Rich Solar
- Company typePrivate
- Founded2005
- HeadquartersNorco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rich Solar does
Rich Solar (legal name RICH SOLAR) is a privately held U.S. company founded in 2005 and headquartered at 1900 Mountain Ave, Norco, California. The company designs and distributes off-grid solar power systems through a direct-to-consumer e-commerce storefront (richsolar.com) supplemented by phone sales, a dealer and wholesale program, local warehouse pickup, and third-party distributors, with operations limited to the contiguous United States. Its product portfolio is organized around four sub-brands: the MEGA Series of monocrystalline solar panels (50W to 720W, including rigid and IP68-rated flexible variants), the ALPHA Series of LiFePO4 lithium batteries (12V, 24V, and 48V configurations with premium models featuring Bluetooth monitoring, internal heating, and 8,000+ cycle life), the NOVA Series of hybrid, off-grid, and RV inverters up to 12kW, and the BRAVO Series of MPPT charge controllers. These components are sold individually or bundled into pre-configured kits targeting RV and camping, van conversions, cabins and tiny homes, residential off-grid, and commercial installations, with pricing spanning approximately $69.99 for entry-level panels to $25,999.99 for complete hybrid systems.
The business model is straightforward transactional hardware sales with no recurring or subscription component. Products carry relevant safety and performance certifications (UL1973, UL9540A, FCC on the ALPHA 5 PRO server rack battery; UL on MEGA panels; IP68 on flexible panels) and a 25-year output warranty on premium solar panels, supporting a value proposition centered on energy independence for RV, off-grid, and backup-power applications. Marketing is digital-first across YouTube (RICHSOLARTALK), Facebook, Instagram, TikTok, Pinterest, Twitter, and LinkedIn, with email newsletters, a learning center, and participation in industry events such as RE+25.
Rich Solar appears to be founder-owned with no disclosed institutional investors, parent company, M&A activity, or leadership transitions in the available data. Recent strategic activity is concentrated in product launches (ALPHA 5 PRO in 2024; ALPHA 3 PRO, MEGA FLEX SERIES, and MEGA 370 PRO ONYX in 2025), expanding the addressable use cases into stationary residential storage, flexible/curved-surface installations, and bulk/B2B distribution, while maintaining the core DTC off-grid solar retail franchise built over two decades.
Rich Solar firmographics
Firmographics- Name
- Rich Solar
- Legal name
- RICH SOLAR
- Website
- https://richsolar.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rich Solar industry classification
Industry- Product category
- Off-Grid Solar Power Equipment
- NAICS
- Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
- akta.pro secondary industries
- Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)
Keywords
Where Rich Solar is headquartered
LocationHeadquarters
- HQ city
- Norco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rich Solar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Hardware Product Sales: Rich Solar generates revenue through the sale of solar hardware products including solar panels, lithium batteries, inverters, charge controllers, and system components. Products are sold as individual components or as pre-configured kits and bundles. Revenue is one-time at point of sale with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level solar panels and components |
| Unit Pricing | Pay-as-you-go | Solar Kits & Bundles |
| Unit Pricing | Pay-as-you-go | Mid-range hybrid and complete systems |
| Unit Pricing | Pay-as-you-go | Premium complete off-grid systems |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Rich Solar product offering
Product offeringCore offering
Rich Solar designs, sells, and distributes off-grid solar power systems and components including monocrystalline solar panels (MEGA Series, 50W–720W), LiFePO4 lithium batteries (ALPHA Series, 12V/24V/48V up to 314Ah), hybrid and off-grid inverters (NOVA Series up to 12kW), and MPPT solar charge controllers (BRAVO Series). The company also offers pre-configured solar kits and bundles for RVs, vans, cabins, tiny homes, and residential whole-home off-grid applications. Products are sold direct-to-consumer via richsolar.com with U.S.-based customer support.
Product overview
Rich Solar is an off-grid solar solutions company founded in 2005, offering a comprehensive portfolio of solar power products as a one-stop shop for energy independence. The product lineup centers on four main sub-brands: MEGA Series solar panels (50W-720W monocrystalline panels in 12V/24V configurations with Onyx and Silver options, including flexible variants), ALPHA Series LiFePO4 lithium batteries (12V/24V/48V systems from 100Ah to 314Ah with Pro models featuring Bluetooth monitoring and internal heating), NOVA Series inverters (RV, off-grid, and hybrid inverters up to 12kW for converting DC to AC power), and BRAVO Series charge controllers (MPPT controllers for optimized solar charging). These core products are complemented by complete Solar Kits & Bundles in multiple configurations: Basic Kits (panels + charge controller), Solar + Battery Kits (adds energy storage), Complete Hybrid Solar Kits (hybrid inverters + storage), and application-specific kits including RV & Camping Kits, Slim & Van Kits (100W-520W low-profile), and Cabin & Tiny House Kits (1250W-8000W for residential off-grid). System Components including mounting hardware, cables, and accessories round out the offering. The company sells exclusively in the contiguous United States with U.S.-based customer support.
Differentiator
Problem solved
Functional benefit
Brands
- MEGA SERIES: Solar panels product line including rigid, flexible, and portable solar panels ranging from 50W to 590W
- ALPHA SERIES
- NOVA SERIES
- BRAVO SERIES
Products and services
- MEGA Series Solar Panels Complete line of monocrystalline solar panels ranging from 50W to 720W, available in 12V and 24V configurations with Onyx and Silver finishes, including rigid framed panels and IP68-rated flexible/bendable variants. UL certified with 25-year output warranty. Targeted at RV, cabin, tiny home, and off-grid residential installations.
- ALPHA Series Lithium Batteries LiFePO4 lithium batteries in 12V, 24V, and 48V configurations with capacities from 100Ah to 314Ah. Pro models feature internal heating technology for cold-weather operation, Bluetooth monitoring, and 8,000+ cycle life. ALPHA 5 PRO server rack battery carries UL1973, UL9540A, and FCC certifications. Designed for RV, off-grid, and home energy storage applications.
- NOVA Series Inverters Solar inverters including RV inverters, off-grid inverters, and hybrid inverters that convert DC battery power to AC for household appliances. NOVA 12K PV offers 12,000W capacity with 48V battery support and 120/240VAC split-phase output for off-grid and grid-tie applications.
Companies that use Rich Solar
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Rich Solar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rich Solar partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rich Solar competitors and assessment
Company assessmentDirect peers
- Renogy: Renogy is the closest direct competitor — also sells solar panels, LiFePO4 batteries, inverters, charge controllers, and complete off-grid kits via DTC e-commerce, targeting RV, marine, cabin, and residential backup customers. Overlapping product categories, similar business model, and direct head-to-head competition across every product line.
- Battle Born Batteries: Battle Born Batteries specializes in LiFePO4 drop-in replacement batteries for RVs, marine, and off-grid applications — directly competing with Rich Solar's ALPHA Series. Same target customers (RV owners, off-grid dwellers), same core chemistry, similar DTC e-commerce go-to-market.
- AIMS Power: AIMS Power manufactures and sells inverters, charge controllers, solar panels, and complete off-grid power systems. Direct overlap with Rich Solar's NOVA inverter line and BRAVO charge controller line, serving similar off-grid and backup power use cases.
- EcoFlow: EcoFlow sells portable power stations, solar panels, and whole-home backup battery systems via DTC e-commerce. Targets overlapping customer segments (RV, off-grid, residential backup) with comparable bundled kit approach; substantially larger with global distribution and heavy marketing investment.
- BLUETTI: BLUETTI is a major portable power station and home battery backup brand selling solar generators and panels directly to consumers. Competes directly in the off-grid/backup power category that Rich Solar targets, particularly for residential emergency backup and RV applications.
- Jackery: Jackery is a leading portable power station brand that also sells solar panels as part of integrated solar generator bundles. Directly competes with Rich Solar's portable/RV segment and increasingly into home backup; much larger scale and global brand recognition.
- Goal Zero: Goal Zero pioneered portable solar power stations and panels for outdoor and emergency use. Direct competitor in the portable/RV/off-grid segment, with broader retail distribution (REI, Costco, Home Depot) that Rich Solar lacks.
- Anker SOLIX: Anker SOLIX is Anker's portable power station and home battery brand, bundling solar panels with LiFePO4 power stations. Competes in the same portable and home backup solar categories with strong consumer electronics brand recognition and global distribution.
- Victron Energy: Victron Energy is a professional-grade off-grid power systems manufacturer specializing in inverters, charge controllers, and battery monitoring. Serves overlapping off-grid, marine, RV, and industrial customers but at a more technical/professional tier than Rich Solar's consumer focus.
Emerging players
- SUNGOLDPOWER: SUNGOLDPOWER sells solar inverters, LiFePO4 batteries, and complete off-grid solar kits via e-commerce, directly overlapping with Rich Solar's NOVA inverter and ALPHA battery lines. Smaller scale but similar DTC model targeting off-grid residential and commercial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rich Solar social profiles
Digital presenceRich Solar compliance and trust
Trust signalCompliance5 records
Rich Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rich Solar leadership team
Management profileNumber of profiles
Rich Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rich Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rich Solar
What does Rich Solar do?
Rich Solar designs, sells, and distributes off-grid solar power systems and components including monocrystalline solar panels (MEGA Series, 50W–720W), LiFePO4 lithium batteries (ALPHA Series, 12V/24V/48V up to 314Ah), hybrid and off-grid inverters (NOVA Series up to 12kW), and MPPT solar charge controllers (BRAVO Series). The company also offers pre-configured solar kits and bundles for RVs, vans, cabins, tiny homes, and residential whole-home off-grid applications. Products are sold direct-to-consumer via richsolar.com with U.S.-based customer support.
Is Rich Solar a public or private company?
Rich Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rich Solar founded?
Rich Solar was founded in 2005. It employs 51 to 100 people.
Where is Rich Solar based?
Rich Solar is headquartered in Norco, United States, in the North America region.
How does Rich Solar make money?
One revenue line is on record: hardware Product Sales.
Who are Rich Solar's main competitors?
Direct peers on record are Renogy, Battle Born Batteries, AIMS Power, EcoFlow, BLUETTI, Jackery, Goal Zero, Anker SOLIX and Victron Energy. SUNGOLDPOWER is listed as an emerging player.
Does Rich Solar have an API?
No public API is recorded for Rich Solar.
What industry is Rich Solar in?
Rich Solar's product category is Off-Grid Solar Power Equipment. Its primary akta.pro industry code is EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro), with a secondary code of EUAMABAE, Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters). Its NAICS code is 33591 and its SIC code is 3600.