Lambertz
Lambertz is a family-owned German confectionery manufacturer and the world's largest Christmas cookie supplier, producing Aachener Printen, Lebkuchen, Stollen, and other baked goods across nine factories serving retail, wholesale, e-commerce, and factory outlet channels in Europe and the US.
- Company typePrivate
- Founded-
- HeadquartersAachen, Germany
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lambertz does
Lambertz (legal entity Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG) is a family-owned German confectionery manufacturer founded in 1688 and headquartered in Aachen, with approximately 4,000 employees and nine production facilities in Germany, Poland, and the United States. It operates as the world's largest Christmas cookie supplier under a multi-brand architecture that includes the core Henry Lambertz line plus acquired specialty brands Weiss, Kinkartz, Haeberlein-Metzger, Dr. Quendt, and Wendler, spanning Aachener Printen, Nürnberger Lebkuchen, Dresdner Stollen, cookies, pastries, chocolate, nougat, and the Henry's Snacks range. Three flagship categories — Aachener Printen, Nürnberger Lebkuchen, and Dresdner Stollen — are protected by EU geographical indications, and the entire product line switched to Fairtrade cocoa in 2017.
The company generates revenue through B2B sales to enterprise retailers (Walmart, Sam's Club, Walgreens, and Trader Joe's in the US; EDEKA and other German retailers) and B2C sales via its own e-commerce platform (lambertz-shop.de), factory outlets, and specialty stores. It also operates Lambertz Polonia Sp. z o.o. as a manufacturing and distribution hub for eight Central and Eastern European countries and Henry Lambertz Inc. (New Jersey, established 2007) for the US market. Distribution channels include wholesale, retail, e-commerce, and direct factory outlet sales, supported by major annual marketing vehicles such as ISM and Anuga trade fairs, the celebrity-driven Lambertz Monday Night event, the Lambertz FineArt Calendar, and sponsorships of the amfAR Gala, Cinema for Peace, and the CHIO Aachen Media Night. Disclosed annual revenue is approximately €637M (with prior references of €656M and €666M for FY 2017/2018).
Lambertz firmographics
Firmographics- Name
- Lambertz
- Legal name
- Aachener Printen- und Schokoladenfabrik Henry Lambertz GmbH & Co. KG
- Website
- https://lambertz.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Lambertz is a family-owned German confectionery manufacturer and the world's largest Christmas cookie supplier, producing Aachener Printen, Lebkuchen, Stollen, and other baked goods across nine factories serving retail, wholesale, e-commerce, and factory outlet channels in Europe and the US.
- Ownership category
- akta.pro rank
Lambertz industry classification
Industry- Product category
- Confectionery and Baked Goods
- NAICS
- Cookie and Cracker Manufacturing (311821), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cookies, Biscuits & Crackers (CRADABAD)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Premium/Artisanal Bakery Wholesale (AFAIAFAG)
Keywords
Where Lambertz is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Lambertz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Confectionery and baked goods sales: Revenue from manufacturing and selling cookies, pastries, chocolate, seasonal specialties (Christmas cookies, stollen, lebkuchen), and year-round baked goods through retail, wholesale, and direct-to-consumer channels
- E-commerce and factory outlet sales: Direct consumer sales through lambertz-shop.de online platform and factory outlet stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium quality confectionery with mid-market pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Lambertz product offering
Product offeringCore offering
Lambertz manufactures and sells traditional German confectionery and baked goods, including Aachener Printen, Nürnberger Lebkuchen, Dresdner Stollen, cookies, chocolates, and seasonal specialties. Operating 9 factories globally with a multi-brand portfolio (Henry Lambertz, Weiss, Kinkartz, Haeberlein-Metzger, Dr. Quendt), the company produces year-round cookies, seasonal Christmas and Easter baked goods, organic products, and snack lines. All products use Fairtrade cocoa since 2017.
Product overview
Lambertz is a family-owned confectionery group (founded 1688) headquartered in Aachen, Germany, operating as the world's largest Christmas cookie supplier. The company operates under a multi-brand architecture consisting of its core Lambertz/Henry Lambertz brand along with acquired sub-brands: Weiss (Nuremberg/Augsburg Lebkuchen since 1925), Kinkartz (Lebkuchen specialties), Haeberlein-Metzger (Nuremberg traditional Lebkuchen), and Dr. Quendt (Dresden Stollen specialist). With nine production facilities and approximately 4,000 employees, the company generates annual sales of approximately 637-656 million euros. Product portfolio spans seasonal baked goods (Aachener Printen, Nürnberger Lebkuchen, Dresdner Stollen), year-round cookies and pastries, organic products, and the Henry's Snacks line. All Lambertz products switched to Fairtrade cocoa in 2017. The company maintains international operations in Poland and the USA (New Jersey).
Differentiator
Problem solved
Functional benefit
Brands
- Henry Lambertz: Main brand for Aachener Printen and chocolate products
- Weiss
- Kinkartz
- Haeberlein-Metzger
- Dr. Quendt
- Henry's Snacks
Products and services
- Aachener Printen Traditional printed gingerbread-like baked specialty from Aachen protected by EU geographical indication, produced under the Lambertz main brand for consumers.
