What Blank NYC does

Blank NYC is a privately held, New York-based fashion apparel company founded in 2007 that designs and sells premium denim and contemporary women's and men's clothing under the BLANKNYC brand. The company sells through a direct-to-consumer e-commerce storefront at blanknyc.com, with product prices ranging from approximately $68 (shorts) to $248 (jackets), supplemented by a wholesale channel operated out of a corporate showroom at 1407 Broadway in Manhattan. Its catalog spans jeans, jackets, blazers, shorts, pants, shirts, sweaters, jumpsuits, rompers, dresses, skirts, sweatshirts, and sweatpants, positioning the brand in the premium-denim and contemporary-casual segment with a primary women customer base and a secondary men line.

The company is built on a Shopify-powered e-commerce platform, with Shopify Payments handling transaction processing on the DTC site. Fulfillment and logistics rely on FedEx for expedited domestic shipping, and the company has invested in reverse-logistics capacity through a returns processing center in Fontana, California, and an integration with Redo Returns for third-party returns management. There is no proprietary technology, no mobile application, no public API, and no disclosed AI or machine-learning capabilities; the technology footprint is standard for a mid-sized Shopify-based fashion brand. No patents, certifications, or third-party awards were disclosed beyond a registered BLANKNYC trademark.

Blank NYC generates revenue primarily through one-time DTC product sales at unit price points between $68 and $248, with a secondary wholesale stream to third-party retailers and a free-shipping threshold of $100 on US orders. The company employs 11-50 people, maintains an international shipping configuration spanning more than 30 countries (though currently disabled), and operates without disclosed institutional investors, parent companies, or funding rounds. Revenue, ownership structure, founder details, and management composition (beyond a single Vice President, Will Redgate) are not publicly disclosed, and no acquisitions, mergers, or restructuring events were identified in the source data.

Name

Blank NYC

Legal name

Blank NYC

Website

https://blanknyc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Blank NYC is a New York-based privately held fashion apparel company founded in 2007 that designs and sells premium denim, contemporary women's and men's clothing via its blanknyc.com Shopify storefront and a wholesale showroom. It serves US consumers with unit-priced apparel ranging from $68 to $248.

Ownership category

akta.pro rank

Product category

Premium Denim & Contemporary Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Family Clothing Stores (5651), Retail-Nonstore Retailers (5960), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Premium denim apparel
• Contemporary fashion
• Women's jeans
• Casual outerwear
• Direct-to-consumer clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product purchases through e-commerce storefront. Products include denim jeans, jackets, dresses, shorts, pants, and other apparel items. Revenue generated from individual transactions at various price points ranging from approximately $68 to $248 per item.
2. Wholesale: Wholesale distribution to third-party retailers. The company has a New York corporate showroom at 1407 Broadway and accepts wholesale inquiries for retailers interested in carrying BLANKNYC products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Blank NYC is a Manhattan-born premium denim and contemporary fashion apparel brand that designs, sells, and distributes jeans, jackets, dresses, shorts, pants, sweaters, jumpsuits, and related apparel under the BLANKNYC label. The company operates a direct-to-consumer e-commerce storefront on blanknyc.com, complemented by a wholesale channel serving third-party retailers through a New York corporate showroom, with products priced between approximately $68 and $248 per item.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Jeans & Denim Premium women's denim jeans and pants under the BLANKNYC label, including signature fits such as the Barrel Leg Bowery Fit. Targeted at women seeking contemporary denim with modern silhouettes.
• Women's Jackets & Outerwear Women's jackets, blazers, and outerwear from lightweight transitional pieces to structured options, priced $108–$248.
• Women's Blazers Contemporary women's blazers designed as part of the BLANKNYC outerwear assortment.
• Women's Dresses & Skirts Women's dresses (priced $118–$148) and skirts, including styles such as the Weekend Glamper Dress, First Love Dress, and Wild Story Skirt.
• Women's Pants Women's non-denim pants and trousers priced $98–$128, including styles such as Homemade Pistachio Pants, Feeling Peachy Pants, and Self Care Pants.
• Women's Shorts Women's shorts priced $68–$98, including styles such as Girl Talk Shorts and Out West Shorts.
• Women's Shirts Contemporary women's shirts and tops sold as part of the BLANKNYC collection.
• Women's Sweaters Women's sweaters designed for transitional layering and cooler weather.
• Women's Jumpsuits & Rompers Women's jumpsuits and rompers, including the Cloud Burst Linen Romper priced at $148.
• Women's Sweatshirts & Sweatpants Women's casual sweatshirts and sweatpants for everyday loungewear.
• Men's Jeans Men's denim jeans in the BLANKNYC men's line, marketed under the "Not Your Dad's Fit" positioning.
• Men's Jackets Men's jackets and outerwear offered as part of the limited men's collection.
• The Bowery Fit (Signature Barrel Leg Denim) Signature Barrel Leg denim fit and structured silhouettes, including the Wild Card Pant and Money Moves Pant. Marketed as a proprietary fit technology within the BLANKNYC women's denim assortment.
• Wholesale Distribution Program B2B wholesale distribution of BLANKNYC apparel to retailers and boutiques, managed through the New York corporate showroom at 1407 Broadway, Suite 506. Wholesale inquiries handled via [email protected].

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Shopify PaymentscoreTechnology or IntegrationE-commerce platform payment processing powered by Shopify Payments for secure customer transactions on blanknyc.com

Recent moves6 records

Expansion highlights5 records

Direct peers

• PAIGE: Premium DTC denim and contemporary apparel brand with Manhattan/LA roots. Comparable in channel mix (DTC + wholesale), women-led assortment, and accessible premium price architecture.
• Rag & Bone: NYC-born contemporary apparel and denim brand with overlapping women's and men's collections. Comparable in urban brand identity, premium price tier, and omnichannel mix.
• True Religion: Heritage premium denim brand with DTC and wholesale channels at comparable price points; competes for the same women's premium denim customer as Blank NYC.
• AGOLDE: Premium denim DTC brand with strong heritage positioning and similar women's focus; competes head-to-head with Blank NYC on signature fits, sustainability messaging, and premium pricing.
• 7 For All Mankind: Heritage premium denim brand with DTC and wholesale channels. Direct competitor in women's premium denim at comparable price points with broader product range.
• Frame: Premium denim DTC brand based in LA competing directly with Blank NYC for the same contemporary women's denim customer at similar price points ($200+ jeans). Closest direct competitor in category, fit positioning, and audience.
• DL1961: Premium women's denim DTC brand with strong fit technology story (similar to Blank NYC's Barrel Leg positioning); targets similar contemporary customer at premium price points.
• Mother Denim: Premium LA-based denim DTC brand with fashion-forward fits at $200+ price points. Direct competitor in the contemporary women's denim segment Blank NYC serves.

Broad incumbents

• Madewell: Established contemporary apparel and denim DTC retailer under J.Crew; broader assortment but heavily overlapping customer base and price architecture with Blank NYC.
• Aritzia: Larger Canadian contemporary apparel incumbent with strong DTC engine, broader assortment, and growing premium positioning; competes for the same contemporary women's shopper with broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/blankjeans
• Facebookfacebook.com/blanknycjeans
• LinkedInlinkedin.com/company/-blanknyc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blank NYC