Ladies in Black Aachen

What Ladies in Black Aachen does

Ladies in Black Aachen operates as Ladies in Black Spielbetriebs GmbH, a privately held German limited liability company that runs a women's professional volleyball club competing in the 1st Volleyball Bundesliga, Germany's top women's volleyball division. The club is the volleyball department of PTSV Aachen (Polizei-Sportverein Aachen) and plays its home matches at the Hexenkessel (Sporthalle AC1) at the Städtische Mies-van-der-Rohe-Schule in Aachen, an arena with a maximum capacity of 1,350 spectators. The 2026/27 season marks the organization's 19th consecutive year in the first division, with a 12-player international roster (players from Serbia, Netherlands, USA, Spain, Bulgaria, and Germany) coached by Mareike Hindriksen under contract through 2028, with Hans-Peter Lipka as Managing Director.

The core product is the live Bundesliga home match experience, augmented by season tickets and single-match day tickets distributed through Eventim (national e-commerce), DAS KARTENHAUS and Mediahaus Aachen (regional presale), and an evening box office. Supporting products include the 'Schwazzjeäle Sövve' official fan club, fan-shop merchandise sold at home games, and broadcast coverage through Dyn (exclusive streaming subscription from 14.50€/month) and SPORT1 (free-to-air, minimum 30 games per season). The website is built on standard WordPress with no proprietary technology layer, no mobile app, and no public API.

Revenue is generated through four streams: ticket sales (one-time and annual season subscriptions, publicly disclosed pricing), sponsorship across a tiered partner ecosystem anchored by main sponsor STAWAG and co-sponsor NetAachen with ~15-18 additional partners, merchandise/fan shop transactions at home games, and league broadcasting rights. Go-to-market is event-driven, relying on matchday attendance, regional brand partnerships, community-led fan engagement, and broadcast reach. The organization served regional volleyball fans and local/regional businesses in Aachen and the broader Euregio, with no public ownership, no funding rounds, and no external investors identified.

Name

Ladies in Black Aachen

Legal name

Ladies in Black Spielbetriebs GmbH

Website

https://ladies-in-black.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ladies in Black Aachen is a privately held women's professional volleyball club competing in Germany's 1st Volleyball Bundesliga, serving regional fans in Aachen and the Euregio through live matches, ticketing, sponsorship, and broadcast distribution.

Ownership category

akta.pro rank

Product category

Professional Sports Team Operations

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional volleyball
• Women's sports league
• Live sports entertainment
• Sports sponsorship
• Matchday ticketing

Headquarters

HQ city

Aachen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single-match tickets (standing and seating) and season tickets (Dauerkarten) for home games in the 1st Bundesliga
2. Sponsorship: Revenue from main sponsor, co-sponsors, team outfitter (Stanno), health partners, business partners, regional partners, and hospitality/gastro partners listed on the website
3. Merchandise/Fan Shop: Revenue from fan shop merchandise sales during home games
4. Broadcasting Rights: Revenue from broadcasting agreements with Dyn streaming platform and SPORT1 free-TV for league matches

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ladies in Black Aachen operates a professional women's volleyball team competing in the 1st Volleyball Bundesliga (German top division), playing home matches at the Hexenkessel arena in Aachen. The club sells live matchday experiences through season tickets and day tickets, monetizes broadcast rights via Dyn streaming and SPORT1 free-TV, secures corporate sponsorship from regional businesses, and distributes fan merchandise during home games. The 2026/27 season is the team's 19th in the top flight.

Product overview

Ladies in Black Aachen is a women's volleyball team competing in the 1. Volleyball-Bundesliga (German top division), playing its 19th season in 2026/27. The organization operates a unified product portfolio centered on live volleyball match experiences at the Hexenkessel arena, supported by ticketing services (season tickets, day tickets via Eventim and DAS KARTENHAUS), live streaming broadcasts via Dyn.TV with SPORT1 TV coverage, and organized fan engagement through the 'Schwazzjeäle Sövve' fan club. The team roster for 2026/27 includes 12 players from multiple nationalities including Germany, Netherlands, Serbia, USA, Spain, Bulgaria, and Latvia, coached by Mareike Hindriksen.

Differentiator

Problem solved

Functional benefit

Products and services

• 1st Bundesliga Home Matches (Live Volleyball Games) First division women's volleyball matches played at the Hexenkessel arena (AC1 hall, capacity 1,350 spectators) for local fans, families, and regional spectators. The 2026/27 season is the team's 19th in the 1st Bundesliga.
• Season Tickets (Dauerkarten) Annual subscription tickets valid for all home games during the main round of the 1st Volleyball Bundesliga, including priority booking rights for DVV-Pokal and Playoff home games. Available in standing (€145 full / €125 reduced / €75 child) and seated (€225 / €190 / €110) options.
• Day Tickets (Tageskarten) Single-match tickets available for standing (€14.50 full / €12.50 reduced / €7.50 child) and seated (€22.50 / €19 / €11) options. Sold at advance booking offices (DAS KARTENHAUS, Mediahaus Aachen) and at the Hexenkessel arena box office on match day.
• Live Streaming Broadcasts (Dyn.TV) Subscription-based live and on-demand streaming of all 1st Bundesliga women's volleyball matches via Dyn.TV platform (from €14.50/month), complemented by free-to-air broadcasts of at least 30 games per season on SPORT1. Provides remote fans with access to match coverage, highlights, interviews, and behind-the-scenes content.
• Fan Club Membership 'Schwazzjeäle Sövve' Official fan club membership organizing away trip travel, bus coordination, ticket reservations for away games, and fan support activities at the Hexenkessel. Members are identifiable by club polo shirts and form the organized supporter base of the team.
• Fan Shop Merchandise Sale of branded team merchandise (apparel, accessories, and supporter products) during home games at the Hexenkessel arena, providing fans with team-branded goods.
• Corporate Sponsorship Packages Multi-tier sponsorship program for regional and local businesses including main sponsor (Hauptsponsor), co-sponsors, team outfitter, health partners, business partners, regional partners, and hospitality/gastro partners. Provides B2C marketing reach, brand visibility, and community engagement for sponsors.

Quantifiable outcome

• Significantly increased spectator average

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• STAWAGcoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of Ladies in Black Aachen. STAWAG is the local energy utility company in Aachen.
• NetAachencoreGTM or Marketing PartnerCo-sponsor and supporter of fan club activities. Local telecommunications provider in Aachen.
• Johnson & Johnson MedTechmajorGTM or Marketing PartnerHealth partner (Gesundheitspartner) of Ladies in Black Aachen. Medical technology company.
• StannomajorGTM or Marketing PartnerTeam outfitter (Teamausrüster) providing sportswear and equipment for the team.
• CopelandminorGTM or Marketing PartnerBusiness partner supporting Ladies in Black Aachen.
• DAS KARTENHAUScoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for home games. Regional ticketing company based in Würselen with 25 years of experience in professional ticketing for concerts, shows, and sports events.
• Dr. med. Michael NeußminorGTM or Marketing PartnerHealth partner (Gesundheitspartner) - medical practice supporting the team.
• Dyn (Sportstreaming)coreStrategic or Co-development PartnerExclusive streaming partner for 1st Bundesliga Frauen volleyball. All season games and highlight events available via Dyn.TV subscription from 14.50€/month.
• SPORT1majorStrategic or Co-development PartnerFree-to-air TV partner broadcasting at least 30 Bundesliga Frauen matches live per season from main round, intermediate round, and playoffs.
• Schwazzjeäle Sövve (Fan Club)coreGTM or Marketing PartnerOfficial fan club organizing away game travel, fan block coordination, and home game support activities. Contact via [email protected].
• PTSV Aachen (Parent Sports Club)coreStrategic or Co-development PartnerParent sports club (Polizeisportverein Aachen) under which Ladies in Black operate. The volleyball department runs the team.
• Volleyball Bundesliga (VBL)coreStrategic or Co-development PartnerLeague organizer for 1st Bundesliga Frauen. Provides VBL Ticker for live match updates and official league information.
• BitburgerminorGTM or Marketing PartnerGastro partner (beverage sponsor) for home games and events.
• MikasaminorGTM or Marketing PartnerOfficial match ball supplier for volleyball competitions.
• Sparkasse AachenminorGTM or Marketing PartnerRegional business partner from Aachen financial services sector.
• Aachener BankminorGTM or Marketing PartnerRegional business partner - local banking institution.
• Carolus ThermenminorGTM or Marketing PartnerLocal wellness partner (spa/baths) in Aachen.
• LambertzminorGTM or Marketing PartnerRegional partner - Aachen-based food/bakery company.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Others

• Volleyball Bundesliga (VBL): League organizer for the 1st Bundesliga Frauen and strategic counterpart for Ladies in Black. VBL negotiates broadcast deals (Dyn, SPORT1), runs the VBL Ticker, and structures the commercial framework within which Ladies in Black operates.

Direct peers

• Skurios Volleys Borken: 1st Volleyball Bundesliga Frauen club competing in the same league season (2026/27). Comparable size, regional sponsor base, and broadcast distribution model.
• Schwarz-Weiß Erfurt: 1st Bundesliga Frauen club competing in the same league season. Similar mid-table profile, regional sponsorship model, and ticketing scale.
• VfB Suhl LOTTO Thüringen: Competing club in the 1st Volleyball Bundesliga Frauen, identified as a potential playoff opponent. Same division, comparable match-day commercial operations and broadcast exposure.
• Allianz MTV Stuttgart: One of the most commercially established clubs in the 1st Bundesliga Frauen, anchored by Allianz sponsorship. Provides an aspirational benchmark for Ladies in Black's sponsorship scaling potential.
• VC Wiesbaden: 1st Volleyball Bundesliga Frauen club with similar regional sponsorship base and broadcast exposure via Dyn and SPORT1. Direct competitor for league standings and sponsor mindshare.
• USC Münster: Long-standing 1st Bundesliga Frauen club. Comparable in scale and operational model, with active international roster recruitment and similar regional sponsorship structure.
• Dresdner SC: 1st Bundesliga Frauen competitor and former club of new Ladies in Black signing Rosa Entius. Comparable in roster strategy, broadcast reach, and regional sponsor base.
• Rote Raben Vilsbiburg: 1st Bundesliga Frauen competitor returning to top division in 2026/27. Similar operational profile, regional sponsorship model, and broadcast exposure through Dyn and SPORT1.
• SSC Palmberg Schwerin: Defending champion of the 1st Volleyball Bundesliga Frauen and Ladies in Black's 2025/26 playoff quarterfinal opponent. Same league, same product format, and directly comparable sponsorship and ticketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ladies-in-black-aachen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ladies in Black Aachen