Serimag

What Serimag does

Serimag (legal entity: SERIMAG MEDIA, S.L.) is a Barcelona-based AI company founded in 2012 that builds an Intelligent Document Processing (IDP) platform for enterprise customers in regulated industries. The platform combines computer vision, OCR, NLP, deep learning, and fine-tuned LLMs to classify documents across 200+ typologies, extract structured data, and validate information against business rules, processing more than one million pages daily with 95%+ accuracy. The product portfolio is modular, with a core IDP engine complemented by add-on modules for GDPR-compliant document anonymization, conversational AI assistants with retrieval-augmented generation, generative AI content production, and business intelligence analytics.

The company sells exclusively to enterprise customers — primarily Spanish banks (CaixaBank, BBVA, Santander, Sabadell, ING, BPI, EVO Banco), insurance carriers, BPOs (Amstro), real estate firms (Solvia), and government entities (ICO, Ministerio de Justicia, Ajuntament de Barcelona) — via a direct enterprise field-sales motion with co-creation of tailored solutions. Revenue is generated through a usage-based, pay-per-use pricing model with no fixed licenses, supplemented by professional services for process re-engineering. Distribution is augmented by technology integration partnerships with NTT Data, Indra, and Minsait.

Serimag operates under SERIMAG MEDIA SL with a team of 35+ AI experts, and holds ISO 27001, ISO 9001, ENS Medium, and GDPR certifications. The company is privately held with no disclosed external funding, parent company, or acquisition activity; ownership appears founder-based. Operating geography is concentrated in Spain, with no disclosed international expansion beyond the Iberian Peninsula.

Name

Serimag

Legal name

SERIMAG MEDIA, S.L.

Website

https://serimag.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Serimag is a Barcelona-based AI company that builds an Intelligent Document Processing (IDP) platform using computer vision, NLP, and fine-tuned LLMs to automate document workflows for Spanish banks, insurers, BPOs, real estate firms, and government agencies under a pay-per-use pricing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Sant Just Desvern

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Usage-based Document Processing: Pay-per-use model adapting to real volume. No fixed licenses - customers only pay for what is processed. Flexible model aligned with actual usage.
2. Professional Services: Custom solution design and implementation, process re-engineering consulting, and AI content agency services. Co-creation of services with client teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Serimag sells an Intelligent Document Processing (IDP) platform that uses computer vision, OCR, NLP, and fine-tuned LLM models to automatically classify, extract, and validate information from documents. The platform processes more than 1 million pages per day at enterprise scale and is sold primarily to large organizations in banking, insurance, BPO, real estate, and public sector on a pay-per-use basis, complemented by professional services for process re-engineering and implementation.

Product overview

Serimag offers a modular Intelligent Document Processing (IDP) platform as its core product, complemented by specialized AI modules. The platform combines computer vision, NLP, and deep learning for document automation, with add-ons including document anonymization (Compliance), virtual assistants (Conv. AI), AI content generation (GenAI), and business intelligence analytics. Professional services include process re-engineering consulting. The company operates on a pay-per-use model with no fixed licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• IDP - Document Process Automation (Automatización de Procesos Documentales) Intelligent Document Processing platform combining computer vision, OCR, NLP, and deep learning to automate classification, extraction, and validation of information from any document type. Processes 1M+ pages daily at 95%+ accuracy with 200+ trained document typologies. Sold to enterprises in banking, insurance, BPO, real estate, and public sector.
• Compliance - Document Anonymization (Anonimización de Documentos) GDPR-compliant document anonymization service using NER models to detect and mask personal data. Identifies names, IDs, addresses, bank accounts, and 50+ types of personal data across PDFs, scanned images, Word documents, and emails. Configurable by data type and anonymization level with complete audit logs.
• Consulting - Process Re-engineering (Reingeniería de Procesos) Process improvement consulting service based on proprietary methodology. Includes AS-IS process mapping, TO-BE design, business case development, and agile implementation. Sold to enterprises seeking to redesign operations before automating with AI.
• Conv. AI - Virtual Assistants with AI (Asistentes Virtuales con IA) Conversational AI assistant service with advanced natural language understanding for customer service and internal use. Features RAG integration with internal knowledge bases, multi-channel deployment (web, mobile, WhatsApp, Teams), and intelligent escalation to human agents.
• GenAI - AI Content Generation (Generación de Contenidos con IA)

Quantifiable outcome

• Up to 70% savings in time and costs through automation
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability12 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Automation Anywhere: RPA+IDP vendor whose Document Automation product directly competes with Serimag in automating document-heavy processes for banking, insurance and BPO customers.
• ABBYY: Global Intelligent Document Processing vendor with a mature enterprise platform for document capture, OCR and data extraction. Directly comparable to Serimag's IDP core product across overlapping use cases in banking, insurance and BPO.
• UiPath: RPA leader whose Document Understanding / AI Center product competes head-to-head with Serimag in automating document-heavy back-office workflows for large enterprises in regulated industries.
• Rossum: AI-native IDP platform specializing in document extraction for finance, insurance and logistics. Closely comparable in technology approach (LLM-augmented extraction) and in serving large enterprise customers in regulated verticals.
• Hyperscience: Enterprise IDP platform combining proprietary ML with foundation models to automate classification and extraction. Competes with Serimag for similar enterprise and regulated-industry workloads.

Broad incumbents

• Tungsten Automation (formerly Kofax): Established document capture and process automation incumbent with deep penetration in banking and insurance. Competes with Serimag's IDP and re-engineering consulting through a broader intelligent automation portfolio.
• Microsoft (Azure AI Document Intelligence): Hyperscaler offering Document Intelligence (formerly Form Recognizer) embedded in the Azure stack used by many of Serimag's enterprise and public-sector clients. Represents the primary bundling/commoditization threat to standalone IDP vendors.
• Google (Document AI): Hyperscaler IDP offering leveraging Google's foundation models, competing with Serimag on extraction accuracy and multi-language coverage, particularly relevant for Serimag's Spanish/English NLU capabilities.

Emerging players

• Indico Data: AI-focused IDP platform targeting enterprise document workflows in insurance and financial services. Overlaps with Serimag's regulated-vertical focus while remaining a smaller, venture-backed emerging player.

Regional players

• Datamatics: Intelligent automation provider combining RPA, IDP and analytics, with strong delivery presence in EMEA and APAC. Comparable to Serimag in offering an integrated document + process automation stack to large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serimag
• LinkedInlinkedin.com/legal/privacy-policy
• YouTubepolicies.google.com/privacy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serimag