Developer docs
API playgroundTry for free, no card

Search company profiles

LYSI

Full company profile

uuid000euhc

Namestring
LYSI
Legal namestring
Lýsi hf.
Websiteurl
lysi.com
Company typeenum
Private
Founded yearint
1938
Descriptiontext

LYSI (Lýsi hf.) is an Icelandic producer and global supplier of refined fish oils founded in 1938 and headquartered in Reykjavík. It operates a single 13,000-ton-capacity processing plant in Reykjavík (inaugurated 2005, expanded 2012) with a complementary drying and rendering facility in Thorlakshofn, running a full chain of neutralisation, bleaching, winterisation, distillation and deodorisation designed to minimise oxidation while preserving EPA and DHA integrity. The portfolio spans bulk food-grade and pharmaceutical API-grade cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil and tuna oil, plus feed-grade marine oils for pet food, a range of branded consumer supplements (cod liver oil capsules and liquids, omega-3 capsules, combination products with joint-health ingredients), and contract manufacturing for private-label brands.

LYSI sells through two principal channels: a bulk B2B channel exporting to food and pharmaceutical manufacturers in over 70 countries via drums, IBCs, flexitanks and tank containers shipped EXW from Reykjavík, and a consumer channel distributing LYSI-branded and private-label packaged SKUs to over 30 countries with a particularly strong ~85% share of the Icelandic domestic omega-3 supplement market. Revenue is generated primarily through unit-pricing per Order Confirmation for bulk and contract-manufacturing customers, and through retailer-set pricing for branded consumer SKUs. The business is vertically extended through wholly owned subsidiaries Akraborg (cod liver canning, acquired 2015) and IceFish (raw material supply, acquired 2022), and is supported by a certification stack that includes pharmaceutical GMP, FSSC 22000, MSC, FOS, Halal, ISO 9001 and AOCS Approved Chemist, enabling it to qualify as an API supplier to pharmaceutical manufacturers.

Short descriptiontext

LYSI (Lýsi hf.) is an Icelandic fish oil producer founded in 1938 that refines and exports bulk food-grade and pharmaceutical API-grade marine oils to manufacturers in over 70 countries and sells branded consumer omega-3 supplements in over 30 markets from a 13,000-ton-capacity Reykjavík refinery.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersReykjavík, Iceland
HQ citystring
Reykjavík
HQ countrystring
Iceland
HQ regionstring
Europe
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fish oil refining, omega-3 supplements, cod liver oil, pharmaceutical grade oils, marine oil ingredients
Industry1 code
1Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates)
CodeAFAJALAKPrimaryYes
NAICS code2 codes
  • Fats and Oils Refining and Blending311225
  • Starch and Vegetable Fats and Oils Manufacturing31122
SIC code1 code
  • Fats & Oils2070
Product category
Fish Oil Production and Omega-3 Supplements
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Bulk fish oil sales (B2B)
TypeTransaction Fee
Description

Sale of refined fish oils (cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil, tuna oil) in bulk containers (drums, IBCs, flexitanks, tank containers) to food and pharmaceutical manufacturers in over 70 countries. Standard products can be customised. Pricing per Order Confirmation.

lysi.com
2Branded consumer products (B2C)
TypeHardware Sales
Description

Sale of packaged consumer SKUs (Cod Liver Oil liquid/capsules, Omega-3, Health Duet, Children's Cod Liver Oil, Shark Liver Oil, Vitamin D, Omega3 Forte, Omega3 Mobility) under the LYSI brand to retail consumers in over 20 markets, plus strong domestic Icelandic market (~85% omega-3 supplement share).

lysi.com
3Private label / OEM contract manufacturing
TypeManaged Services
Description

Contract manufacturing of fish oil, vitamin formulas and other supplements fully packed under customers' own brands for leading natural-products and pharmaceutical companies.

lysi.com
4Pharmaceutical-grade API supply
TypeLicensing Royalties
Description

Sale of Active Pharmaceutical Ingredient (API) grade fish oils manufactured under pharmaceutical GMP, in compliance with major pharmacopoeias and EU food legislation.

lysi.com
5Feed-grade marine oils (B2B pet food)
TypeTransaction Fee
Description

Sale of high-quality feed-grade marine oils (cod, omega-3, salmon, herring) for pet food manufacturing, supplied in drums, IBCs, flexitanks or tank containers, compliant with EU feed regulations.

lysi.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details3 tiers
1Bulk B2B and contract-manufacturing pricing via Order Confirmation
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Pricing per Order Confirmation; EXW Lýsi hf., Fiskislóð 5-9, 101 Reykjavík (Incoterms 2020); payable in cleared funds without deduction; letter of credit terms available (UCP 600, irrevocable, confirmed by an Icelandic bank); CISG applies unless varied.

