WIS

What WIS does

WIS (Waste Innovation Systems) is a private technology company founded in 2009 that builds integrated hardware and software for the waste management and recycling industry. The company originated as a waste collection operator and pivoted to technology in 2014, giving it practitioner-level domain expertise that shapes its product strategy. Its platform combines CRM, billing, routing, dispatch, navigation, customer portals, service verification, and Class Y(b) OIML R51-certified bin weighing into a single end-to-end stack, with on-vehicle hardware (Driver X4 in-cab unit, Precia Molen bin weighing systems, WISCAM AI cameras) feeding operational data back into the software layer.

The platform serves waste haulers, municipalities, and government bodies — including named customers such as Wiser Recycling, Emerald Coast Utilities Authority, Greyhound Recycling, Ray Whelan, Thorntons Recycling, QRL, and the City of Seneca — and is deployed across approximately 1,400 trucks serving over 1.4 million households and 100,000 commercial businesses in 13 countries, with offices in Austin TX, Atlanta GA, and Wexford, Ireland. AI features are embedded in product modules (contamination detection, empty counting, missed-cart identification, ANPR, IVR voice recognition) rather than sold as standalone AI products.

WIS monetizes through a combination of software subscriptions, hardware sales and integrations, payment-processing enablement (Stripe, Apple Pay, Google Pay, PayPal), and project/professional services tied to fleet onboarding. It has scaled without disclosed external funding and has expanded internationally partly via regulatory positioning (UK G-Cloud supplier status, OIML R51 certification) and selectively via M&A (acquisition of Precia Molen Ireland's bin weighing business in November 2022).

Name

WIS

Legal name

Waste Innovation Systems

Website

https://wiswm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

WIS (Waste Innovation Systems) provides integrated hardware and software — CRM, billing, routing, certified bin weighing, and AI-enabled onboard cameras — to waste haulers, municipalities, and government bodies across 13 countries, serving 1,400 trucks and over 1.4 million households.

Ownership category

akta.pro rank

Product category

Waste Management Software and Hardware

NAICS

Waste Collection (5621), Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

akta.pro secondary industries

Sustainability & Emissions Analytics for Logistics (CO2e, Fuel, ESG) (TLAEAKAI), Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• Waste management software
• Waste collection technology
• Recycling route optimization
• Bin weighing systems
• Waste fleet management

Headquarters

HQ city

El Macero

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Software Subscriptions and Licensing: WIS provides a comprehensive suite of software products (Navigator, Connect, Commercial, Residential, Roll Off OS, Scales OS, Manual Verification, Customer App, Bin Manager) under an OS (operating system) model. These are delivered as integrated platforms for waste management operations covering CRM, billing, routing, dispatch, collections management, and customer communication. Revenue is generated through ongoing software licensing and subscription fees.
2. Hardware Sales and Certification: WIS designs, manufactures, installs and certifies hardware including the Driver X3/X4 in-cabin navigation devices, WISCAM camera systems, RFID readers, dynamic bin weighing systems (Class Yb OIML R51 certified), and related components. Hardware is sold as part of the overall solution or as standalone products. Weighing systems are certified by NMI with installation taking 4-5 days.
3. Professional Services and Implementation: WIS provides implementation, installation, training, and certification services for its hardware and software solutions, particularly for the bin weighing systems where on-site installation and certification is performed.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

WIS provides an integrated hardware and software platform for waste management and recycling operators, including CRM/billing software, GPS navigation, route optimization, driver in-cabin hardware, bin weighing systems, camera verification, RFID tracking, and customer self-service portals. The company sells its solutions to waste haulers, municipalities, and government bodies worldwide, with 1,400 trucks and 2 billion collections powered annually. Revenue is generated through software subscriptions, hardware sales, and professional services.