Quantifiable outcome
- World's largest Christmas cookie supplier
- +2 more outcomes
Companies that use Lambertz
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Lambertz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lambertz partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FairtradecoreAll Lambertz products switched to Fairtrade cocoa in 2017, demonstrating commitment to ethical sourcing and sustainability in supply chain management
- Ghana and Ivory Coast Cocoa InitiativecorePartnership with the cocoa initiative representing the world's largest cocoa-producing regions, supporting sustainable cocoa sourcing
- World Consumer Goods ForumcoreMember of the global industry alliance; Lambertz hosts International Evening at the Global Summit for 18 consecutive years
- FerrerominorNetworking relationship at Anuga 2021 with Ferrero Head of Institutional Affairs and Sustainability
- amfAR (Cinema for AIDS Research)coreLong-term sponsor of amfAR Gala in Cannes; Dr. Bühlbecker serves as Vice Chair for years
- Cinema for Peace FoundationcoreSponsor since first edition of annual gala held during Berlinale International Film Festival
- Ladies in Black AachenminorOfficial partner of the volleyball Bundesliga team since October 2020, supporting regional sports commitment
- CHIO Aachen (Media Night)coreMain sponsor and initiator of Lambertz Media Night at the international equestrian tournament
- EDEKAcoreMajor German retail partner; EDEKA Chairman Markus Mosa delivered laudatory speech at Golden Sugar Loaf award
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Lambertz competitors and assessment
Company assessmentDirect peers
- Bahlsen: German family-owned biscuit and cookie manufacturer (Leibniz, Pick Up, Cha!s), historically the most direct domestic peer to Lambertz in branded packaged cookies, with similar heritage positioning, scale (~€800M+ revenue range), and seasonal/gifting distribution through German and international retail.
- Griesson - de Beukelaer: German manufacturer of cookies, Lebkuchen and confectionery specialties (Tuc, Le Petit Beurrier) serving mass retail across Europe; directly comparable to Lambertz as a similarly sized German baked goods maker with a portfolio of sub-brands and strong seasonal cookie exposure.
- Lebkuchen-Schmidt: Specialist Nuremberg Lebkuchen and Christmas confectionery producer; competes head-to-head with Lambertz sub-brands Haeberlein-Metzger and Weiss in the traditional Lebkuchen category, with similar EU-geographical-indication positioning and direct-to-consumer mail-order channel.
- Coppenrath & Wiese: German premium frozen baked goods manufacturer including Stollen, cakes and pastries; overlaps with Lambertz/Dr. Quendt in frozen and pre-baked Christmas/seasonal segments, and is a comparable family-owned German specialty baker with similar retail distribution patterns.
- Hachez: Bremen-based premium chocolate and confectionery maker with deep German heritage; comparable to Lambertz in premium positioning, gift-channel sales, and specialty-store plus retail distribution across Germany and export markets.
- Rübezahl Schokoladen: Premium German chocolate and baked-goods manufacturer with comparable heritage positioning and specialty retail footprint; competes with Lambertz in premium chocolate and seasonal confectionery SKUs across German-speaking markets.
- Haribo: Iconic German family-owned confectionery producer (gummies, candies) with global distribution and similar premium brand-building via long heritage; directly comparable as a similarly scaled, family-controlled German sweet maker operating internationally across retail and DTC channels.
Broad incumbents
- Ferrero: Global confectionery incumbent with seasonal and premium confectionery franchises (Ferrero Rocher, Kinder, Mon Chéri) overlapping Lambertz's Christmas gifting and boxed assortment categories; relevant as a scale and channel benchmark rather than as a direct niche competitor.
- Mondelez International: Global snacks giant (Oreo, Toblerone, Cadbury) operating across cookies and seasonal confectionery; broad incumbent comparable for category economics, retailer bargaining dynamics, and international scale - not a direct niche peer in German specialty Lebkuchen.
Regional players
- Walkers Shortbread: Premium Scottish shortbread and biscuit maker with comparable heritage positioning, gift-tin merchandising, and traditional-recipe emphasis; overlaps with Lambertz in premium shortbread/butter biscuit SKUs but is UK-regionally anchored rather than a direct Continental European competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lambertz social profiles
Digital presenceLambertz compliance and trust
Trust signalCompliance1 record
Lambertz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lambertz leadership team
Management profileNumber of profiles
Profiles4 records
Lambertz subsidiaries and ownership
Company hierarchySubsidiaries12 records
Lambertz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lambertz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lambertz
What does Lambertz do?
Lambertz manufactures and sells traditional German confectionery and baked goods, including Aachener Printen, Nürnberger Lebkuchen, Dresdner Stollen, cookies, chocolates, and seasonal specialties. Operating 9 factories globally with a multi-brand portfolio (Henry Lambertz, Weiss, Kinkartz, Haeberlein-Metzger, Dr. Quendt), the company produces year-round cookies, seasonal Christmas and Easter baked goods, organic products, and snack lines. All products use Fairtrade cocoa since 2017.
Is Lambertz a public or private company?
Lambertz is a private company. It is classified as family owned and is currently operating.
When was Lambertz founded?
Lambertz was founded in -1. It employs 1,001 to 5,000 people.
Where is Lambertz based?
Lambertz is headquartered in Aachen, Germany, in the Europe region.
How does Lambertz make money?
Two revenue lines are on record. Confectionery and baked goods sales are the primary driver. The others are E-commerce and factory outlet sales.
Who are Lambertz's main competitors?
Direct peers on record are Bahlsen, Griesson - de Beukelaer, Lebkuchen-Schmidt, Coppenrath & Wiese, Hachez, Rübezahl Schokoladen and Haribo. Broad incumbents are Ferrero and Mondelez International. Walkers Shortbread is listed as a regional player.
Does Lambertz have an API?
No public API is recorded for Lambertz.
What industry is Lambertz in?
Lambertz's product category is Confectionery and Baked Goods. Its primary akta.pro industry code is CRADABAD, Cookies, Biscuits & Crackers, with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311821 and its SIC code is 2050.