What David Wilson Homes does

David Wilson Homes is a UK residential housebuilder brand operated through BDW Trading Limited, a wholly-owned subsidiary of Barratt Redrow plc — Britain's largest housebuilder, formed in October 2024 from Barratt Developments' £2.5bn acquisition of Redrow. Founded in 1958, the company designs, builds, and sells energy-efficient new-build homes across ten UK regions (East of England, East Midlands, North East, North West, Scotland, South East, South West, Wales, West Midlands, Yorkshire) via 29 operating divisions, offering 2-to-5-bedroom properties with NHBC warranty coverage and an in-house fitted-wardrobe range through the BD Living division.

Revenue is generated through one-time sale of new-build homes to individual consumers via direct sales at on-site showrooms and an online property search platform (dwh.co.uk). The company does not publicly disclose pricing, instead bundling value through multiple buyer-assistance schemes including Part Exchange, Part Exchange Xtra, Own New Rate Reducer, Help to Sell, Low Deposit, Deposit Boost, Key Worker Deposit Contribution (up to £25,000), Armed Forces Deposit Contribution, and the government-backed First Homes Scheme. Target segments include first-time buyers, key workers (NHS, teachers, emergency services, armed forces), and existing homeowners seeking to upsize. The parent group completed 16,565 homes in FY2025 (year to 29 June 2025) and has guided to 17,200–17,800 home completions in the current year.

Group positioning rests on national scale (29 divisions, 160 centralized procurement agreements covering 95% of materials), quality leadership (122 NHBC Pride in the Job Quality Awards in 2025/26, 22 consecutive years as the award leader, HBF 5 Star customer satisfaction rating), and an RSPB partnership for nature-friendly developments. David Wilson Homes co-exists alongside the Barratt Homes and Redrow brands within the group, with adjacent operations in land promotion (Gladman, acquired January 2022), commercial development (Wilson Bowden), and timber frame manufacturing (Oregon Timber Frame). Active strategic partnerships include a major joint venture with Persimmon for a 2,500-home scheme in Trowbridge, Wiltshire (November 2024) and a 120-home partnership with Letchworth Garden City Heritage Foundation in Hertfordshire (June 2026).

Name

David Wilson Homes

Legal name

BDW TRADING LIMITED

Website

https://dwh.co.uk

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

David Wilson Homes is a UK residential housebuilder brand, part of Barratt Redrow plc, building and selling energy-efficient new-build homes (2–5 bedrooms) across ten UK regions through 29 divisions, serving first-time buyers, key workers, and upsizers with multiple purchase-assistance schemes.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Residential housebuilding
• New build homes
• Property development
• Energy efficient homes
• Homebuyer assistance schemes

Headquarters

HQ city

Leighton Buzzard

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. New Home Sales: David Wilson Homes generates revenue through the sale of new build residential properties. The company builds homes across multiple UK regions and sells directly to buyers. Revenue is one-time at point of sale rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

David Wilson Homes designs, builds, and sells new build residential properties across the UK through 29 regional divisions. The company offers energy-efficient 2-5 bedroom houses with modern construction techniques and backs them with NHBC warranties and a suite of buyer assistance schemes such as Part Exchange, Help to Sell, Own New Rate Reducer, Low Deposit Schemes, Key Worker Deposit Contribution (up to £25,000), First Homes Scheme, and Help to Buy Wales.

Product overview

David Wilson Homes is a UK housebuilder offering new build residential properties through a platform model comprising the core homebuilding business with multiple buyer assistance schemes. The core offering consists of energy-efficient new homes available across UK regions (East of England, East Midlands, North East, North West, Scotland, South East, South West, Wales, West Midlands, Yorkshire) with various house types (2 to 5 bedrooms). The portfolio includes core product (new build homes), BD Living division (wardrobe manufacturing/supply), virtual property tours for remote viewing, and multiple buyer schemes including Own New Rate Reducer (mortgage rate reduction), Part Exchange, Help to Sell, Low Deposit Schemes, Key Worker Deposit Contribution (up to £25,000), and First Homes Scheme. The company operates as part of Barratt Redrow plc following its £2.5bn acquisition of Redrow in October 2024.

Differentiator

Problem solved

Functional benefit

Brands

• BD Living: Division responsible for manufacturing and supplying wardrobes to the housebuilding business.
• Gladman

Products and services

• New Build Homes Energy-efficient new build residential homes ranging from 2 to 5 bedrooms, built across 10 UK regions including East of England, East Midlands, North East, North West, Scotland, South East, South West, Wales, West Midlands, and Yorkshire, sold directly to individual home buyers.
• Part Exchange Scheme allowing buyers to use their existing property as part or full payment for a new David Wilson Home, supporting chain-free purchases.
• Key Worker Deposit Contribution Deposit contribution of up to £25,000 for key workers including NHS workers, teachers, and emergency services personnel purchasing a new home.
• Own New Rate Reducer Mortgage rate reduction scheme available on new build homes that lowers mortgage rates and reduces monthly payments for buyers.
• First Homes Scheme Government-backed scheme offering discounted home prices for first-time buyers to help them get onto the property ladder.
• Help to Sell Schemes Assistance programs that help buyers sell their existing property when purchasing a new home.
• Low Deposit Schemes Schemes designed to help buyers with smaller deposits access mortgage financing for new build homes.
• BD Living Wardrobes Range of fitted wardrobes manufactured by the BD Living division, available in multiple designs (Adeona, Carnea, Hestia, Moneta, Veritas) for installation in new homes.

Quantifiable outcome

• 122 Pride in the Job Quality Awards in 2025/26
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, minor and core.

• Letchworth Garden City Heritage FoundationmajorStrategic or Co-development Partner · 23 June 2026Partnership for Heritage Gardens, a 120-home housing development in Letchworth, Hertfordshire. The 13-acre scheme includes apartments and 2-5 bedroom homes with 48 affordable properties, public green spaces, retained woodland and play areas.
• Barratt David Wilson Homes (South Coast CPS Regatta)minorGTM or Marketing Partner · 18 May 2026Sponsorship of the South Coast CPS regatta at Port Hamble in Southampton, the largest corporate regatta on the Solent, attended by hundreds of property professionals.
• PersimmonmajorStrategic or Co-development Partner · 18 November 2024Major joint venture for a 2,500-home development on a 177-hectare site in Trowbridge, Wiltshire. Both developers view the partnership as a significant step toward alleviating the local housing shortage.
• RSPBminorStrategic or Co-development PartnerPartnership with RSPB (Royal Society for the Protection of Birds) to provide habitats for nature to thrive in at David Wilson Homes developments.
• NHBCcoreTechnology or IntegrationAll David Wilson Homes properties come with NHBC warranty and insurance, providing 10-year coverage for new homes.
• Barratt Redrow plccoreOthersDavid Wilson Homes is a brand name of BDW TRADING LIMITED, which is part of Barratt Redrow plc, Britain's largest housebuilder formed from the £2.5bn acquisition of Redrow.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Persimmon: One of the UK's largest volume housebuilders, directly comparable in business model, customer base, and product offering. Persimmon is also David Wilson Homes' joint venture partner on the 2,500-home Trowbridge development, confirming close operational overlap.
• Taylor Wimpey: Major UK housebuilder with national regional division structure, similar product mix (2-5 bedroom family homes), and comparable buyer-assistance scheme offerings. Jo Ainsley, David Wilson Homes' North East MD, was previously at Taylor Wimpey, evidencing talent overlap.
• Bellway: Top-tier UK housebuilder operating through regional divisions with a comparable product range and customer base. Bellway is also a direct talent competitor, having hired former David Wilson Homes Development Director Martin Wright.
• Vistry Group: UK housebuilder formed from Bovis Homes and Linden Homes, offering comparable volume-built family housing across regional divisions. Vistry is a direct talent competitor (Jo Ainsley joined David Wilson Homes from Vistry) and shares the same customer segments.
• Berkeley Group: London-focused and South East UK housebuilder developing mixed-tenure residential schemes. While more geographically concentrated and more upmarket than David Wilson Homes, Berkeley operates an equivalent housebuilding and buyer-scheme model.
• Redrow: Premium UK housebuilder known for its 'Arts & Crafts' heritage homes. Redrow was acquired by Barratt Developments for £2.5bn in October 2024 and now operates as a sister brand to David Wilson Homes within Barratt Redrow plc, making it the closest comparable for product, customer, and margin profile.
• Barratt Homes: Sister brand of David Wilson Homes within Barratt Redrow plc. Operates as a parallel UK housebuilder division targeting a slightly more value-oriented customer segment, sharing the same parent group infrastructure, divisions, and procurement.
• Crest Nicholson: UK housebuilder focused on family homes across the South of England, with similar buyer-assistance schemes (Part Exchange, deposit contributions) and a comparable mix of apartments and houses. Smaller scale but directly comparable product offering.
• Bovis Homes (Vistry): Volume UK housebuilder now operating as part of Vistry Group, targeting similar first-time buyer and family segments with comparable Part Exchange and deposit assistance schemes. Bovis competes head-to-head with David Wilson Homes in many of the same regional markets.

Regional players

• Keepmoat Homes: UK homebuilder with stronger regional concentration in the North and Midlands. Overlaps with David Wilson Homes' product offering (2-5 bedroom family homes) but operates at smaller scale and more limited geographic footprint, making it a partial rather than full peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX2oEiDkIDm5g0LTDcrmtoA
• Facebookfacebook.com/davidwilsonhomes
• Instagraminstagram.com/davidwilsonhomes_
• Xx.com/DavidWilsonHome

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Wilson Homes