Glenn's Market & Catering

What Glenn's Market & Catering does

Glenn's Market & Catering is a privately held, single-location specialty meat market and full-service catering company headquartered at 722 W. Main St., Watertown, Wisconsin. Founded in 1983 as a retail meat market with catering formalized in 1989, the business self-describes as the largest fresh retail meat market in Wisconsin. The retail operation centers on a 36-foot fresh meat case with daily-cut proteins, complemented by 50+ varieties of in-house handmade bratwurst, 40+ Wisconsin-made cheeses, a full deli (lunch meats, salads, smoked fish, soups, sandwiches), handmade sausages, beef jerky, and gift boxes. A secondary product line covers raw and freeze-dried pet food and treats made from USDA-inspected meats, plus a custom venison processing service for hunters (10 lb minimum per item) producing summer sausage, hot sticks, wieners, ring bologna, bratwurst, and jerky. Bulk meat options include a Pork Box (~60 lbs at ~20% below case price) and split sides of beef (~$1,200).

The company makes money through five primary revenue streams: in-store and online retail meat and deli sales (one-time purchases via Shopify storefront accepting Apple Pay, Google Pay, PayPal, Amazon Pay, Shop Pay, and major credit cards); full-service off-premise catering for weddings, corporate events, picnics, and reunions using per-person pricing with a $250 wedding deposit and transparent add-on fees (18% gratuity, tax, mileage, delivery, servers at $50/hour, optional china/flatware +$5/person); pre-packaged Wisconsin-themed gift boxes with corporate discounts at 25+ unit volumes; custom venison processing priced per pound by item; and a seasonal Brat Haus fundraiser program (April–September, Friday/Saturday) that partners with local youth groups and non-profits as a community-engagement channel. Customer segments span individual consumers, event hosts (individuals and enterprises), hunters, pet owners, and corporate gifting buyers, with a primary geographic focus on Watertown and Southeast Wisconsin supplemented by nationwide e-commerce fulfillment. The company employs 1–10 people, has no disclosed outside investors, parent company, subsidiaries, or funding rounds, and shows no evidence of AI/ML technology adoption.

Name

Glenn's Market & Catering

Legal name

Glenn's Market & Catering

Website

https://glennsmarket.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Glenn's Market & Catering is a privately held, single-location specialty meat market and full-service caterer in Watertown, Wisconsin, serving retail shoppers, event hosts, hunters, pet owners, and corporate gifting buyers with handmade bratwurst, fresh meats, Wisconsin cheeses, gift boxes, and custom venison processing.

Ownership category

akta.pro rank

Product category

Specialty Meat Market & Catering

NAICS

Meat Retailers (445240), Caterers (72232)

SIC

Sausages & Other Prepared Meat Products (2013), Retail-Eating Places (5812)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Fresh meat retail
• Wisconsin bratwurst varieties
• Event catering services
• Specialty cheese shop
• Homemade sausage production

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat & Deli Sales: In-store and online sales of fresh meat, bratwurst, sausages, Wisconsin cheese, beef jerky, deli items, and homemade products. Sales of meat boxes (small, large, pork box, split side of beef).
2. Catering Services: Full-service catering for weddings, corporate events, picnics, reunions, and other occasions. Per-person pricing with menus including Classic Dinner to Pig Roast options. Additional charges for gratuity (18%), tax, mileage, delivery, and extra servers.
3. Gift Boxes: Pre-packaged gift boxes featuring Wisconsin cheese, sausage, bacon, and steaks. Corporate discounts available for quantities over 25 items.
4. Pet Food & Treats: Sales of raw pet food, freeze-dried pet treats, and pet food products. All products from USDA or state inspected meats.
5. Venison Processing: Custom venison sausage processing service where customers bring boneless venison trim. 10-pound minimum per item. Products include summer sausage, hot sticks, wieners, ring bologna, bratwurst, and jerky.
6. Brat Haus Fundraiser Program: Fundraiser program for local youth groups and non-profit organizations. Groups run the Brat Haus stand selling brats, hamburgers, and beverages, learning customer service and food handling while raising money.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Glenn's Market & Catering operates a specialty meat market, deli, and full-service catering business at its Watertown, Wisconsin storefront, selling fresh beef, pork, chicken, and seafood cut daily to order; 50+ varieties of in-house handmade bratwurst and sausages; 40+ Wisconsin-made cheeses; deli sandwiches, salads, and smoked fish; handmade beef jerky; raw and freeze-dried pet foods and treats; Wisconsin-themed gift boxes; and custom venison processing from hunter-provided trim. The catering operation provides full-service off-premise event catering for weddings, corporate events, picnics, and reunions, including classic dinners to pig roasts, with menus, staffing, and transparent per-person pricing.

Product overview

Glenn's Market & Catering operates as a single-location specialty meat market and full-service catering company in Watertown, Wisconsin. The core offering centers on a 36-foot fresh meat case with daily-cut proteins, complemented by over 50 varieties of handmade bratwurst and sausages produced in-house. The product portfolio includes fresh meats, homemade deli products, Wisconsin cheeses, beef jerky, gift boxes, pet foods, and a seasonal outdoor brat stand (Brat Haus). Catering services handle events from weddings to corporate picnics, while custom processing turns customer-provided venison into sausages and jerky. The company sells sides of beef and pork boxes for bulk purchasers, and produces homemade pizzas for retail and fundraisers. All products are made fresh, with meats cut daily and spices used without fillers or artificial additives.

Differentiator

Problem solved

Functional benefit

Products and services

• Bratwurst (50+ varieties) In-house handmade bratwurst offered in Traditional, Cheese, Ethnic, Healthy Choice, and Unique flavor families including Sheboygan, Beer, German, Apple, Cherry, Cranberry, Corned Beef, Honey Mustard, Mushroom, and Reuben varieties, available by the pound, in brat boxes, and for catering.
• Fresh Meat (36-foot case) Retail fresh meat including beef, pork, chicken, steaks cut to order, and ground beef displayed in a 36-foot fresh meat case, with meat cut daily.
• Homemade Sausages In-house homemade sausages including Wieners, Summer Sausages, Ring Bologna, Blood Sausage, Potato Sausage, and Cheddarwurst, prepared from old-world recipes.
• Beef Jerky Handmade beef jerky in Original, Pepper, and Teriyaki flavors at $14.50.
• Wisconsin Cheese 40+ varieties of Wisconsin-made cheeses including cheese curds, spreads, Colby, Brick, Swiss, Cheddar, Gouda, and artisan varieties.
• Wisconsin-Themed Gift Boxes Pre-packaged gift boxes featuring Wisconsin cheeses, summer sausages, snack sticks, turkeys, hams, and complementary Wisconsin Originals (Berres Brothers Coffee, Kraemer's Cheese, Wienke's Cherries), with corporate discounts for orders of 25+ items.
• Pet Food and Freeze-Dried Treats 35 feet of frozen raw pet food and 18+ freeze-dried pet treats from USDA/state inspected meats, including raw dog food, freeze-dried meats, smoked pig ears, and freeze-dried cheese curds.
• Catering Services Full-service off-premise event catering since 1989 for weddings, company parties, picnics, and reunions, with menus from Classic Dinner to Pig Roast, food prepared fresh within 24 hours of events, and disclosed per-person pricing including gratuity, tax, mileage, delivery, and server fees.
• In-House Deli Full-service in-house deli serving lunch meats, salads, smoked fish, hot soups, sandwiches, and dinners including deli turkeys and authentic German potato salad, plus weekly lunch specials.
• Venison Processing Service Custom homemade venison products (summer sausage, hot sticks, wieners, ring bologna, bratwurst, Italian brats, cheddarwurst, breakfast links, bacon, jerky) made from customer-provided boneless venison with a 10-pound minimum per item.
• Pork Box (Pig N Box) Standard cuts of pork packaged without excess bones and waste, approximately 60 lbs at about 20% less than case price (call for pricing).
• Side of Beef Split sides of beef (~100 lbs) and full sides of beef (~200 lbs) sold based on boxed weight, priced at $1,200 for split side.
• Brat Haus (Seasonal Fundraiser Stand) Seasonal outdoor brat stand open Fridays and Saturdays from April through September, operated in partnership with local youth groups (Lakeside 4-H Reeseville, St. Paul's School Ixonia) and non-profits as a fundraiser program serving brats, hamburgers, and beverages.
• Friday Fish Fry Dinners Friday fish fry dinners featuring lightly breaded fish, baked fish, pike perch, lake perch, and shrimp dinners with choice of potato and coleslaw; fish also sold by the pound.
• Homemade Pizzas Homemade pizzas in 17 varieties (Pepperoni, Pepperoni & Sausage, Pepperoni & Mushroom, Sausage & Mushroom, Deluxe, Supreme, Three Cheese, Bacon Cheeseburger, Chicken Alfredo, Hawaiian, Taco, 4-Meat, Packer, Sausage Mushroom & Onion, Buffalo Chicken, Cheese Garlic Bread, plus Sausage) sold at retail and for fundraisers.
• Bulk Meat Boxes (Small and Large) Pre-packed meat boxes including Small Meat Box ($130), Large Meat Box ($235), and Holiday Steakhouse Box ($110) for household or gifting use.

Quantifiable outcome

• 36-Foot Fresh Meat Case with meat cut daily
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sendik's Food Markets: Wisconsin-based upscale grocery chain with strong meat, cheese, and deli departments, including gift boxes and local sourcing — comparable as a Wisconsin specialty food retailer but at broader scale with multiple locations.
• Trig's: Wisconsin-based regional grocery chain with full meat, deli, and catering departments across central and northern Wisconsin — comparable as a Wisconsin full-service grocer with on-site catering.
• Metcalfe's Market: Independent Madison-area Wisconsin grocery with a curated local meat and cheese program — comparable as a Wisconsin specialty grocer competing for similar premium-meat and Wisconsin-cheese customers.
• Usinger's Sausage: Iconic Milwaukee-based sausage maker founded in 1880, selling a wide range of sausages, bratwurst, and smoked meats through retail and foodservice — comparable as a Wisconsin sausage brand but operating at significantly larger scale and broader distribution.
• Jones Dairy Farm: Fort Atkinson, WI-based producer of breakfast sausage, Canadian bacon, and other pork products since 1889 — comparable Wisconsin meat heritage brand but with national distribution and broad product portfolio.
• Nueske's Applewood Smoked Meats: Wisconsin-based artisanal smoked meat and sausage producer with national mail-order business — comparable as a Wisconsin specialty meat brand with e-commerce gifting channels similar to Glenn's gift box business.

Direct peers

• Wisconsin River Meats: Wisconsin-based retail butcher and meat processor in Mauston selling fresh meats, sausages, jerky, and gift boxes — directly comparable in product mix, regional positioning, and small-operator model.
• Wettstein's Meats: Family-owned Wisconsin butcher shop in Bloomer offering fresh-cut meats, homemade sausages, cheese, and specialty products — directly comparable as a small-town Wisconsin specialty meat market with similar product breadth.
• Kettle Range Meat Company: Milwaukee-area whole-animal butcher offering dry-aged meats, sausages, and charcuterie — comparable as a Wisconsin specialty butcher with in-house sausage production and direct-to-consumer e-commerce.
• Hansen's Meat Market: Small Wisconsin retail butcher offering fresh meats, homemade sausages, and cheese — comparable as a long-standing family-owned meat market serving a similar community-based customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlennsMarket
• Facebookfacebook.com/Glenns-Market-Catering-116422955039921
• LinkedInlinkedin.com/company/glenns-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glenn's Market & Catering