lysi.com
2Branded consumer products sold at retail (price points not disclosed)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Recommended daily dosages vary between markets; products sold under LYSI brand in over 20 markets and via private label in additional markets. Consumer pricing is set by retailers.

lysi.com
3Feed-grade oils for pet food manufacturers (quote-based)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Quote-based pricing for marine feed-grade oils supplied in drums, IBCs, flexitanks or tank containers.

lysi.com
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

LYSI refines and processes marine oils at its 13,000-ton-capacity Reykjavik plant (inaugurated 2005, expanded 2012), supplying both bulk food-grade oils and pharmaceutical-grade (API) oils — including cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil, tuna oil and feed-grade oils — to food, pharmaceutical and pet-food manufacturers in over 70 countries. The company also produces and sells a portfolio of branded consumer supplements (liquid and capsule omega-3 and cod liver oil products, children's cod liver oil, vitamin D capsules, shark liver oil capsules and the Omega3 Mobility joint-health formulation) under the LYSI brand and via private label in over 20 markets.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 13,000 tons annual fish-oil processing capacity (post-2012 expansion)
+3 more records
Product overview1 text field

LYSI (Lýsi hf.) is an Icelandic fish oil producer founded in 1938 that operates a single integrated business organised into two commercial channels rather than a software-style platform-plus-modules architecture: a Bulk B2B channel supplying refined and pharmaceutical-grade (API) marine oils to food and pharmaceutical manufacturers in over 70 countries, and a Consumer B2C channel selling branded omega-3 and cod liver oil supplements to consumers in over 30 countries under the LYSI brand and private labels. The Bulk portfolio comprises food-grade and API-grade Cod Oil, Cod Liver Oil, Cod Liver Oil (API grade), Omega-3 Fish Oil, Omega-3 Fish Oil (API grade), Omega-3 Ethyl Esters 33/22, Salmon Oil and Tuna Fish Oil, plus Feed Grade Oils (Cod Oil, Omega-3 Fish Oil, Salmon Oil, Herring Oil) for pet food manufacturing. The Consumer portfolio comprises liquid Omega3 Fish Oil, Omega3 + D, Health Duet, Cod Liver Oil Capsules, Children's Cod Liver Oil (Krakkalysi), Cod Liver Oil liquid, Children's Omega chewable capsules, Omega3 Fish Oil Capsules, Omega3 Forte, Vitamin D Capsules, Shark Liver Oil Capsules and Omega3 Mobility (with Mobilee™). Both channels are supplied from a single 13,000-ton processing plant in Reykjavik (inaugurated 2005, expanded 2012) and a fish drying and rendering facility in Thorlakshofn, and the business is vertically extended through acquired subsidiaries Akraborg (cod liver canning, 2015) and IceFish (raw material supply, 2022).

Product and service22 records
1Cod Oil
CategoryBulk B2B Fish Oil
Description

Pale yellow oil obtained from the fresh livers of cod (Gadus morhua) and other Gadidae species, neutralised, bleached, winterised and deodorised; rich in omega-3 (EPA, DHA) and vitamins A and D; complies with EU food legislation and FSSC 22000. Sold in bulk containers (drums, IBCs, flexitanks, tank containers) to food and supplement manufacturers.

2Cod Liver Oil (bulk)
CategoryBulk B2B Fish Oil
Description

Pale yellow oil obtained from fresh livers of cod (Gadus morhua morhua), refined and clarified by filtration at about 0°C; rich in EPA and DHA fatty acids and vitamins A and D; MSC certified; available in accordance with major pharmacopoeias. Bulk B2B supply to food and pharmaceutical manufacturers.

3Cod Liver Oil - API grade
CategoryBulk B2B Pharmaceutical API
Description

Pharmaceutical-grade Cod Liver Oil manufactured in full compliance with GMP requirements and released as an active pharmaceutical ingredient (API); rich in EPA, DHA, vitamin A (retinyl palmitate) and vitamin D (cholecalciferol); Ph. Eur. compliant. Sold to pharmaceutical manufacturers as an API.

4Omega-3 Fish Oil
CategoryBulk B2B Fish Oil
Description

Pale yellow oil from fish species rich in omega-3 (min. 18% EPA, 12% DHA), neutralised, refined, bleached, winterised and deodorised; FOS certified; complies with EU food legislation, FSSC 22000, GOED monograph and major pharmacopoeias; can be fortified with vitamins A, D, E and flavours. Bulk supply to food and supplement manufacturers.

5Omega-3 Fish Oil - API grade
CategoryBulk B2B Pharmaceutical API
Description

Pharmaceutical-grade omega-3 fish oil manufactured in compliance with GMP and released as an active pharmaceutical ingredient (API); min. 18% EPA and 12% DHA from families such as Engraulidae, Carangidae, Clupeidae, Osmeridae, Scombridae, Ammodytidae. Sold to pharmaceutical manufacturers as an API.

6Omega-3 Ethyl Esters 33/22
CategoryBulk B2B Fish Oil
Description

High-concentration omega-3 ethyl esters (min. 33% EPA, 22% DHA) processed from Engraulidae, Carangidae, Clupeidae, Osmeridae, Scombridae and Ammodytidae; FOS certified; primarily intended for encapsulation; complies with EU food legislation and major pharmacopoeias. Bulk B2B supply.

7Salmon Oil
CategoryBulk B2B Fish Oil
Description

Purified fatty oil obtained from fresh farmed Atlantic salmon (Salmo salar); refined, winterised and deodorised; natural source of omega-3 fatty acids; complies with EU food legislation and FSSC 22000. Bulk B2B supply to food manufacturers.

8Tuna Fish Oil
CategoryBulk B2B Fish Oil
Description

Pale yellow oil from fresh tuna, one of the richest known sources of DHA (min. 25% DHA, 5% EPA, min. 35% total omega-3); refined, deodorised, with natural tocopherols added; complies with EU food legislation and FSSC 22000. Bulk B2B supply.

9Feed Grade Oils
CategoryBulk B2B Feed-grade Marine Oil
Description

High-quality marine fish oils for pet food manufacturing, including Cod Oil, Omega-3 Fish Oil (FOS certified), Salmon Oil (from farmed Atlantic salmon) and Herring Oil (MSC certified); neutralised and bleached, can be further refined; GMO-free, compliant with EU feed regulations, GMP and FSSC 22000 certified. Bulk B2B supply to pet food manufacturers.

10Private-label / OEM contract manufacturing
CategoryPrivate-label / OEM Service
Description

Contract manufacturing of fish oil, vitamin formulas and other supplements fully packed under customers' own brands for leading brands in the natural products industry and pharmaceutical companies. Sourced from LYSI's own bulk fish oil range and processed in the Reykjavik refinery under pharmaceutical GMP and FSSC 22000.

11Omega3 Fish Oil (consumer liquid)
CategoryConsumer B2C Omega-3 Supplement
Description

Liquid omega-3 fish oil produced from fish rich in omega-3 fatty acids, available in natural and lemon flavours; each 5 ml teaspoon provides 1560 mg omega-3 (745 mg EPA, 490 mg DHA). Sold under the LYSI brand in consumer markets.

12Omega3 + D
CategoryConsumer B2C Omega-3 Supplement
Description

Capsules combining omega-3 fish oil with added vitamin D (cholecalciferol) to support normal growth of teeth and bones; per capsule: 335 mg omega-3 (160 mg EPA, 105 mg DHA) and 20 µg vitamin D; vanilla flavour.

13Health Duet
CategoryConsumer B2C Omega-3 Supplement
Description

Combination product pairing one omega-3 fish oil capsule (1000 mg fish oil as ethyl esters) with one multivitamin capsule to support daily vitamin, mineral and omega-3 intake for heart, brain and vision health.

14Cod Liver Oil Capsules
CategoryConsumer B2C Cod Liver Oil Supplement
Description

500 mg pure cod liver oil capsules extracted from wild cod livers, rich in vitamins A and D and omega-3 (EPA, DHA); available in jars of 120 or 250 capsules under the LYSI brand.

15Children's Cod Liver Oil (Krakkalysi)
CategoryConsumer B2C Children's Supplement
Description

Children's cod liver oil containing vitamins A, D and E and omega-3 fatty acids, including DHA for brain and central nervous system development; formulated with child-appropriate vitamin A and D levels; available in natural and mango/citric flavours.

16Cod Liver Oil liquid (consumer)
CategoryConsumer B2C Cod Liver Oil Supplement
Description

Liquid cod liver oil extracted from fresh livers of wild cod, rich in vitamins A, D and E, and a good source of omega-3 (EPA, DHA); available in natural, lemon and lemon/mint flavours; per 10 ml: 2160 mg omega-3.

17Children's Omega (chewable capsules)
CategoryConsumer B2C Children's Supplement
Description

Chewable omega-3 fish oil capsules with fruit flavour and added vitamin D for children (4 years and older); per 2 capsules: 402 mg omega-3 (192 mg EPA, 126 mg DHA) and 10 µg vitamin D.

18Omega3 Fish Oil Capsules
CategoryConsumer B2C Omega-3 Supplement
Description

Capsules containing 500 mg omega-3 fish oil per capsule from fish rich in omega-3; supports heart, cardiovascular system, brain function and vision; per 3 capsules: 505 mg omega-3 (240 mg EPA, 160 mg DHA) and vitamin E.

19Omega3 Forte
CategoryConsumer B2C Omega-3 Supplement
Description

High-concentration omega-3 capsules containing 1000 mg fish oil (as ethyl esters); indicated for cardiovascular and immune system benefits; does not contain vitamins A or D, making it compatible with cod liver oil supplements.

