Adrenalin

What Adrenalin does

Adrenalin is an Australian digital agency founded in 2004 and headquartered in Ultimo, Sydney, operating with 11-50 employees. The firm designs and builds digital platforms for enterprise clients, with service categories spanning Innovate & Design (digital product strategy, design systems and governance, UX and interface design, rapid prototyping, AI-driven innovation, performance intelligence), Build (enterprise web and app development, digital commerce, platform modernisation, AI agents and workflows, data engineering), and industry-specific delivery across public sector, quick-service restaurants, education, retail, financial services, and healthcare and pharmaceuticals. Visible client engagements include Hungry Jack's, Chatime, NBN, UTS, Westfield, Clarins, Sanofi, Vogue, Audi, Volkswagen, icare, NSW Government, Jurlique, Dexus, Nando's, and PetSure Insurance.

The agency's go-to-market is enterprise project-based consulting and delivery, with positioning around AI-accelerated execution, senior-level expertise, and a stated 365-day warranty on delivered work. Pricing is not publicly disclosed; revenue mechanics appear to be project and retainer engagements typical of mid-market Australian digital services firms. Adrenalin is privately held with no disclosed institutional investors, funding rounds, leadership changes, mergers, or acquisitions in the available record. The firm is a member of SODA (a digital industry association), and operates a publicly indexed careers portal on BambooHR.

Recent strategic activity centres on building out AI-related service lines (AI Agents & Workflows, AI-Driven Innovation, Data Engineering), launching an AI Strategy Accelerator Workshop in February 2026, and publishing thought leadership on agentic commerce (December 2025) and value-led enterprise product transformation (November 2025). These signals indicate capability and brand expansion within the existing Australian footprint rather than geographic or capital-driven growth, and are consistent with a moderate-growth trajectory constrained by the firm's small headcount and absence of disclosed external funding.

Name

Adrenalin

Legal name

Adrenalin

Website

https://adrenalinmedia.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrenalin is an Australian digital agency founded in 2004 and based in Ultimo, Sydney, designing and building digital platforms for enterprise clients across QSR, retail, education, public sector, financial services, and healthcare, with AI-driven design, development, and data engineering capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Ultimo

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HCM Platform Subscription: Adrenalin provides its HCM platform to enterprises on a subscription basis, supporting connected talent journeys for approximately 3 million employees across 2,000+ enterprises in 70+ countries.
2. Managed Services: Platform-led managed services offering (WageSync™) that provides simulation, system-led validation, and expert-led execution support for labor code compliance implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Adrenalin is an Australian digital agency that designs, builds, and modernises enterprise-grade websites, mobile applications, and digital platforms for mid-market and enterprise clients. Services span digital product strategy, UX/UI design, rapid prototyping, enterprise web and app development, digital commerce solutions, platform modernisation, AI agents and workflows, and data engineering. Delivery is positioned as AI-accelerated, senior-level, and backed by an Australia-only 365-day warranty.

Product overview

Adrenalin is a Human Capital Management and payroll solutions provider offering a unified HCM platform (Adrenalin HCM Platform) supplemented by specialized modules. The core platform supports connected talent journeys for approximately 3 million employees across 2,000+ enterprises in 70+ countries. Key products include Adrenalin Max 2.0 (talent experience platform for onboarding, payroll, training, and engagement) and WageSync™ (managed services module for labour code compliance in India).

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise Web & App Development Design, engineering, and delivery of enterprise-grade websites, web applications, and mobile applications for large Australian organisations across public sector, QSR, education, retail, financial services, and healthcare.
• Digital Commerce Solutions Design and implementation of digital commerce platforms for Australian brands, integrated with broader web and app ecosystems and supported by Adrenalin's 365-day warranty.
• Platform Modernisation Modernisation of legacy enterprise digital platforms, replatforming websites and apps to current architectures, and ongoing platform reliability engineering.
• AI Agents & Workflows Design and deployment of AI agents and automated multi-step workflows embedded within client digital platforms, supporting agentic commerce and AI-driven customer experience use cases.
• Data Engineering Enterprise data engineering services including data strategy, pipeline development, and analytics enablement to power digital platform personalisation and measurement (e.g., delivered as part of Clarins data strategy engagement).
• UX & User Interface Design User experience and user interface design for enterprise websites, mobile apps, and digital platforms, anchored by Adrenalin's design systems and governance practice.
• Digital Product Strategy Digital product strategy and technology strategy engagements that frame the roadmap for enterprise web, app, and platform builds, including rapid prototyping to validate direction.
• AI-Driven Innovation Applied AI advisory and innovation engagements that help enterprise clients identify, prioritise, and prototype AI-driven opportunities within their digital platforms and customer experiences.

Quantifiable outcome

• Supports approximately 3 million employees through connected talent journeys

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deepend: Australian digital agency with a long history of enterprise web, mobile, and digital transformation work. Comparable to Adrenalin's full-service agency model within the Australian market.
• AKQA: Design-led digital agency delivering brand, experience, and platform work for global enterprise clients. Highly comparable to Adrenalin's UX/UI, digital commerce, and platform modernisation capabilities.
• R/GA: Creative + technology agency focused on connected brand experiences, product innovation, and AI-enabled transformation. Comparable to Adrenalin's Innovate & Design plus Build model for enterprise clients.
• Digitas: Global connected marketing agency offering strategy, creative, data, and technology services. Overlaps with Adrenalin's digital strategy, UX/UI, and digital commerce offerings across enterprise verticals.
• Luminary: Australian digital agency specialising in web platforms, CMS implementation, and digital experience for enterprise and government clients. Most directly comparable Australian peer to Adrenalin's platform-modernisation and enterprise web offering.
• MediaMonks: Global production and experience company within S4 Capital delivering digital platforms, commerce, and content engineering. Comparable to Adrenalin's web/app development and AI workflows capabilities, with global delivery scale.

Broad incumbents

• Thoughtworks: Global technology consultancy delivering enterprise digital transformation, custom software, and platform modernisation. Highly comparable to Adrenalin's engineering-led Build offering, but at substantially larger scale and with global delivery centres.
• Accenture Song: Accenture's creative and digital experience arm, covering strategy, design, commerce, and engineering for the world's largest enterprises. Comparable across Adrenalin's full-stack Innovate-Design-Build model but with vastly deeper resources.
• Deloitte Digital: Deloitte's digital transformation practice spanning strategy, creative, engineering, and AI services. Overlaps directly with Adrenalin's enterprise web/app, commerce, and AI offerings, particularly for Australian enterprise clients.
• Dentsu Creative: Global creative network including Australian operations (formerly Isobar). Directly competes with Adrenalin for Australian enterprise digital, commerce, and experience work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adrenalinmedia
• Facebookfacebook.com/AdrenalinMedia.com.au
• LinkedInlinkedin.com/company/adrenalin-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalin