Prebel
- Company typePrivate
- Founded1940
- HeadquartersMedellín, Colombia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Prebel firmographics
Firmographics- Name
- Prebel
- Legal name
- PREBEL S.A.S. BIC
- Website
- https://prebel.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Prebel is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Prebel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Contract Manufacturing (CDMO Services): PREBEL generates revenue through multiple CDMO service models: Toll manufacturing (clients supply raw materials, PREBEL manufactures), Full service (PREBEL supplies all materials and manufactures), Private Label (ready-to-use product portfolio), Turnkey (end-to-end product design and manufacturing), and License (full brand management in Colombia). Revenue is derived from manufacturing fees, formulation development services, and supply chain management across the beauty and personal care value chain.
- Distribution & Go-To-Market Services: PREBEL translates global brand strategy into local execution in Colombia, managing demand generation, activation across all channels, sales operations, trade marketing, and eCommerce. Revenue generated through distribution margins and service fees for brand-building and market-entry services.
- Product Development & Innovation Services: Revenue from R&D services including market research, technology research, cosmetic formulation, packaging development, and validation testing. PREBEL develops over 3,500 prototypes per year and launches more than 400 products to market annually.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
Prebel product offering
Product offeringCore offering
Prebel operates as an advanced Contract Development and Manufacturing Organization (CDMO) for the beauty and personal care industry, offering end-to-end services including product development, formulation, industrial-scale manufacturing, packaging, and Go-To-Market execution for global beauty brands. The company provides modular engagement models—Toll, Full, Private Label, Turnkey, Distribution, and License—and operates proprietary biotechnology platforms (EXOREVAGE® CICA and EXOREVAGE® Curcuma) for finished cosmetic products.
Product overview
PREBEL is an advanced Contract Development and Manufacturing Organization (CDMO) with 85+ years of experience serving the beauty and personal care industry. The company operates a multi-category product portfolio spanning Hair Care, Sun Care, Body Care, Skin Care, Fragrances, Color Cosmetics, Baby Care, and Men's Grooming. Beyond standard manufacturing, PREBEL offers proprietary biotechnology through its EXOREVAGE® platform — patent-pending functionalized plant exosome technologies including EXOREVAGE® CICA (for skin regeneration) and EXOREVAGE® Curcuma (for hair/scalp care) — which power finished products like the Anti-Aging Regenerating Cream and Regenerative Eyebrow & Eyelash Serum. Service delivery operates through modular models: Toll Manufacturing, Full Service, Private Label, Turnkey Solutions, Distribution & Go-To-Market, and License Management, enabling brands to engage at any stage from concept to market execution.
Differentiator
Problem solved
Functional benefit
Brands
- EXOREVAGE®: Patent-pending technology of functionalized plant exosomes for skin and hair care applications, developed by Prebel's R&D. Includes EXOREVAGE® CICA (Centella asiatica-derived) and EXOREVAGE® Curcuma (Curcuma longa-derived) product lines.
Products and services
- Toll Manufacturing Contract manufacturing service where clients supply their raw materials and packaging materials and Prebel manufactures and delivers finished products to required locations. Targeted at brand owners seeking production capacity without procurement involvement.
- Full Service Manufacturing Full-service CDMO model where Prebel supplies all raw materials and packaging, manufactures the products, and delivers them to required locations. Targeted at brands seeking a turnkey supply solution.
- Private Label Ready-to-use cosmetic product portfolio offered to brands for quick market entry with reduced development time. Targeted at brands seeking fast commercialization with existing formulations.
- Turnkey Solutions End-to-end solution in which Prebel designs products from scratch, selects and negotiates with suppliers, manages procurement, manufactures, and delivers finished products. Targeted at brands launching new product lines without internal development capabilities.
- Distribution & Go-To-Market Comprehensive market entry service in which Prebel translates global brand strategy into local Colombian strategy and executes 360-degree Go-To-Market across all sales channels including modern, mass, traditional, and alternative channels. Targeted at global beauty brands seeking entry into Colombia.
- License Management Comprehensive brand management service in Colombia including portfolio design, manufacturing, marketing strategy, and sales operations. Targeted at brand owners seeking a fully outsourced local operation.
- Product Development and Manufacturing Services End-to-end product development service spanning laboratory prototyping and industrial-scale production, backed by 3 pilot plant laboratories, 20 partner laboratories worldwide, 14 formulating chemists, and 14 packaging engineers. Targeted at beauty brands seeking integrated development and manufacturing.
- Research and Innovation Services Market-driven R&D service combining formula development, scientific capabilities, and emerging technologies with market research to deliver high-impact cosmetic solutions. Includes proprietary EXOREVAGE® technology platform. Targeted at brands seeking differentiated formulations.
- Sales Operations and Brand Building Go-To-Market execution for global beauty brands in Colombia, including demand activation across 40,000+ retail doors, trade marketing, visual merchandising, and in-house creative agency services. Targeted at global brands seeking local commercial execution.
- EXOREVAGE® CICA Technology Platform Patent-pending proprietary technology platform using functionalized Centella asiatica plant-derived exosomes modified with squalane and ionic calcium cofactors from pearl, designed for advanced skin regeneration and anti-aging applications in cosmetic formulations. Offered to B2B brand clients as a differentiated formulation technology.
- EXOREVAGE® Curcuma Technology Platform Patent-pending proprietary technology platform using functionalized Curcuma longa plant-derived exosomes modified with squalane and copper ionic cofactors from malachite, designed for hair follicle activation, scalp care, and eyelash/eyebrow density applications. Offered to B2B brand clients as a differentiated formulation technology.
