Ice Fish AS

What Ice Fish AS does

Ice Fish AS is a Norwegian seafood export company headquartered in Tromsø, founded in 1999 and currently owned and operated by its employees. The company sources fresh, frozen, salted, and dried seafood from suppliers along the Norwegian coast and exports these products to international B2B buyers across Western and Eastern Europe, Asia, America, and Africa. Its product portfolio spans whitefish (Cod, Haddock, Saithe, Redfish, Monkfish, Tusk, Ling, Plaice, Black/White Halibut) in HG, loin, and fillet forms, plus Atlantic Salmon, Rainbow Trout, King Crab, Stockfish, Cod-roe, and Cod-liver.

The operating model is a low-headcount intermediary structure: roughly 10 personnel organized by product category (fresh fish, frozen fish, salmon and trout, salted and dried fish), with dedicated sales managers, sales representatives, a financial manager, and export secretaries handling documentation. Logistics is multi-modal, with products delivered to customer doorsteps via trucks, containers, vessels, trains, and airfreight. The company holds industry certifications including Seafood from Norway, Norwegian Skrei, GlobalGAP, and a Marine Stewardship Council-related certification, and publishes an annual Åpenhetsloven (Norwegian Transparency Act) statement.

Revenue is generated through one-time transactional sales of seafood inventory across global markets, with no disclosed pricing model, no subscription or recurring revenue component, and no public revenue figures. The go-to-market is direct enterprise sales, with the sales team engaging international buyers across four continents. No technology platform, digital marketplace, or proprietary trading system is disclosed; the business operates as a traditional commodity export intermediary. Marketing presence is limited to a Facebook page and a static Webflow website.

Name

Ice Fish AS

Legal name

Ice Fish AS

Website

https://icefish.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Ice Fish AS is a Norwegian employee-owned seafood exporter based in Tromsø, supplying fresh, frozen, salted, and dried fish products to international B2B buyers across Europe, Asia, America, and Africa.

Ownership category

akta.pro rank

Product category

Seafood Wholesale & Export

NAICS

Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)

Keywords

• Norwegian seafood export
• Fresh fish supply
• Frozen fish products
• Salmon trout export
• Seafood wholesale

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Seafood Export: Ice Fish AS generates revenue through the export and sale of fresh, frozen, salted, and dried seafood products from Norway to international markets. The company sources products from suppliers along the Norwegian coast and delivers worldwide to customers' doorsteps.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ice Fish AS is a Norwegian seafood exporter that sources fresh, frozen, salted, and dried seafood from suppliers located along the Norwegian coast and sells these products to international buyers across Europe, Asia, America, and Africa. The portfolio covers whitefish (Cod, Haddock, Saithe, Redfish, Monkfish, Tusk, Ling, Plaice, Black/White Halibut), Atlantic Salmon, Trout, King Crab, Cod-roe, Cod-liver, and Stockfish in formats including HG, Fillets, and Loins. Products are delivered to customers' doorsteps using a multimodal logistics network of trucks, containers, vessels, trains, and airfreight.

Product overview

Ice Fish AS is a Norwegian seafood supplier established in 1999, operating as an employee-owned company. The company offers a comprehensive portfolio of fresh and frozen seafood products sourced from along the Norwegian coast, including whitefish varieties (Cod, Haddock, Saithe, Redfish, Monkfish, Tusk, Ling, Plaice, Black/White Halibut) available as HG, Loins, and Fillets; Atlantic Salmon and Trout; King Crab; and processed products including wet salted, dried salted, Stockfish, Cod-roe, and Cod-liver. The product range spans Fresh, Frozen, Salted, and Dried product categories, serving global export markets across Europe, Asia, America, and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish Fresh whitefish products supplied to international buyers, including Cod, Haddock, Saithe, Redfish, Monkfish, Tusk, Ling, Plaice, Black Halibut, and White Halibut. Sold in HG, Fillets, and Loins formats.
• Frozen Fish Frozen whitefish products supplied to international buyers, including Cod, Haddock, Saithe, Redfish, Monkfish, Tusk, Ling, Plaice, Black Halibut, and White Halibut preserved through freezing.
• Salmon & Trout
• Salted & Dried Fish
• King Crab

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mowi ASA: World's largest Atlantic salmon farmer and major Norwegian seafood producer; comparable to Ice Fish through its Norwegian origin, multi-species global export footprint, and salmon/farm-raised whitefish product mix — but vertically integrated and significantly larger.
• Maruha Nichiro Corporation: One of the largest seafood companies globally, with diversified portfolio including salmon, cod, crab, and value-added seafood; broadly comparable to Ice Fish as a multi-category international seafood supplier, though much larger and Asia-headquartered.
• SalMar ASA: Norwegian salmon producer with global distribution and strong export focus; comparable to Ice Fish's salmon/trout export franchise but operating at vastly larger scale with significant Norwegian heritage.
• Thai Union Group PCL: Global seafood conglomerate supplying tuna, salmon, and value-added seafood to international markets; comparable to Ice Fish in global seafood distribution scale, but focused on different sourcing regions (SE Asia/Africa).
• Lerøy Seafood Group ASA: Vertically integrated Norwegian seafood group with salmon, trout, and whitefish operations plus value-added processing; mirrors Ice Fish's multi-species, multi-format export approach but with far greater scale and owned production.
• Norway Royal Salmon ASA: Norwegian salmon farming and sales company with international buyer base; directly overlaps with Ice Fish's salmon export line but in a higher-volume, more vertically integrated model.

Direct peers

• Skagerrak AS: Norwegian seafood trading and export firm offering multi-species (cod, salmon, pelagic) export to European and international buyers; directly comparable to Ice Fish in business model — lean exporter of Norwegian seafood across global markets.
• Erko Seafood AS (formerly Havfisk/Havfisk ASA): Norwegian whitefish (cod, haddock, saithe) processor and exporter headquartered along the Norwegian coast; directly comparable to Ice Fish's whitefish/cod franchise and uses comparable distribution into European markets.

Regional players

• Royal Greenland A/S: Greenlandic/Nordic seafood producer-exporter of cold-water species (cod, shrimp, halibut); competing in adjacent North Atlantic categories with similar end-markets in Europe, North America, and Asia.
• Brim hf: Icelandic vertically integrated fishing and seafood company covering cod, haddock, and redfish with global export focus; comparable species mix but operating from Iceland rather than Norway, selling into similar markets including Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/icefishas
• LinkedInlinkedin.com/company/ice-fish-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ice Fish AS