Product overview

WIS (Waste Innovation Systems) provides an integrated platform-plus-modules architecture for the waste management and recycling industry. The core software suite includes Navigator/WasteNav for GPS truck routing enabling any driver to drive any route, WIS Connect for communication management, and specialized operating systems for Commercial and Residential waste management, Roll Off container operations, and Scales/Weighbridge management. The hardware portfolio features certified bin weighing systems (WIS Weighing), AI-powered camera verification (WISCAM), and RFID verification solutions (both low frequency and ultra high frequency). Additional modules include Manual Verification, Customer App, Bin Manager delivery app, and Auto-Sign Up Wizard for automated onboarding. The platform integrates with major payment gateways (Stripe, PayPal, Apple Pay, Google Pay, Visa, Mastercard, Amex, Discover) and transmits data via GPS satellite constellations (GPS, GLONASS, BDS, GALILEO). WIS serves 1.4 million households across 13 countries with 1,400 trucks.

Differentiator

Problem solved

Functional benefit

Brands

• WasteNav: Navigation solution allowing any driver to drive any route with turn-by-turn directions built specifically for waste collection operators
• WIS Connect
• WIS Commercial OS
• WIS Residential OS
• WIS Roll Off OS
• WIS Scales OS
• WISCAM
• WIS Weighing
• WIS Analytical
• Talking Trash
• Bin Manager

Products and services

• Navigator (WasteNav) All-in-one GPS truck navigation system enabling any driver to drive any route with turn-by-turn color-coded directions, voice commands, and in-cabin displays built specifically for waste collection operators.
• WIS Connect Communication management platform integrating Web Manager, SMS Manager, API Manager, Sales Finder, Phone Manager (IVR/PABX), and Email Manager for centralized business operations across multiple channels.
• Commercial OS Comprehensive commercial waste management system covering business account management, credit management, collection scheduling, smart billing/invoicing, and accounting/tax management with integrations to roll-off and scales systems.
• Residential OS Residential waste management platform handling customer sign-ups, routing/collections, pricing/invoicing, administration/CRM, and credit control with automation features for up to 2 million households.
• Roll Off OS Container and roll-off management system with intelligent dispatching, auto-routing, real-time inventory, online ordering, zone pricing, and driver app with signature and picture capture.
• Scales OS Weighing and scales operations software with flexible pricing, multi-tier credit control, scale/camera integration, self-serve driver weighing, e-signature capture, and QR code self-service for weighbridge operations.
• Manual Verification Manual service verification solution allowing drivers to tap a button to confirm collection or non-collections, record issues with photo capture, and capture electronic signatures.
• Customer App Branded customer mobile app providing collection calendar, push notifications, lift management, transaction history, and secure payment capabilities for end customers of waste operators.
• Bin Manager (Cart/Dumpster Delivery App) Delivery management app for residential, commercial, and roll-off cart/dumpster/container deliveries with task creation, auto-assign, RFID scanning, GPS location tracking, and inventory management.
• Auto-Sign Up Wizard Automated customer onboarding solution with auto route check, zone pricing, multiple payment gateway support (Stripe, Apple Pay, Google Pay, PayPal), abandoned cart features, and automatic route/service schedule creation.
• WIS Weighing (Bin Weighing System) OIML R51 Class Y(b) certified dynamic bin weighing system (NMI Certificate TC8243) monitoring bin contents weight after each collection cycle with accuracy within 1kg up to 350kg total lift, transmitting GPS, RFID, and weight data in real time.
• WISCAM (Camera Verification) AI-powered garbage truck camera system with 12.3MP night vision, 4K recording, live streaming, NVIDIA GPU with 128 CUDA cores for onboard AI processing, contamination detection, and GPS tagging for collection verification.
• Low Frequency RFID Verification Identification and tracking system using low frequency RFID chips for streamlined waste collection and service verification.
• Ultra High Frequency RFID Verification Precision tracking system using ultra high frequency RFID for improved efficiency in waste management operations.
• WIS Analytical Real-time industry KPI reporting and benchmarking platform delivering 22+ averaged data lines for performance analysis against industry averages.
• Driver X4 (In-Cabin Navigation Hardware) In-cabin on-board computer hardware system with 8-inch HD touchscreen, color-coded route displays, voice guidance, hardwired to truck for reliable power, and integration with weighing systems.