- Anti-Aging Regenerating Cream Face & Neck with EXOREVAGE® CICA Premium anti-aging moisturizer powered by EXOREVAGE® CICA technology claiming up to 78% wrinkle reduction and improved skin firmness and elasticity. Positioned as a demonstration product showcasing the EXOREVAGE® technology platform.
- Regenerative Eyebrow & Eyelash Serum with EXOREVAGE® Curcuma Intensive booster serum for eyebrows and eyelashes using EXOREVAGE® Curcuma functionalized plant exosomes, claiming up to 56% increase in eyelash density and 35% increase in eyebrow density. Positioned as a demonstration product showcasing the EXOREVAGE® Curcuma technology platform.
Quantifiable outcome
- 400+ product launches per year from R&D to market
- +12 more outcomes
Companies that use Prebel
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Prebel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Prebel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Fundación NutresaminorPREBEL partnered with the Nutresa Foundation to build and donate a children's playground made from recycled plastic packaging (transformed into plastic wood), benefiting children of the Pascuala Muñoz de Córdoba Educational Institution in Rionegro, Antioquia. This initiative is part of PREBEL's plastic packaging collection and recycling program under its zero-waste approach.
- Fundación Arte para el CambiominorSince 2021, PREBEL has partnered with the project 'Una Cancha Llamada Colombia' led by Fundación Arte para el Cambio, through its Arden For Men brand. The partnership uses the transformative power of soccer to impact children and young people across Colombia. In four years, over 16,500 children and young people in all 32 departments of Colombia have been reached.
- Global Ingredients and Packaging SupplierscorePREBEL works in partnership with the leading global suppliers of ingredients and packaging for the cosmetics industry. The company maintains relationships with over 1,000 raw material suppliers worldwide and trades internationally with more than 20 countries. The supply chain is integrated from Suppliers to PREBEL to Client, with monitoring and control of material cost drivers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Prebel competitors and assessment
Company assessmentDirect peers
- Mana Products: US-based, family-owned beauty CDMO manufacturing color cosmetics and skin care for prestige and masstige brands. Comparable to PREBEL on founder-controlled, multi-category contract manufacturing serving global brand owners.
- Ancorotti Cosmetics: Italian beauty CDMO (now part of Intercos Group) focused on color cosmetics and skin care turnkey development. Comparable to PREBEL as a privately originated, innovation-driven contract manufacturer serving multinational beauty customers.
- Albea Group: Global beauty packaging and full-service CDMO serving tier-1 beauty brands with packaging, formula, and turnkey solutions. Directly comparable to PREBEL's Toll, Full, Turnkey, and Private Label engagement models across skin, hair, and color cosmetics categories.
- Fareva: French-headquartered, privately held CDMO active across beauty, personal care, pharmaceuticals, and home care. Highly comparable to PREBEL because it offers integrated formulation, manufacturing, and packaging services for leading global beauty brands at a similar multi-category scope.
- HCT Group: US-based full-service beauty CDMO providing turnkey color cosmetics, skincare, and hair care solutions from concept to finished product. Comparable to PREBEL's Turnkey and Private Label models and its pilot-plant-to-industrial-scale innovation pipeline.
- Schwan-Stabilo Cosmetics: German beauty CDMO within the Schwan-Stabilo group, providing turnkey color cosmetics and skin care solutions to global brands. Comparable to PREBEL as an integrated development-and-manufacturing partner with strong European customer references.
- Intercos Group: Italian-listed pure-play beauty CDMO focused on color cosmetics and skincare, with strong R&D and proprietary formulation capabilities. Comparable to PREBEL as a multi-category, innovation-driven beauty manufacturer serving global brand owners.
- Cosmint (Intercos): Italian beauty CDMO specializing in skin care, hair care, and body care, owned by Intercos Group. Closely comparable to PREBEL on multi-category contract manufacturing, formulation expertise, and serving multinational FMCG and prestige beauty clients.
Broad incumbents
- AptarGroup: US-listed global leader in dispensing systems, packaging, and active material solutions for beauty, personal care, home, and food. A broader incumbent with overlapping beauty CDMO capabilities but a much larger, more diversified footprint and product portfolio than PREBEL.
- KDC/One: North-American-headquartered CDMO with major personal care, beauty, and oral care manufacturing capabilities, owned by KKR. Overlaps with PREBEL on personal care and beauty contract manufacturing but operates at significantly larger scale across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Prebel social profiles
Digital presencePrebel compliance and trust
Trust signalCompliance7 records
Prebel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prebel leadership team
Management profileNumber of profiles
Prebel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Prebel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prebel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prebel
What does Prebel do?
Prebel operates as an advanced Contract Development and Manufacturing Organization (CDMO) for the beauty and personal care industry, offering end-to-end services including product development, formulation, industrial-scale manufacturing, packaging, and Go-To-Market execution for global beauty brands. The company provides modular engagement models—Toll, Full, Private Label, Turnkey, Distribution, and License—and operates proprietary biotechnology platforms (EXOREVAGE® CICA and EXOREVAGE® Curcuma) for finished cosmetic products.
Is Prebel a public or private company?
Prebel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prebel founded?
Prebel was founded in 1940. It employs 1,001 to 5,000 people.
Where is Prebel based?
Prebel is headquartered in Medellín, Colombia, in the Latin America region.
How does Prebel make money?
Three revenue lines are on record. Contract Manufacturing (CDMO Services) is the primary driver. The others are distribution & Go-To-Market Services and product Development & Innovation Services.
Who are Prebel's main competitors?
Direct peers on record are Mana Products, Ancorotti Cosmetics, Albea Group, Fareva, HCT Group, Schwan-Stabilo Cosmetics, Intercos Group and Cosmint (Intercos). Broad incumbents are AptarGroup and KDC/One.
Does Prebel have an API?
No public API is recorded for Prebel.