Superior Asphalt
Superior Asphalt is a privately held, family-owned West Michigan asphalt paving contractor founded in 1983, serving commercial, municipal, and residential customers with year-round paving, maintenance, and proprietary winter hot mix asphalt from its Grand Rapids headquarters and Portland aggregate pit.
- Company typePrivate
- Founded1983
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Superior Asphalt does
Superior Asphalt, Inc. is a privately held, family-owned asphalt paving contractor and materials supplier headquartered in Grand Rapids, Michigan, founded in 1983 by Jeff Kresnak. The company serves commercial, municipal, and residential customers across West Michigan with a full-service paving model covering new construction, resurfacing, milling, repair, sealcoating, crack filling, line striping, drain repair, and pothole patching.
The company's primary technical differentiator is its proprietary Winter Hot Mix Asphalt (WHMA) recycling process. Using a stationary recycler that applies indirect convection heat to reclaimed asphalt, Superior Asphalt can produce pliable, high-quality hot mix asphalt year-round, including during Michigan winters, when most regional competitors are inactive. This capability is supported by vertical integration: a 500-ton-per-hour production plant at the Grand Rapids headquarters, a Portland aggregate pit supplying road gravel, sand, top soil, and landscape stone, and three free recycling dump sites in Grand Rapids, Portland, and Byron Center that feed the recycling pipeline. The company has been recognized with the 2017 NAPA Ecological Award and multiple Asphalt Pavement Association of Michigan / MDOT Awards of Excellence and Merit.
Superior Asphalt operates a sales-led, project-based revenue model combining one-time paving contracts, recurring maintenance services (sealcoating, crack filling, line striping), and direct asphalt materials sales (WHMA, UPM cold patch, aggregates). Experienced field estimators provide free on-site quotes to commercial, municipal (e.g., Kent County Road Commission), enterprise (e.g., Amway, Spectrum Health, Meijer Gardens, Founders Brewing), and residential customers, with full-service crew execution from project start to finish. The company employs 100-140 trained professionals and remains 100% locally owned with no disclosed external capital.
Superior Asphalt firmographics
Firmographics- Name
- Superior Asphalt
- Legal name
- Superior Asphalt, Inc.
- Website
- https://superiorasphalt.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Superior Asphalt is a privately held, family-owned West Michigan asphalt paving contractor founded in 1983, serving commercial, municipal, and residential customers with year-round paving, maintenance, and proprietary winter hot mix asphalt from its Grand Rapids headquarters and Portland aggregate pit.
- Ownership category
- akta.pro rank
Superior Asphalt industry classification
Industry- Product category
- Asphalt Paving Services
- NAICS
- Asphalt Paving Mixture and Block Manufacturing (324121), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends) (EUALAKAG)
- akta.pro secondary industries
- Asphalt Aggregates & Specialty Aggregates (Rail Ballast, Riprap, Lightweight) (IMADAAAJ), Asphalt & Pavement Removal / Milling (IMAFAKAM)
Keywords
Where Superior Asphalt is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Superior Asphalt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Asphalt Paving Services: One-time project-based revenue from asphalt paving for commercial parking lots, municipal roads, and residential driveways. Services include new construction, resurfacing, and repairs.
- Asphalt Maintenance Services: Recurring maintenance services including sealcoating, crack filling, pothole repair, line striping, and drain repairs. Available year-round.
- Asphalt Materials Sales: Sale of asphalt materials including winter hot mix asphalt, UPM cold patch material, and aggregate materials (road gravel, sand, top soil, landscape stone).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing - no tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Superior Asphalt product offering
Product offeringCore offering
Superior Asphalt, Inc. is a full-service asphalt paving contractor and asphalt materials supplier serving West Michigan since 1983. The company provides commercial, municipal, and residential asphalt paving, repair, and maintenance services, and produces and sells asphalt materials including proprietary Winter Hot Mix Asphalt, cold patch, and aggregates from its own gravel pit.
Product overview
Superior Asphalt, Inc. is a 100% family-owned asphalt paving company serving West Michigan since 1983. The company operates as a full-service, comprehensive paving service provider rather than a software platform. Its core offering centers on asphalt paving and related services organized into two interconnected portfolios: (1) Paving Services covering commercial, municipal, and residential segments, and (2) Asphalt Materials including winter hot mix asphalt (WHMA), cold patch, and aggregates. These services are supported by specialized maintenance offerings including pothole repair, sealcoating and crack filling, line striping, drain repair, milling, and site preparation. The company distinguishes itself through year-round service availability, including winter emergency repairs using proprietary recycled hot mix asphalt, and operates three free recycling dump sites for concrete and asphalt tear-outs.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Asphalt Paving Full-service commercial asphalt paving for parking lots, drives, apartment complexes, and industrial lots, including new installation, repair, and maintenance with ADA-compliant line striping. Targets commercial businesses, property managers, contractors, and facility management companies in West Michigan.
- Municipal Asphalt Paving Asphalt paving and materials services for municipalities and public works departments, including road construction, pothole repair, water main break repairs, and winter hot mix asphalt supply. Targets cities, municipalities, public works departments, road commissions, and government entities in West Michigan.
- Residential Asphalt Paving Asphalt driveway paving and private road services for homeowners and residential associations, including new construction, repair, sealcoating, and maintenance. Targets homeowners and private residential associations in West Michigan.
- Asphalt Materials (Winter Hot Mix, Cold Patch, Aggregates)
Quantifiable outcome
- Proactive asphalt maintenance can extend pavement life by 10–15 years
- +3 more outcomes
Companies that use Superior Asphalt
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Superior Asphalt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Superior Asphalt partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Superior Asphalt competitors and assessment
Company assessmentDirect peers
- E&B Paving: Indiana-based asphalt paving and materials company operating multiple asphalt plants and aggregate facilities. Comparable as a Midwest regional contractor combining commercial, municipal, and INDOT paving work with vertically integrated aggregate supply.
- Wolf Paving: Wisconsin/Midwest asphalt paving contractor providing commercial, municipal, and residential paving plus maintenance and recycling services. Comparable family-run regional contractor with integrated asphalt production and recycling operations.
- Rieth-Riley Construction Co. Indiana-headquartered heavy/highway and asphalt paving contractor serving the Midwest, including Michigan. Directly comparable as a regional full-service paving company performing commercial, municipal, and industrial asphalt work with vertically integrated materials production.
- Ajax Paving Industries: Florida-based full-service asphalt paving contractor producing hot mix asphalt and serving commercial, municipal, and FDOT customers. Comparable vertically integrated model with owned plants and aggregate supply, though operating in a warmer climate.
- Payne & Dolan: Wisconsin-based asphalt paving, aggregate production, and site work contractor serving the Upper Midwest. Comparable business model combining paving services with owned aggregate reserves and a similar mix of commercial, municipal, and residential customers.
- Cadillac Asphalt LLC: Michigan-based asphalt producer and paving contractor operating multiple plants across the state. Direct geographic overlap and comparable business model as a vertically integrated asphalt materials and paving services provider in Michigan.
- The Shelly Company: Ohio-based asphalt paving, aggregate, and construction services company serving the Midwest. Comparable as a multi-site regional contractor combining materials production with paving services for government and commercial customers.
- Michigan Paving & Materials: Michigan-based asphalt paving contractor and materials producer serving the state's commercial and municipal markets. Comparable regional peer with overlapping service territory and similar mix of paving, materials, and maintenance offerings.
Broad incumbents
- Oldcastle Materials (CRH Americas): National asphalt paving, aggregates, and ready-mix concrete platform owned by CRH plc, operating across the U.S. including the Midwest. Comparable offering but with vastly greater scale, capital access, and geographic reach — a key competitive threat to regional players like Superior.
- Vulcan Materials Company: Largest U.S. producer of construction aggregates with significant asphalt mix production and paving services operations. Comparable as an aggregate-asphalt-paving integrated competitor, but operating nationally with publicly traded scale and resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Superior Asphalt social profiles
Digital presenceSuperior Asphalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Asphalt leadership team
Management profileNumber of profiles
Profiles4 records
Superior Asphalt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Asphalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Asphalt
What does Superior Asphalt do?
Superior Asphalt, Inc. is a full-service asphalt paving contractor and asphalt materials supplier serving West Michigan since 1983. The company provides commercial, municipal, and residential asphalt paving, repair, and maintenance services, and produces and sells asphalt materials including proprietary Winter Hot Mix Asphalt, cold patch, and aggregates from its own gravel pit.
Is Superior Asphalt a public or private company?
Superior Asphalt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superior Asphalt founded?
Superior Asphalt was founded in 1983. It employs 101 to 250 people.
Where is Superior Asphalt based?
Superior Asphalt is headquartered in Grand Rapids, United States, in the North America region.
How does Superior Asphalt make money?
Three revenue lines are on record. Asphalt Paving Services are the primary driver. The others are asphalt Maintenance Services and asphalt Materials Sales.
Who are Superior Asphalt's main competitors?
Direct peers on record are E&B Paving, Wolf Paving, Rieth-Riley Construction Co., Ajax Paving Industries, Payne & Dolan, Cadillac Asphalt LLC, The Shelly Company and Michigan Paving & Materials. Broad incumbents are Oldcastle Materials (CRH Americas) and Vulcan Materials Company.
Does Superior Asphalt have an API?
No public API is recorded for Superior Asphalt.
What industry is Superior Asphalt in?
Superior Asphalt's product category is Asphalt Paving Services. Its primary akta.pro industry code is EUALAKAG, Asphalt Mixing & Paving Materials (Hot/Warm/Cold Mix, RAP/RAS Blends), with a secondary code of IMADAAAJ, Asphalt Aggregates & Specialty Aggregates (Rail Ballast, Riprap, Lightweight). Its NAICS code is 324121 and its SIC code is 2950.