Quantifiable outcome

• 85% reduction in missed carts
• +6 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core, major and acquisition.

• StripecoreTechnology or IntegrationWIS announced a partnership with Stripe as a payment gateway integration. Stripe is used to process customer payments through WIS's automated phone payment system and online customer portals, enabling secure, quick, and easy payment processing for waste management clients.
• Apple PaycoreTechnology or IntegrationIntegrated payment gateway supporting Apple Pay as a customer payment method across WIS platforms including Auto-Sign-Up Wizard, Roll Off OS, Scales OS, and Customer App.
• Google PaycoreTechnology or IntegrationIntegrated payment gateway supporting Google Pay as a customer payment method across WIS platforms including Auto-Sign-Up Wizard, Roll Off OS, Scales OS, and Customer App.
• PayPalcoreTechnology or IntegrationIntegrated payment gateway supporting PayPal as a customer payment method across WIS platforms.
• Waste ExpomajorGTM or Marketing PartnerWIS attends and exhibits at Waste Expo, a major industry trade show. WIS is shown as a Waste Expo exhibitor/sponsor alongside other industry organizations, using the event for lead generation and brand visibility.
• Waste Advantage Magazine (Talking Trash)majorGTM or Marketing PartnerWIS created the Talking Trash video series in association with Waste Advantage Magazine. This dedicated YouTube channel for the waste industry features interviews with industry leaders, providing thought leadership content and brand visibility for WIS.
• Precia Molen Ireland Ltd.acquisitionOthersIn November 2022, WIS expanded through the acquisition of Precia Molen Ireland Ltd.'s bin weighing business division. This acquisition strengthened WIS's weighing capabilities and integrated bin weighing hardware into their product portfolio.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsara: Samsara is a broad IoT/fleet telematics incumbent offering dashcams, GPS tracking, and routing that increasingly encroaches on waste management use cases with AI-powered cameras and route optimization.
• Geotab: Geotab is a major fleet telematics platform providing GPS tracking, vehicle data, and integrations — a broad incumbent whose fleet analytics capabilities overlap WIS's routing and verification stack for haulers.
• Trimble Transportation: Trimble provides logistics and routing technology including fleet management and asset tracking, serving fleets across multiple verticals including waste and recycling — a broader incumbent with overlapping routing capability.

Direct peers

• ReCollect Systems: ReCollect delivers waste management software for scheduling, customer notifications, and resident engagement, serving municipalities and haulers — a direct competitor in the residential/customer-engagement layer.
• Rubicon Technologies: Rubicon offers a SaaS + services platform for waste and recycling haulers and municipalities, including route optimization, customer engagement, and sustainability reporting — directly comparable to WIS's integrated stack.
• HaulHub Technologies: HaulHub provides a digital platform for the waste and recycling industry including hauler operations, customer portals, and routing — overlapping WIS's Commercial and Residential OS offerings.
• Routeware: Routeware provides route optimization, in-cab navigation, and service verification hardware/software for waste haulers and municipalities — directly overlapping WIS's Navigator and verification products.
• AMCS Group: AMCS is a direct competitor offering an enterprise SaaS platform for the waste and recycling industry, covering routing, billing, weighing, and customer engagement for haulers and municipalities globally.
• Cirrus Systems (by 3CI): Cirrus Systems (now part of 3Ci) provides waste hauler software including CRM, billing, dispatch, and customer portals — competing head-to-head with WIS's Commercial and Residential OS in the U.S. market.

Emerging players

• Fleetio: Fleetio offers fleet maintenance and management software that overlaps the operational management side of WIS for haulers, though it focuses more on maintenance than routing/service verification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChlvE5aeOvahYilAf7uWgUg
• Facebookfacebook.com/people/WIS/61556678558862
• LinkedInlinkedin.com/company/wisglobal
• Xx.com/WIS_WM

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIS