisory
• Government FDI facilitation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. FDI Attraction Services: Invest in Denmark operates as a government agency under the Ministry of Foreign Affairs of Denmark. The organization does not generate revenue from services - it provides free and confidential advisory services to foreign companies. Value is created through attracting high-quality foreign direct investments to Denmark.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Invest in Denmark is Denmark's national investment promotion agency that provides free, confidential advisory services to foreign companies looking to establish or expand business operations in Denmark. Services span business setup (company registration, permits, legal entity formation), industry-specific guidance across six key sectors (Cleantech, Tech, Life Sciences, Food, Production, Service Centres), and specialized location advisory for headquarters, R&D, supply chain/logistics, and innovation/test markets. All services are delivered at no cost through a global network of advisors based in Europe, North America, and Asia.

Product overview

Invest in Denmark is Denmark's national investment promotion agency operating under the Ministry of Foreign Affairs. It offers a unified platform of advisory and support services for foreign companies seeking to establish or expand operations in Denmark. The core offering consists of free, confidential consulting services delivered through a global network of advisors located in Europe, North America, and Asia. The service portfolio includes general business setup assistance (company registration, permits, legal entity formation) and specialized industry guidance across six key sectors: Cleantech, Tech, Life Sciences, Food, Production/Manufacturing, and Service Centres. Additional offerings include location advisory for headquarters, R&D, supply chain/logistics, and innovation/test markets. The agency also provides knowledge resources including publications, fact sheets, annual reports, and strategic plans. There is no modular software product or SaaS platform; the offering is purely service-based consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Services Free and confidential advisory services for foreign companies looking to set up or expand operations in Denmark, including guidance on business setup, regulatory compliance, and market entry strategies.
• Business Setup Services
• Industry-Specific Guidance - Cleantech
• Industry-Specific Guidance - Tech
• Industry-Specific Guidance - Life Sciences
• Industry-Specific Guidance - Food
• Headquarters Location Services
• Research & Development Support
• Supply Chain & Logistics Advisory
• Innovation & Test Market Services
• Production & Manufacturing Advisory
• Service Centre Location Services

Quantifiable outcome

• Companies can register and receive CVR number within minutes of online registration
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and notable.

• Copenhagen CapacitycoreStrategic or Co-development PartnerInvest in Denmark works closely together with Copenhagen Capacity to combine expertise and help businesses identify and capitalise on business opportunities in Greater Copenhagen - from initial considerations to final establishment.
• Stanford Research InstitutenotableStrategic or Co-development PartnerCollaboration with Stanford Research Institute for research and development opportunities, bringing international research excellence to Danish innovation ecosystem.
• Synarc Inc.notableStrategic or Co-development PartnerCollaboration with Synarc Inc. for research and development opportunities, supporting innovation in Danish life sciences sector.
• Danish UniversitiescoreStrategic or Co-development PartnerDanish universities are known for world-class contribution to business enterprise and innovation. They build and share knowledge on everything from primary production to process technology within life sciences, food, cleantech, design and more. Universities have technology transfer offices facilitating cooperation between scientists, companies and other interested parties.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Germany Trade & Invest (GTAI): Germany's federal economic development agency. Comparable in government affiliation, broad sector coverage, and global office footprint, and a major competitor for large-scale European FDI projects.
• Business Finland: Finland's national innovation and investment promotion agency. Closely comparable Nordic peer in structure (government-backed, free advisory, sector-specialized teams) and competing for the same Nordic FDI pool.
• IDA Ireland: Ireland's inward investment promotion agency. Long-established, well-resourced European IPA competing for the same multinational FDI projects with strong track record in attracting tech, life sciences, and financial services investments.
• Netherlands Foreign Investment Agency (NFIA): The Netherlands' national IPA, operating under the Ministry of Economic Affairs. Comparable in mandate, government affiliation, and sector coverage, and one of the strongest direct competitors for European market-entry FDI.
• Copenhagen Capacity: Greater Copenhagen's official investment promotion agency, with which Invest in Denmark has a formal strategic partnership. Directly comparable in city-region FDI focus and overlapping sector mandates.
• Business Sweden: Sweden's national investment promotion agency and trade council. Direct peer as the closest Nordic counterpart, competing for the same pool of cross-border FDI flows with comparable sector specializations and government backing.
• Switzerland Global Enterprise (S-GE): Switzerland's official trade and investment promotion organization. Comparable in mandate, government-linked status, and focus on attracting high-value FDI from foreign corporates into a small, premium European economy.
• Innovation Norway: Norway's state-owned investment promotion and innovation agency. Comparable in mandate (FDI attraction plus domestic innovation) and in operating model (global advisor network, free advisory services).

Broad incumbents

• UK Department for Business and Trade: The UK government department responsible for trade and investment promotion. Larger, broader-scope peer with overlapping FDI attraction mandate across sectors and geographies, often competing with Denmark for the same pool of cross-border investors.
• Singapore Economic Development Board (EDB): Singapore's lead government agency for investment promotion and economic development. A more resourced, broader-scope IPA in Asia-Pacific; less directly comparable on geography but operates the same playbook of free, sector-specialized advisory for inbound FDI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/investindenmark?lang=en
• LinkedInlinkedin.com/company/invest-in-denmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest in Denmark