Jones Dairy Farm

What Jones Dairy Farm does

Jones Dairy Farm is a seventh-generation, family-owned American food manufacturer that produces all-natural breakfast and specialty meats from its headquarters and primary production facility in Fort Atkinson, Wisconsin. The company's core product portfolio spans six categories: pork sausage (roll, links, patties, light and fully cooked formats), dry-aged and hardwood-smoked bacon, Canadian bacon made from whole muscle pork loin, no-antibiotics-ever chicken and pork meatballs, hickory-smoked hams (heritage uncured, steaks, slices, half and whole), and specialty items including Braunschweiger liverwurst and scrapple. Underlying production technology centers on industrial dry-aging of bacon (a process Jones pioneered in 2014 with guidelines later adopted by the USDA), natural hardwood smoking, proprietary in-house spice blending kept confidential since 1889, and certified gluten-free, Big 9 allergen-free manufacturing under SQF/GFSI food safety certification with on-site A2LA-accredited testing.

The company monetizes through three primary channels. First, branded packaged retail products are sold coast-to-coast in the US and Canada through conventional grocery, natural food, and mass retailers, reaching home consumers seeking clean-label, allergen-friendly breakfast proteins. Second, a dedicated foodservice division established in 1987 serves commercial operators, K-12 schools, healthcare facilities, hotels, and industrial caterers with direct sales representatives, custom formulation, portion-controlled formats, and rebate programs. Third, Jones Market operates as a company-owned DTC retail store in Fort Atkinson and online via shopjonesmarket.com, selling the full product lineup and gift boxes directly to consumers. The company has no external institutional investors, no parent company, no disclosed M&A activity, and no public listing, with leadership held by the Jones family (Philip H. Jones as CEO/Chairman since 2001) and Ryan Robinson as President since 2023.

Name

Jones Dairy Farm

Legal name

Jones Dairy Farm

Website

https://jonesdairyfarm.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

251–500 employees

Short description

Jones Dairy Farm is a seventh-generation, family-owned American food manufacturer that produces all-natural, certified gluten-free breakfast meats including sausage, bacon, Canadian bacon, ham, and meatballs from Fort Atkinson, Wisconsin, distributing coast-to-coast through grocery retail, a dedicated foodservice division, and its Jones Market DTC store.

Ownership category

akta.pro rank

Product category

Breakfast Meats

NAICS

Animal Slaughtering and Processing (3116), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL)

akta.pro secondary industries

Offal & Variety Meats Processing (Liver, Kidney, Heart, Tongue, Tripe) (AFANAJAA), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH)

Keywords

• Breakfast meats
• All natural sausage
• Dry aged bacon
• Smoked ham products
• Certified gluten-free

Headquarters

HQ city

Pinole

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Consumer Products: Sale of packaged all-natural breakfast meats (sausage, bacon, ham, Canadian bacon, meatballs, specialty products) through grocery store retail chains across the United States. Products are distributed through conventional grocery, natural food stores, and mass retailers.
2. Foodservice/Commercial: Direct sales to commercial foodservice operations including restaurants, K-12 schools, healthcare facilities, hotels, and industrial catering through dedicated sales team and distributor relationships.
3. Direct-to-Consumer Retail: Jones Market retail store in Fort Atkinson, Wisconsin and online ordering with shipping to consumers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jones Dairy Farm manufactures and sells all-natural, clean-label breakfast meats — pork, chicken, and turkey sausage; dry aged and hardwood-smoked bacon; Canadian bacon; meatballs; hickory smoked and uncured hams; and specialty items such as Braunschweiger liverwurst and scrapple. Products are Certified Gluten-Free, free from the Big 9 allergens and from nitrites, nitrates, MSG, fillers, and artificial preservatives, and are sold to retail consumers through grocery stores and a direct-to-consumer store/online channel, and to commercial operators (restaurants, K-12 schools, healthcare, hotels, industrial caterers) through a dedicated foodservice division.

Product overview

Jones Dairy Farm is a seventh-generation family-owned food manufacturing company producing all natural breakfast meats from its facility in Fort Atkinson, Wisconsin since 1889. The company's product portfolio centers on six core meat product categories: (1) All Natural Pork Sausage in roll, links, and patty formats including maple and mild varieties; (2) Dry Aged and Hickory Smoked Bacon including cherrywood smoked, no sugar, and turkey varieties; (3) Canadian Bacon made from whole muscle pork loin; (4) No Antibiotics Ever Meatballs in both chicken and homestyle pork varieties; (5) Hickory Smoked Ham including heritage uncured, steaks, slices, and half/whole hams; and (6) Specialty products including Braunschweiger Liverwurst and Country Style Scrapple. All products are Certified Gluten-Free, free from the Big 9 allergens, contain no nitrites or nitrates added, and are made with fresh never frozen meat. The company also operates Jones Market as an online direct-to-consumer store and maintains a dedicated foodservice division serving commercial operations.

Differentiator

Problem solved

Functional benefit

Products and services

• All Natural Pork Sausage Fresh, never frozen all natural pork sausage available in roll, links, and patty formats. Made with simple ingredients, no nitrites, nitrates, fillers, or MSG. For consumers seeking clean-label breakfast meat.
• Chicken Sausage Fully cooked chicken sausage available in links and patties. Made with No Antibiotics Ever chicken and certified gluten-free. For consumers seeking a clean-label poultry breakfast option.
• Turkey Sausage All natural turkey breakfast sausage available in links and patties with no nitrites or nitrates added. For consumers seeking a leaner, clean-label poultry breakfast sausage.
• Dry Aged Cherrywood Smoked Bacon Dry aged center cut bacon smoked over real cherrywood hardwood for up to three weeks to concentrate flavor, with reduced shrinkage. Made from fresh, never frozen pork bellies. Earned Master Chefs' Institute Seal of Excellence (awarded to only 20% of products tested).
• No Sugar Hickory Smoked Bacon All natural extra thick center cut bacon with no sugar, naturally smoked over hickory hardwood, no nitrates or nitrites added. For consumers seeking a no-sugar, clean-label bacon option.
• Uncured Turkey Bacon Fully cooked uncured turkey bacon smoked over cherrywood, 80% less fat than traditional bacon, certified gluten-free. For consumers seeking a leaner, gluten-free bacon alternative.
• Canadian Bacon Slices Lean, naturally smoked Canadian bacon made from whole muscle pork loin, 10g protein per serving, 97% fat free, naturally smoked over real hardwood. For consumers seeking a high-protein, lean Canadian bacon.
• No Antibiotics Ever Canadian Bacon All natural cherrywood smoked uncured Canadian bacon made from animals raised with no antibiotics ever, certified gluten-free with no sugar. For consumers seeking premium, antibiotic-free Canadian bacon.
• No Antibiotics Ever Chicken Meatballs Fully cooked chicken meatballs made with No Antibiotics Ever chicken, no binders, no breadcrumbs, 14g protein per 6 meatballs, certified gluten-free. For consumers and operators seeking clean-label protein meatballs.
• No Antibiotics Ever Homestyle Pork Meatballs Fully cooked homestyle pork meatballs made with 100% pork, no antibiotics ever, only 5 ingredients, 13g protein per 6 meatballs, certified gluten-free. For consumers and operators seeking minimally processed meat protein.
• Heritage Uncured Half Ham All natural heritage uncured half ham, fully cooked and hickory smoked, made from whole muscle pork, certified gluten-free. Earned the Master Chefs' Institute Seal of Excellence. For holiday and special-occasion use.
• No Antibiotics Ever Heritage Uncured Ham Slices All natural hickory smoked ham slices made from animals raised with no antibiotics ever, certified gluten-free with no sugar, 13g protein per 4 slices. For everyday breakfast sandwiches and meals.
• Ham Steaks and Slices Lean, hickory smoked ham steaks and slices for breakfast sandwiches, weeknight meals, and holiday occasions. For consumers seeking ready-to-heat ham portions.
• Half and Whole Ham Bone-in and boneless half and whole hams, crafted in small batches, naturally hickory smoked for holidays and special occasions. For holiday and entertaining use.
• Braunschweiger Liverwurst Rich, creamy liver sausage with a smooth texture and bold flavor, designed for spreading on crackers or charcuterie boards, certified gluten-free. For consumers seeking traditional specialty deli meats.
• Country Style Scrapple Savory pork classic with a crispy outside and tender inside, best served alongside eggs for breakfast. Produced at the Bridgeville facility (exception to the company's Fort Atkinson-only manufacturing).

Quantifiable outcome

• Products met rigorous Master Chefs' Institute evaluation covering over 600 individual quality and performance criteria
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Madison Area Technical CollegeminorStrategic or Co-development PartnerJones Dairy Farm has invested in culinary education through named facilities at Madison Area Technical College, supporting the next generation of culinary professionals.
• Fox Valley Technical CollegeminorStrategic or Co-development PartnerJones Dairy Farm has invested in culinary education through named facilities at Fox Valley Technical College.
• Culinary Institute of AmericaminorStrategic or Co-development PartnerJones Dairy Farm provides endowed scholarships at the Culinary Institute of America as part of its nearly two-decade investment in culinary education.
• Wisconsin AthleticsminorGTM or Marketing PartnerProud Partner of Wisconsin Athletics. Jones Dairy Farm sponsors Wisconsin collegiate athletics, building brand awareness through sports marketing.
• Fort Atkinson Food PantryminorStrategic or Co-development PartnerJones provides rent-free space and food donations to the Fort Atkinson Food Pantry as part of community support initiatives.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Boar's Head Provisions: Boar's Head is a broad incumbent producing premium deli meats, sausages, and smoked products with strong foodservice and retail penetration, comparable in heritage positioning to Jones but spanning a broader protein and deli range.
• Jimmy Dean (Tyson Foods): Jimmy Dean, a Tyson Foods brand, is a broad incumbent in breakfast sausage and complementary breakfast proteins, sharing the same retail grocery and foodservice distribution channels as Jones and competing directly for the same breakfast occasion.
• Eckrich (Smithfield / Hormel): Eckrich produces smoked sausages, breakfast links, and pre-cooked proteins at scale, competing with Jones' sausage and fully-cooked breakfast meat portfolio in retail and foodservice channels.

Direct peers

• Hatfield Quality Meats: Hatfield is a direct peer producing pork sausage, bacon, lunch meats, and scrapple-style products in Pennsylvania, directly mirroring Jones' regional heritage sausage-to-bacon portfolio and competing for similar foodservice and retail customers.
• Applegate Farms: Applegate Farms is a direct peer producing natural and organic bacon, sausage, deli meats, and meatballs with no antibiotics, no nitrates, and gluten-free offerings, overlapping almost product-for-product with Jones' core portfolio.
• Dietz & Watson: Dietz & Watson is a direct peer producing premium deli meats, sausages, and bacon with a family-owned heritage brand distributed through retail deli and foodservice, mirroring Jones' clean-label / heritage-led positioning.
• Coleman Natural Foods: Coleman Natural Foods is a direct peer producing all-natural, no-antibiotics-ever, crate-free pork and breakfast meats, with comparable heritage around ethical sourcing and clean-label certifications.
• Niman Ranch: Niman Ranch is a direct peer as a family- and farmer-anchored producer of all-natural, sustainably raised, and antibiotic-free pork, beef, and prepared meats distributed through grocery and foodservice channels, very similar positioning to Jones' clean-label heritage-led approach.
• Kiolbassa Family Foods: Kiolbassa Family Foods is a direct peer producing smoked and fresh sausages in Texas, with a family-owned, heritage-driven brand model in all-natural meats that overlaps with Jones' positioning in the breakfast and specialty sausage category.

Emerging players

• Pederson's Natural Farms: Pederson's is an emerging player producing all-natural, no-antibiotics-ever bacon, ham, and sausage, sharing Jones' clean-label / heritage-style positioning but with a smaller scale and growth-stage distribution footprint in retail and DTC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jonesdairyfarm
• Xx.com/jonesdairyfarm
• Facebookfacebook.com/jonesdairyfarm
• LinkedInlinkedin.com/company/jones-dairy-farm

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones Dairy Farm