Redrow Homes
- Company typePrivate
- Founded1974
- HeadquartersNewmarket, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Redrow Homes firmographics
Firmographics- Name
- Redrow Homes
- Legal name
- Redrow Homes Limited
- Website
- https://redrow.co.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Redrow Homes industry classification
Industry- Product category
- Residential Housebuilding
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
Keywords
Where Redrow Homes is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Redrow Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- New Home Sales: Redrow generates revenue primarily through the sale of new build residential properties. Homes are sold directly to homebuyers through sales offices and Customer Experience Suites. The company offers various purchase assistance schemes to facilitate transactions including Part Exchange, Help to Sell, and financing programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Heritage Collection - Classic homes with Arts & Craft architecture inspired exteriors and modern flexible interiors |
| One time/ perpetual license | Pay-as-you-go | Heritage Lifestyle - Part of Heritage Collection with luxury en-suites in every bedroom |
| One time/ perpetual license | Pay-as-you-go | Inspired Collection - Modern, stylish homes with luxuries and conveniences |
| One time/ perpetual license | Pay-as-you-go | Tailored Collection - Customizable home options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Redrow Homes product offering
Product offeringCore offering
Redrow Homes is a UK housebuilder that designs, constructs, and sells new-build residential properties across England and Wales. The company offers multiple home collections (Heritage, Inspired, Tailored, and Garden Villages) featuring energy-efficient construction and flexible modern interiors, and supports purchases through buyer assistance schemes such as Part Exchange, Help to Sell, and Readymade Homes.
Product overview
Redrow Homes is a UK housebuilder offering premium new-build homes across multiple collections. The core product portfolio consists of the Heritage Collection (Arts & Crafts inspired homes with traditional exteriors and modern interiors), Heritage Lifestyle (premium Heritage variant with en-suite bathrooms in every bedroom), Inspired Collection (contemporary modern homes), Tailored Collection (customizable designs), and Garden Villages (large-scale planned communities). Buyer support services include Part Exchange, Help to Sell, and Readymade Homes programs. Energy efficiency features such as Eco Electric (air source heat pumps), Eco Now, and Underfloor Heating are integrated through a 'Fabric First' approach. Ultrafast Broadband is offered as part of the Redrow Difference package.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Collection: Arts & Crafts influenced new-build homes with traditional exteriors and modern, flexible interiors.
- Heritage Lifestyle
- Inspired Collection
- Tailored Collection
- Garden Villages
- Eco Electric
- Eco Now
- Readymade Homes
- My Redrow
Products and services
- Heritage Collection A collection of new-build homes blending classic Arts & Craft inspired exteriors with modern, flexible interiors designed for contemporary lifestyle needs. Includes two-, three-, four-, and five-bedroom home types and forms the core of Redrow's premium new build offering.
- Inspired Collection Modern, stylish new-build homes with luxuries and conveniences designed to suit how customers want to live, targeting modern lifestyle buyers at a mid-range price point relative to other Redrow collections.
- Tailored Collection Customizable new-build homes allowing buyers to tailor designs and specifications to their personal preferences, providing flexibility beyond the standard Heritage and Inspired ranges.
- Garden Villages Large-scale planned communities combining residential development with community amenities, green spaces, local services, and infrastructure such as schools and retail, designed as integrated new settlements rather than standalone housing estates.
- Part Exchange Program allowing buyers to use their existing home as partial payment for a new Redrow home, simplifying the moving process by reducing chain risk and providing a guaranteed buyer for the existing property.
- Help to Sell Assistance program helping buyers sell their current home on the open market while purchasing a new Redrow property, providing estate agency support to facilitate a smoother chain-linked move.
- Readymade Homes Pre-completed new homes ready for immediate occupation, allowing buyers to move in without waiting for construction to finish — particularly suited to chain-free purchases, relocations, and time-sensitive movers.
Quantifiable outcome
- 122 Pride in the Job Awards won in 2026 - more than any other housebuilder
Companies that use Redrow Homes
Customer profileSegments4 records
Ideal customer profiles4 records
Redrow Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Redrow Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major.
- Wilson Enterprises LtdmajorJoint venture partnership for residential development of up to 1,200 homes on approximately 193.2 acres in Castle Donington, Leicestershire. Also includes an 80-bed care home, two-form entry primary school, and local centre with retail and community space. Site preparation anticipated to commence 2028/29.