20Vitamin D Capsules
CategoryConsumer B2C Omega-3 Supplement
Description

Capsules combining omega-3 fish oil (150 mg) with vitamin D (25 µg per capsule, 500% NRV); supports absorption of calcium and phosphorus, normal growth of bones, teeth, muscles, and immune function; recommended dosage 1-2 capsules for ages 12 and older.

21Shark Liver Oil Capsules
CategoryConsumer B2C Specialty Supplement
Description

Capsules rich in alkylglycerols (100 mg per capsule from 500 mg shark liver oil); intended as a supplement to traditional cod liver oil rather than a replacement; 1-2 capsules per day.

22Omega3 Mobility (with Mobilee™)
CategoryConsumer B2C Joint-health Supplement
Description

Dietary supplement combining 1000 mg omega-3 fish oil capsule (620 mg omega-3: 310 mg EPA, 205 mg DHA) with Mobilee™ tablets containing hyaluronic acid, chondroitin sulfate and vitamin C for joint health and mobility; does not contain vitamins A or D.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCore (Subsidiary)TypeStrategic or Co-development PartnerAnnounced on2022-01-01
Description

Ice Fish is a raw material supplier welcomed to the LYSI family in 2022 as a subsidiary. Together with Akraborg, it forms part of LYSI's vertical integration strategy to secure raw material supply for fish-oil production.

Strategic tierCore (Subsidiary)TypeStrategic or Co-development PartnerAnnounced on2015-01-01
Description

Akraborg is a cod liver canning factory acquired by LYSI in 2015. The acquisition deepened LYSI's vertical integration and product portfolio.

Strategic tierProduct-Level IntegrationTypeTechnology or Integration
Description

LYSI's Omega3 Mobility product combines a 1000 mg omega-3 fish oil capsule with Mobilee™ tablets formulated with hyaluronic acid, chondroitin sulfate and vitamin C, recognised for positive effects on joint health. Mobilee™ is the trademarked ingredient source.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Norwegian producer of high-concentration omega-3 EPA/DHA ingredients for the supplement and pharmaceutical markets. Closest direct peer to LYSI's B2B omega-3 concentrate business, operating a similar B2B ingredient/refinery model and serving overlapping nutraceutical and pharma customers.

TypeDirect peer
Description

German-headquartered omega-3 API manufacturer producing pharmaceutical-grade EPA/DHA under GMP for global pharma customers. Highly comparable to LYSI's API-grade (since 2014) fish oil franchise, with similar value proposition of regulated, pharmacopoeia-compliant omega-3 APIs.

TypeDirect peer
Description

Norwegian fish oil refiner producing food-grade and pharma-grade marine oils, including cod liver oil and omega-3 concentrates. Directly comparable B2B ingredient producer in the same Nordic fish-oil value chain and export channels.

TypeDirect peer
Description

Norwegian vertically integrated marine ingredients company producing fish oils, fish meal and proteins for food, feed and pet food. Comparable to LYSI's combined bulk + feed-grade marine oils portfolio and similar Nordic raw-material sourcing.

TypeDirect peer
Description

French specialty lipid and omega-3 ingredient producer serving nutraceutical and pharmaceutical customers. Comparable to LYSI's pharma/food-grade omega-3 and cod liver oil ingredient business in target customer segments.

TypeDirect peer
Description

Norwegian krill oil producer selling both B2B krill oil ingredients (Superba, Romega) and B2C branded supplements. Comparable dual B2B/B2C marine-oil platform with sustainability-led branding, serving overlapping supplement customers.

TypeBroad incumbent
Description

Global nutrition, health and ingredients major with a large omega-3 and lipid nutritional ingredients portfolio (including former Martek DHA). Broad incumbent that competes in the same pharma and nutraceutical ingredient markets as LYSI but across many other categories.

TypeBroad incumbent
Description

Global specialty chemicals and ingredients company with an established omega-3 and lipid ingredient business serving health, nutrition and pharma customers. Broad incumbent offering comparable ingredient solutions as part of a much larger portfolio.

TypeEmerging player
Description

US-based specialty fish oil and omega-3 ingredient producer serving supplement and pet food markets. Smaller, niche player with comparable B2B fish-oil and feed-grade marine oil offerings, primarily serving North American customers.

TypeDirect peer
Description

US-headquartered branded omega-3 supplement company selling consumer fish oil and cod liver oil SKUs globally. Comparable to LYSI's B2C consumer products channel (LYSI brand + private label) with similar product formats and health positioning.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles20 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries2 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance8 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

LYSI

Fish Oil Production and Omega-3 Supplementslysi.com

LYSI (Lýsi hf.) is an Icelandic fish oil producer founded in 1938 that refines and exports bulk food-grade and pharmaceutical API-grade marine oils to manufacturers in over 70 countries and sells branded consumer omega-3 supplements in over 30 markets from a 13,000-ton-capacity Reykjavík refinery.

