What Deepend does

Deepend is a privately held Australian customer-led technology consultancy founded in 2000 by Matt Griffin, operating as the technology arm of the Deepend Group alongside sister agencies History Will Be Kind (communications), How To Impact (impact/ESG), and Nomad. The company employs 51-100 staff across offices in Sydney (headquarters, Level 2, 2 Hill Street, Surry Hills), Brisbane, Los Angeles/Irvine, and New York City, providing digital transformation, AI systems, experience design, and content/analytics services to mid-market and enterprise clients across healthcare, education, financial services, government, media, and aviation verticals.

The firm's core technical stack centers on Umbraco CMS as the preferred platform (with additional Kentico Xperience and Sitecore capabilities), Microsoft Azure as primary cloud infrastructure (with AWS and GCP capability), and applied AI built using Langchain and Open Source LLMs. Named sub-products include the Generative AI Accelerator (2023) for AI use-case assessment, the Brand Visibility Engine (2024) for AI-era brand discoverability, the Agentic Traffic Readiness Audit (2024) for AI visibility scoring, the Orientation Go mobile app for student onboarding, and the KeenMind Brain Art Software (KeMBAS) brain-computer interface platform. Deepend has delivered documented client outcomes including a 300% metric uplift for Australian Radio Network, 6x ROI for Charles Darwin University, 79% sales increase for Flordis KeenMind, and a government chatbot deployed in 3 weeks with 85%+ positive feedback for NSW Department of Finance.

Revenue is generated through professional services consulting engagements — project-based, quote-priced digital transformation programs — with no public pricing tiers. The go-to-market relies on senior-led direct engagement (CEO Matt Griffin and Managing Partner Chris Crammond), content marketing via case studies and thought leadership, industry awards (multiple Good Design Awards 2023-2025, Design Institute of Australia awards, Australian Best Places to Work 2025), B Corp certification (October 2024), and SoDA report contributions. No external institutional funding is disclosed; the firm operates as a privately held, founder-led consultancy that has sustained itself for 25 years.

Name

Deepend

Legal name

Deepend Group Management Pty Limited

Website

https://deepend.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Deepend is a privately held Australian customer-led technology consultancy founded in 2000, delivering digital transformation, AI systems, experience design, and content analytics services to enterprise and mid-market clients across healthcare, education, financial services, and government verticals, with offices in Sydney, Brisbane, Los Angeles, and New York City.

Ownership category

akta.pro rank

Product category

Digital Agency & Technology Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Digital transformation consulting
• Experience design services
• AI systems development
• Web platform engineering
• Brand visibility strategy

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: Deepend operates as a digital technology consultancy providing strategy, design, and development services. Revenue is generated through project-based consulting engagements, digital transformation programs, and ongoing client partnerships. The company works on digital experiences, platforms, and AI systems implementation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Deepend is a customer-led technology agency that designs, builds and optimises digital experiences for enterprise and mid-market clients. It delivers four integrated service pillars: Digital Transformation & Strategy, Intelligent Platforms & AI Systems, Human & Machine Experience Design, and Content, Visibility & Analytics. The company works across CMS/DXP platforms (Umbraco, Kentico, Sitecore), cloud infrastructure (Azure, AWS, GCP), and proprietary methodologies including the Brand Visibility Engine, Generative AI Accelerator, and Agentic Traffic Readiness Audit.

Product overview

Deepend is a customer-led technology business operating as a digital agency with four core service pillars: Digital Transformation & Strategy, Intelligent Platforms & AI Systems, Human & Machine Experience Design, and Content, Visibility & Analytics. The company offers structured methodologies and named sub-products including the Brand Visibility Engine (for AI-readiness), Generative AI Accelerator (for AI implementation), Agentic Traffic Readiness Audit (for AI ecosystem assessment), Orientation Go mobile app (student onboarding), and KeenMind Brain Art Software (brain-computer interface). Deepend works across CMS/DXP platforms (Umbraco, Kentico, Sitecore), cloud infrastructure (Azure, AWS, GCP), and integrates with CRM (Salesforce, HubSpot, Microsoft Dynamics), analytics (Tableau, Google Analytics), and e-commerce (Shopify, BigCommerce) systems.

Differentiator

Problem solved

Functional benefit

Brands

• Deepend: Customer-led technology and digital agency services including digital transformation, AI systems, experience design, and content marketing.

Products and services

• Digital Transformation & Strategy
• Intelligent Platforms & AI Systems
• Human & Machine Experience Design
• Content, Visibility & Analytics
• Brand Visibility Engine
• Generative AI Accelerator
• Agentic Traffic Readiness Audit
• KeenMind Brain Art Software (KeMBAS)

Quantifiable outcome

• NSW Department of Finance chatbot deployed in-market in 3 weeks with 85%+ positive user feedback
• +8 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Deepend GroupcoreOthersDeepend is part of the Deepend Group, a collective of specialist agencies including Deepend (technology), History Will Be Kind (communications), How To Impact (impact/ESG), and Nomad (agency). Deepend Group Management Pty Limited is the legal entity managing deepend.com.au.
• History Will Be KindcoreStrategic or Co-development PartnerSister agency within the Deepend Group focused on brand communications and earned visibility. Together with Deepend, they developed the Brand Visibility Engine offering. Both companies achieved B Corp certification together.
• UmbracocoreTechnology or IntegrationUmbraco is Deepend's preferred CMS platform. Deepend has extensive expertise in Umbraco implementation and is recognised as a leading Umbraco partner in Australia, with multiple award-winning implementations.
• Microsoft AzurecoreTechnology or IntegrationDeepend leverages Azure for cloud hosting and infrastructure, with expertise in CI/CD pipelines, security, and automation using Azure services.
• SoDA (Software & Digital Agency)minorStrategic or Co-development PartnerDeepend maintains membership in the Society of Digital Agencies (SoDA), contributing to annual reports and thought leadership alongside global agency peers.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AKQA: Global design and innovation agency with deep experience design, digital product, and platform engineering capabilities for premium enterprise brands. Comparable in award-winning creative work, AI-forward positioning, and global multi-office footprint.
• Valtech: Global digital agency and technology consultancy specialising in digital transformation, platform engineering, and experience design for enterprise clients. Comparable in multi-region delivery, technology breadth, and CMS/Adobe/Sitecore partnerships.
• Thoughtworks: Global technology consultancy combining strategy, design, and engineering for enterprise digital transformation. Comparable in mission-driven culture, multi-discipline teams, and AI-augmented delivery models targeting large enterprise and regulated clients.
• Reactive: Australian digital consultancy focused on customer experience, technology, and data services for enterprise clients. Comparable in size, geography, customer-led methodology, and Sitecore/Adobe platform partnerships.
• Amaze: UK-headquartered digital consultancy with Australian presence, delivering strategy, experience, and technology services to enterprise clients. Comparable in mid-market/enterprise GTM, CMS expertise, and multi-region delivery model.
• Squiz: Australian digital transformation agency with similar CMS (Squiz Matrix), web, and customer experience capabilities serving enterprise and government clients across Australia and New Zealand. Closest domestic competitor to Deepend in size, vertical focus, and service mix.
• R/GA: Global digital experience agency operating at the intersection of brand, product, and technology with strong enterprise client base. Comparable in integrated strategy-design-engineering model and AI-driven service innovation.

Broad incumbents

• Isobar: Dentsu's global digital experience agency offering end-to-end digital transformation across strategy, creative, and technology. Comparable in enterprise digital services breadth but operates at significantly larger scale as part of a holding company network.
• Accenture Song: Accenture's experience and digital transformation practice combining creative, technology, and consulting at global scale. Comparable in full-spectrum digital services for enterprise and regulated clients but with materially larger scale and consulting breadth.
• Deloitte Digital: Big Four digital consultancy offering strategy, design, and technology implementation to enterprise and government clients. Comparable in enterprise and government verticals but as part of a much larger professional services portfolio with broader advisory scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deepend
• LinkedInlinkedin.com/company/deepend
• Instagraminstagram.com/deepend
• Xx.com/Deepend

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deepend