- Clowes Developments LtdmajorJoint venture partnership for residential development of up to 1,200 homes on approximately 193.2 acres in Castle Donington, Leicestershire. Also includes an 80-bed care home, two-form entry primary school, and local centre with retail and community space.
- PersimmonmajorMajor joint venture for 2,500-home development on 177-hectare site in Trowbridge, Wiltshire. Includes multi-million-pound investment in local services, 68 hectares of public open space, biodiversity enhancements, and Yarnbrook and West Ashton Relief Road infrastructure.
- Barratt Homes BristolmajorBarratt Homes Bristol acquired half the land in the 2,500-home joint venture development in Trowbridge, Wiltshire. Partnership aims to alleviate local housing shortage and expand homeownership opportunities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Redrow Homes competitors and assessment
Company assessmentDirect peers
- Persimmon plc: One of the UK's largest volume housebuilders, building and selling new homes across England, Wales, Scotland, and Ireland. Direct competitor to Redrow in the for-sale new-build segment; joint venture partner on the 2,500-home Trowbridge scheme.
- Taylor Wimpey plc: Major UK-focused housebuilder with national coverage of new-build developments. Comparable product offering, customer base, and geographic footprint to Redrow across England and Wales.
- Bellway plc: Large UK housebuilder operating across multiple regions of England, Wales, and Scotland with a comparable for-sale new home product portfolio and similar regional divisional structure.
- Berkeley Group plc: Premium UK housebuilder focused on urban regeneration and higher-density developments, including apartments. Comparable on the urban luxury apartment segment Redrow targets via London and city developments.
- Vistry Group plc: UK housebuilder (formerly Bovis Homes and Linden Homes) building family-focused new homes across England. Directly comparable on the volume family-home segment served by Redrow's Heritage and Inspired collections.
- Crest Nicholson Holdings plc: Mid-tier UK housebuilder focused on family homes in the South of England, with a premium brand positioning similar to Redrow's Heritage Collection. Comparable product, customer segment, and pricing tier.
Broad incumbents
- Barratt Homes: Sister brand to Redrow under Barratt Redrow plc. Competes in the same for-sale new-build segment across overlapping geographies and represents the parent group's flagship volume housebuilder brand.
- David Wilson Homes: Premium housebuilder brand within the Barratt Redrow group, positioned as a sister brand to Redrow. Directly comparable product positioning and customer base, sharing group infrastructure and land pipeline.
Regional players
- Keepmoat Homes: UK housebuilder with regional concentration in the North of England and Midlands, focusing on family homes and partnerships with Homes England. Comparable on the affordable and family new-build segment.
Emerging players
- Avant Homes: Mid-sized UK housebuilder operating across the Midlands, North of England, and Scotland with a focus on design-led family homes. Comparable product positioning to Redrow's mid-tier Inspired Collection.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Redrow Homes social profiles
Digital presenceRedrow Homes compliance and trust
Trust signalCompliance5 records
Redrow Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redrow Homes leadership team
Management profileNumber of profiles
Profiles2 records
Redrow Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Redrow Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redrow Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redrow Homes
What does Redrow Homes do?
Redrow Homes is a UK housebuilder that designs, constructs, and sells new-build residential properties across England and Wales. The company offers multiple home collections (Heritage, Inspired, Tailored, and Garden Villages) featuring energy-efficient construction and flexible modern interiors, and supports purchases through buyer assistance schemes such as Part Exchange, Help to Sell, and Readymade Homes.
Is Redrow Homes a public or private company?
Redrow Homes is a private company. It is classified as corporate owned and is currently operating.
When was Redrow Homes founded?
Redrow Homes was founded in 1974. It employs 1,001 to 5,000 people.
Where is Redrow Homes based?
Redrow Homes is headquartered in Newmarket, United Kingdom, in the Europe region.
How does Redrow Homes make money?
One revenue line is on record: new Home Sales.
Who are Redrow Homes's main competitors?
Direct peers on record are Persimmon plc, Taylor Wimpey plc, Bellway plc, Berkeley Group plc, Vistry Group plc and Crest Nicholson Holdings plc. Broad incumbents are Barratt Homes and David Wilson Homes. Keepmoat Homes is listed as a regional player. Avant Homes is listed as an emerging player.
Does Redrow Homes have an API?
No public API is recorded for Redrow Homes.
What industry is Redrow Homes in?
Redrow Homes's product category is Residential Housebuilding. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House). Its NAICS code is 236117.