What LYSI does

LYSI (Lýsi hf.) is an Icelandic producer and global supplier of refined fish oils founded in 1938 and headquartered in Reykjavík. It operates a single 13,000-ton-capacity processing plant in Reykjavík (inaugurated 2005, expanded 2012) with a complementary drying and rendering facility in Thorlakshofn, running a full chain of neutralisation, bleaching, winterisation, distillation and deodorisation designed to minimise oxidation while preserving EPA and DHA integrity. The portfolio spans bulk food-grade and pharmaceutical API-grade cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil and tuna oil, plus feed-grade marine oils for pet food, a range of branded consumer supplements (cod liver oil capsules and liquids, omega-3 capsules, combination products with joint-health ingredients), and contract manufacturing for private-label brands.

LYSI sells through two principal channels: a bulk B2B channel exporting to food and pharmaceutical manufacturers in over 70 countries via drums, IBCs, flexitanks and tank containers shipped EXW from Reykjavík, and a consumer channel distributing LYSI-branded and private-label packaged SKUs to over 30 countries with a particularly strong ~85% share of the Icelandic domestic omega-3 supplement market. Revenue is generated primarily through unit-pricing per Order Confirmation for bulk and contract-manufacturing customers, and through retailer-set pricing for branded consumer SKUs. The business is vertically extended through wholly owned subsidiaries Akraborg (cod liver canning, acquired 2015) and IceFish (raw material supply, acquired 2022), and is supported by a certification stack that includes pharmaceutical GMP, FSSC 22000, MSC, FOS, Halal, ISO 9001 and AOCS Approved Chemist, enabling it to qualify as an API supplier to pharmaceutical manufacturers.

LYSI firmographics

Firmographics
Name
LYSI
Legal name
Lýsi hf.
Website
https://lysi.com
Company type
Private
Founded year
1938
Operating status
Operating
Headcount range
11–50 employees
Short description
LYSI (Lýsi hf.) is an Icelandic fish oil producer founded in 1938 that refines and exports bulk food-grade and pharmaceutical API-grade marine oils to manufacturers in over 70 countries and sells branded consumer omega-3 supplements in over 30 markets from a 13,000-ton-capacity Reykjavík refinery.
Ownership category
akta.pro rank

LYSI industry classification

Industry
Product category
Fish Oil Production and Omega-3 Supplements
NAICS
Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)
SIC
Fats & Oils (2070)
akta.pro primary industry
Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates) (AFAJALAK)

Keywords

  • Fish oil refining
  • Omega-3 supplements
  • Cod liver oil
  • Pharmaceutical grade oils
  • Marine oil ingredients

Where LYSI is headquartered

Location

Headquarters

HQ city
Reykjavík
HQ country
Iceland
HQ region
Europe

Offices4 records

Markets served

LYSI business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Bulk fish oil sales (B2B): Sale of refined fish oils (cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil, tuna oil) in bulk containers (drums, IBCs, flexitanks, tank containers) to food and pharmaceutical manufacturers in over 70 countries. Standard products can be customised. Pricing per Order Confirmation.
  2. Branded consumer products (B2C): Sale of packaged consumer SKUs (Cod Liver Oil liquid/capsules, Omega-3, Health Duet, Children's Cod Liver Oil, Shark Liver Oil, Vitamin D, Omega3 Forte, Omega3 Mobility) under the LYSI brand to retail consumers in over 20 markets, plus strong domestic Icelandic market (~85% omega-3 supplement share).
  3. Private label / OEM contract manufacturing: Contract manufacturing of fish oil, vitamin formulas and other supplements fully packed under customers' own brands for leading natural-products and pharmaceutical companies.
  4. Pharmaceutical-grade API supply: Sale of Active Pharmaceutical Ingredient (API) grade fish oils manufactured under pharmaceutical GMP, in compliance with major pharmacopoeias and EU food legislation.
  5. Feed-grade marine oils (B2B pet food): Sale of high-quality feed-grade marine oils (cod, omega-3, salmon, herring) for pet food manufacturing, supplied in drums, IBCs, flexitanks or tank containers, compliant with EU feed regulations.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goBulk B2B and contract-manufacturing pricing via Order Confirmation
Unit PricingPay-as-you-goBranded consumer products sold at retail (price points not disclosed)
Unit PricingPay-as-you-goFeed-grade oils for pet food manufacturers (quote-based)

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

LYSI product offering

Product offering

Core offering

LYSI refines and processes marine oils at its 13,000-ton-capacity Reykjavik plant (inaugurated 2005, expanded 2012), supplying both bulk food-grade oils and pharmaceutical-grade (API) oils — including cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil, tuna oil and feed-grade oils — to food, pharmaceutical and pet-food manufacturers in over 70 countries. The company also produces and sells a portfolio of branded consumer supplements (liquid and capsule omega-3 and cod liver oil products, children's cod liver oil, vitamin D capsules, shark liver oil capsules and the Omega3 Mobility joint-health formulation) under the LYSI brand and via private label in over 20 markets.

