The Cochran Firm

What The Cochran Firm does

The Cochran Firm is a national personal injury and mass tort law practice founded in 1983 by Johnnie L. Cochran, Jr., operating today as The Cochran Firm, P.C., a privately held professional corporation headquartered in Washington, D.C., with national administration located in Dothan, Alabama. The firm provides contingency-fee legal representation to individual consumers across personal injury, truck and auto accidents, wrongful death, medical malpractice, civil rights / police abuse, environmental toxic exposure, product liability, mesothelioma/asbestos, aviation accidents, mass tort, and class action matters. There is no proprietary technology platform; service delivery is attorney-driven, organized around a national 24/7 intake call center (1-800-THE-FIRM), a website intake funnel, and 28-42 physical offices across more than 20 U.S. states with attorneys licensed in all 50 states.

The firm's revenue mechanics rest primarily on contingency-fee civil representation (a percentage of recovery, with no fee if no recovery), supplemented by case-by-case criminal defense fees. Distribution is fully direct-to-consumer: there are no enterprise clients, resellers, or referral partners disclosed, and all marketing runs through the firm's owned call center, website, and social channels (Facebook, Instagram, LinkedIn, YouTube), reinforced by community outreach. The firm employs 101-250 people per firmographic data (likely understated relative to its attorney footprint) and is led by President & National Partner Hezekiah Sistrunk, Jr., with a bench of regional managing attorneys across Atlanta, Chicago, Los Angeles, and New York offices, and an Of Counsel relationship with former University of Alabama Law School dean Kenneth C. Randall.

Recorded client outcomes include $30B-$35B cumulative in verdicts, settlements, and judgments, 11 verdicts exceeding $100M each, and 35 verdicts exceeding $10M. Named matters span mass tort drug and device litigation (Fen-Phen, Olympus scopes, Depo-Provera), environmental contamination (a $700M Monsanto PCB matter, a $390M DuPont verdict), insurance fraud ($1.6B Southwestern Life verdict), wrongful death ($700M), and trade-secret litigation ($240M against Walt Disney). Strategic posture is a mature, legacy-anchored plaintiff-side litigation franchise extending its docket into new mass tort categories while preserving the brand and lead-generation infrastructure established under its founder.

Name

The Cochran Firm

Legal name

The Cochran Firm, P.C.

Website

https://cochranfirm.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

The Cochran Firm is a national contingency-fee plaintiff law firm, founded in 1983, representing individuals in personal injury, mass tort, civil rights, and medical malpractice matters through 28-42 U.S. offices and a 24/7 national intake call center.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Wrongful death attorneys
• Medical malpractice litigation
• Truck accident representation
• Mass tort litigation

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee - Civil Cases: The firm handles civil cases on a contingency fee basis, meaning the fee is solely a percentage of money recovered for clients. No fee is charged if there is no financial recovery. This allows representation for individuals who might not otherwise afford legal services.
2. Criminal Defense Fees: Criminal defense cases are handled on a case-by-case basis. The nature of the charge and complexity of the case determines the fee structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Cochran Firm is a national personal injury law firm providing legal representation across practice areas including personal injury, truck and auto accidents, wrongful death, medical malpractice, civil rights/police abuse, environmental/toxic exposure, product liability, mesothelioma, aviation accidents, mass torts, and class actions. The firm handles civil cases on a contingency fee basis (no fee unless recovery) and criminal defense on a case-by-case basis, with free initial consultations available 24/7 through a national call center.

Product overview

The Cochran Firm is a national personal injury law firm offering comprehensive legal services through a network of 28+ offices across the United States. The firm operates as a unified legal practice organized around multiple core service areas: Personal Injury, Truck Accidents, Auto Accidents, Wrongful Death, Medical Malpractice, Civil Rights/Police Abuse, Environmental/Toxic Exposure, Product Liability/Defective Products, Mesothelioma & Asbestos, and Aviation Accidents. The firm also handles specialized mass tort and class action litigations. Services are provided on a contingency fee basis with free consultations, meaning clients pay no fees unless the firm recovers compensation. The firm has recovered over $30 billion in verdicts and settlements for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals who have suffered physical or emotional injuries due to the negligence or wrongful conduct of others, covering various accident types and circumstances.
• Truck Accident Legal Services Specialized legal representation for victims of truck accidents, pursuing justice against negligent truck drivers and trucking companies.
• Auto Accident Legal Services Legal representation for individuals injured in automobile accidents, helping clients recover compensation for medical expenses, lost wages, and pain and suffering.
• Wrongful Death Legal Services Legal representation for families who have lost loved ones due to the negligence or wrongful conduct of others, pursuing justice and fair compensation.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence, including misdiagnosis, surgical errors, and substandard care by healthcare providers.
• Civil Rights / Police Abuse Legal Services Legal representation for individuals whose civil rights have been violated by law enforcement or government entities.
• Environmental / Toxic Exposure Legal Services Legal representation for individuals harmed by exposure to toxic chemicals, pollutants, or hazardous materials, including asbestos-related cases and environmental contamination.
• Defective Products / Product Liability Legal Services Legal representation for consumers injured by dangerous or defective products, including defective medical devices, vehicles, tires, and household products.
• Mesothelioma & Asbestos Legal Services Specialized legal representation for individuals diagnosed with mesothelioma or other asbestos-related diseases due to occupational or environmental asbestos exposure.
• Aviation Accidents Legal Services Legal representation for victims and families affected by helicopter, private plane, and commercial airplane accidents, pursuing compensation for losses.
• Olympus Scopes Litigation Services Legal representation for patients who developed serious infections or injuries following scope-based medical procedures using Olympus devices, including duodenoscopes and bronchoscopes.
• Mass Tort Litigation Services Legal representation in large-scale litigation involving multiple plaintiffs, including pharmaceutical drug cases, medical device cases, and environmental exposure cases.
• Class Action Legal Services Legal representation for plaintiffs in class action lawsuits against corporations engaged in fraudulent, anti-competitive, or harmful business practices.
• Criminal Defense Legal Services Legal defense representation for select criminal cases, with fees determined on a case-by-case basis according to the nature of the charge and case complexity.

Quantifiable outcome

• Over $30 billion recovered in verdicts, settlements, and judgments
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: Largest U.S. plaintiff-side personal injury firm with a national office footprint, 24/7 intake, TV-led advertising and mass-tort capabilities. Most direct competitor to The Cochran Firm in scale, GTM, and practice-area mix.
• Simmons Hanly Conroy: National plaintiff firm with deep mass-tort practice (asbestos, mesothelioma, pharmaceutical) and significant nine-figure verdicts. Closely comparable business model and case-mix to Cochran's mass-tort work.
• Weitz & Luxenberg: Prominent plaintiff mass-tort firm historically anchored in asbestos/mesothelioma and product liability with billion-dollar recoveries. Direct peer on the mass-tort leg of Cochran's practice.
• Lerner and Rowe Injury Attorneys: High-volume consumer-injury firm with strong advertising presence, multi-state offices and contingency-fee personal injury practice. Closely comparable on GTM motion to The Cochran Firm.
• Jacoby and Meyers: Long-standing national consumer-injury brand with offices across multiple states and contingency-fee personal injury/mass-tort practice. Direct competitor on the brand-led PI marketing model.
• The Lanier Law Firm: Plaintiff-side national trial firm with mass-tort and catastrophic-injury verdicts against major corporations. Comparable in trial-bar recognition and case-mix to The Cochran Firm.
• Napoli Shkolnik: Plaintiff mass-tort and personal injury firm active in pharmaceutical, environmental and civil rights litigation. Direct peer in mass-tort and complex-injury practice areas.
• Cellino Law: Brand-led personal injury firm with multi-state presence and advertising-driven acquisition. Comparable to The Cochran Firm in consumer PI focus and brand-driven marketing strategy.
• Ashcraft and Gerel: Mid-sized plaintiff personal injury and mass-tort firm with multi-state coverage and contingency-fee model. Comparable to The Cochran Firm on consumer injury and product liability work.
• Burg Simpson: National plaintiff firm with mass-tort (e.g., fen-phen) and class-action capabilities plus a strong personal injury practice. Directly comparable in mass-tort and class-action exposure.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheCochranFirm
• Facebookfacebook.com/CochranFirm
• LinkedInlinkedin.com/company/the-cochran-firm
• Instagraminstagram.com/thecochranfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cochran Firm