Waste Advantage Magazine
Waste Advantage Magazine is an independent B2B trade publication that serves North American solid waste and recycling professionals with a monthly print magazine, digital edition, daily e-newsletter, video series, webinars, and an equipment MarketPlace reaching over 95,000 qualified subscribers.
- Company typePrivate
- Founded2009
- HeadquartersPalm Beach Gardens, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Waste Advantage Magazine does
Waste Advantage Magazine is an independent B2B trade publication focused exclusively on the solid waste and recycling industry in North America. The company publishes a monthly print magazine (12 issues annually) distributed to a stated base of 95,000+ qualified subscribers, supplemented by a free digital edition, a daily e-newsletter, the Talking Trash video series, and a Safety Webinar Series that reportedly draws over 500 registrants per session. Headquartered in Palm Beach Gardens, Florida, the company operates with a small team of approximately seven named staff including Founder Noreen Cocron, VP of Marketing/Director of Sales Marcus Rubio, and Publisher Angelina Ruiz.
The company's core platform is a digital publishing stack running on Cloudflare with email delivery via Constant Contact, audience analytics via Google Analytics, and ad serving through Google Ad Manager. Beyond the magazine, it operates an integrated MarketPlace with 424+ items across 90+ equipment and service categories, a Supplier Directory with paid listings at $150/month, free Job Listings, and on-demand webinar programming. The technology stack is conventional for trade publishing and the company has no disclosed app, API, proprietary models, or patents.
Waste Advantage Magazine generates revenue primarily through advertising across print, digital, newsletter, video, and webinar formats, supplemented by subscription fees (US $49/year, Canada $99/year, first six months free for qualified industry subscribers), MarketPlace listing fees ($25/$50/$75 for 1/2/3-month tiers), Supplier Directory subscriptions ($150/month), and sponsored content. The customer base spans municipal and private waste haulers, recycling centers, transfer stations, landfills, engineering/consulting firms, and equipment manufacturers and distributors, with the publisher positioning itself as the only single-publication, single-price source covering the full solid waste and recycling value chain.
Waste Advantage Magazine firmographics
Firmographics- Name
- Waste Advantage Magazine
- Legal name
- Waste Advantage Magazine
- Website
- https://wasteadvantagemag.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waste Advantage Magazine is an independent B2B trade publication that serves North American solid waste and recycling professionals with a monthly print magazine, digital edition, daily e-newsletter, video series, webinars, and an equipment MarketPlace reaching over 95,000 qualified subscribers.
- Ownership category
- akta.pro rank
Waste Advantage Magazine industry classification
Industry- Product category
- Trade Publishing / B2B Media
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA), C&D Waste Disposal (C&D Landfills) (BPALAJAH)
Keywords
Where Waste Advantage Magazine is headquartered
LocationHeadquarters
- HQ city
- Palm Beach Gardens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waste Advantage Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising Revenue: Primary revenue stream from advertising across multiple formats including print magazine, digital magazine, website banners, daily/monthly e-newsletters, MarketPlace, Supplier Directory, social media, on-demand webinars, sponsored content, and videos. Pricing varies by format with headline banners, content banners, newsletter banners, sponsored content articles, and webinar placements available.
- MarketPlace Listing Fees: Revenue from equipment and service listings on the MarketPlace platform, with pricing tiers of $25 for 1 month, $50 for 2 months, and $75 for 3 months. Listings include 30-day exposure, up to 5 photos, detailed descriptions, and multi-category selection.
- Print Subscriptions: Print magazine subscriptions at $49/year for US subscribers, $99/year for Canada. Includes weekly newsletters, news and industry updates, event information, and product information via email. First 6 months free for qualified waste and recycling industry subscribers.
- Supplier Directory Listings: Monthly directory listings at $150/month, including 500-600 word company description, logo, images, videos, contact information, direct contact form, and 1x newsletter listing.
- Job Listing Fees: Free job listings posted for one month on the MarketPlace Job Listings page for the waste and recycling industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print Subscription - US |
| Subscription | Annual | Print Subscription - Canada |
| Freemium | Pay-as-you-go | Print Subscription - Free Trial |
| Freemium | Monthly | Digital Edition |
| Subscription | Monthly | MarketPlace Equipment Listing - 1 Month |
| Subscription | Multi-year contract | MarketPlace Equipment Listing - 2 Months |
| Subscription | Multi-year contract | MarketPlace Equipment Listing - 3 Months |
| Freemium | Monthly | Job Listing - Free |
| Subscription | Monthly | Supplier Directory Listing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Waste Advantage Magazine product offering
Product offeringCore offering
Waste Advantage Magazine is a B2B trade publication covering the solid waste and recycling industry in North America. It publishes a monthly print magazine (12 issues annually), a free digital edition, and daily e-newsletters, and operates an integrated MarketPlace for buying and selling new and used equipment and services. The company generates revenue primarily through advertising sales across print, digital, newsletter, video, and webinar formats, plus print subscriptions and marketplace listing fees.
Product overview
Waste Advantage Magazine is a B2B print and digital publication dedicated to the solid waste and recycling industry. The publication operates as a unified magazine with 12 annual issues reaching over 95,000 qualified subscribers, supplemented by multiple integrated platforms: the MarketPlace for equipment buying/selling, Job Listings for industry recruitment, Webinars including safety-focused programming, a Supplier Directory for vendor discovery, and the Talking Trash video series. The company also offers advertising solutions across print, digital, and newsletter formats.
Differentiator
Problem solved
Functional benefit
Products and services
- Waste Advantage Magazine Print Subscription Monthly print magazine subscription covering the solid waste and recycling industry with articles, case studies, news, products, and industry regulations. Published 12 times annually at $49/year for US subscribers and $99/year for Canada subscribers, with a 6-month free trial for qualified industry subscribers.
- Waste Advantage Magazine Digital Edition Free digital edition of the monthly magazine available via email subscription and online access at wasteadvantagemag.com, including the digital issue each month and a daily e-newsletter with news, articles, and industry updates.
- MarketPlace Equipment and Services Marketplace Online marketplace connecting buyers and sellers of new and used waste and recycling equipment and services, including trucks, containers, compactors, MRF equipment, and software. Features tiered listing pricing ($25 for 1 month, $50 for 2 months, $75 for 3 months) with 30-day exposure, up to 5 photos, detailed descriptions, and multi-category selection.
- Supplier Directory Listings Monthly subscription directory listing ($150/month) including 500-600 word company description, logo, images, videos, contact information with direct contact form, and 1x newsletter listing for waste and recycling industry solution providers.
- Job Listings Free job posting service for the waste and recycling industry, with postings published for one month on the MarketPlace Job Listings page.
- Webinars (Sponsorship and Hosting) On-demand and live webinar programming covering industry topics including AI in waste management, fleet management, and safety. Webinars offer sponsorship opportunities with audit-attended attendance and continuing education credits for attendees.
- Safety Webinar Series Sponsorship Safety-focused webinar programming addressing collection safety, post-collection operations, and industry safety best practices, with sponsorship opportunities. The series reaches over 500 registrants per session.
Quantifiable outcome
- Over 95,000 qualified subscribers receive the publication monthly
- +3 more outcomes
Companies that use Waste Advantage Magazine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Waste Advantage Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Waste Advantage Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WIS (Waste Innovative Solutions)minorWIS sponsors the Talking Trash video series page. WIS specializes in waste management software and hardware solutions, providing dedicated In-Cab Device and Route Optimization Solutions to clients worldwide with 10 years of experience serving public sector organizations and private operators.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Waste Advantage Magazine competitors and assessment
Company assessmentDirect peers
- Recycling Today: Recycling Today is a trade publication covering the recycling and solid waste industries, published by GIE Media. It serves recycling professionals, MRF operators, and scrap processors with news, analysis, and equipment information. Direct competitor for advertisers targeting the recycling sector of the waste industry.
- Resource Recycling: Resource Recycling publishes trade content focused on recycling markets, policy, and processing operations. It overlaps with Waste Advantage Magazine's recycling coverage and competes for the same recycling industry advertisers and subscribers.
- Waste360: Waste360 is a leading B2B media brand for the waste and recycling industry, operated by BNP Media. It publishes a print magazine, digital content, and events covering solid waste, recycling, and sustainability. Directly competes with Waste Advantage Magazine for the same advertiser and subscriber audience.
- BioCycle: BioCycle is a trade publication focused on composting, organics recycling, and sustainable materials management. It overlaps with Waste Advantage Magazine's compost/organic recycling coverage and competes for advertisers in the organics sector.
- MSW Management: MSW Management is a long-running B2B publication focused on municipal solid waste collection, transfer, and disposal operations. It serves similar decision-maker audiences (municipal and private sector waste executives) and competes directly for advertising and subscription dollars.
Emerging players
- E-Scrap News: E-Scrap News covers the electronics recycling and asset recovery industry, a subset of the broader waste industry that Waste Advantage Magazine also covers. It serves a more specialized niche but competes for electronics recycling advertisers.
- Environmental Science & Engineering Magazine: ES&E Magazine is a Canadian trade publication covering environmental topics including water, air, and waste. It overlaps with Waste Advantage Magazine's waste industry coverage but serves a broader environmental scope and Canadian audience.
Regional players
- Waste Management World: Waste Management World is a UK-based trade publication covering the European waste and recycling industry. It operates in a comparable editorial format and covers the same industry verticals (collection, recycling, landfill) but serves a primarily European audience rather than North American.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Waste Advantage Magazine social profiles
Digital presenceWaste Advantage Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waste Advantage Magazine leadership team
Management profileNumber of profiles
Profiles7 records
Waste Advantage Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waste Advantage Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waste Advantage Magazine
What does Waste Advantage Magazine do?
Waste Advantage Magazine is a B2B trade publication covering the solid waste and recycling industry in North America. It publishes a monthly print magazine (12 issues annually), a free digital edition, and daily e-newsletters, and operates an integrated MarketPlace for buying and selling new and used equipment and services. The company generates revenue primarily through advertising sales across print, digital, newsletter, video, and webinar formats, plus print subscriptions and marketplace listing fees.
Is Waste Advantage Magazine a public or private company?
Waste Advantage Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waste Advantage Magazine founded?
Waste Advantage Magazine was founded in 2009. It employs 11 to 50 people.
Where is Waste Advantage Magazine based?
Waste Advantage Magazine is headquartered in Palm Beach Gardens, United States, in the North America region.
How does Waste Advantage Magazine make money?
Five revenue lines are on record. Advertising Revenue is the primary driver. The others are marketPlace Listing Fees, print Subscriptions, supplier Directory Listings and job Listing Fees.
Who are Waste Advantage Magazine's main competitors?
Direct peers on record are Recycling Today, Resource Recycling, Waste360, BioCycle and MSW Management. Emerging players are E-Scrap News and Environmental Science & Engineering Magazine. Waste Management World is listed as a regional player.
Does Waste Advantage Magazine have an API?
No public API is recorded for Waste Advantage Magazine.
What industry is Waste Advantage Magazine in?
Waste Advantage Magazine's product category is Trade Publishing / B2B Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous). Its NAICS code is 51314 and its SIC code is 2721.