Product overview

LYSI (Lýsi hf.) is an Icelandic fish oil producer founded in 1938 that operates a single integrated business organised into two commercial channels rather than a software-style platform-plus-modules architecture: a Bulk B2B channel supplying refined and pharmaceutical-grade (API) marine oils to food and pharmaceutical manufacturers in over 70 countries, and a Consumer B2C channel selling branded omega-3 and cod liver oil supplements to consumers in over 30 countries under the LYSI brand and private labels. The Bulk portfolio comprises food-grade and API-grade Cod Oil, Cod Liver Oil, Cod Liver Oil (API grade), Omega-3 Fish Oil, Omega-3 Fish Oil (API grade), Omega-3 Ethyl Esters 33/22, Salmon Oil and Tuna Fish Oil, plus Feed Grade Oils (Cod Oil, Omega-3 Fish Oil, Salmon Oil, Herring Oil) for pet food manufacturing. The Consumer portfolio comprises liquid Omega3 Fish Oil, Omega3 + D, Health Duet, Cod Liver Oil Capsules, Children's Cod Liver Oil (Krakkalysi), Cod Liver Oil liquid, Children's Omega chewable capsules, Omega3 Fish Oil Capsules, Omega3 Forte, Vitamin D Capsules, Shark Liver Oil Capsules and Omega3 Mobility (with Mobilee™). Both channels are supplied from a single 13,000-ton processing plant in Reykjavik (inaugurated 2005, expanded 2012) and a fish drying and rendering facility in Thorlakshofn, and the business is vertically extended through acquired subsidiaries Akraborg (cod liver canning, 2015) and IceFish (raw material supply, 2022).

Differentiator

Problem solved

Functional benefit

Products and services

  • Cod Oil Pale yellow oil obtained from the fresh livers of cod (Gadus morhua) and other Gadidae species, neutralised, bleached, winterised and deodorised; rich in omega-3 (EPA, DHA) and vitamins A and D; complies with EU food legislation and FSSC 22000. Sold in bulk containers (drums, IBCs, flexitanks, tank containers) to food and supplement manufacturers.
  • Cod Liver Oil (bulk) Pale yellow oil obtained from fresh livers of cod (Gadus morhua morhua), refined and clarified by filtration at about 0°C; rich in EPA and DHA fatty acids and vitamins A and D; MSC certified; available in accordance with major pharmacopoeias. Bulk B2B supply to food and pharmaceutical manufacturers.
  • Cod Liver Oil - API grade Pharmaceutical-grade Cod Liver Oil manufactured in full compliance with GMP requirements and released as an active pharmaceutical ingredient (API); rich in EPA, DHA, vitamin A (retinyl palmitate) and vitamin D (cholecalciferol); Ph. Eur. compliant. Sold to pharmaceutical manufacturers as an API.
  • Omega-3 Fish Oil Pale yellow oil from fish species rich in omega-3 (min. 18% EPA, 12% DHA), neutralised, refined, bleached, winterised and deodorised; FOS certified; complies with EU food legislation, FSSC 22000, GOED monograph and major pharmacopoeias; can be fortified with vitamins A, D, E and flavours. Bulk supply to food and supplement manufacturers.
  • Omega-3 Fish Oil - API grade Pharmaceutical-grade omega-3 fish oil manufactured in compliance with GMP and released as an active pharmaceutical ingredient (API); min. 18% EPA and 12% DHA from families such as Engraulidae, Carangidae, Clupeidae, Osmeridae, Scombridae, Ammodytidae. Sold to pharmaceutical manufacturers as an API.
  • Omega-3 Ethyl Esters 33/22 High-concentration omega-3 ethyl esters (min. 33% EPA, 22% DHA) processed from Engraulidae, Carangidae, Clupeidae, Osmeridae, Scombridae and Ammodytidae; FOS certified; primarily intended for encapsulation; complies with EU food legislation and major pharmacopoeias. Bulk B2B supply.
  • Salmon Oil Purified fatty oil obtained from fresh farmed Atlantic salmon (Salmo salar); refined, winterised and deodorised; natural source of omega-3 fatty acids; complies with EU food legislation and FSSC 22000. Bulk B2B supply to food manufacturers.
  • Tuna Fish Oil Pale yellow oil from fresh tuna, one of the richest known sources of DHA (min. 25% DHA, 5% EPA, min. 35% total omega-3); refined, deodorised, with natural tocopherols added; complies with EU food legislation and FSSC 22000. Bulk B2B supply.
  • Feed Grade Oils High-quality marine fish oils for pet food manufacturing, including Cod Oil, Omega-3 Fish Oil (FOS certified), Salmon Oil (from farmed Atlantic salmon) and Herring Oil (MSC certified); neutralised and bleached, can be further refined; GMO-free, compliant with EU feed regulations, GMP and FSSC 22000 certified. Bulk B2B supply to pet food manufacturers.
  • Private-label / OEM contract manufacturing Contract manufacturing of fish oil, vitamin formulas and other supplements fully packed under customers' own brands for leading brands in the natural products industry and pharmaceutical companies. Sourced from LYSI's own bulk fish oil range and processed in the Reykjavik refinery under pharmaceutical GMP and FSSC 22000.
  • Omega3 Fish Oil (consumer liquid) Liquid omega-3 fish oil produced from fish rich in omega-3 fatty acids, available in natural and lemon flavours; each 5 ml teaspoon provides 1560 mg omega-3 (745 mg EPA, 490 mg DHA). Sold under the LYSI brand in consumer markets.
  • Omega3 + D Capsules combining omega-3 fish oil with added vitamin D (cholecalciferol) to support normal growth of teeth and bones; per capsule: 335 mg omega-3 (160 mg EPA, 105 mg DHA) and 20 µg vitamin D; vanilla flavour.
  • Health Duet Combination product pairing one omega-3 fish oil capsule (1000 mg fish oil as ethyl esters) with one multivitamin capsule to support daily vitamin, mineral and omega-3 intake for heart, brain and vision health.
  • Cod Liver Oil Capsules 500 mg pure cod liver oil capsules extracted from wild cod livers, rich in vitamins A and D and omega-3 (EPA, DHA); available in jars of 120 or 250 capsules under the LYSI brand.
  • Children's Cod Liver Oil (Krakkalysi) Children's cod liver oil containing vitamins A, D and E and omega-3 fatty acids, including DHA for brain and central nervous system development; formulated with child-appropriate vitamin A and D levels; available in natural and mango/citric flavours.
  • Cod Liver Oil liquid (consumer) Liquid cod liver oil extracted from fresh livers of wild cod, rich in vitamins A, D and E, and a good source of omega-3 (EPA, DHA); available in natural, lemon and lemon/mint flavours; per 10 ml: 2160 mg omega-3.
  • Children's Omega (chewable capsules) Chewable omega-3 fish oil capsules with fruit flavour and added vitamin D for children (4 years and older); per 2 capsules: 402 mg omega-3 (192 mg EPA, 126 mg DHA) and 10 µg vitamin D.
  • Omega3 Fish Oil Capsules Capsules containing 500 mg omega-3 fish oil per capsule from fish rich in omega-3; supports heart, cardiovascular system, brain function and vision; per 3 capsules: 505 mg omega-3 (240 mg EPA, 160 mg DHA) and vitamin E.
  • Omega3 Forte High-concentration omega-3 capsules containing 1000 mg fish oil (as ethyl esters); indicated for cardiovascular and immune system benefits; does not contain vitamins A or D, making it compatible with cod liver oil supplements.
  • Vitamin D Capsules Capsules combining omega-3 fish oil (150 mg) with vitamin D (25 µg per capsule, 500% NRV); supports absorption of calcium and phosphorus, normal growth of bones, teeth, muscles, and immune function; recommended dosage 1-2 capsules for ages 12 and older.
  • Shark Liver Oil Capsules Capsules rich in alkylglycerols (100 mg per capsule from 500 mg shark liver oil); intended as a supplement to traditional cod liver oil rather than a replacement; 1-2 capsules per day.
  • Omega3 Mobility (with Mobilee™) Dietary supplement combining 1000 mg omega-3 fish oil capsule (620 mg omega-3: 310 mg EPA, 205 mg DHA) with Mobilee™ tablets containing hyaluronic acid, chondroitin sulfate and vitamin C for joint health and mobility; does not contain vitamins A or D.

Quantifiable outcome

  • 13,000 tons annual fish-oil processing capacity (post-2012 expansion)
  • +3 more outcomes

Companies that use LYSI

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles5 records

LYSI technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

LYSI partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core (subsidiary) and product-level integration.

  • IceFish (Ice Fish)core (subsidiary)Strategic or Co-development Partner · 1 January 2022Ice Fish is a raw material supplier welcomed to the LYSI family in 2022 as a subsidiary. Together with Akraborg, it forms part of LYSI's vertical integration strategy to secure raw material supply for fish-oil production.
  • Akraborgcore (subsidiary)Strategic or Co-development Partner · 1 January 2015Akraborg is a cod liver canning factory acquired by LYSI in 2015. The acquisition deepened LYSI's vertical integration and product portfolio.
  • Mobilee™ (Bioiberica ingredient)product-level integrationTechnology or IntegrationLYSI's Omega3 Mobility product combines a 1000 mg omega-3 fish oil capsule with Mobilee™ tablets formulated with hyaluronic acid, chondroitin sulfate and vitamin C, recognised for positive effects on joint health. Mobilee™ is the trademarked ingredient source.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

LYSI competitors and assessment

Company assessment

Direct peers

  • Epax Norway AS: Norwegian producer of high-concentration omega-3 EPA/DHA ingredients for the supplement and pharmaceutical markets. Closest direct peer to LYSI's B2B omega-3 concentrate business, operating a similar B2B ingredient/refinery model and serving overlapping nutraceutical and pharma customers.
  • KD Pharma Group: German-headquartered omega-3 API manufacturer producing pharmaceutical-grade EPA/DHA under GMP for global pharma customers. Highly comparable to LYSI's API-grade (since 2014) fish oil franchise, with similar value proposition of regulated, pharmacopoeia-compliant omega-3 APIs.
  • GC Rieber Oils: Norwegian fish oil refiner producing food-grade and pharma-grade marine oils, including cod liver oil and omega-3 concentrates. Directly comparable B2B ingredient producer in the same Nordic fish-oil value chain and export channels.
  • Pelagia AS: Norwegian vertically integrated marine ingredients company producing fish oils, fish meal and proteins for food, feed and pet food. Comparable to LYSI's combined bulk + feed-grade marine oils portfolio and similar Nordic raw-material sourcing.
  • Polaris SA: French specialty lipid and omega-3 ingredient producer serving nutraceutical and pharmaceutical customers. Comparable to LYSI's pharma/food-grade omega-3 and cod liver oil ingredient business in target customer segments.
  • Aker BioMarine ASA: Norwegian krill oil producer selling both B2B krill oil ingredients (Superba, Romega) and B2C branded supplements. Comparable dual B2B/B2C marine-oil platform with sustainability-led branding, serving overlapping supplement customers.
  • Nordic Naturals: US-headquartered branded omega-3 supplement company selling consumer fish oil and cod liver oil SKUs globally. Comparable to LYSI's B2C consumer products channel (LYSI brand + private label) with similar product formats and health positioning.

Broad incumbents

  • dsm-firmenich: Global nutrition, health and ingredients major with a large omega-3 and lipid nutritional ingredients portfolio (including former Martek DHA). Broad incumbent that competes in the same pharma and nutraceutical ingredient markets as LYSI but across many other categories.
  • Croda International Plc: Global specialty chemicals and ingredients company with an established omega-3 and lipid ingredient business serving health, nutrition and pharma customers. Broad incumbent offering comparable ingredient solutions as part of a much larger portfolio.

Emerging players

  • Wiley Companies / Organic Technologies: US-based specialty fish oil and omega-3 ingredient producer serving supplement and pet food markets. Smaller, niche player with comparable B2B fish-oil and feed-grade marine oil offerings, primarily serving North American customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

LYSI social profiles

Digital presence

LYSI compliance and trust

Trust signal

Compliance8 records

LYSI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LYSI leadership team

Management profile

Number of profiles

Profiles20 records

LYSI subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

LYSI funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LYSI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LYSI

What does LYSI do?

LYSI refines and processes marine oils at its 13,000-ton-capacity Reykjavik plant (inaugurated 2005, expanded 2012), supplying both bulk food-grade oils and pharmaceutical-grade (API) oils — including cod oil, cod liver oil, omega-3 fish oil, omega-3 ethyl esters, salmon oil, tuna oil and feed-grade oils — to food, pharmaceutical and pet-food manufacturers in over 70 countries. The company also produces and sells a portfolio of branded consumer supplements (liquid and capsule omega-3 and cod liver oil products, children's cod liver oil, vitamin D capsules, shark liver oil capsules and the Omega3 Mobility joint-health formulation) under the LYSI brand and via private label in over 20 markets.

Is LYSI a public or private company?

LYSI is a private company. It is classified as family owned and is currently operating.

When was LYSI founded?

LYSI was founded in 1938. It employs 11 to 50 people.

Where is LYSI based?

LYSI is headquartered in Reykjavík, Iceland, in the Europe region.

How does LYSI make money?

Five revenue lines are on record. Bulk fish oil sales (B2B) is the primary driver. The others are branded consumer products (B2C), private label / OEM contract manufacturing, pharmaceutical-grade API supply and feed-grade marine oils (B2B pet food).

Who are LYSI's main competitors?

Direct peers on record are Epax Norway AS, KD Pharma Group, GC Rieber Oils, Pelagia AS, Polaris SA, Aker BioMarine ASA and Nordic Naturals. Broad incumbents are dsm-firmenich and Croda International Plc. Wiley Companies / Organic Technologies is listed as an emerging player.

Does LYSI have an API?

No public API is recorded for LYSI.

What industry is LYSI in?

LYSI's product category is Fish Oil Production and Omega-3 Supplements. Its primary akta.pro industry code is AFAJALAK, Omega-3 & Marine/Algal Lipids (EPA/DHA Oils, Concentrates). Its NAICS code is 311225 and its SIC code is 2070.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals